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Social Media

Top iPhone Applications for PR and Marketing Professionals

The iPhone is gaining traction as not only the must have gadget of the year, but also as an effective tool for mobile professionals. Rather than continue gushing about a device that I am forced to love, I will continue to post new stories when I find new ways to justify its value beyond a killer iPod with phone and Web functionality. Since Apple has refused to offer an SDK (software development kit), I have been somewhat reluctant to believe…

Office 2.0 Conference To Prove iPhone is Business Ready – All Attendees Get One

When Steve Jobs introduced the iPhone at Macworld earlier this year he immediately justified its position as a smarter, revolutionary phone for those who wanted the next generation multimedia and communications experience without worry of whether or not it was a legitimate business tool. Indeed it’s revolutionary. It will inspire change in not only the mobile industry, but in anything that runs an OS. The iPhone changed the game. As an iPhone user who was initially disappointed with the lack…

Social Media is Transforming Marketing and Public Relations

I had the pleasure of recording a podcast with Jennifer Jones for PodTech‘s award winning Marketing Voices show – one of my favorite podcasts out there. Jennifer is a class act and is one of the leading examples of how industry veterans can migrate and excel in the world of new PR. We discussed my recent paper, “The Future of Marketing: How to Integrate Social Media into Marketing” and how to help PR professionals embrace the shifts in taking place…

Is Pownce the Twitter or Jaiku Killer?

There’s a new kid on the block and the edglings are a twitter over whether there’s room for another player in the presence application market. Pownce, the latest brain child from Digg founder, Kevin Rose, is off to a whirlwind start, with many asking whether or not it is already the “new” Twitter and Jaiku Killer. While Twitter and Jaiku are the current leaders, we’re really still too early to predict winners and losers in a market that is far…

New Media Release Cast 16 – Evolution of the Press Release

Chris Heuer, Shel Holtz, and I recorded number 16 in an ongoing series that discusses the New Media Release aka Social Media Release aka hrelease. In this episode, we were joined by Shannon Whitley, who is now heading up the Working Group for defining the hrelease standard. We discussed the state of the SMR, current examples of SMRs in action, as well as the plans for the Working Group moving forward. Whitley has been very passionate about the social media…

Defining Social Media

After publishing, “The Social Media Manifesto, A Manifesto for Integrating Social Media into Marketing,” I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow. Afterall, we do have a very short attention span these days and the important posts that exist across the blogosphere are unfortunately quickly forgotten. But that’s the point of the manifesto. There are conversations taking place across…

Tech PR War Stories and The Social Media Manifesto

This week, I joined the Tech PR War Stories podcast with David Strom and Paul Gillin to discuss my recent article, The Future of Communications – A Manifesto for Integrating Social Media into Marketing Manifesto. While many discuss the need to engage, or review the benefits and disadvantages of social media, I’m focusing my efforts on the specifics of conversational tools and the sociology of transparent engagement to help those who want to learn how to participate instead of market….

The Social Media Manifesto

Source: Shutterstock In the past, I’ve spoken at PR, tech, and communications events about Social Media and how companies can engage in the conversations taking place with or without them. As much as I wanted to look into the future, I was rooted in the present as a means to connect it to the past. There are just too many new things to introduce to people and even more reasons why they should care. The discussion usually centered on the…, A Series on Lifecasting – Part III

In the first post, we explored the meteoric evolution in online video, dating back to Web 1.0 with JenniCam, We Live in Public, and DotComGuy and now in Web 2.0 with the launch of the incredibly popular In the next chapter we dove into, which is the first online network to combine Youtube with 24/7 livecasting capabilities aka lifecasting aka livestreaming, a la Since the last article, continues to blossom into a full-blown media category that…

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