Twitter Tools – Twittervision, Twittersearch, Twitterholic

Twitter is rocking the blogosphere, and with as much heat as it has drawn, it only continues to spread like wildfire.

For better or for worse, it has quickly evolved as a micro blogging platform that lets people share much more significant thoughts and ideas, rather than their personal status (eating, going to bed, etc.).

Today, many use it has a way to spark conversations, solicit feedback, share insights, update groups of people, reference notable items, and update contacts on status.

Heather Harde New CEO of TechCrunch

Photo Credit: Scott Beale of Laughing Squid

Note: see below for live updates from Twitter…

Om Malik broke the news, Michael Arrington also confirmed it yesterday.

Heather Harde senior vice president of mergers and acquisitions at Fox Interactive Media has joined TechCrunch as its new CEO.

Per Arrington, “I have the pleasure of confirming the rumors Heather Harde, currently the SVP of Mergers and Acquisitions at Fox Interactive Media, will start her new job as the CEO of the TechCrunch Network (and my boss) by the end of the month.”

New Marketing and PR Resources

I’m often asked where to go for information and commentary regarding new marketing and PR (the kind of stuff happening on the edge) – outside of the traditional pubs and industry rags.

There are simply too many online resources, from blogs to communities, to list here. But, here are a few places to get started. I‘ll follow up with a list of PR/marketing blogs that I read regularly.

Under The Radar – Office 2.0 Event Next Week (read for a discount)

I’ll be attending next week’s Under the Radar event on March 23rd – Why Office 2.0 Matters – along with Stowe Boyd, Zoli Erdos, Ismael Ghalimi, and Rafe Needleman, among several other top tier bloggers.

If you cover this space, or, if you’re evaluating new online applications, this is the only event that will help you find everything you need – at least until Ismael’s two-day Office 2.0 conference in San Francisco this fall.

Social Media Release in the Spotlight Again


Click “download” to read it in Word.



Here wego again, but this time the discussion is finally happening among those who can benefit from the discussion the most – the PR industry. We took the conversation offlline to convince PR to be more effective with press releases first, before they can worry about the “why, how, when, and where” related to social media releases.

twitter is instant “anywhere” messaging


twitter is the message heard around the world – so to speak or so to read.

It’s an incredible phenomenon that is spreading faster than online parodies of Snakes on a M F Plane…and in my opinion, it has to be the fastest growing social tool out there right now.

It’s everywhere, anywhere messaging so that you can stay in touch with friends, fans, stalkers, and associates whether on the Web, instant messaging, or through text messaging. Each update is broadcast simultaneously to your “friends” and “followers” so that the conversation can travel across borders and oceans faster than any blog post.

Don’t Try to Control the Conversation

John Bell recently explored the
topic, “Who ‘owns’ conversational marketing? PR, Advertising or The People” over at Strumpette – The Naked Journal of the PR Biz.

I also recently covered the subject in my post, “Community, Conversational and Comment Marketing, Will the Real CM Please Stand-up.”

Here’s my take. Nobody owns the conversation (except for the people), and therefore we should not even try to dictate its direction. It is possible to subtly influence it by providing information and discussion points that help people see things in a different light.

But, in this case, it’s easier to ask who shouldn’t contribute in Social Media because the majority people in PR and Advertising are clueless about how to engage without coming across as marketing.

Social Media Takes Center Stage – Advanced PR Forum in Los Angeles

Bulldog Advanced PR 3/2/07 - Artistic
Bulldog Reporter, Advanced PR Forum, Olympic Collection, Los Angeles

It’s amazing how much difference a few months makes.

This past Friday in Los Angeles, I participated in a panel discussing the “Brave New World of Social Media,” along with Jen McClure of the Society of New Communications Research and Eric Schwartzman of iPressroom. Socializes News took a step in “a” direction in the hopes of paving the way for traditional media to follow. But a closed network may not have been far enough…

Are they too early? No! Are they too late? No way! Could they do more? Yes…absolutely.

But, at this point, this is a promising glimpse of how all news will enable viewers to interact with reporters as well as other readers and peers inside

PR 2.0 Is Not Web 2.0


PR chick

It’s fascinating to see how the “PR 2.0” manifesto has spread through a natural and intelligent set of influencers over the last 10 years, without attracting “opportunistic” PR professionals to jump on the bandwagon – until now.

Now with Web 2.0 starting to crossover into the mainstream, PR 2.0 (and everything 2.0) has become the golden ticket for misguided marketing professionals.

Just a side point though, how many people can accurately define Web 2.0 anyway? Answer, not many.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo