Studying the impact of innovation on business and society

Social Media

Sephora Gets a Digital Makeover to Attract Connected Customers

One of the challenges marketers and strategists face today is understanding the difference between a success story and an example that has true business impact. With every story and through our own experience, we are learning about the transformation companies are undertaking to migrate from social brands to social businesses. One of the emergent trends that we will soon be tracking is the move from social to experiential where social media plays only one part in the greater production of…

5 Ways Strategic Social Media Can Help Small Businesses

I often write about enterprise organizations and global brands…essentially big businesses. This is the first in a series dedicated to small businesses. One of the biggest misconceptions about social media strategy is that only the big brands and enterprise organizations can afford success. The impression is bigger businesses have unlimited resources, people and budgets to execute on all new ideas. This is simply not true. Like in anything, people are focused on their jobs as they exist and anything new…

The Internet vs. Facebook in 10 Years [infographic]

The Internet vs. Facebook in 10 Years [infographic]

When we take pause to appreciate where we are, we can truly appreciate just how far we’ve come. I recently stumbled across an interesting infographic as it made the rounds across the social web recently. Created by bestedsites.com, the graphic visualizes the meteoric rise of the Internet in just 10 years. For example, in 2002, the Internet boasted 569 million users, which represented 9.1% of the world population. In 2012, that number skyrocketed to 2.27 billion at 33% of the…

Why Brands are Becoming Publishers [video]

Why Brands are Becoming Publishers [video]

Is content still king? According to Deanna Brown, CEO, Federated Media Publishing, “Content, in the right context, is ultimately king.” Welcome to the evolution of publishing, where storytelling, advertising, and technology intersect. By having unhindered access to social and mobile media platforms, brands are experimenting with paid, owned, and earned media to reach connected consumers in their channels of relevance. As brands dabble in publishing, traditional marketing and advertising networks are also evolving. Federated Media is no stranger to the…

The Perception Gap: what customers want and what executives think they want [infographic]

In February, the team at Pivot released a revealing research report that documented the increasing gap between marketer and customers. I referred to this as the Great Divide or the  “The Perception Gap,” the distance between what customers want in social media and what executives think they want. In collaboration with Barnickel Design, we’ve just released this infographic that visualizes the extent of the perception gap between social consumers and social businesses. Following this report and in many interviews I’ve…

Without a Strategy, There Is No ROI

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK – Part 3 in a series Have you ever started a meeting without an agenda? Driven your car with no destination? How about gotten surgery before diagnosing a need? While some of those options may seem like refreshing changes, it’s not the way you run your business. But that is exactly what it’s like when you start a social media campaign without a strategy that ties to real business needs. At ARAMARK, a…

Q: What’s your best advice to social media managers? A: Stop talking about social media

I recently presented at Microstrategy’s iCommerce Summit in Amsterdam on the importance of looking inside to improve how to engage on the outside. Following the event, I was invited to join Peter Gentsch of Big, Michael Buck of Dell, and Andreas Bock of Telekom. The conversation explored the importance of rethinking how businesses approach social media. Rather than driving social media strategies based on just clever ideas, campaigns, soft KPIs, and intangible results, I shared the importance of focusing on…

The New Social Producers

The New Social Producers

Miles Fisher may not be a household name, but chances are, you may have already seen his work. Perhaps you’ve seen his Tom Cruise spoof in Superhero movie or the clip that’s still making the rounds on the Web. Or maybe you’ve seen his clever rendition of “This Must be the Place” by the Talking Heads shots as a video homage to American Psycho. While many hopeful souls move to Hollywood with dreams of getting discovered and becoming the next…

The Future of Media is Currently in Production

The Future of Media is Currently in Production

Broadcast journalism evolves with every new medium that emerges. Social media certainly opened the doors to new forms of content and distribution channels, but in the end, value, consistency and engagement separates those who find a long-term audience from those flail in obscurity. The market for relevant and compelling content is infinite, regardless of medium. While traditional media learns to adapt, new visionaries arise to push the boundaries and possibilities of media and design fresh business models to support it….

Smashing Convention: Billy Corgan on why artists need more than viral videos

Smashing Convention: Billy Corgan on why artists need more than viral videos

Welcome to Revolution Season 3! Although, we unofficially launched one of the interviews early (because of the GRAMMY Awards), Season 3 proudly debuts with an unapologetic interview with none other than Billy Corgan of the Smashing Pumpkins. This episode also celebrates the release of Oceania, the new Smashing Pumpkins “album within an album.” As guitarist and co-founder of the Smashing Pumpkins, Billy Corgan was at the forefront of one of the most important music movements in recent history. He’s not…

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