It’s The End of Business as Usual in Japan

I’m so excited. As I type, I’m moments away from heading to SFO to visit Tokyo for the first time in years…

Shortly before the official launch of What’s the Future of Business, I spent several weeks writing new chapters for The End of Business as Usual.

Why?

I’m proud to announce that it’s finally the End of Business as Usual in in Japan!

I’m proud to announce that my new book, What’s the Future of Business, is now available

It is with the utmost excitement that I finally announce the availability of What’s the Future of Business, Changing the way businesses create experiences (www.wtfbusiness.com). You can get it now at Amazon, B&N, iTunes. It’s also available for Nook and Kindle.

It’s been a long journey to this point. Following my last book, The End of Business as Usual, I set out to answer an important question, if this is the end of business as usual, then what‟s next and what do we do about it?

Can you answer the question everyone is asking? WTF – What is the future of business?

Today’s leading companies are already becoming obsolete. Fortunately or unfortunately, they won’t know until it’s too late. In 10 years, 40% of the Fortune 500 was replaced. Irrelevance is only accelerating. It’s Digital Darwinism out here. #AdaptorDie!

Ignorance is bliss, until it’s not.

Technology…social, mobile, real-time, it’s changing the world. Customers are evolving into something new. They’re more connected, empowered, and demanding.

Can you answer the question everyone is asking?

WTF!?

No Business is Too Big to Fail or Too Small to Succeed – Sobering stats on business failures

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We live in an era of what I refer to as Digital Darwinism, a time when technology and society are evolving faster than the ability of many organizations to adapt.

Over the years, I’ve studied how disruptive technology affects consumer behavior and decision-making. I’ve also researched how businesses react (or don’t) to these changes. What I’ve learned is that barring a few exceptional instances of complete ignorance, organizations are open to adaptation if there’s indeed a case made for it and a path outlined to safely and cost-effectively navigate change.

A Visual History of Book Trailers by Brian Solis

If you follow my work, you’ve probably learned that I’m becoming increasingly fond of web video. As an author, I am fascinated by the different channels and new media opportunities that have been thrust upon the world of book marketing. Over the years, I often considered how to create book-related videos that provided viewers with something beyond a traditional promo or standard author introduction. While important, they weren’t necessarily conducive for social sharing.

Announcing my next book: What’s the Future of Business?

It is with great pleasure that I share with you the details of my next book published again by Wiley, What’s the Future of Business: Changing the way businesses create experiences. The book debut at SXSW on March 8th and will be officially available in stores on March 11th.

What’s the Future of Business is not a question. It’s an answer.

It’s The End of Business as Usual at B&N on 5th Ave.

I’m in New York getting ready for The Pivot Conference. Shortly before arriving, I was told I needed to visit the Barnes and Noble store on 5th Ave. upon arrival. After several days, I was finally able to make it over and I’m sure glad I did. Wow. The End of Business as Usual is currently gracing the storefront window on 5th Ave.! I proudly took a few moments to sign every copy and while I was there, I talked to management about buying copies of every book for you to just come by and pick up.

Read More

Expert Review: Tony Hsieh on The End of Business as Usual

What follows is an expert review written by Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

This book [The End of Business as Usual] covers an important concept for businesses everywhere. The future of business isn’t just about the latest technology, it’s about market disruption and how an organization recognizes and adapts to new opportunities. Without adaptation, businesses will fall to “digital Darwinism“, as Brian says.

The End of Business as Usual and the Beginning of a New Era of Adaptive Businesses

Dave Peck is the author of Think Before you Engage, a new book that guides readers through 100 questions to ask before starting a social media marketing campaign. He asked me to write the foreword and as a friend and neighbor, I of course said yes. But, the only condition was that upon publishing, I could share the foreword with you here…

Engage Against the Machine: The End of Business as Usual

One of the most often asked questions about The End of Business as Usual is how it’s different than Engage.

I thought I take a moment to answer it here just in case you were wondering the same thing.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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