The latest installment of “Blogger Relations” has run over at Forward. Thanks to Erin Caldwell for publishing each chapter.
The previous article discussed, “Reaching the Blogosphere – Finding Bloggers in Your Market” using tools such as Technorati, Sphere, Google’s BlogSearch, Blogpulse, Alexa, CyberAlert, BuzzMetrics, Cymfony, and Umbria.
The new article explores how to identify the right bloggers for your market and how to best reach them and why they should even receive your news in the first place.
Photo Credit: Beau Liening
Grab a bottle of bubbles at your local Longs or RiteAid, get outside and commence blowing.
Try to make one very big bubble, gander, marvel at its size, call all of your friends to see it, and then, pop. Pop? That’s so 1.0.
Now, do it again…but, be careful…don’t let this one pop. Instead of filling it with air, try injecting a bit of hope and enthusiasm into each blow.
Since Chris Heuer, host and event organizer of 2point2, has requested that participants write blog posts to facilitate topics for the board to consider as topics for the Main Talks or the “How To” sessions, I thought I’d keep the ideas flowing.
O’Reilly’s Web 2.0 conference will be in town and it will completely fly over the heads of those who are truly behind the new web and the real source behind the percolating enthusiasm in the Valley.
Chris Heuer saw the opportunity to create an annual event specifically for those people who are already looking beyond “web 2.0.” Based on last year’s successful Web 2.1 “un conference,” this year’s Web 2.2 event will be held on November 9th and 10th in San Francisco at 1 Market Street in San Francisco.
Just a reminder that on Monday, 10/23, the Social Media Club is hosting its latest event, “From Social Media to Corporate Media.” I believe it’s almost sold out, so register asap. If you enter the code ‘IGETIT’ you’ll receive $50 off the ticket price.
SM2CM will offer an interactive workshop for high tech communications professionals. It will be held in SAPs lavish conference center in Palo Alto from 1 to 6 p.m.
Hat tip over to Nick Douglas atValleyWag. Not that I want to start reporting about every media outlet that lays off reporters…but I do want to highlight the inevitable reality and need for publishers to redefine their business models immediately.
There have been many flags along the way, with the most recent being the break-away of Silicon Beat’s Matt Marshall to startVentureBeat andMike Langberg’s decisionto leave journalism (after 18 years at the Merc) to join The TDA Group, a marketing communications agency in Los Altos.
I’m going through my calendar of upcoming events, and it looks like I’ll have time to make it to the WebGuild 2006 Annual Conference: Web 2.0 – The New Web.
Since I am not invited to O’Reily’s Web 2.0 conference (like the rest of us), I’ve decided to attend the WebGuild event, especially since much of the content and speaker line-up is similar – not to mention the vast contrast in price, $239 compared to roughly $3,200.
Our news release regarding “From Social Media to Corporate Media” crossed PR Newswire this morning. The event is around the corner, so we hope to see you there!
Here’s the release:
PALO ALTO, CALIF. 10/17/06 – Social Media Club today announced its first workshop for high tech communications professionals. On October 23rd, From Social Media to Corporate Media (SM2CM), will offer an interactive workshop for high tech communications, PR, and advertising professionals to better understand Social Media. SM2CM will be held in SAPs conference center in Palo Alto from 1 to 6 p.m.
The other day, I was reading Read/Write Web before heading up to Office 2.0 and Richard McManus posted some great questions to stimulate dialogue and create a forum for truly interesting market and technology analysis.
Does Office 2.0 represent a revolution, a paradigm shift? Or just incremental improvement on Microsoft Office?
What Office 2.0 apps and services best represent the paradigm shift of Office 2.0 to you?
Do you agree that Google’s web-based office apps are more evolutionary than revolutionary?
I recently had the opportunity to sit down for lunch with Sanford Barr and Dan Arkind. I’ve also held a few conversations with Joanne Wan and Sean Ness to discuss STIRR. Their vision for STIRR is united as they bring together the people driving the new tech economy forward. STIRR is by far the industry’s biggest, concentrated, most powerful, must-attend tech mixer out there, and it is only continuing to grow. Why? Because they control the attendee registration – invitees, qualified referrals, all business leaders in their own right.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.