Listed Over at Lee Odden’s Online Marketing Blog

Many thanks to Lee Odden over at Top Rank Online Marketing for listing a couple of my articles in his guide to Blogger Relations 101. It’s a great post and definitely worth reading.

I’ve been writing a series that explores how to target, reach and measure blogger relations over at Forward Moving. I’m already at article #4, out of maybe 5 or 6. Truth is that it could be a book, but really, it doesn’t need to be.

October 2006 San Francisco NewTech Meetup

Organized by Joel Sacks, CNET and Marketing Strategist at BuzzShout, and Myles Weissleder, VP of Communications for Meetup, SF NewTech Meetup celebrated it’s six month anniversary or sixth month-versary and a new milestone of 500 members.

Hosted at CNET, SF Newtech attracts startups, service providers, and entrepreneurs to network, forge alliances, and potentially mash up.

This month’s event was sponsored by
PR for emerging companies
Jacobs & Ferraro LLC,
a law firm specializing in helping established and start-up tech companies

Web 2.0 Logo Color Palette for Photoshop

Proof that if good or interesting news sits out on the web long enough, it will make it’s way to the forefront eventually.

A piece that ran in February 2006 over at Miles’ Blog » The Web 2.0 Secret Weapon, is on the Digg front page today.

Basically Miles created a color palatte or swatch if you will that breaks out varying levels of colors by Web 2.0 companies. It’s almost like fusing Web 2.0 with Pantone. Now SwissMiss revisited the story.

The Evolution of Social Media Press Release Distribution and Technorati Tags

As the future of Social Media Press Releases takes shape, it will take a community effort to keep it on track as well as encouraging mass adoption.

As part of the Social Media Club along with Chris Heuer and many others, I’m surrounded by industry visionaries who are pushing the movement forward, while also broadening the overall industry opportunity for Social Media in online public relations. We’ve also recently formed a Working Group to help establish an industry standard for the creation and distribution of Social Media Press Releases.

October 2006 Silicon Valley NewTech Meetup

While Alison McNeill attended the Birthday Bash, I co-hosted the Silicon Valley NewTech Meetup with Keith Vu, while Vincent Lauria was traveling to NY.

Silicon Valley NewTech Meetup
Keith Vu

Exciting indeed as it was definitely one of the largest events to date. There were some familiar faces and it was great to see new attendees as well. At over 600 current members, the monthly event is showing only signs of tremendous growth – which may require a new, bigger venue soon. Birthday Bash!

Alison McNeill reporter at
Written by Alison McNeill

Photo Credit: Scott Beale / Laughing Squid .

Last night I attended the birthday bash at the monstrous Yahoo headquarters, and yes, it was quite delicious! This was very different from previous events I have gone to in that it was bigger, more relaxed and there was tons of delicious food! Sorry, I’ll try to use a different adjective for the rest of the article.

Joshua Schachter, Photo Credit: Jeremiah Owyang

TechCrunch 8: Party In New York

Michael Arrington over at TechCrunch is gearing up to accounce TechCrunch 8 in New York. TechCrunch 7 was indeed the party of the summer, so those in NY are in for a blast.

We covered it here and here.

Photo Credit: Thomas Hawk

If you’re planning on attending the event, please let me know if you’d like to contribute a guest blog post here .

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Business Week Lays Off 15 Reporters Due to Market Conditions

Online media, citizen media, and traditional print publications are competing at unprecedented levels, which are forcing many publishers to tighten their belts as a way of gunning for survival. Any tighter and they may suffocate themselves.

BusinessWeek just cut 15 reporters from staff, including good friend, Larry Armstrong. The publication is citing difficulties in the market.

It’s true that publications are laying off staff and it isn’t new. However, it’s always interesting to see who they target in their rounds. Larry is a proven, well known and highly respected business and technology journalist.

More Web 2.0 Exit Strategy Badges

Marco Rosella recently ran a post on Web 2.0 exit strategy badges and prepping for the upcoming Web 2.0 Conference in San Francisco. I also covered it and offered a few more suggestions.

Well, the creativity never stops I guess, so I’m publishing a few more ideas to complement Marco’s initial line-up of exit badges.

Web 2.0 Exit Strategy Buttons

Web 2.0 Exit Strategy Buttons

Web 2.0 Exit Strategy Buttons

Web 2.0 Exit Strategy Badges

Shutterfly Hits the Street with IPO – Web 1.0 Still Has Legs

Online photo sharing and printing service Shutterfly raised $87 million in an IPO today, closing up 3.7% at $15.55 per share, reaching a ceiling of $16.73, according to VentureBeat.

Marshall Kirkpatrick of TechCrunch observed, “In a time when IPOs are among the least common liquidity events enjoyed by Web 2.0 startups, for a photosharing site to remain independent and go public is interesting relative to all the startups we profile here.”


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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