I missed Trexy at the recent SES show in San Jose. Co-founder Megan Hamilton was persistent, yet extremely polite, so I promised I’d follow through on a post.
Trexy was started by brother and sister team , Nigel and Megan Hamilton. They grew up in Australia and are now living in London. They have been on a mission for the last four years to create the best search engine possible. With only sweat capital to spend, they rolled up their sleeves and created the technology behind Trexy.
Part three in a series written to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) is now live on Forward Moving .
“Blogger relations is a necessary addition to a PR program because citizen journalists, enthusiast bloggers, and accredited journalists with blogs, within a given community/market, can strongly influence consumer behavior. ”
Forward’s mission: To provide a comprehensive, ever-evolving, online springboard for students and young professionals in PR.
I just posted a short article recognizing Robert French’s new process through which students may practice creating versions of Todd Defren’s social media press release template.
Read about it at Social Media Club.
Tags: smpr, Social Media, social media optimization, Socialmediaclub, smo, new media, newpr, nmr, press release, pr, pr 2.0, PR2.0, press release,
I joined Chris Heuer, Tom Foremski, and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. This was a interesting and informative episode that not only discussed the future of the NMR but also current examples by Todd Defren, Shel Holtz, and my agency, FutureWorks, as well as Todd‘s recent post regarding Top 5 Principles of Social Media News Releases.
NMRCast #7 - “Real-world implementations” is available online here.
Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs .
- Democratize “Access”
- Ensure “Accuracy”
- Embrace “Context”
- Build “Community”
- Be “Findable”
I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates.
- Write “intelligently”
- “Eliminate” hyperbole
On the heels of the Silicon Valley NewTech Meetup in Palo Alto on Tuesday, I spent the day in San Francisco at the Social Media Club HQ specifically to attend my first SF event – well that and a million other things on the SF to do list.
Your host, Vincent Lauria
Last night’s Silicon Valley NewTech Meetup was definitely the biggest yet.
Vincent “Vinnie” Lauria again took center stage to welcome guests, which included VCs, engineers, programmers, entrepreneurs, bloggers, and plenty of CEOs.
The evening’s lineup included four up-and-coming Web startups, some more well known than others (and maybe one that really isn’t a startup per se). And interestingly enough, all seem to have found their niche for creating a loyal customer-base.
It’s true, throughout the rise of everything “two point oh,” O’Reilly is not only leading a movement, but is also learning many things along the way, such as, there’s money to be made from new Web duex companies, when they themselves have yet to figure out how to generate significant revenue, and, that sometimes bad publicity can have major “net” results…sorry, had to fit in the pun.
I will be attending both NewTech meetups this week. Stop by and say hello!
Silicon Valley Tuesday, September 5, 2006, 7:00 PM
- Video Egg – Video publishing over easy! [Joe Hurd]
- Boompa – Your garage online! [Ethan Lance and Dave Snider]
- Zazzle – Buy, sell and create custom products [Jeff Beaver]
San Francisco Wednesday, September 6, 2006, 7:00 PM
- Yousendit – Khalid Shaikh on how to send BIG email files with ease.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.