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New Media University

NMRCast #5 – On Air with "For Immediate Release" Regarding New Press Release Template

Last week I joined Chris Heuer, Shel Holtz, and Tom Foremeski for the latest edition of the NMR (New Media Release) for Shel Holtz’s popular For Immediate Release (FIR) podcast. The NMRCast #5: “The Content Episode,” is available online here. In This Edition: New Media Release wiki Free Josh Wolf wiki XPRL working group website Google Groups mailing list for New Media Release discussion (please join!) Content summary:Participants: Chris Heuer, Tom Foremski, Brian Solis, Shel Holtz. The discussion covered the…

Enterprise 2.0 Continued – Cogenz

Niall Cook, Founder and Chairman of Cogenz Ltd, commented on the last reference to Enterprise 2.0 companies to let me know about what he’s working on over at Cogenz. Cogenz is a social bookmarking service for the enterprise, designed to help companies harness the collective intelligence of their employees. It’s similar to ConnectBeam, although they are focused on providing a much more simple user experience for those who want to start using it inside their businesses. According to Niall, “One…

TechCrunch 7 – Web 2.0 Party of the Summer

Photo Credit: Scott Beale, Laughing Squid Unfortunately I had to miss what turned out to be an amazing party. I had to sneak-in one last camping getaway with the family before the end of summer. Laurence (Lo) Toney, VP Marketplace Operations, art.com, attended TechCrunch 7 and was gracious enough to provide us with his wrap-up report. Lo Toney, Guest Blogger, PR2.0 It was labeled the Web 2.0 party of the summer – Michael Arrington’s TechCrunch party or TechCrunch 7 for…

Social Media Leads the Way – Blogs as Important as Traditional Media

Social media is becoming pervasive and more importantly, extremely influential among the people buying products and solutions. According to a recent survey, and all the rage at the recent Search Engine Strategies conference in San Jose, Outsell, a marketing research firm, recently interviewed 7,000 professionals in corporations, government, healthcare, and academia to find out: o How much time they spend searching and reading info for their job: 12 hours per week. o Where they search and read that info “The…

Snakes on a Mutha F*****g Plane is the New Blair Mutha F*****g Witch

The day has arrived! Seriously…Samuel L. Jackson lucked out on this one. From a marketer’s perspective, Snakes on a Plane (SoaP) is the new Blair Witch. Not because both are on the same plain field (heh), but both share a common channel for success. The power of the web has come down like the hand of god to save Samuel L. Jackson’s poor choice in movie roles. Whereas the success of the Blair Witch Project was spun out of people…

SocialMediaClub.org to Build a Community for Social Media Professionals

I’m very excited to be part of this movement. The first event is tonight at 6 p.m. If you can make it, please RSVP. Event details: Social Media Club Meeting #1 Begins: Wed, 16 Aug 2006 at 6:00 PM Location: 857 Maude Avenue, Mountain View, CA 94043 It’s official! SocialMediaClub.org (SMC) launched today for the purpose of elevating Social Media to a higher level of professionalism. The organization will bring together different groups of social media practitioners such as bloggers,…

NMRCast #4 – On Air with "For Immediate Release" Regarding New Press Release Template

Last week at Search Engine Strategies conference, I joined Chris Heuer for the next edition of the NMR cast for Shel Holtz’s popular For Immediate Release (FIR) podcast. This is an ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher. The NMRCast #4: Press releases SEO & role of XML schemas, is available online here. Content summary: Chris Heuer and Brian Solis live at SES discuss search-engine optimization…

Interview with Vincent Lauria of Silicon Valley Newtech Meetup

Silicon Valley NewTech Meetup is on the fast-track to become a must-attend monthly event. Similar to STIRR, SVNT showcases new technology and attracts prominent and up-and-coming executives, technologists, programmers, marketing gurus and VCs. Vincent Lauria is the founder of SVNT and is also the VP of products for Meetro, an online service that combines the best features of messengers and social networks together with location. Focusing on emerging and established web and (web2.0) companies, Vincent (Vinnie) Lauria, took some time…

Web 2.0, Bubble 2.0, Enterprise 2.0 – Differences and Similarities from a Marketer’s Perspective

If you were around Silicon Valley during the 90s, then I’m sure the current Web2.0 frenzy seems familiar. If you’re fresh out of college, or if you’re a recent transplant, welcome to Bubble 2.0. Not that this bubble is going to burst with the same “pop” as 1.0, but it does share all too familiar nuances of hype and misdirection. There are even calls to ditch 2.0 for 3.0 already. Let’s just assume that everyone here understands the history behind…

HotFromSiliconValley Podcast Features FutureWorks and PR 2.0

Vic Podcaster from HotFromSiliconValley invited me to a short and sweet podcast while attending the STIRR Mixer at BlueChalk in Palo Alto on Wednesday night. (Scroll down to August 10th at the Hotfromsiliconvalley site.) Vic is a great guy and one of the more popular attendees of the event. Topics included FutureWorks and the agency’s philsophies, PR2.0 the blog and my views on Web 2.0. Thanks Vic for including me on your show! Until next time.. You can hear the…

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