I’ve Joined Forward Moving – My First Article Posted Today

After seeing the new Adam Sandler movie, “Click,” I’ve found a way to stop time to do more things!

Among the million things I’m working on, I’ve joined Forward (Forward Thinking, Forward Moving) as Contributing Investor. This is an important project for me because in the early days of my career, I didn’t really have anyone to look up to for guidance. So, I’ve decided to share my experiences, successes and failures to help those around me grow. Each week I will contribute commentary, advice, and support to help up-and-coming PR professionals succeed in their careers.

Amanda Congdon Stars in "Where are They Now"

Just when the blogosphere was starting to question her future, Amanda Congdon reminds us that she’s still around (and talented) with an amusing, but sad reminder of her current reality.

With a clever twist however, we zoom in on Amanda wearing a business suit, eating breakfast in front of an audience comprised of stuffed dolls at her parent’s home.

Congdon picks up a familiar stack of papers and begins to read the news to her captive viewers.

Don’t Slash Your PR Budget, Game Winners Don’t Sit on the Marketing Sidelines

With an image like this, I guess it’s fair to summarize the following article in this way, “benchwarmers can not drive successful brands and businesses. And businesses who choose to sit on the sidelines can never win a game.”

Stirr Mixer 1.4 Wrap-up – An event worthy of your time

Last week’s Stirr event was definitely an indication that Silicon Valley is ready to socialize and network again. Yes, I know…before you start attributing everything to the hype of Web 2.0 and offer your premonitions of dotbomb 2.0, please read between the lines of the following wrap-up.

The truth is that a group of energetic and optimistic folks decided to help reconnect Silicon Valley and generate the impression that we are all ambassadors for the next chapter in technology innovation:

Breathing New Life into Dying Web 2.0 Start-ups

On Sunday, Dead 2.0 ran an amusing, yet poignant article that should slap Web 2.0 CEOs and marketers with a dose of reality.

What started as methodologies and technologies to enhance the dynamic between site, applications and their users has blown up into what many are calling Dotbomb 2.0.

The evolution of Web 2.0 is out of control now that the marketers have gotten a hold of it. Today’s self appointed Web 2.0 leaders are really nothing at all close to the original philosophies and beliefs of how to make a better, evolving, more interactive web experience.

Zero to 60 in 2.5 Seconds

Recently, the fastest, most expensive production car on the market was unveiled in Los Angeles — the 2006 Bugatti Veyron 16.4. At $1.3 million, it will be available to only the elite (many of whom probably reside in Silicon Valley). Don’t be surprised if you see this bad boy on Sand Hill Rd. or Santana Row.

Rocketboom Gets a Prescription for Fun – Thanks Dr. Tiki

In one of the best Mashups in vlog history, Rocketboom 2.0 met Tiki Bar TV celebrating its first “Casual Friday” with new host Joanne Colan.

Colan introduced the episode acknowledging that usually RocketBoom would not run its normal Casual Friday episode, because she was “dying” to jump into the news.

While reading the day’s top story about some ArchBishop (wasn’t really paying attention), Dr. Tiki from TikiBarTV, leans into view, stares into the camera, and states, “It’s Friday. And yes, it’s supposed to be a casual day.”

Climbing the Corporate Marketing Ladder of Success

Suddenly you find yourself quickly rising through the corporate ranks, marcom coordinator, marcom manager, director of marketing, VP of Marketing!

Ahhhhhh, the sweet life.

One sec, don’t forget the rise to stardom takes more than the ability to kick ass in any one segment of marketing. As you grow, so should your horizons, experiences, talents, capabilities, and expertise. Whichever discipline launched your rise to fame, as you clime the ladder of corporate success, your comfort zone will expand until you can excel outside of it.

Rocketboom 2.0 Blasts Off

After much anticipation (or shall we say fanfare), Rocketboom 2.0 launched today with its new “interim” host, Joanne Colan. You may know Joanne as a former VJ for MTV Europe. To most of us however, she is an attractive woman with an English accent. I was unfamiliar with her work, so I approached today’s vlog with an open mind.

RocketDoom…RocketBust – Cue The Elton John Track

Today’s edition of Rocketboom will be filed under the, “no really, we can keep a show going without the star who put us on the map.” Andrew Baron, what possibly could have pushed you to place yourself in such a PR nighmare?

The news is everywhere! Techcrunch reported that Congdon was fired, Valleywag dedicated a dozen entries to the subject. Donna Bogatin from Digital Micro-Markets Blog summarized it this way, “From Rocketboom to UnBoomed: Web 2.0 partnership fizzles out.” Office Pirates posted an incredibly hilarious report on Amanda’s replacement . Transparent Agenda captured it best with this clever comic…

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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