Blogging is an interesting phenomenon. What started as diaries, op eds, reports, and commentaries, has now sparked a whirlwind of incredible proportions that can leave one spinning in place – dizzy from trying to figure out where to go, for what information, and why.
This is the first in a series of pieces that will explore blogging.
Having a blog these days is almost as mandatory as having a business card and a cell phone; especially if you’re in marketing or PR. I happen to be in the latter group, and almost everyone I talk to these days, publish daily blogs. In many cases, they’ll even post multiple entries per day, with links, tags, summaries, opinions, etc. all to prove that they are “in the know” and part of the elite group of influencers dictating and reporting on the next economic renaissance.
In this last week, we’ve learned that Arrington is a millionaire, been hit over the head about his troubles with his site design and the resignation of his designer, and now we have uncovered that his readers are the magnet for highly niche business models.
In a very interesting series of posts, Josh Kopelman, an East Coast angel investor, fueled a fever of comments about how Web 2.0 companies are targeting the TechCrunch genre.
A recent post in Guy Kawasaki’s blog, Signum sine tinnitu, prompted me to post this piece.
He recently discussed Web 2.0 startup, Vyew, (pronounced VIEW), based in Berkeley. I found this very interesting because here is a company that has done almost no PR and definitely zero hype generation, yet the true viral nature of the Web has enabled this company to gain momentum the organic way. Good for them! It is a tremendous feat indeed.
Adesso Inc. has a new product that takes business productivity to a new level. Meetings are held every day, and the information passed along at these meetings is often vital. What happens to this information? It gets written down in a fast-paced scrawl, often the leaving the author themselves confused as to what they wrote not more than an hour ago. “When did I learn hieroglyphics?” I ask myself that question after every meeting. And to be honest, my thumb typing is pretty good, but my Treo650 isn’t the most ergonomically designed tool for rapid note-taking.
Late at night, when the house is still, the family is sleeping, and nothing is stirring – except for me CRANKING up the volume with a pair of these bad boys!
Digital optical out. Dolby Certified 5.1. Eight speakers. Subwoofer. Rumble Effect. Wow.
…at least that the way this interesting post begins. While reading Nick Carr’s incredibly relevant Rough Type, I linked through to Cloud Street authored by Phil Edwards and his poignant perspective on Web 2.0 entitled, “Not a Fish at All.”
Worth a read.
“But Web 2.0 is not a snail. Web 2.0 is the people pointing and shouting ‘The snail! The snail!’ Web 2.0 is also the people who overhear the first group and join in, shouting ‘The whale! The whale!’ and pointing vaguely upwards and towards the nearest ocean.
Do you love wine? Are you burnt out on Cabernet, Merlot and Chardonnay? If you’re like me, Rhône varietals have become an indulgence. Well, lucky for us, the 14th annual Hospice du Rhône (HdR) will be held May 11-13 in Paso Robles.
HdR is the largest celebration of Rhône wines in the world. The event is a combination of education, fun and fellowship. HdR has been recognized for its serious and playful virtues, as well as its efforts to structure seminars that focus on wine regions, varieties and categories.
I have been diving head first into the emerging realm of Web 2.0, and I have to say, damn if it doesn’t feel like the 90’s all over again. I mean, the only thing missing here are the inflated marketing and PR budgets, rooftop parties, and gigantic, celebrity-studded events associated with marketing anything.com for everyone.com.
Everyday businesses increase their value by fusing new capabilities and products under the corporate umbrella and by consolidating, merging, and/or acquiring competitive and complementary companies. After the agreements are signed and finalized, an incredible amount of change ensues; the department heads are left to pick up the pieces and put it all back together in the most efficient way. Other than the obvious IT, CRM, HRM and other day-to-day business infrastructure acronyms, MRM (marketing resource management) is usually under-analyzed in the overall scope of integration and alignment for future success. The real issue is how to create a solid marketing team that can deliver visibility for the new, distinct product divisions as well as the overall corporate brand.
While Investor Relations is a critical component of a company’s financial trading stature, PR cannot be overlooked, as it is equally critical to influencing customer behavior. Maybe even more so, what with the fallout from the dot com era and the ensuing excitement and hype building around Internet 2.0. Perhaps that’s why IR teams have started to borrow tactics from the PR playbook as a way to increase the visibility of the stock through non-financial media channels.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.