Studying the impact of innovation on business and society

New Media University

Hospice du Rhone May 11-13

Do you love wine? Are you burnt out on Cabernet, Merlot and Chardonnay? If you’re like me, Rhône varietals have become an indulgence. Well, lucky for us, the 14th annual Hospice du Rhône (HdR) will be held May 11-13 in Paso Robles. HdR is the largest celebration of Rhône wines in the world. The event is a combination of education, fun and fellowship. HdR has been recognized for its serious and playful virtues, as well as its efforts to structure…

Web 2.0 vs. Dotcom 2.0

I have been diving head first into the emerging realm of Web 2.0, and I have to say, damn if it doesn’t feel like the 90’s all over again. I mean, the only thing missing here are the inflated marketing and PR budgets, rooftop parties, and gigantic, celebrity-studded events associated with marketing anything.com for everyone.com. The interesting thing here though, is that the Valley is so anxious for a resurgence that we’ve already leapt beyond the early adopter stage straight…

Mergers and Acquisitions: Creating the Ultimate Marketing Team from the Aftermath

Everyday businesses increase their value by fusing new capabilities and products under the corporate umbrella and by consolidating, merging, and/or acquiring competitive and complementary companies. After the agreements are signed and finalized, an incredible amount of change ensues; the department heads are left to pick up the pieces and put it all back together in the most efficient way. Other than the obvious IT, CRM, HRM and other day-to-day business infrastructure acronyms, MRM (marketing resource management) is usually under-analyzed in…

Ticker PR’ Closes the Gap Between IR and PR

While Investor Relations is a critical component of a company’s financial trading stature, PR cannot be overlooked, as it is equally critical to influencing customer behavior. Maybe even more so, what with the fallout from the dot com era and the ensuing excitement and hype building around Internet 2.0. Perhaps that’s why IR teams have started to borrow tactics from the PR playbook as a way to increase the visibility of the stock through non-financial media channels. This new kind…

Renaissance for Napa Gamay Noir?

Andrew Lane 2004 Gamay I tried this the other night after attending an event hosted by 7×7 Magazine in San Francisco. I meet Andrew Dickson, winemaker of Andrew Lane Wines. It was amazing, so I tracked down a bottle for myself. I paired it with spicy sesame/chili noodles with chicken and green onions. OH MY OH MY! The AL Gamay Noir has the mouth-feel and velvety texture of a Pinot Noir, but with a more vibrant, red fruit character. It…

The Start-up’s Dilemma: Competing Against Cash-Rich Rivals through the Art of PR

The art of PR should never be underestimated it should be thoroughly embraced. New companies that enter markets with well-established competitors may have great solutions and truly superior designs, but they also have an intractable problem. The competition is established, they are not, and markets always bend toward the familiar. Add to that the typically limited budget of a start-up and the barriers are high enough to predestine new companies to failure unless they have a very effective mechanism of…

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