PRNews Recognizes PR 2.0 with Nomination for 2009 Blog of the Year

Each year, PRNews hosts an awards gala where they salute the winners and honorable mentions of the PR People Awards, the Hall of Fame Inductees & PR News 15-to-Watch.

I am honored to be nominated in the PR Blogger of the Year category along with Tim Haran of Usana Health Sciences and David Westcott of APCO Worldwide. I’d also like to take this opportunity to spotlight all of the nominees across all categories for the PRNews PR People 2009 awards.

At Your Service: Twitter Data and Sentiment Analysis


Source: Shutterstock

For the last year, I’ve served as a strategic advisor to PeopleBrowsr. While many of you may know PeopleBrowsr as a Web-based client for Twitter and other social networks, the real story is that over the past several months, we’ve quietly built a comprehensive foundation and supporting infrastructure for capturing, organizing, and analyzing data, sentiment, and corresponding activity to reveal the indicators, hotspots, opportunities and trends that define the Twitterverse and ultimately, business. As such, I’ve spent a great deal of time researching activity as it relates to many of the industries that I serve in order to help brands cultivate meaningful relationships while also evolving business services and practices based on actual intelligence.

Blogger Relations is a Two-Way Street

Guest Post by Tamar Weinberg: Read her blog | Follow her on Twitter


Source: Shutterstock

As bloggers, we’ve all experienced it: the completely off topic pitch. After pouring blood, sweat, and tears into our blog that clearly is known for addressing a specific subject matter, we get an email from a public relations agency that takes us for someone completely different. Where do they come off doing that?

One in Five Tweets are Related to Products

According to a recent study, 20 percent of tweets published are actually invitations for product information, answers or responses from peers or directly by brand representatives.

Jim Jansen, associate professor of information science and technology at the College of Information Sciences and Technology (IST) at Penn State, along with IST doctoral student Mimi Zhang, undergraduate student Kate Sobel and Twitter chief scientist Abdur Chowdhury, investigated micro interaction as an electronic word-of-mouth medium, using Twitter as the platform. The results were published in the Journal of the American Society for Information Sciences and Technology.

Using Twitter to Connect PR Students, Educators, and Professionals

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Credit: Shutterstock

I recently participated in #PRStudChat, a recurring discussion between PR experts and those looking to learn on Twitter.

I found it enthralling.

The interactive forum was created by Deirdre Breakenridge, my co-author for Putting the Public Back in Public Relations, and Valerie Simon in response to an ongoing series of questions they received from students seeking advice or insight into how PR was changing in the face of the “now” or real-time Web. In one such interview, PRSSA member and student Angela Hernandez, @AngelaHernandez, posed a simple, but poignant career question, “Is PR Right for Me?”

Implement Social Media Guidelines, Now

Guest post by Dan Schawbel: Follow him on Twitter | Read his blog


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Technology has united our professional and personal identities into one.  You are no longer just the financial analyst, doctor, lawyer or “social media guru” during work hours.  People all around you, sitting in cubicles, in offices and even the secretary can find out more personal information about you, with a single search in Google, Facebook, Twitter, etc.  There is no hiding anymore and our identities will fuse even more in the future, as we use social technologies more and more during work.

The Dichotomy Between Social Networks and Education


Einstein Chalkboard: Source

Recently, I discussed the validity of whether or not social networking (the verb) and social networks (as a noun) were impairing our ability to learn. A Stanford study suggested that this might be the case.

It seems that the initial research and its supporting data is now emerging to help us further analyze whether or not this is indeed true or merely hypotheses based on the various samplings of individuals who may or may not serve as relevant subjects.

The Gift of Compassion and Inspiration


Source: ILP

Sometimes we are quick to judge with or without due cause. Even if we believe our views to be right, many times our perception is merely right within our world and not necessarily the worlds of others. Perhaps we’re caught up in the real-time aspects of having access to information and the power to publish on-demand.  Maybe we need to seek justification for our unwillingness to step outside of our comfort zones. Or perchance, we’re simply repressing animosity  towards those who seem to envision and/or accomplish things we haven’t yet found the energy, passion or cause to pursue ourselves.

Visualizing Trending Topics in Twitter

Twitter is an ocean of conversations that reach the greatest depths of topics and extend into the vastness of conversational ether.

Twitter offers live views of trending topics. Search.PeopleBrowsr.com offers views into live trending, down to the minute (click on live trending next to the search box. Collecta provides a real-time view into trends and conversations in and around Twitter. There are also many, many other tools for tracking trends in Twitter…

Gauntlet Toss or Clarion Call: Women, it’s time to step up

Guest post by Cathy Brooks: Follow her on Twitter | Read her blog


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Imagine this scenario. It’s election time and you find yourself engaged in a heated debate with someone about a particular candidate. Fairly foaming at the mouth, this individual rails on about lousy legislators.

Then you find out this person is eligible to be but is not registered to vote.

Now I don’t know about you, but I’m of a mind that if you don’t register to vote, you cede your right to complain about politicians.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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