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New Media University

Gary Vaynerchuk and Brian Solis Discuss Putting the Public Back in Public Relations

I’ve long promised to start shooting and publishing interviews with those whom inspire me. While this isn’t the official debut of this imminent series, it is a representation of what’s possible. In fact, once I complete the writing for the next book, I will place the video series on an accelerated path to production. Nonetheless, Gary Vaynerchuk of WineLibraryTV has written a new book, Crush It, which will hit the market in mid October. While I was in New York…

A Week in PRWeek

PRWeek published two articles this week that I wanted to share with you… First, I am proud and humbled to have been named among 39 other incredible PR and communications thought leaders and practitioners in the 2009 PRWeek edition of the annual 40 Under 40 list.  For the record thought, they added another year to my age before its time… 😉 Second, Eric Chandler published a great review on PRWeek of my new book with Deirdre Breakenridge, “Putting the Public…

New Media University: Twitter 101 for Business

Over the years, I’ve actively called for Twitter to contribute to its own culture and direction by leading instead of following.  It would effectively serve as a source of inspiration and orientation for consumers and the businesses hoping to connect with them, which would ultimately increase the alarming 40-percent user retention pattern.  I suggested that the company actively  define user scenarios and offer a quick-start guide for the unique groups of users seeking guidance in order to not only increase…

Collecta Turns Internet’s Ocean of Data into a River of Real Time Information

I’m blogging from the Real-Time Stream event in Redwood City, California organized by TechCrunch. I will share more of my thoughts and observations in a series of posts at a later time – there’s just so much too process in “real time.” Let’s just say that the future of search, streams and the concept of the “Now Web” is blindingly bright. One of the presenting companies here is Collecta, a new take on Web search, social aggregation, and real-time aggregation…..

A Pictorial History of Twitter’s Rise to Pop Culture

Every now and then I discover something that is so captivating, that I have to stop what I’m working on to share it with everyone I know. This is one of them. For those veterans who continue to define Twitter’s role in how we communicate, share and learn, those who have recently made its acquaintance, and those just finding their stride, we all linked through common threads and context that pique our curiosity, stimulate our quest for adventure,  expand our…

Social Media is Rife with Experts but Starved of Authorities

Perhaps Lewis Carroll was peering into the looking glass when he wrote “Through the Looking Glass and What Alice Found There.” In it, we were introduced to Tweetle Dum and Tweetle Dee, a curious duo that always shared a fruitful, entertaining, and complementary conversational exchange even though they always agreed to battle each other. Some suggest that the significance of Alice’s encounter with the twins explores how curiosity leads to the unknown and therefore, may not be worthy of pursuit….

Gazing into the Twitterverse

Twitter connects people through a rich and active exchange of ideas, thoughts, observations, and interests in one, highly collaborative and promising ecosystem. The Twitterverse advances micro interaction and connections through an expanding network of applications, engendering the potential for macro reach and resonance online and IRL (in real life). Following the recent debut of The Conversation Prism v2.0, Jesse Thomas (@jess3) and I proudly introduce an alpha version of The Twitterverse. While the landscape for Twitter approaches 1,000 different applications,…

The Intersection of Facebook & MySpace

Source An interesting and highly anticipated phenomenon occurred in December 2008, one that received very little fanfare. December was a particularly busy month for Mark Zuckerberg’s high profile social network. According to Web metrics firm Hitwise, Facebook’s share of US Internet traffic hit an all time high on Christmas Eve 2008, earning 2.18% of all US Internet visits. Perhaps more significant, the traffic volume between Myspace and Facebook intersected at the end of 2008 with Facebook surpassing MySpace according to…

Twitority & Twithority Rank Tweets and Keywords By Authority

As online conversations continue to gain in prominence and relevance to any customer and market-focused business, it becomes critically important for marketing and service professionals to listen. It’s the listening that serves as the foundation for identifying, guiding, and establishing meaningful engagement. Twitter is one of the more active and influential communities that can effectively recruit affiliates, incite action, and spark trends. Until now, the only way to measure conversations or keywords by authority in Twitter was either manually or…

Social Media Predictions for 2009 – Introducing Social Syndication and Aggregation

My good friend Joe Pulizzi, founder of the Junta42 content and custom publishing network, has compiled an impressive list of 47 social media and content marketing experts to share their advice and predictions for 2009. The list includes insight from renown pundits and visionaries including: Paul Bradshaw David Meerman Scott Scott Monty Sally Falkow Jason Falls Toby Bloomberg Marc Meyer Ann Handley Paul Gillin Valeria Maltoni Here’s my prediction: Brand marketers will continue to experiment with existing and emerging forms…

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