Studying the impact of innovation on business and society

New Media University

Social Media Predictions for 2009 – Introducing Social Syndication and Aggregation

My good friend Joe Pulizzi, founder of the Junta42 content and custom publishing network, has compiled an impressive list of 47 social media and content marketing experts to share their advice and predictions for 2009. The list includes insight from renown pundits and visionaries including: Paul Bradshaw David Meerman Scott Scott Monty Sally Falkow Jason Falls Toby Bloomberg Marc Meyer Ann Handley Paul Gillin Valeria Maltoni Here’s my prediction: Brand marketers will continue to experiment with existing and emerging forms…

2009, The Year of Social Aggregation & Syndication: Scrapplet Paves the Way

I have had the privilege to help guide, mold, and launch many companies over the years. The Social Web, and its supporting community, influence the development of innovative, rich and useful applications. The socialization and metamorphosis of content creation, discovery and distribution continues to inspire and strengthen my passion for participating in its evolution. Recently, PeopleBrowsr made its Public Alpha debut to become the dashboard for your distributed social graph, starting with Twitter. Currently, I’m working with Steve Repetti on…

PeopleBrowsr Centralizes Conversations & Relationships: Introduces A Dashboard for Social Networks

Over the last several months, I’ve had the distinct pleasure and honor of working with some of the most visionary people online to develop a solution that WE, as social architects, need to stay connected, and also, centered. I’ve invested a significant portion of time and energy into the support, development, and refinement of an ambitious project led by Jodee Rich. I did so, because I believe that it is one of the most compelling and promising services for uniting…

Now is Gone is "Now" an Award Winning Book

What a surprising and incredible way to end an unbelievably tumultuous week. Good friend and co-author Geoff Livingston and I were informed that our book, Now is Gone, was awarded Silver in Axiom’s 2008 Business Book Awards. We tied Linda VandeVrede’s book, Press Releases Are Not a PR Strategy, in the Advertising/Marketing/PR/Event Planning category. More than 400 books were judged for the awards, and a little more than a 100 won medals. The official awards ceremony is in New York…

Robert Scoble Asks, "Is Facebook the New Press Release?"

Robert Scoble recently asked whether or not Facebook may represent a new kind of press release. Let me answer this for you. No. Facebook is not the next template for press releases, no more than Pownce, Twitter, and Jaiku collectively represent the replacement for traditional wire services. I know he wasn’t serious about it becoming the next template for a press release, but what he is saying is loud and clear, and you should pay attention. Reading between the lines,…

Social Media Releases – Everything You Ever Wanted to (or Should) Know

The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike. It’s no longer a matter of if, nor when, but now a matter of practice and evolution in order to determine success and failure. As a recap, the Social Media Release has been pushed by many influencers, including Tom Foremski’s public outcry for the death of crappy press releases; Todd Defren who offered…

New Media Meets Old Media – Blogger & Podcaster Magazine Debuts

In an interesting twist of media, bloggers and podcasters now have something to read when wifi or EVDO is unavailable. Blogger & Podcaster is the first monthly business print and online magazine written “exclusively for serious bloggers and podcasters.” The premier issue features Robert Scoble discussing his foray into video podcasting. Read the first issue online here. The format is very rich and unique. I actually read through the issue, cover to cover. “blogger & podcast magazine” blogger&podcast magazine blogger…

Twitter is real-time “anywhere” messaging and networking

twitter is the message heard around the world – so to speak or so to read. It’s an incredible phenomenon that is spreading faster than online parodies of Snakes on a M F Plane…and in my opinion, it has to be the fastest growing social tool out there right now. It’s everywhere, anywhere messaging so that you can stay in touch with friends, fans, stalkers, and associates whether on the Web, instant messaging, or through text messaging. Each update is…

Media 2.0 Workgroup Forms – Joining the Conversation

Web2.0 has a workgroup, and now those dedicated to advancing the world of democratized media, now have the Media 2.0 Workgroup. The Workgroup is a collection of shared voices in the New Media landscape. You can subscribe via one feed or grab the OPML. “The Media 2.0 Workgroup is a group of industry commentators, agitators and innovators who believe that the phenomena of democratic participation will change the face of media creation, distribution and consumption. Join the conversation…” – Chris…

Attention Traditional PR, Step Away from the Social Media Release – aka hRelease

I came across a post that really smacked me in the face with a stinging sense of reality. You can’t help everyone grow; only those that realize they can. We just have to do a better job of reaching everyone else to help lay a more informative foundation for people to cause change. Regarding the Social Media Release, it’s not social media. The Social Media Press Release still adheres to the antiquated notion that public relations means appealing to the…

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