A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year.
The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few of us, are tirelessly working to get everyone up to speed for the betterment of traditional and social media press releases.
CES continued to overload the senses forcing me to allocate my budget in 2007 to buy half of everything I saw once it all hits the market.
This time I took a 15 minute shuttle ride over to the Sands Expo Center where I was able to have a more relaxed show experience.
The Adult Entertainment Expo was also at the Sands
CES 2007 is the electronics event of the year and there are no signs of slowing down. The sheer volume of companies, new electronics, gadget lovers, deal makers and media is deafening and entrancing.
Some of the more fascinating elements about CES that you probably won’t read anywhere but here, pertain to the socialization of information and not so much the technology and gadgets themselves. CES has a global audience and a global attendance. And, for five days, we all convene at the LVCC, Sands, among the dozens of simultaneous events globalize information.
CES is celebrating its 40th anniversary and the enthusiasm and energy are at its greatest levels ever. Why? Because for a 40 year old show, CES is still making headlines – and I’m not just talking about the latest in electronics or gadgets either. This year, CES recognized bloggers as legitimate media. Finally…a huge validation for citizen media.
I’ve been quiet this week, not because of the lack of topics to discuss, but mostly buried in preparations for about 16 product launches at CES. Watch the FW page for all of the launch news…we created a special pipeline just to get everything out there.
In all of my years launching companies and new tech at this show, 2007 is by far the grandest yet. And since I’m a sucker for cool gadgets, I’m fully prepared to geek-out out at the show, while trying to fill the pipeline for my monthly tech column in Affluent Magazine as well as the blog.
Rather than address the blogosphere with brilliant rhetoric and clarity regarding the Ferrari Incident, instead, Steve Rubel has declared Social Media Dead.
Perhaps he’s merely tapping into the power of social media to spark controversy to displace the conversation on Techmeme, or, just maybe, he really does believe that “social” or any other category preceding the word “media” is dead.
Jeremy Pepper calls it “Crisis Blogging to Defeat a Meme.”
Nevermind Sacha Baron Cohen’s ability to make us laugh while holding up a mirror to our ugliest traits, Al Gore’s exposing platform to get millions inspired about environment, Sir Bono’s tireless work in Africa, Michael J. Fox’s spotlight on stem cell politics, Time Magazine’s person of the year this year is “you” or “us” depending on how you look at it.
Let’s be clear. There is bottomless well of assholes around the world to spotlight and blame for the many agonizing, unnecessary, and disturbing things that happened in 2006.
With over 700 members, the SF NewTech Meetup continues to gain in popularity as the Bay Area geekdom enjoys its forum for having new tech demoed directly to them each and every month.
SF Win, Silicon Valley Newtech, among others provide a venue for emerging companies to reach a sampling of their target demographic, without having to exhibit at an expensive Web 2.0-style conference.
With over 100 people in attendance, the Silicon Valley NewTech Meetup continues to run strong. Entrepreneurs, VCs, IT professionals, bloggers all congregate each month to not only network with one another, but to also see the latest in the online frontier.
This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media.
The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.