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New Media University

CES Welcomes Bloggers – Changes the Future of Event Marketing

CES is celebrating its 40th anniversary and the enthusiasm and energy are at its greatest levels ever. Why? Because for a 40 year old show, CES is still making headlines – and I’m not just talking about the latest in electronics or gadgets either. This year, CES recognized bloggers as legitimate media. Finally…a huge validation for citizen media. This year, CES contracted the folks behind the behind Business Blogging Summit to screen and qualify bloggers for official media credentials. Why…

Social Media is Not Dead

Rather than address the blogosphere with brilliant rhetoric and clarity regarding the Ferrari Incident, instead, Steve Rubel has declared Social Media Dead. Perhaps he’s merely tapping into the power of social media to spark controversy to displace the conversation on Techmeme, or, just maybe, he really does believe that “social” or any other category preceding the word “media” is dead. Jeremy Pepper calls it “Crisis Blogging to Defeat a Meme.” Open the Dialogue captures it with, “What strikes me most…

Time Magazine, Web 2.0 and You

Nevermind Sacha Baron Cohen’s ability to make us laugh while holding up a mirror to our ugliest traits, Al Gore’s exposing platform to get millions inspired about environment, Sir Bono’s tireless work in Africa, Michael J. Fox’s spotlight on stem cell politics, Time Magazine’s person of the year this year is “you” or “us” depending on how you look at it. Let’s be clear. There is bottomless well of assholes around the world to spotlight and blame for the many…

San Francisco NewTech Meetup – December 2006

With over 700 members, the SF NewTech Meetup continues to gain in popularity as the Bay Area geekdom enjoys its forum for having new tech demoed directly to them each and every month. SF Win, Silicon Valley Newtech, among others provide a venue for emerging companies to reach a sampling of their target demographic, without having to exhibit at an expensive Web 2.0-style conference. Held at CNET on Second St. in San Francisco, SFNT hosted a crowd of about 100…

December Silicon Valley NewTech Meetup

With over 100 people in attendance, the Silicon Valley NewTech Meetup continues to run strong. Entrepreneurs, VCs, IT professionals, bloggers all congregate each month to not only network with one another, but to also see the latest in the online frontier. First up… boorah.com – Eric Moyer, co-founder Boorah.com makes it easy to find a great restaurant by presenting a summary of user and professional reviews in a way that has never been done before. The service offers a unique,…

Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media. The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications. In any given day, I will sell, evangelize, educate,…

Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media. The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications. In any given day, I will sell, evangelize, educate,…

New Media Release #12 – The Evolution of Press Releases

Chris Heuer, Shel Holtz, Tom Foremski, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast. Welcome to NMRCast episode #12, a 28-minute podcast recorded live from the San Francisco Bay Area. The full complement discusses the entries of Fleishman Hillard and Edelman to the social media news release party; Chris provides an update on the integration of microformats into the social media press releases standard; Tom responds to a…

Traditional vs. Citizen Media – It’s Social Darwinism in Action

I’m sure there are many out there who ask or are asked this question, and many have not yet found a consistent answer. The question is, what’s the difference between a journalist and a blogger? Is a blogger a journalist and is a journalist a blogger? The answer isn’t so simple because the conversation usually spins down a maze of different avenues. But, let’s keep it straigh-forward, with the intent of answering the question. Bloggers have earned the title of…

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