This recent article from Phocuswire examines a new report from the Altimeter Group and Sabre on the role of digital Darwinism in the hospitality industry. As Altimeter Group Principal Analyst Brian Solis points out, hotels must now provide a customer experience that competes with the likes of Uber, Tinder, and digital pioneers.
In this thought-provoking article based on Brian Solis’ book X: The Experience When Business Meets Design, author and self-realization activist Olga Reinholdt discusses the role of empathy in customer experience.
This recent article from PR News looks at changes in the social media marketing landscape as Facebook shifts away from branded content. In the article Brian Solis argues for bringing humanity to social media marketing.
B2B marketing agency Exo B2B has selected Brian Solis as one of 2018’s Top 30 Marketing Influencers. The agency’s list is based in part on a survey of 2017 rankings and the agency’s 10 indicators.
This recent blog post from digital marketing agency One North outlines the importance of the “3 P’s” (Performance, Personalization and Participation) in the modern digital experience. The post is inspired by Brian Solis’ keynote presentation at B2B Marketing Exchange 2018: “Humanizing The B2B Decision-Making Journey.”
In a recent ANA Magazine article on the rise of animation in digital advertising, Brian Solis advocates for content that is tied to “human empathy, strong storytelling, and brand values.”
This recent Demand Gen Report article on the importance of personalization in B2B brands includes excerpts from Brian Solis’ keynote presentation at B2BMX 2018. In his remarks, Solis points out that B2B customers are now expecting B2C levels of personalization.
On Episode 10 of the Evolving Digital Self Podcast, Brian Solis talks to host Dr. Heidi Forbes Öste about maintaining humanity in an evolving digital landscape.
Digital Journal: Nike takes next steps into digital transformation which, according to Brian Solis, is crucial to future success
Brian Solis’ new report, “The 2017 State of Digital Transformation,” was cited in a Digital Journal article focused on how Nike is “investing in consumer-focused strategies” as a way to create digital transformation in their company.
Inc.: Brian Solis’s list of 10 Things Change Agents Do, According to Coca-Cola, Starbucks, Visa, and the NFL
In a recent article, Inc. summarized Brian Solis’ newest report, “The Digital Change Agent’s Manifesto.” This meaty report shares the 10 things change agents, the “indispensable leaders of digital transformation in organizations,” do… and, as Inc. writes, “it’s not just a strong desire for change.”