Brian Solis recently spoke to ZDNet’s Tonya Hall on the subject of perception and social media. As Solis puts it, “We’re really at a crossroads between digital and humanity.”
This recent MyCustomer article examines whether brands should respond to the present social media controversies by abandoning platforms like Facebook and Twitter. Brian Solis comments on the crisis, arguing that recent events present a sea change in public opinion about the once-popular platforms.
In this recent REwired blog post, Jason Frazier calls for the mortgage lending industry to focus on customer experience. Frazier suggests lenders adopt Brian Solis’ concept of Experience Architecture, a holistic approach to customer experience.
This recent blog post from SugarCRM Blog recaps CRM Evolution 2018, a conference for the customer relationship industry which took place April 9–11. Among the highlights: Brian Solis’ keynote presentation, “Designing Customer Experiences that Matter to a New Generation of Accidental Narcissists.”
In this recent CNET article on congressional scrutiny into Facebook and other tech giants, Brian Solis weighs in on the coming reckoning for Google. Solis tells CNET, “It’s overdue. Google knows more about you than Facebook ever will.”
This recent article from The Marketing Insider outlines three key things shared by companies who excel in customer experience: A connected culture, data driven, and starting with a human connection. On the subject of human connection, Brian Solis weighs in on the importance of customer experience in defining a brand.
This recent article from VendingMarketWatch recaps key takeaways from NAMA Show 2018, a yearly event for the convenience services industry. Among the highlights of the event was a keynote address by Brian Solis, who spoke on the subject of disruption.
This recent blog post from digital consultancy Moonshot examines the role that fear plays in digital transformation. The post cites The Digital Change Agent’s Manifesto–Brian Solis’ report on the human factors of digital transformation–which underlines how fear can hold back digital change in an organization.
This recent CIO article examines the challenges facing Axis Capital, an insurance firm in the midst of a major technology overhaul. The article cites Digital Culture Challenge–an influential report by Capgemini and analyst Brian Solis–which found that corporate culture is perceived by employees as a major impediment to digital transformation.
Digital strategist Dennis Wakabayashi has selected Brian Solis’ blog as one of his “7 CX blogs worth reading.” Wakabayashi describes Solis as “a thought leader in the use of social media in marketing” and “a sought-after speaker in the relationship between technology and people.”