Award-winning author, blogger, and keynote speaker Brian Solis has studied and shaped the effects of new technology on marketing, business, and culture. His blog gives fantastic advice on customer experience, leadership, and management.
Brian’s day job, if there is such a thing, is as the principal analyst at Altimeter Group focusing on digital strategy. He focuses on the intersection points of digital and people to determine what effects social media and technology have on individuals and businesses to drive digital strategies and engagements.
Brian Solis is Principal Analyst and futurist at Altimeter, a Prophet Company, a keynote speaker and best-selling author.
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Most marketers spend a lot of time thinking about the future. Brian, I’m convinced, actually lives there. If you want to get two steps ahead of the game, read everything he writes. Including his masterful work on Attention Is a Currency.
“We will see a renaissance in physical space and a new paradigm for online shopping that merges intelligent technologies, hyper-personalization, and seamless cross-channel engagement,” Solis says.
Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speakers, and best-selling authors in innovation and digital transformation. His new book, X: The Experience When Busi- ness Meets Design, explores the importance of experiences and how to design them for customers, em- ployees and human beings everywhere.
I had the pleasure of connecting with Brian Solis to talk about the future of digital transformation, customer experience, and technology. Brian is a principal analyst at Altimeter Group, a digital anthropologist, and a futurist.
Brian Solis has 280,000 followers on Twitter. He’s a digital analyst who has published several books on marketing in the digital space. As one of the top PR influencers, his Twitter feed is full of tweets about current events, marketing, and what’s going on in business today.
This is what Andreessen saw, a world in which the next decade was to be dominated by digital native companies and, as defined by digital anthropologist Brian Solis, a world in which traditional organisations realign or invest in new technology and business models to drive value for customers and compete in an ever changing digital economy, or what we now term as digital transformation.
Today’s infographic comes from Brian Solis and JESS3, and it visualizes the massive social media universe of 2017.