Bloomberg’s Serena Saitto wrote about the recent phenomenon of busy parents using Ubers to transport children when they can’t make the drive themselves. Once again, Saitto sought the input from Brian Solis.
Parents are particularly turning to the apps for teenagers’ transportation needs to sports events and parties, said Brian Solis, an analyst at Altimeter Group, a San Mateo, California-based firm that researches the impact of new technologies. The apps let parents monitor where their children are during rides, something taxis and other modes of transport still don’t offer.
Brian Solis recently presented in Sydney at the third annual Digital Innovation Summit hosted by Telstra. Each year, Brian highlights trends driving digital transformation and shares his research and ideas for how to survive digital transformation.
His presentation is now available for viewing.
ADWEEK’s Michelle Castillo examined how brands are using new social platforms to test a new wave of meme-style ads. Brian Solis was asked for his thoughts on the subject.
Brands are constantly seeking creative ways to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign for the HP Pavilion x360 convertible laptop into a first-of-its-kind national TV commercial.
During the annual Pivot Conference in New York, Brian Solis hosted a hilarious and inspiring conversation with the one-and-only Al Roker.
The weather isn’t half of it. Nine time emmy winner Albert Lincoln “Al” Roker, Jr heads a multi-media production company dedicated to producing original, award winning, factual-based TV programs. In addition, Roker creative media (RCM) creates branded entertainment, commercials, EPK’s, PSA’s, digital storytelling, corporate and training videos, online-only content, and fully integrated video and social media campaign creation and activation.
Brian Solis recently hosted a live conversation with Telstra CEO David Thodey on stage at the annual Digital Innovation Summit in Sydney. CIO’s Shahida Sweeney was in attendance and her summary of the conversation was both riveting and also a reflection of Thodey’s inspiring vision and purpose at Telstra.
“It’s about innovation and a willingness to share knowledge. The free flow of ideas is now open and transparent. This is precisely why corporations should move out of ivory towers and embrace change.”
Brian Solis recently gave a speech about his new e-book about the future of digital marketing, “What If PR Stood for People and Relationships?” Hosted by Vocus-Cision at Google Headquarters,
Noted blogger and new media marketer Geoff Livingston shared the lessons from Brian’s presentation, which centered on the need for marketers to focus on becoming valuable to audiences rather than achieving traditional online success.
Telstra chief David Thodey says the telco will be “relevant forever”, as it shifts its energies towards becoming ‘digital first’.
Mr Thodey, speaking with US analyst Brian Solis at the 2014 Australian Digital Summit, was asked how the 120-year old telco would stay relevant in an age of start-ups and constantly changing technology.
“It’s a question I ask myself a lot, because you can never assume what you were good at yesterday will be appropriate for the future,” he told the Sydney audience on Monday.
Momentum Events, The Pivot Conference, will host two single-day conferences (October 16-17) at the Nasdaq MarketSite in Times Square. Now in its fifth year, Pivot brings together start-ups, brands and agencies to discuss disruptive technology trends and how to leverage them into competitive advantages..
In honor of the occasion, Brian Solis, Co-Producer of Pivot will ring the Closing Bell.
Nasdaq MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio
TopRank’s Lee Odden compiled insights from some of the world’s most influential digital experts to share their marketing predictions for 2015.
Here’s an excerpt with thoughts from Brian Solis…
21 Digital Marketing Trends and Predictions for 2015
I’d love to say that by 2015 we will truly see digital strategies that are integrated across social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the lifecycle.
Winner: Brian Solis
Brian Solis’ blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.