In his new report, Brian Solis shares the 10 things change agents, the indispensable leaders of digital transformation in organizations, do… and it’s not just a strong desire for change.
Brian Solis’s piece titled “The past, present and future of AI in customer experience” earned the number two spot on the list.
Neville Hobson: Brian Solis has a New Report on Change Agents, the Unsung Heroes in Digital Transformation
Brian Solis’ “The Digital Change Agent’s Manifesto” is a valuable collection of insights from someone who is regarded as one of the most credible and compelling writers and speakers on topics and themes related to business disruption, transformation, and change.
Marshall Kirkpatrick’s Blog: The best part of Brian Solis’ amazing new Digital Change Agent’s Manifesto
Industry-leading analyst Brian Solis published a huge new report titled The Digital Change Agent’s Manifesto and it’s amazing helpful. I highly recommend it.
When asked what the “CX of the Future” looks like, Brian Solis responded, “CX of the future should be designed like a Disney or Pixar movie, complete with character and story development, storyboarding, and integration into a thoughtful and methodical universe where the experience is consistent, integrated, and enchanting in every moment of truth.”
Brian Solis suggests way to improve your digital storytelling: Stop chasing ‘shiny objects,’ Storyboard, and Stop selling, and start embracing responsive storytelling.
Analyst and digital influencer Brian Solis defines digital transformation as ‘the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy’.
Global Marketing Alliance: Brian Solis speaks on Influencer Marketing 2.0 and the rise of your ‘people channel’
Checklist influence has led to influence diffidence and, as thought leader Brian Solis argued, “it simply wasn’t working any more. Behind every screen, every expression and impression, is a human being . . . not a consumer . . . and, as marketers, we need to understand this truth.”
“If you judge influence as the ability to cause effect or change behaviour, then we’re simply not scoring a ‘home run’ often enough. Customers are smarter; they understand the difference between the authentic and the fake and they understand that they are now the influencers.”
Brian Solis was asked to talk about the best way he’s seen to foster disruptive innovation in a large enterprise, “I consistently found that customer experience (CX) often served as a primary catalyst for driving change with CMOs and CIOs helping them come together to jointly lead common efforts.”
Brian Solis is one of the most influential experts on Twitter, according to Revive Social.