The phrase Influencer Marketing is cropping up more often than ever. The concept of creating relationships with those who have the ability, authority or platform to influence a certain audience has evolved wildly over the last ten years.
When scouring the web we saw plenty of experts and information out there, but nobody had joined the dots. It was like seeing all the ingredients to bake an incredible cake but nobody had put it in the oven.
Was sind die Online-Marketing-Trends 2016? Diese Fragen haben wir 15 Experten gestellt, darunter Mitch Joel, Meike Leopold und Marcus Tandler. Ihre Antworten fasst dieser Artikel zusammen.
„Strategy first, Trends later“ war das Schlusswort der Online-Marketing-Trends 2015. Auch 2016 betonten diesen Punkt einige der von uns befragten Experten mit Hinweis auf die Basics guten Marketings: die Strategie.
Brian Solis fordert Blick aufs große Ganze, die „Customer Journey“
via Al Urbanski, Direct Marketing
He may not be Jimi Hendrix , but his new book asks, “Are you experienced?” and your answer is likely to be, “No.”
A beautiful, glossy, four-color coffee table book called X arrived for me in the mail. I thought it was meant for the senior editor of Maxim and got to me by mistake. But no, it was social media analyst Brian Solis’s new book, subtitled “The experience when business meets design.” Solis’s colorful format belies a grave undercurrent in his text that good customer experience ain’t easy. I asked him why. Here are the highlights.
via NY Times, Rob Hof
MOMENTS are having a moment in advertising. Or at least a micromoment.As people flit from app to app online, they have little patience for any interruption, especially a banner ad or, heaven forbid, a 30-second commercial. Moments, whether they come during a 10-second Snapchat video or Twitter’s new collection of real-time news bites — called, fittingly enough, Moments — increasingly are all companies have to market against.Companies that buy and sell online advertising are increasingly taking aim at these fleeting instances. They are hoping that targeting people based on what they are doing on their mobile devices at a particular time might make them more receptive to the message.
GG08: Tech-Smart Events: Beyond the Shiny New Toys
ReleasedJan 14, 2016
Hosts: Audrey Gallien and Brandt Krueger. Guests: David Adler, Brian Solis
With seemingly endless technology options for events and meetings these days, it’s easy to focus on what’s new and buzzy. But are industry professionals really making the connection between the technology and attendee experience? And how can organizers get from new tech to smart tech?
As 2015 drew to a close, Brian flew to Düsseldorf to close out NEOCOM, an annual event for multichannel retail and commerce. There, he spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years.
Following the event, he met with the NEOCOM team to shoot a short three-minute video that he would love for you to see.
via Small Business Trends, Brent Leary
Brian Solis is one of the leading futurists/digital anthropologists in business today. And his books, “The End of Business as Usual” and “What’s the Future of Business” are best sellers and required reading to anyone interested in digital transformation. And his new book, “X: The Experience when Business Meets Design“ is probably his most ambitious — and impressive — book, focusing on the importance of experienced design and the role it will play in business today.
by Al Urbanski, Senior Editor, Direct Marketing
Twitter CEO Jack Dorsey’s blog post this week heralding the end of the 140-character limit on tweets was met with surprise and consternation from most quarters. Isn’t the succinct electronic message the thing that defines Twitter? Perhaps, but it does nothing to define what need the network filled for marketers overwhelmed with choices, according to observers.
by Jennifer Van Grove, LA Times, excerpt
You may not have unwrapped a robot on Christmas, but your new year will be filled with artificial intelligence.
The digital gift comes courtesy of Facebook, Google, Microsoft and other technology companies, large and small, that are making rapid advancements with virtual personal assistants that can solve problems and even complete tasks.
via Ed Sessions, Excerpt
The modern world has an increasing ability to make information accessible to people from all walks of life. Each technological advancement, in some way or another, leads to a greater access to information for people as a whole. Is this really a good thing for us to come up against? Or is it something that could turn out to be a perilous problem for all who are involved?
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.