All that’s missing in such an integration of services would be what my friend Brian Solis calls “Experience Architecture”. This recent article by Brian discusses the kind of development we may be seeing from Shiji and SnapShot.
What is a Millennial, and why should a marketer care? That was the question addressed by Brian Solis, Principal Analyst at the Altimeter Group, in a live chat hosted at Adobe Summit EMEA in April (Adobe is CMO.com’s parent company).
Solis is a digital analyst, business strategist and futurist, and he was speaking as part of the Innovations and Thought Leaders track at the Summit. He also took part a live chat on the topic of ‘Millennials’, and specifically how this group related to marketing. And given that we were talking about Millenials, we thought it was fitting to also stream the chat on Periscope.
Women’s Wear Daily was on hand to catch Brian Solis’ presentation at OneStop’s inaugural brand summit.
“Many retailers and others online are still introducing services and digital features that only build upon old ways of doing business,” point out Brian Solis. “We’re bringing to the customer all this rooted legacy…that’s ruinding the experience for the new customer,” Solis said.
“The on-demand economy is more important than the sharing economy,” Solis added.
Augure released its second edition of its research on the State of Influencer Engagement. This year, the company surveyed over 600 communications and marketing professionals from 32 countries and 30 different fields with the aim of understanding their challenges and best practices when rolling out their influencer programs. The report features digital analyst and author Brian Solis.
No one likes change, but in order to survive in this rapidly evolving world, TV station executives need to hold their noses and jump in, said Brian Solis, principal analyst and author at Altimeter Group, addressing attendees at PromaxBDA’s Station Summit.
“Digital Darwinism is affecting every single industry out there today, not just television,” said Solis. “More than 40 percent of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.”
Instagram Tuesday updated its social network with a more robust search experience that now parades in front of its more than 300 million users a constantly updating lineup of the most-talked about photos, videos and places on the service. Van Grove interviewed Brian Solis for his thoughts…
“It’s a huge deal,” said Brian Solis, a principal analyst at Altimeter Group, which researches trends in social media. “Instagram just became the Twitter of visuals … a visual human seismograph.”
Cette deuxième édition du Digital Marketing one-to-one confirme le virage à 180° engagé par le secteur à l’ère du tout digital. Brian Solis, analyste chez Altimeter Group, scandait à juste titre lors de sa présentation « The future of marketing is not marketing ».
Car c’est tout le modèle qui doit être repensé avec les codes de ce nouvel écosystème. Aux oubliettes donc la règle des 4P (Produit, Prix, Place et Promotion) qui a fait les heures de gloire du marketing traditionnel. Il doit plus que jamais innover pour achever sa mue digitale.
In his social capital speech, Brian Solis explains the role of social media in branding and business. The digital analyst examines how technology and sites like Twitter affect business. Social media interaction including likes and comments result in a social economy, where these elements equate to currency.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.