Telstra chief David Thodey says the telco will be “relevant forever”, as it shifts its energies towards becoming ‘digital first’.
Mr Thodey, speaking with US analyst Brian Solis at the 2014 Australian Digital Summit, was asked how the 120-year old telco would stay relevant in an age of start-ups and constantly changing technology.
“It’s a question I ask myself a lot, because you can never assume what you were good at yesterday will be appropriate for the future,” he told the Sydney audience on Monday.
Momentum Events, The Pivot Conference, will host two single-day conferences (October 16-17) at the Nasdaq MarketSite in Times Square. Now in its fifth year, Pivot brings together start-ups, brands and agencies to discuss disruptive technology trends and how to leverage them into competitive advantages..
In honor of the occasion, Brian Solis, Co-Producer of Pivot will ring the Closing Bell.
Nasdaq MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio
TopRank’s Lee Odden compiled insights from some of the world’s most influential digital experts to share their marketing predictions for 2015.
Here’s an excerpt with thoughts from Brian Solis…
21 Digital Marketing Trends and Predictions for 2015
I’d love to say that by 2015 we will truly see digital strategies that are integrated across social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the lifecycle.
Winner: Brian Solis
Brian Solis’ blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture.
SEJ (Search Engine Journal) recently listed BrianSolis.com as one of the best top 10 blogs for marketing and business content.
To help all of us become better content marketers (and digital marketers in general), here are 10 top-notch marketer blogs located in the Western part of the U.S. This list was pulled together using subjective criteria, like voice, content strategy, and quality.
Do you think that PR just stands for public relations? It actually stands for a whole lot more.
In his newly released e-book “What If PR Stood for People and Relationships?,” award-winning author Brian Solis discusses how to build relationships in the digital era.
According to Brian, relationship building in today’s world of smartphones, social media and big data requires understanding that your audience consists of real people and that you can accomplish more together than alone.
Rather than present during his keynote, he opted to sit down with Robin Carey at the The ShakeUp this year. The duo discussed the future of marketing with Robin wondering, “Has the Empire Struck Back?”
In a moment of humility and complete transparency, digital analyst, anthropologist and author Brian Solis shared the true state of digital marketing, why “we’re” part of the problem and what to do now and in 2015 during.
John Balla is a Principal Marketing Specialist of Customer Intelligence at SAS. During the release of What’s the Future of business, John and Brian partnered on a series of events to help marketers learn how to use technology to become more human and engaging in each moment of truth. Balla recently published his thoughts over at SAS to continue the conversation…
In the past week, social network Ello gained much more traction than even its seven founders anticipated. Ello co-founder Paul Budnitz said requests and approvals for access to the invite-only service were totaling 40,000 per hour. CNN’s Sara Ashley O’Brien reported on the fledgling social network seeking input from industry experts including Brian Solis.
Sara reported that the LGBT community is embracing the site after being kicked off Facebook due to its “real” name policy. That, along with the promise of no advertising, are the reasons why some are calling it the “anti-Facebook.”
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.