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CMO by Adobe: Brian Solis shares his thoughts on What The ‘CX Of The Future’ Looks Like

CMO by Adobe: Brian Solis shares his thoughts on What The ‘CX Of The Future’ Looks Like

When asked what the “CX of the Future” looks like, Brian Solis responded, “CX of the future should be designed like a Disney or Pixar movie, complete with character and story development, storyboarding, and integration into a thoughtful and methodical universe where the experience is consistent, integrated, and enchanting in every moment of truth.”

Global Marketing Alliance: Brian Solis speaks on Influencer Marketing 2.0 and the rise of your ‘people channel’

Global Marketing Alliance: Brian Solis speaks on Influencer Marketing 2.0 and the rise of your ‘people channel’

Checklist influence has led to influence diffidence and, as thought leader Brian Solis argued, “it simply wasn’t working any more. Behind every screen, every expression and impression, is a human being . . . not a consumer . . . and, as marketers, we need to understand this truth.”

“If you judge influence as the ability to cause effect or change behaviour, then we’re simply not scoring a ‘home run’ often enough. Customers are smarter; they understand the difference between the authentic and the fake and they understand that they are now the influencers.”

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