James O’Brien writing for Mashable shares how technology is affecting the events business. In it, O’Brien shares thoughts from Brian Solis’ popular presentation at Elevate in NY, which was delivered to an audience of events organizers.
Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
USA TODAY’s Jefferson Graham interviewed Brian Solis to get his views on whether #UBERGATE would give Lyft a lift. Brian explained that while Uber projects itself as an aggressive, combative force to take on taxi unions and city governments in making its alternative service available, Lyft is “super friendly and warming” in its approach, says Brian Solis, an analyst with the Altimeter Group.
Serena Saito at Bloomberg is taking a unique point of view on the #UBERGATE controversy by looking into the pros and cons of UBER hiring a senior executive such as Facebook’s Sheryl Sandberg or Google’s Eric Schmidt. Saito contacted Shawn Carolan, a partner at Menlo Ventures, Paolo Parigi, an assistant professor in sociology at Stanford University, as well as Brian Solis.
David Paul Morris | Bloomberg | Getty Images
CNBC’s Cadie Thompson went behind the emotionally charged #UBERGATE to understand the effect of senior vice president Emil Michael’s gaffe about “digging up dirt” on journalists with an opposing point of view.
Thompson interviewed a series of experts tracking the situation including Brian Solis.
Here’s an excerpt…
Uber is in hot water with the media again, and it could be a tipping point of sorts for the company.
BrianSolis.com comes in at number 27! Via Jerry Cox, write for The New York Times. See the full list here.
Jenn Van Grove writing for TheStreet set out to understand the economic impact of Kim Kardashian’s now infamous Paper magazine cover. To do so, Van Grove also needed to make sense of media and popular culture to find the reasons behind the stunt. To do so, she spoke with digital analyst and anthropologist Brian Solis who shared his unfiltered thoughts on the subject. The article is now live here.
Brian Solis, a digital analyst and futurist, delivered the keynote address at the annual Elevate New York conference organized by BizBash and Eventbrite for event strategists. The BizBash editorial team covered the event and just published a summary of Brian’s presentation (video below).
As the BizBash team surmised, Brian believes that event and meeting professionals are primed to become experience architects and, when it comes to technology, shouldn’t think digital first, but rather experience first.
Business Insider’s Lara O’Reilly assembled a must-follow list of the 30 best people in advertising to follow on Twitter. Brian Solis came in at number 24.
Here’s an excerpt:
Almost every major brand harnesses Twitter to share news and build up a dialog with their customers. But, surprisingly, very few of the people behind those brands — the marketing teams, agency executives and creators of the tech that power digital advertising — use Twitter in the same way for themselves.
Ricky Ribeiro over at BizTech Magazine assembled the 50 must-read IT blogs for 2014. Based on input from readers and also the editorial team, Brian Solis has once again made the list.
Robert Gray (@robertdgray) of FOXBusiness covered the rise of YouTube Spaces and Google’s investments in creating real world communities of aspiring Youtubers. Robert spoke with Brian Solis to get his perspective on the reasons behind the story…
Google is trying to create “space” between its market leading YouTube video sharing platform and its competitors by disrupting the Hollywood studio model.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.