Brian Solis: Social Business is a Philosophy

John Twohig recently wrote about the importance of businesses becoming social. He wondered, “How should the word ‘Social’ be featured in an overall business strategy?

Social Business as defined by Brian Solis above is a philosophy for the entire business.

“Social Business is a philosophy, a way of business where social technologies supported by new approaches facilitate a more open, engaged, collaborative foundation for how we work.” So said Brian Solis in a recent post. Use the word “social” in front of the words media, channels, platforms and it is just an adjective, he argues. Is he right? Damned right he is…

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ADWEEK: Why Amazon’s Deal With Twitch Makes Sense

ADWEEK’s Michelle Castillo covered the acquisition of Twitch by Amazon. While it may have come out of left field, she wrote, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match.

Michelle and Brian discussed the acquisition. Following is an portion of their conversation.

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Entrepreneur: 50 Favorite Online-Marketing Influencers of 2014

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Entrepreneur Magazine named Brian Solis as one of the “50 Favorite Online Marketing Influencers of 2014.”

Excerpt (full post here):

It’s getting more and more difficult to know which sources to trust online. This helps explain why lists such as this one are consistently some of the most read and shared: people want (no, need) to know that the content they’re reading is reliable and trustworthy.

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The Nation: The art and science of influencing your customers’ experience

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The Nation recently discussed the importance of customer experience. More than merely reacting to it, the article discusses how to proactively influence it. The inspiration for this topic stems from Brian Solis’ most recent book, What’s the Future (WTF) of Business: Changing the way businesses create experiences.

Following is an excerpt. Please read the original article here.

Information from your customer journey is a great source of valuable insight about your customers.

Define where you can make an impact

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The Art of Selling Through #Unselling on Social Media

Using social media to discover leads and broker new business relationships has become an essential part of the sales process. In the second part of Hootsuite’s interview series with Altimeter analyst and best selling author Brian Solis, we gain his insight on how sales professionals need to think about social selling.

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Here’s what startups are getting wrong according to Brian Solis

By Alix Drabek of BCBusiness

A Q&A with the Silicon Valley thought leader

“Everybody’s talking about disruption and innovation, but no one’s really disrupting or innovating. Everyone seems to be copying a lot,” says Solis, who opened GROW Conference 2014 with a rising call for real innovation.

If you want your startup idea to succeed, put your customer’s expectations before your entrepreneurial ambitions, he argues—or your pitch could fall on deaf ears.

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USATODAY: Hate doing laundry? There’s an app to help you


Washio CEO and co-founder Jordan Metzner checks out mapping information with Washio staffers at the company’s Santa Monica, Calif., headquarters.(Photo: Sean Fujiwara)

Jefferson Graham, USA TODAY covered the latest service to help you clean up your life…and yes, it’s an app. Washio, the Uber of Laundry, is the latest on demand service to help people get laundry picked up, cleaned and delivered as they wish. Jefferson talked to Brian about his thoughts on the fledgling company…

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Insights on Social Customer Service [1 MIN VIDEO]

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Brian Solis spent some time with the Hootsuite team on a rainy afternoon in San Francisco. The discussion focused on identifying challenges and opportunities facing businesses in a digital economy. The dialogue turned into a series with the first part focusing on the new age of customer service.

Here Brian talks about those who share negative experiences and why and also how to counter them by investing in positive conditioning.

See the original post by Hootsuite here.

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Bloomberg: Zuckerberg’s Snapchat Envy Isn’t Disappearing


Mark Zuckerberg, chief executive officer of Facebook Inc., in San Francisco.

Mark Milian of Bloomberg Businessweek took on Facebook’s attempts to compete against or outdo Snapchat. The article included thoughts by Brian Solis.

The allure of Snapchat is hard to ignore. Following is an excerpt of Milian’s blunt take

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Can cartoons teach you about business? These just might

Brian Solis and Hugh MacLeod are long time friends. When Brian was writing What’s the Future of Business? Changing the way businesses create experiences, he set out to design the book as an experience unto itself. Part of that work was shape, design, layout and a whole slew of other UX strategies to make a print book matter in a digital world.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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