Did you know that 4.6 billion pieces of content are produced daily?
In the last 30 years, we as humans have produced more information than in the previous 5,000.
We check our phones 110 times a day and email 30 times every hour.
Social media has overtaken everything to become the number one activity on the web.
via Lionel Valdellon [excerpt]
As the world of marketing continues to expand and the user experience becomes an increasingly critical focus for businesses everywhere, marketing operations and marketing technology (a.k.a., MarTech) become crucial areas to focus on. What better way to stay on top of this subject than by reading the thought leadership of the bloggers in the space?
via Jason Miller, LinkedIn
B2B marketing has come a long way since the days of bland whitepapers and personality-free reports. Marketers have finally realized that “professional” doesn’t have to mean “dull.” We’re starting to see innovative B2B marketing efforts that borrow from B2C’s creativity and authenticity, energizing the content while still keeping the informative approach B2B audiences expect.
Bringing personality to marketing is a subject close to my heart. I believe that injecting entertainment and inspiration into information is the way forward for our profession.
Via Lara O’Reily, Business Insider
Most advertising executive and brand marketer’s Twitter accounts are, frankly, rubbish.
They’re barely updated, and when they do tweet, it’s just an RT of praise for their company.
That’s why we pull together an annual list of the best people in advertising and marketing to follow on Twitter.
via Judith Aquino, 1to1media
Who in business hasn’t heard the phrase, “customers don’t think in silos,” or “we must break through silos?” Very few people, most likely. Business leaders know that delivering excellent customer experiences in a seamless manner is important, but making this a reality is difficult. Merging sales and marketing teams is one such example.
By Heike Young, Salesforce
The customer experience is greater than the sum of its parts. With the breakneck speed of innovation, devices, and digital tools, many companies haven’t kept up on the experience side. Who owns the customer experience? Marketers are in a prime position to help their companies transform.
On the latest episode of the Marketing Cloudcast, the marketing podcast from Salesforce, we interviewed Brian Solis, principal analyst at Altimeter Group and an award-winning author, prominent blogger, and marketing keynote speaker.
via Huffington Post, Simon Mainwaring
Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have with a brand, and how this is the defining element of future success.
via Robert Scoble
Brian Solis has a great new book on how design is changing business. I interviewed him in Australia last week about it or you can learn more here: http://bit.ly/x-experience
Watch the video on Facebook.
via Business News Daily
If you’re busy running your own business — or laying the groundwork to launch a startup — it’s impossible to find the time to read the bevy of books published each year on business and leadership. But choosing the right titles is important to gaining those valuable insights that could translate into success. So, in order to help all the literary-minded entrepreneurs out there narrow down their immense reading lists, Business News Daily asked business professionals, entrepreneurs, investors and scholars what their favorite business reads of 2015 (so far) are and why.
Forty books might sound like a fairly sizable number of titles to make up a longlist, but when you consider hundreds upon hundreds of entries, the number forty is excruciating to reach. As Dylan, our Editorial Director, so eloquently wrote last year, “The culling process we undertake during the awards process is always painful. As great as it is to dive into the stacks and discover some books for the first time, and rediscover and revisit some past favorites from the year, there are always ones left behind, books that get laid back down softly on our desks with care instead of thrown back in a box on the floor. There is a list of books just as long as the list of books that made it here that caused us real distress to leave off—that we want to stand behind and will in other ways.”
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.