Alexandra Sukin of Bessemer Venture Partners explores the evolving movement of curating the internet. In her article, she quotes Brian Solis and a term he coined in Fast Company to describe the rise of social networks based on interest graphs and close-ties as social “nicheworks.” Why is curation having a moment right now? How is the internet being curated today? Curation as a business model…the future is curated. Content is the backbone of culture, and with the rise of emerging…
Designing the Customer’s Experience – Live at The CMO Club Summit
By Jessica Denny, The CMO Club Brian Solis, Digital Anthropologist and Global Innovation Evangelist for Salesforce believes the pandemic fundamentally changed us all, calling it an epochal moment. During the 2021 CMO Club Innovation and Inspiration Summit, Brian shared how people are spending more time in the digital world than ever, but at the same time, they have stronger preferences about what they want from brands. Customers want more than a transactional experience: they want to feel like brands are aligned with their…
Digital transformation: 3 focus areas to prioritize – The Enterprisers Project
via Joe Fizor and Scott Ward, The Enterprisers Project Digital transformation is a business imperative for 2022 and beyond. Consider these three key areas to help ensure a successful strategy. Digital transformation: The term has been around for years but its meaning often remains vague and largely undefined, even for IT decision-makers. As a result, in 2021, an estimated $700 billion in digital transformation spending fell short of delivering the desired results. Common reasons include an overwhelming number of applications…
Top Futurist Keynote Speaker Brian Solis – The Future Happens to Us or Because of Us
We’re living in a very disruptive time. Digital disruption is all around us. It’s happening to us and because of us. So my message today is really about a choice. You have a choice as to what role you want to play in the future of the digital economy. Do you want to shape it? Or do you want to be affected by it? It’s a matter of “adapt or die.” All of the disruptive technology that’s happening in the…
The Great Resignation is About Feeling Valued and Finding Value in Your Work
As the Great Resignation opens our eyes to the importance of being valued and finding value in our work, Brian Solis’ LifeSCALE is a essential book for anyone making a move. Listen to Brian on the “Art of the Possible” with Dan Morrison and Rob Page break it all down. Apple Podcasts Learn more about LifeSCALE by reading a third-party review here. “The world is experiencing a #greatresignation, not because people don’t want to work, but because people did not…
Brian Solis to Deliver Visionary Keynote at HIMSS22
HIMSS will feature Brian Solis as a visionary keynote speaker at HIMSS22 Re-Imagine Health event in Orlando. Brian will share a reimagined view of patient and caregiver experience through the lens of design and experience innovation. Visionary Keynote: The Future of Patient Experience & Innovative Experience Design in Healthcare Monday, March 14 at 3:50 PM – 4:15 PM EDT Human beings crave special experiences. Yet, as patients, we tolerate mediocrity. In a world disrupted by a global pandemic, the one…
Build Brand Awareness and Relevance Through Mobile-First Micro Moments
Since 2020, every organization, all at once, was challenged to digitize customer journeys. From e-commerce to buy online pickup in store (BOPIS) to curbside to deliveries to buy now pay later (BNPL) to micro-fulfillment and everything in-between, digital transformation was no longer a competitive differentiator, it was a necessary business foundation just to compete on par with everyone else. But as digital-first buying behaviors became the new norm, customers quickly realized that “digital” itself isn’t a magic wand to deliver…
Futurist Keynote Speaker: The Rise of Generation-Novel, New Leadership, and How the Post-Pandemic Consumer and Employee has Changed Forever
Futurist keynote speaker Brian Solis introduces a new speech to his menu of popular topics. The Rise of Generation-Novel, New Leadership, and How the Post-Pandemic Consumer and Employee has Changed Forever We all know the story of how businesses experienced 10 years of digital transformation in the first several months following pandemic shutdowns. But companies weren’t alone in their digital disruption. People too had to learn how to adapt to a digital-first world practically overnight. Customers changed. Employees changed. Yesterday’s…
How do we make customer-centricity more than a tagline?
Business as a construct needs a reset! And our current disruption is that moment. In this special Salesforce Executive Conversation, VP and global innovation evangelist Brian Solis and Leandro Perez, Vice President of Marketing for Salesforce Asia Pacific, explain the new mindset required for true customer-centricity, and how humanizing technology can put the magic back into customer service. Everything is different from the way we used to work yesterday. When we innovate by creating new value, using service to get…
In a Digital-First World, Ignite Moments Reimagine Omnichannel Journeys from Customer’s Experience
Try a simple exercise the next time you plan your CX, marketing, service, and commerce strategies. Add an apostrophe “s” to make customer experience possessive. It’s really about the “customer’s” experience that counts for everything. And as a result, that perspective will change the way you design your omnichannel strategy and your customer’s journey at the edge. It will center how you design touchpoints, engagement, and shape experiences from a position of empathy. I call this designing for #Ignitemoments. I…
