McKinsey just released its top 5 interviews of 2013.
The list includes industry thought leaders discussing the evolution of marketing and consumer behavior.
Jonathan Gordon, a McKinsey partner, talks about the future of marketing with Brian Solis, principal analyst at Altimeter Group.
Rob Tarkoff, president and CEO of Lithium Technologies, describes marketing’s changing view of its customers from “passive purchaser” to “consulting consumer.”
Despite his status as a noted author, blogger and social media expert, Brian Solis said that he never stops learning.
“I’m still a student,” he said during the Oct. 27 General Session at the 2013 PRSA International Conference.
And he implored attendees to keep learning as well.
“Everything you think you know isn’t all you need to know. It takes a new perspective to see what the future is,” said Solis, principal analyst at the Altimeter Group. “That’s why it’s such a wonderful time to be where you are right now. Everything can change, and everything will change because of you.”
LinkedIn released a very clever ebook that features 10 of LinkedIn’s favorite Influencer posts (now Pulse). Per LinkedIn, “This timeless collection was hand-crafted just for you, the marketer, and we hope it will inspire, educate, and entertain just as every great piece of content should.”
The ebook features…
- Ann Handley, Chief Content Officer at Marketing Profs and Author of “Content Rules”
- Joe Pulizzi, Founder of the Content Marketing Institute
- Ryan Holmes, CEO of Hootsuite
DNN has developed a clever way to share its favorite marketing blogs…in an infographic titled, “Top 10 Blogs Every B2B Marketer Should Read.”
The list includes:
- Brian Solis
- Seth Godin
- Paul Gillin
- Ann Handley
- Jay Baer
- Jeremiah Owyang
- Amy Porterfield
Brian Solis presented his thoughts on the “Next 10 Years” at LeWeb in Paris, one Europe’s largest tech conferences. He focused on the importance of innovation that drives toward disruption…looking beyond creativity. Solis shared the characteristics of what he terms, “The Dilemma’s Innovator” to solve problems and create opportunities. French media responded well to his message. Following is a roundup of some of the coverage to come out of LeWeb.
As LeWeb™, one of Europe’s biggest tech conferences, celebrated its 10th anniversary in Paris this week, attendees and speakers took a look ahead at the next decade. What are the new trends and technology that will revolutionize the way we work and live? Who will be the new pioneers of innovation?
The rising power of the consumer (both as individuals and groups), new currencies and payment systems, wearable technology and the “quantified self” were all topics discussed. Take a closer look at what some of LeWeb’s speakers predict for the next 10 years:
The New York Post’s Sara Ashley O’brien noticed that top financial analysts were shifting Twitter from a buy to sell rating. As she cleverly noted, “Some analysts have been quick to give Twitter the bird — but does the company deserve it?”
But, digital technology analyst Brian Solis of the research company Altimeter Group sees a brighter future, provided Twitter can face its unique challenges as successfully as Facebook.
Vocus hosted a webinar which discussed the Future of Business and Marketing with WTF author and Altimeter Principal Analyst Brian Solis. At the end of his presentation, Solis received more questions than he could answer live. He took the time to think through the most recurrent themes and shared his thoughts with Vocus for a follow-up article.
Q: We are a computer / network system integrator. Our audience are IT managers in mid-sized corporations, with an age range of 40 – 50 years. What should be the approach to get new customers?
Vala Afshar just published his Top 100 “Must Follow” Twitter accounts for 2014 on Huffington Post. Brian Solis (@briansolis) joins 99 other thought leaders and market makers.
According to Afshar, “These 100 Twitter account will educate you on the very latest and best business, technology and leadership practices. They will inspire you and also accelerate your personal and professional growth potential. And most importantly, these 100 accounts will generously engage with you. Better connections, better experiences.”
Brian Tarran interviewed Brian Solis for Research, a leading international magazine for the global market research business. The conversation spanned Solis’ views on the evolution of social business and his recent book release with Charlene Li, The Seven Success Factors of Social Business Strategy.
Your business is on Facebook. You have a Twitter account set up. You even have a YouTube channel featuring a video of your CEO explaining his vision for the company. You probably think you have this whole ‘social business strategy’ thing nailed, right?
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.