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LinkedIn: 5 Brilliant B2B Marketing Campaigns that Rocked 2015

via Jason Miller, LinkedIn B2B marketing has come a long way since the days of bland whitepapers and personality-free reports. Marketers have finally realized that “professional” doesn’t have to mean “dull.” We’re starting to see innovative B2B marketing efforts that borrow from B2C’s creativity and authenticity, energizing the content while still keeping the informative approach B2B audiences expect. Bringing personality to marketing is a subject close to my heart. I believe that injecting entertainment and inspiration into information is the…

Business Insider: The 30 best people in advertising to follow on Twitter

Business Insider: The 30 best people in advertising to follow on Twitter

Via Lara O’Reily, Business Insider Most advertising executive and brand marketer’s Twitter accounts are, frankly, rubbish. They’re barely updated, and when they do tweet, it’s just an RT of praise for their company. That’s why we pull together an annual list of the best people in advertising and marketing to follow on Twitter. These are the executives who provide the best value to the industry with their tweets full of information, insights into the companies they work for, opinions on…

1to1media: The 4 Stages of Creating a Collaborative Customer Journey

via Judith Aquino, 1to1media Who in business hasn’t heard the phrase, “customers don’t think in silos,” or “we must break through silos?” Very few people, most likely. Business leaders know that delivering excellent customer experiences in a seamless manner is important, but making this a reality is difficult. Merging sales and marketing teams is one such example. Marketing and sales teams typically work on an assembly line of leads: marketers generate leads for salespeople to transform into revenue. However, this…

Salesforce: How to Gut Check Your Customer Experience — And Start Fixing It

By Heike Young, Salesforce The customer experience is greater than the sum of its parts. With the breakneck speed of innovation, devices, and digital tools, many companies haven’t kept up on the experience side. Who owns the customer experience? Marketers are in a prime position to help their companies transform. On the latest episode of the Marketing Cloudcast, the marketing podcast from Salesforce, we interviewed Brian Solis, principal analyst at Altimeter Group and an award-winning author, prominent blogger, and marketing…

HuffPo: Review of X

via Huffington Post, Simon Mainwaring Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have with a brand, and how this is the defining element of future success. X provides business professionals at all levels, from entry to executive, the reasoning, motivation and tools to put customer experience at the…

Entrepreneurs Reveal Their 10 Favorite Business Books of 2015

via Business News Daily If you’re busy running your own business — or laying the groundwork to launch a startup — it’s impossible to find the time to read the bevy of books published each year on business and leadership. But choosing the right titles is important to gaining those valuable insights that could translate into success. So, in order to help all the literary-minded entrepreneurs out there narrow down their immense reading lists, Business News Daily asked business professionals,…

The 2015 800-CEO-READ Business Book Awards Longlist

via 800CEOREAD Forty books might sound like a fairly sizable number of titles to make up a longlist, but when you consider hundreds upon hundreds of entries, the number forty is excruciating to reach. As Dylan, our Editorial Director, so eloquently wrote last year, “The culling process we undertake during the awards process is always painful. As great as it is to dive into the stacks and discover some books for the first time, and rediscover and revisit some past favorites…

Why ‘X’ by @BrianSolis is a Must-Read for Business and Marketing Leaders

A review of X by Lisa Petrilli Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Brian Solis does a masterful job in his new book ‘X: The Experience When Business Meets Design‘ of making it clear why it’s so critical for business leaders of all types to understand how to architect superior customer experiences: because consumers (85% of them!) will pay a premium for…

CMO.com: Experiences Are The New Brand, And CMOs Are Their Architects

via Giselle Abramovich, Senior & Strategic Editor, CMO.com “Marketing experiences are the new marketing,” according to Altimeter Group principle analyst Brian Solis. Unfortunately, few marketers understand what the word “experience” means, all the while investing in brand architecture to scale those experiences across multiple platforms. “It is really important for CMOs to understand that brand architecture is sort of representative of a bygone era where brands would tell people through creative campaigns what that brand stood for and why you…

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