Content Standard: Report Finds Digital Transformation Requires Cultural Shifts, Not New Tech

Krystal Overmyer discussed Brian Solis’ latest research on digital transformation over at the Content Standard.


It’s undeniable that disruptive technologies have changed the way consumers interact with brands. Still, companies seem to fail to understand both what digital transformation is exactly and what it means for their brands.

According to Brian Solis, Principal Analyst at Altimeter Group, the concept of transforming digitally reflects the quest to understand disruptive technologies. Moreover, transformation implies a realignment or investment in business models that more effectively engage the digital consumer throughout their entire customer experience.

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CNN: Meerkat stole the show at SXSW. Sorry, Twitter

CNN’s Sarah O’Brien caught up with Brian Solis at SXSW to talk about Interactive’s darling app for 2015. Following are the highlights from their conversation

According to Brian Solis, analyst at Altimeter Group, the move could be an essential tipping point for Meerkat.

“Its reliance on Twitter exposes a weakness for the app to maintain long-term scale,” said Solis. “It needs to also ensure that content producers and content consumers find one another.”

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USAToday: Austin, like Twitter, has its fill of Meerkat

Photo: Jack Gruber/USA TODAY

Everyone is Meerkasting these days with Meerkat, the hot new app that allows users to livestream with Twitter followers.

USAToday covered the trend at SXSW and included Brian Solis in the article.


On the outdoor patio of the Intercontinental Hotel, where industry analyst Brian Solis of Altimeter Group sat at a table filled with early tech adopters, one of the most popular uses of the app was using Meerkat to stream others using Meerkat.

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Washington Post: Harried parents embracing Uber to move kids around town

Debra Landa looks at the cell phone her teenage son, Sam Landa, uses to order an Uber car to his weekly ballet class with the Washington Ballet in Northwest Washington from his home in Alexandria. (Astrid Riecken/For The Washington Post)

Washington Post’s Brigid Schulte and Lori Aratani reported on the latest trend of busy parents using Uber to transport children when they can’t.

Altimeter Group Principal Analyst Brian Solis shared his views as an expert tracking the industry and also as a parent using the service.

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Smart Focus Releases eBook with Brian Solis, Creating Truly Personal Omni-Channel Customer Experiences


According to a recent SmartFocus webinar by industry analyst and digital guru, Brian Solis, “It is about people. The more we can study who they are, what they like and they don’t like, the better we can build personal journeys that matter.”

A new SmartFocus eBook, ‘Creating Truly Personal Omni-Channel Customer Experiences’, explains how to build those journeys and develop an omni-channel marketing strategy that appeals to each and every customer and prospect in the way that works for them. The eBook includes exclusive video insights from Brian Solis, and covers subjects such as:

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Smart Focus Publishes Video and Webinar Series with Brian Solis

While in London, Brian visited the Smart Focus headquarters to discuss the state and future of omnichannel, digital marketing and the future of customer behavior. The discussions were captured as a special series, which includes a webinar, video interviews and an ebook. Links are included below.

Webinar: What’s the Future of Marketing?

Acclaimed author, blogger and analyst Brian Solis discusses the future of marketing, the role of technology in the decision‐making process and how to create multi‐channel experiences that really mean something to your audience.

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PRWeek: At SXSW, ‘all you see are brands’

Every year there’s an article that asks if SXSW has “jumped the shark.” Yet, every year, the event continues to draw thousands who could care less about the answer. Following these hordes of attendees are brands that compete for attention in ways that become grander every year. PRWeek’s Brittaney Kiefer asks industry experts and long time SXSW veterans for their perspective on the matter.


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FOX: Startup Vurb seeks to streamline mobile search and become a verb

FOX News’ Robert Gray covered the launch of a new Silicon Valley startup Vurb. Robert and Brian talked about the significance of Vurb and what it means to the hyper local market segment.


Brian Solis, who follows social media and mobile trends for Altimeter Group, is among the impressed. “When you hop apps all the time, it’s painful,” he said. “[Vurb] is what I call ‘the experience flow’ come to life. It’ll change the way we do things by placing the way we find and use stuff into one place.”

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CMO: Mobiles are no longer a second screen for engagement

Brands risk losing their relevance with today’s connect customer if they treat mobile as a bolt-on to a wider digital strategy, claims the research firm’s principal analyst Brian Solis. So says CMO in a recent article that dissects the latest research report by Brian Solis and Jaimy Szymanski.

ather than re-imagining the mobile experience to better align with customer expectations, many brands and companies are bolting-on mobile to a digital strategy, missing the opportunity to integrate mobile with physical experiences in one channel, and thereby winning over mobile-savvy customers.

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Paris: TheMediaShaker Features Brian Solis and His Perspective on Digital Transformation


As a media partner of Le Web conference that was held last December in Paris, TheMediaShaker had the chance to interview several expert speakers who worked closely on topics such as streaming platforms, new technologies, data, etc. Among these experts, TheMediaShaker featured Brian Solis, who is a renowned digital anthropologist and the Principal Analyst at Altimeter Group. Over the course of a very interesting and rich conversation, Brian Solis covered a wide range of topics, from Big Data to the decline of albums sales, as well as the tricky transition towards a mobile-first economy. Here is a summary of the full length interview that you can watch by clicking on the video below.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo