Brian Solis, “There are thought leaders and then there are those who are exceptional at personal branding. There’s a difference. I was once asked what it took to be a thought leader; I answered, simply to have ideas or a perspective that are not only different but also provocative, inspiring, motivating or actionable. Being a thought leader is a title others give you, you earn it. It’s not something you bestow upon yourself.”
As an industry leader, Brian Solis was invited to write for CMO by Adobe on a customer’s micro-moments in mobile marketing. He says, “Don’t miss the moments that matter. We don’t just live in a mobile-first world; to engage consumers and drive growth, marketers need to now design for mobile-only engagement scenarios.”
Selon l’influent Brian Solis, pour obtenir l’attention des dirigeants, l’influence doit être défendue par de multiples parties prenantes, incluant les départements marque, RP, relations analystes, fidélisation client, RH, média sociaux et digital.
Sandy Carter, CEO and CMO of Ecosystems, reveals that she loves the Cision campaign around the manifesto for PR, ‘What if PR Stood for People and Relationships?.
She writes, “A great campaign is personal, leverages influencers, engages and focuses on the clients’ value – even in the land of B2B, and this is exactly what Cision does. It uses humour and comics…” and that is what behind the rise of the [marketing] machine,” CMO influencers Brian Solis.
When Snap made its move for Bitmoji last March, the app wasn’t yet available to Snapchat users. But it was popular enough on other platforms that the potential was obvious… After all, Snapchat is inherently about sharing pictures and images and is geared toward a younger demographic.
“Without having a killer application, Bitmoji just existed as a novelty and Facebook wasn’t a killer platform for it,” said Brian Solis, an analyst covering social media at Altimeter Group. “Snap is a better fit.”
In this interview with Brian Solis, who is “globally recognized as one of the most prominent thought leaders in digital transformation and innovation,” we learn about the importance of great customer experience in a company.
He says, “Companies change for one of two reasons: one is because you have a leader who recognizes the Aha! moment or you have management that recognizes the Uh-Oh moment. It’s almost like Netflix v. Blockbuster or Amazon v. Borders – there’s this understanding of how customers are changing, and then companies become customer centric in their efforts to develop new CX strategies.”
“Business and marketing legend” Brian Solis wrote the forward for Travis Wright and Chris Snook’s new book, Digital Sense, described as “one of the very wonderful things” about the publication.
Brian writes, “Digital is a means to reach a different breed of customers, one who’s connected, informed, empowered, demanding, elusive, a bit narcissistic, and definitely in control of their online experiences.”
Brian Solis wrote a guest article on customer experience for the “Improving Customer Experience in Banking” report which shares the results of a global survey done to determine the CX maturity of banks and credit unions. The findings show that most organizations are not prepared for the future of increased consumer expectations.
Brian Solis analyzed the data and outlined what’s working with current influencer marketing practices, what’s failing, and, most importantly, predicted their evolution. The result is the report “Influence 2.0: The Future of Influencer Marketing.”
Each point of contact with your company is an occasion to disseminate an information about you. All that your company produces, a service, an object, an experience, an e-mail, a publicity, a video, a guide, a conversation, is a content to broadcast.
It is what Brian Solis tells us with “the audience of your audience”
“As a digital society, we are ushering in an era where everyday people form a global network of self-empowered social intermediaries that accelerate and proliferate the reach and effect of information and experiences.”