Brian Solis, award-winning author and principal at Altimeter Group, unveiled the fourth edition of his Conversation Prism, an ever-evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers.
Viewed and downloaded millions of times over, the Conversation Prism in its various stages captures a snapshot of important moments in the history and evolution of Social Media. It’s the only research-driven map to explore the evolution of the social web dating back to the rise of social media.
The crowd before newly-elected Pope Francis in 2013. Photo credit: Associated Press / Michael Sohn
Brian Solis of the Altimeter Group envisions a future brimming with potential, and a key part of his vision of the future are connected customers. These people are connected thanks to amazing technologies that enable the shared experience to take center stage, and for which new measures of success highlight many big opportunities. The connected customer is the focus of this post, the second in a five-part series that I’ve devised to capture his grand vision and share with you here.
The world’s largest social network is developing a mobile product codenamed “Reader” that will highlight and showcase news from Facebook users and media organizations. Timothy Stenovec asked Brian Solis for his thoughts.
Following is an excerpt from the article…
With its new feature, Facebook could be setting its sights on Twitter’s position as the place to turn for breaking news, Brian Solis, author of What’s the Future of Business and a principal analyst at Altimeter Group, told HuffPost.
David Paul Morris/Bloomberg/Getty Images
Sally Zhang of ABC News sought Solis’ views on Instagram Video and its role in news coverage
Brian Solis, principal analyst at Altimeter Group, says Instagram Video’s Cinema feature in particular, which stabilizes shaky video, will lead the way for that.
“With video, it takes more than filters,” Solis told ABC News. “It takes realizing that to make everyday people look like incredible videographers or cinematographers, they needed something to solve video’s biggest barrier to watchability and shareability — giving users a digital tripod to dramatically improve the video experience.”
Instagram co-founder Kevin Systrom shows off his application’s newest feature: video.
(Credit: James Martin/CNET)
Instagram has video — 15-second, filtered, camera-stabilized miniature movies, to be exact. But more importantly, with the release, video will finally get its moment in the spotlight. Jennifer Van Grove and Brian Solis are back together once again to examine how this is good for social video, Instagram and Facebook overall.
Following is an excerpt…
When Facebook announced that Instagram would add video, Jessica Guynn of The Los Angeles Times asked Brian Solis and the differences and how users would react.
Following is a snapshot of Solis’ view on the subject…
Altimeter Group analyst Brian Solis says Instagram may have a shot at doing for video what its arch-rival has only begun to do: put the new art of short-form video in the hands of millions of people the world over.
SAS invited Brian Solis to speak at New York’s Integrated Marketing Week to expound on his notion of “shareable” customer experiences and how they’re key to future business success.
To Solis, the future of business has always been about creating value – for shareholders and for all stakeholders in the enterprise. What’s changing is how value is defined, derived and demonstrated in the context of today’s new generation of consumerism. While technological advances are making customer-centricity imperative for the enterprise, success will not be defined in terms of technology, but in terms of shared experiences and the outcomes they generate.
Brandon Bailey of The San Jose Mercury News covered the Tumblr Yahoo! deal and reached out to Brian Solis for his thoughts.
Following is an excerpt…
Many adults already use multiple services for different purposes, such as Facebook for friends, Twitter to follow celebrities and LinkedIn for professional contacts, said Brian Solis, principal analyst at Altimeter Group. But when there are so many alternatives, he added, “Facebook is going to have to compete every day for our attention.”
Jessica Guynn of the Los Angeles Times covered Yahoo’s acquisition of Tumblr and reached out to Brian Solis for his thoughts.
“Certainly Yahoo has a track record of taking cool and making it uncool,” said Altimeter Group analyst Brian Solis. “Marissa Mayer is trying to bring Yahoo’s brand appeal to a different type of audience. Yahoo sees this as a path to future relevance.”
Yahoo CEO Marissa Mayer speaks during a news conference Monday, May 20, 2013, in New York. (AP Photo/Frank Franklin II)
Bianca Bosker of The Huffington Post asks Brian Solis if he believes Yahoo’s acquisition of Tumblr is a good investment…for teens.
Yet some experts speculate that younger demographics may be more fickle than their parents or older peers. Not only do they have an ever-expanding selection of sites and services from which to choose, but these younger users are “more ambitious in what they explore,” noted Brian Solis, an analyst with Altimeter Group.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.