Der erste Besuch von Daimler-CEO Dieter Zetsche auf der SXSW-Konferenz in Texas beginnt über den Wolken – und endet in Straußenlederstiefeln. Danach lässt sich Zetsche einen Car2Go-Mercedes vorführen, bevor er mit Kawasaki Essen geht. Am Tisch sitzen unter anderem Supernerd Robert Scoble und Analyst Brian Solis.
Futurist Brian Solis points out that digital transformation is as much a story about technology as it is about how technology is changing people and their behaviors, preferences, and values.
Persistent: “A Truthful Narrative, Not Fairytales” The Role of Personas and Journey Maps in Digital Transformation
Digital transformation guru Brian Solis recently published a great pointer to embracing the role of the customer journey map, and how critical it is to achieving the best possible customer experience and loyalty over time with his “4 Keys to Designing New Customer Experiences.”
Brands like AT&T are boycotting YouTube and Google for featuring their ads alongside hate speech and other questionable content. “When it comes to digital transformation, we’re just not as far along as we think we are,” points out Brian Solis.
The Tech Blog Writer: The Race to 2021 – The State of Autonomous Vehicles and a Who’s Who of Industry Drivers
In this podcast by tech columnist Neil C Hughes, Brian Solis talks about tracking the evolution of the autonomous industry.
We are a product of our experiences. Brian Solis speaks at the Precommerce Summit at SXSW 2017 saying that “to many consumers, a magazine is a broken iPad.”
Brian Solis appears on the fusedlogic podcast to talk about adaptive business strategy.
For marketers to reach millennials, Brian Solis suggests they strive for instant gratification, “Those that do not cater to them will find their market shrinking over time. Gen Z in particular, will find alternatives. If they can’t, they’ll build them.”
Business innovator Brian Solis and Qlutch CEO Jim Sagar discuss the role of experience in the new marketing landscape.
ZDNet examines the ways businesses can win at digital transformation. The article points to Brian Solis who believes evolving customer behaviors and preferences are the number-one catalyst driving organizational digital change, and that improving employee engagement will soon follow.