Using social media to discover leads and broker new business relationships has become an essential part of the sales process. In the second part of Hootsuite’s interview series with Altimeter analyst and best selling author Brian Solis, we gain his insight on how sales professionals need to think about social selling.
By Alix Drabek of BCBusiness
A Q&A with the Silicon Valley thought leader
“Everybody’s talking about disruption and innovation, but no one’s really disrupting or innovating. Everyone seems to be copying a lot,” says Solis, who opened GROW Conference 2014 with a rising call for real innovation.
If you want your startup idea to succeed, put your customer’s expectations before your entrepreneurial ambitions, he argues—or your pitch could fall on deaf ears.
Washio CEO and co-founder Jordan Metzner checks out mapping information with Washio staffers at the company’s Santa Monica, Calif., headquarters.(Photo: Sean Fujiwara)
Jefferson Graham, USA TODAY covered the latest service to help you clean up your life…and yes, it’s an app. Washio, the Uber of Laundry, is the latest on demand service to help people get laundry picked up, cleaned and delivered as they wish. Jefferson talked to Brian about his thoughts on the fledgling company…
Brian Solis spent some time with the Hootsuite team on a rainy afternoon in San Francisco. The discussion focused on identifying challenges and opportunities facing businesses in a digital economy. The dialogue turned into a series with the first part focusing on the new age of customer service.
Here Brian talks about those who share negative experiences and why and also how to counter them by investing in positive conditioning.
See the original post by Hootsuite here.
Mark Zuckerberg, chief executive officer of Facebook Inc., in San Francisco.
Mark Milian of Bloomberg Businessweek took on Facebook’s attempts to compete against or outdo Snapchat. The article included thoughts by Brian Solis.
The allure of Snapchat is hard to ignore. Following is an excerpt of Milian’s blunt take…
Brian Solis and Hugh MacLeod are long time friends. When Brian was writing What’s the Future of Business? Changing the way businesses create experiences, he set out to design the book as an experience unto itself. Part of that work was shape, design, layout and a whole slew of other UX strategies to make a print book matter in a digital world.
Among disruptive technologies, Brian Solis also studies popular culture online. Bianca Bosker of the Huffington Post investigated the rise of Nash Grier and how he used Vine to become the “most popular kid in the world.”
On staying popular, here’s what Brian had to say…
“There’s always someone coming, always someone funnier, cuter, more engaging, which is why [social media] stars today are seeking out professional managers and agents,” said Brian Solis, a digital analyst and anthropologist with the Altimeter Group, a research firm. “They have to fight for relevance. And they have to be able to monetize the popularity while they have it.”
Gabrielle Karol writing for Fox Business focused on Facebook’s bold move to push its messenger app out of the native Facebook environment. It’s a move she wanted to investigate further. As part of her research, Gabrielle contacted Brian Solis to discuss the news.
Here’s an excerpt…
Over the next few days, Facebook (FB) will stop allowing mobile messaging on its main apps.
Writing for InformationWeek, Kristin Burnham took a broader look at new social commerce plays by Facebook and Twitter. Kristin sought the input of industry experts with Brian Solis being one of them.
Following is an excerpt of Brian’s commentary…
Facebook’s and Twitter’s moves into e-commerce now reflect an overall maturity of the social networking space, said Brian Solis, principal analyst at Altimeter Group.
CNN’s Sara Ashley O’Brien covered the news around Facebook’s “Buy” button tests. She explored how small businesses should approach the new capability and whether or not it was going to help or hurt business.
Sara reached out to Brian Solis for his thoughts…
“This represents a tremendous opportunity for savvy small businesses to generate sales in real time,” said Brian Solis, principal analyst at Altimeter Group. “This is an opportunity for innovation.”
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.