Altimeter’s Brian Solis and Charlene Li Publish New Book, “The Seven Success Factors of Social Business Strategy”

7success

Concise E-book outlines seven powerful factors for designing and supporting an effective social business strategy

Bestselling authors and noted technology analysts Charlene Li and Brian Solis are helping businesses get serious about social media. Their new book, The Seven Success Factors of Social Business Strategy, was written to help readers learn how to better align social media strategies with business objectives to deliver real results and ROI.

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CNN Talks to BrianSolis about Hate and Free Speech on Twitter

An advocate for honoring women on British currency was thanked for her efforts on Twitter with dozens of rape threats. A female writer who recently spoke out against rape jokes, almost predictably, got the same treatment. CNN’s Doug Gross asked Brian Solis for his thoughts on the subject based on his views around “Freedom of Tweet, is it a Right or Wrong?

Following are some of Brian’s thoughts as published in, “Twitter faces new pressure to limit hate speech.”

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The Next Web Reviews Seven Success Factors of Social Business by Charlene Li and Brian Solis

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The Next Web’s Ken Yeung took a read of the new ebook by Charlene Li and Brian Solis and shared his takeaways here

In Seven Success Factors, Solis and Li follow up to their research report The Evolution of Social Business, which looked at the six stages a company undergoes to become a social business. Solis tells us they explored what separated one company from another and this is what they found:

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Brian Solis Makes an Appearance on TechCrunch TV

Noted author and technology pundit Andrew Keen invited Brian Solis to join for an episode of TechCrunch TV’s Keen On to discuss Brian’s new book, WTF.

Post excerpt…

Known as one of Silicon Valley’s smartest observers of social media, Altimeter Group analyst Brian Solis is now thinking way beyond Twitter and Facebook. The future of digital business, Solis says, is “shared experiences”.

Shared experiences. WTF?

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Brian Solis publishes fourth edition of popular infographic, The Conversation Prism

Brian Solis, award-winning author and principal at Altimeter Group, unveiled the fourth edition of his Conversation Prism, an ever-evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers.

Viewed and downloaded millions of times over, the Conversation Prism in its various stages captures a snapshot of important moments in the history and evolution of Social Media. It’s the only research-driven map to explore the evolution of the social web dating back to the rise of social media.

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sas Runs Five-part Series Based on Brian Solis’ Vision of the Future [of Business]


The crowd before newly-elected Pope Francis in 2013. Photo credit: Associated Press / Michael Sohn

Brian Solis of the Altimeter Group envisions a future brimming with potential, and a key part of his vision of the future are connected customers. These people are connected thanks to amazing technologies that enable the shared experience to take center stage, and for which new measures of success highlight many big opportunities. The connected customer is the focus of this post, the second in a five-part series that I’ve devised to capture his grand vision and share with you here.

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HuffPo Covers Facebook’s New Reader with Commentary from Brian Solis

The world’s largest social network is developing a mobile product codenamed “Reader” that will highlight and showcase news from Facebook users and media organizations. Timothy Stenovec asked Brian Solis for his thoughts.

Following is an excerpt from the article

With its new feature, Facebook could be setting its sights on Twitter’s position as the place to turn for breaking news, Brian Solis, author of What’s the Future of Business and a principal analyst at Altimeter Group, told HuffPost.

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ABC News and Brian Solis Examine What Instagram Video Means for News Coverage


David Paul Morris/Bloomberg/Getty Images

Sally Zhang of ABC News sought Solis’ views on Instagram Video and its role in news coverage

Brian Solis, principal analyst at Altimeter Group, says Instagram Video’s Cinema feature in particular, which stabilizes shaky video, will lead the way for that.

“With video, it takes more than filters,” Solis told ABC News. “It takes realizing that to make everyday people look like incredible videographers or cinematographers, they needed something to solve video’s biggest barrier to watchability and shareability — giving users a digital tripod to dramatically improve the video experience.”

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Instagram Adds Video, CNET and Solis Talk About Why


Instagram co-founder Kevin Systrom shows off his application’s newest feature: video.
(Credit: James Martin/CNET)

Instagram has video — 15-second, filtered, camera-stabilized miniature movies, to be exact. But more importantly, with the release, video will finally get its moment in the spotlight. Jennifer Van Grove and Brian Solis are back together once again to examine how this is good for social video, Instagram and Facebook overall.

Following is an excerpt

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Los Angeles Times Compares Facebook’s Instagram Video to Twitter’s Vine with Brian Solis

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When Facebook announced that Instagram would add video, Jessica Guynn of The Los Angeles Times asked Brian Solis and the differences and how users would react.

Following is a snapshot of Solis’ view on the subject…

Altimeter Group analyst Brian Solis says Instagram may have a shot at doing for video what its arch-rival has only begun to do: put the new art of short-form video in the hands of millions of people the world over.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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