Giselle Abramovich, Senior & Strategic Editor at CMO.com, challenged brands on whether or not branded content can make it on mobile. She reached out to leading experts, including Brian Solis, to get their perspective on what works, why and how.
Other experts include:
Adam Broitman, VP of global marketing at MasterCard,
Esmee Williams, VP of consumer and brand strategy at Allrecipes.com
Jeff Hasen, CMO, chief strategist, and founder of Gotta Mobilize
Midem announces the opening of the call for entries for the Midemlab 2015 competition, the leading business catalyst for startups offering exciting new opportunities for the music ecosystem.
Presented by Pepsi & Vivendi, Midemlab features the most innovative solutions to enable creative industries to build new consumer experiences. The competition is part of Midem, the leading business event for the music ecosystem which takes place in Cannes from 5-8 June.
On the heels of its latest investment, Snapchat is now one of the most valuable tech companies in the world. NPR’s Marketplace invited Brian Solis on the show to discuss why and how this is even plausible. Solis joins at 6:48.
Snapchat, the three-year-old messaging app with disappearing photos, could become the world’s third-most valuable tech start-up according to Jefferson Graham reporting for USATODAY. Snapchat is reported to be in talks to raise as much as $500 million, which would value the company at $16 billion to $19 billion.
Graham spoke to Brian Solis to discuss why the company is garnering such a high valuation.
Nick Allen, Shuddle’s 36-year-old founder, brainstormed his idea for the kid-centric company while working at ride-hailing startup Sidecar, whose drivers often called in saying they had requests to transport children. (Photo: Courtesy of Shuddle)
Reporting for USATODAY, Marco della Cava introduced parents to the new startup Shuddle, best described as an “Uber for kids.”
GetVOIP published a list of the “35 Best Blogs” to help entrepreneurs pursue their dreams. Brian Solis was ranked number 1.
Daniel Holloway, writing for Broadcasting & Cable, attempted to unravel Snapchat’s new Discover media platform. The company described it as “not social media.” As Holloway assessed, the partnership between old media and not-social-media unlocks new revenue streams and new growth potential for both, and does so with relatively little investment. Additionally, Holloway sought comments from outside experts including Brian Solis.
Optixor assembled a list of 20 blogs that content marketers should read. Brian Solis is proud to be one of them.
To help marketers stay updated and gain more expertise in content marketing, here is a list of powerful blogs that they can read and study.
In the digital marketing world, Brian Solis is a big name. He has contributed much particularly in the social, content and conversational marketing field. Therefore, his stories and insights about content marketing are really considered valuable by marketers. He is also a renowned business motivator and author who has greatly influenced digital transformation.
Variety’s Brent Lang shared the story of Amy Pascal, Sony’s now infamous hack, and the lessons learned about digital privacy. Lang spoke with Brian Solis about Pascal, hacking, morals and ethics and even the recent news about Julian Edelman’s privacy violation.
“There is no such thing as a reasonable supposition of privacy,” said Brian Solis, a digital analyst at the research and advisory firm Altimeter Group. “Privacy isn’t what it used to be, and in an era of Anonymous and other factions like it, it’s easy to hack into something and expose skeletons in everyone’s closet.”
TheStreet’s Jennifer Van Grove assembled a list of important digital trends for 2015. Among the experts she cited, Brian Solis shared his views on Dark Social, Live Social Video and Social Commerce
Dark social is one of the Internet’s best kept secrets,” Altimeter Group Principal Analyst Brian Solis told TheSteet. “It’s the undercurrent of the web. Once people really start to better understand the power and promise of dark social, we’re really going to treat social media a whole lot differently.”
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.