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CMO.com by Adobe: 41% Of Marketers Credit Digital Transformation For Market Growth

CMO.com by Adobe: 41% Of Marketers Credit Digital Transformation For Market Growth

“I think we are at a point where companies recognize that you can only get so far if you continue to work in old ways and use new technology in old ways,” Solis said. “This is why you see marketing departments becoming bigger than what they were yesterday. They’re becoming more of an integrated unit across the enterprise. And now we’ll start to see groups that disparately operated in the customer journey are now collaborating in the customer journey because they have to deliver this heightened experience.”

Ecommerce News nederland: eRetail Europe in teken van apps en gemak

Ecommerce News nederland: eRetail Europe in teken van apps en gemak

Analist Brian Solis van Altimeter Group sprak over generatie C, de generatie die altijd connected is en een ultieme klantervaring verwacht, simpelweg omdat ze weten dat het kan. Bijna negentig procent van deze generatie, kortom iedereen met een smartphone, is volgens hem bereid om extra te betalen voor een betere klantervaring. “Wie iets wil aanschaffen, raadpleegt eerst zijn telefoon. De gemiddelde consument kijkt 1500 keer per week op zijn mobiel en besteedt hier wekelijks ruim twintig uur aan. En of je dit nu een goede ontwikkeling vindt of niet, je mist de boot als je hier niets mee doet.”

Forbes: Who Will Lead Digital? CEOs And Marketing Executives Are In Charge, For Now

Forbes: Who Will Lead Digital? CEOs And Marketing Executives Are In Charge, For Now

So far, digital transformation is largely led by the chief marketing officer. That’s borne out in a new study of 528 digital executives and “transformation strategists” by Altimeter, a Prophet Company, which finds more than one-third of executives (34%) say their CMOs are leading the digital charge. For 27%, the digital impetus comes right from the top — saying the CEO is in charge of digital.

Emerce: Brian Solis over de kracht van de totaalervaring

Emerce: Brian Solis over de kracht van de totaalervaring

De toekomst van zaken doen draait om het ontwerpen van betekenisvolle ervaringen. Met die heldere boodschap van Brian Solis gaat iedereen naar huis na een lange eDay. Rond 12.00 uur mag de ‘principal analyst’ van de Altimeter Group, auteur en keynote speaker de volle zaal alles vertellen over Ervaringen. Niet voor niets, want zijn nieuwe boek ‘X: The Experience Where Business Meets Design’ gaat over het ontwerpen van de perfecte totaalervaring.

Ready4S: 7 Most Reliable New Technology Researchers You Should Follow

Ready4S: 7 Most Reliable New Technology Researchers You Should Follow

Brian Solis is a key influencer on the mobile scene. A digital marketing analytics expert, Brian is a recognized speaker and author of the recently published X: The Experience When Business Meets Design. He’s also behind various reports and research studies which examine mobile experiences. One of his recent studies is The Inevitability of a Mobile-Only Customer Experience where he examines how companies should think mobile-first and mobile-only.

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