Vocus featured Brian Solis in its latest ebook, “How to Beat Content Marketing Overload.” You can download it here.
Content marketing overload is real. In fact, you’re probably suffering from it right now. People are weary of the plethora of content they are exposed to and have started to tune it out. Marketers are tired of investing time and energy into content creation, yet seeing little to no return on it.
Brian Solis believes that “we are forever students” especially in a time when technology advances faster than our ability to truly master it. Even though Brian is usually running around doing his thing, he will always make time for students. In fact, he’s made a commitment to professors and students. If one of his books is used as course material, he will virtually visit each class to share his views and also answer student questions.
Click here for the original article on ADZINE.
Click here for a translated article using Google Translate.
Brian Solis ist nicht nur der Direktor der Marktforschungs- und Beratungsfirma Altimeter Group, sondern mit „Engage“ auch ein viel beachteter Buchautor zum Thema Social Media. Mit seinem neuen Buch „The Future of Business“ macht sich Solis auch über die Zukunft ganzer Geschäftsmodelle Gedanken, die sich derzeit durch Internettechnologien und vor allem durch Social Media drastisch verändern. Wir konnten Brian Solis auf der TNW Web Conference in Amsterdam treffen, wo er genau über dieses Thema referierte.
Recently Brian Solis was asked to present at Brand Innovators San Francisco on the evolution of Digital Transformation as a result of the new and ever-changing digital customer experience (DCX). You can read more about the report here.
Heidi Forbes Öste (forbesoste) was in the audience and following the presentation, she sent along a visual noteboard summarizing key points.
You can download a higher res image here.
Please download the report on Digital Transformation here.
IBM’s Casey Lucas recently explored Brian Solis’ 12 Pillars of Innovation and how it applies to the adoption of cloud computing.
Here’s an excerpt of the post…
Adoption of the cloud is on the rise amongst companies of all sizes, all around the world. It is recognized by industry professionals as a cost-effective, reliable, and low-risk technology that can assist the growth and development of all types of businesses. Companies are adopting the cloud for a variety of reasons and to meet their unique individual needs and requirements. One of the most frequently cited reasons of cloud adoption, according to Brian Solis, Principal Analyst at Altimeter Group, is that of innovation.
IntelligentHQ, a Business Intelligence Digital network for Finance, Markets and Business, recently assembled six quotes by Brian Solis from his three most recent books, Engage!, The End of Business as Usual, and What’s the Future of Business.
The editorial team also visualized each of the quotes of which we’d like to share with you here…
Click here to visit the original post on IntelligentHQ.
In April 2014, Brian Solis presented on the future of disruption in front of an audience of 2,000+ at the annual Next Web Europe conference in Amsterdam. His conversation focused not just on technology but also disruptive technology’s impact on society and markets. The video is available below as well as pictures and press coverage from the event.
Marketing Magazine published a sound summary on the latest research report published by Altimeter Group’s Brian Solis, “Digital Transformation, Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences.”
Here are some key excerpts (read the full article here):
Altimeter Group, the research and advisory firm of which well-known digital analyst, keynote speaker, and bestselling author Brian Solis is principal, has released a new report on digital transformation.
While in Paris for the European launch of What’s the Future of Business, @tweetbosses caught up with Brian Solis (@briansolis) to discuss his personal and professional use of Twitter. Brian also shares his advice for executive use of Twitter and what they should and shouldn’t do.
p.s. His other account is @MrSolis
A summary of the keynote given by Brian Solis at TheNextWeb Europe via MarketingFacts.nl, @michielleendert
Brian Solis is een gepassioneerd spreker en pleitbezorger voor disruptie en ondernemerschap. Een deel van de grote zaal van de The Next Web Conference 2014 krijgt -voor mijn gevoel- zin om zijn baan op te zeggen. Een ander deel wordt in zijn ondernemerschap bevestigd. En dan heb je natuurlijk ook nog de mensen die vooral met smartphone of tablet of tablet. The Next Web is namelijk Livestreamed, hyperconnected, strak geproduceerd en bevolkt door meer schermpjes dan in de gemiddelde Mediamarkt te koop zijn. Het Digital Native gedrag is niet irritant, eerder een extra dimensie: de sprekers zijn erop ingesteld.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.