Adweek’s Melissa Hoffmann transformed the research of Brian Solis around the state of digital transformation into a fantastic infographic.
CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means and/or have mapped the digital customer journey.
Solis’ study shows a disconnect between perception and reality.
See the original post over at Adweek.
In Business2Community, Vasil Azarov shared the insights of 13 experts to help strategists succeed in 2015. Brian Solis rang in at number three on the list.
Invest in Your Social Capital, Not Social Media
We often misinterpret the true value of social media. It is not about ‘likes,’ followers, comments or even money.
The Online Marketing Institute is proud to recognize the Top 20 Digital Marketing Strategists for 2015, chosen for their innovative contributions in the digital marketing community and dedication to creating online education opportunities for business owners, marketers, and students around the world.
The list is comprised of distinguished OMI educators, authors, business owners, digital marketing professionals, contributors, and speakers, known for:
1) Creating and leading the adoption of the newest, most effective digital marketing strategies.
Harriet Green with CITY A.M. pulled together a list of 5 business leaders to follow on LinkedIn. Among them is Brian Solis, Jack Welch, and David Edelman.
BRIAN SOLIS, ALTIMETER GROUP
An article by this digital market analyst, 25 Technology Trends for 2015-2016, is currently the most read piece on LinkedIn’s Pulse, with almost 300,000 views.
Brian Solis and Shaq slam dunked their appearance at SXSW in 2013. Now they’re set to repeat their shenanigans at Brand Innovators in Las Vegas on January 5th, 2015.
The duo will hit the stage at 1:30 and discuss life after the NBA and how to build a sustainable personal brand.
Press are welcome to attend. Please contact Alex or Paula for information.
SXSW announced the first round of Convergence Programming for the 2015 festival, including an interview with Russell Brand and a panel with Brian Grazer.
Categories that fall under the umbrella of Convergence Programming include SXSW Comedy, SXsports, Future of TV, Digital Domain, a variety of different meet-ups and the Featured Sessions. While Convergence Programming happens throughout the entire week of SXSW, Convergence Day — where Interactive, Music and Film overlap — will occur on Tuesday, March 17.
Shel Holtz is a leading expert on employee and customer engagement and in this compelling article, he demonstrates quite convincingly the need to invest in engagement and new technologies to compete in the digital economy. Among the many stats and thought leaders Holtz shares in his work, he also featured the recent research by Brian Solis and LinkedIn on Relationship Economics.
TechRepublic’s Erin Carson examined some of the biggest trends for social media in 2015. Brian Solis added his thoughts on how to make it matter again…
“This is where marketing and social and the future of all of this stuff really have a tremendous opportunity to take a step back and understand what it is we’re trying to do in the first place, and how we can add value in order to take value from each of these platforms,” said Brian Solis, principal analyst for Altimeter Group.
Jenn Van Grove writing for TheStreet dug into the rumors of whether or not Twitter would acquire Shots. Speculation aside, the Shots twenty-something and younger female demographic is both coveted and elusive by advertisers. An acquisition by any network would be strategic in any monetization strategy.
Van Grove reached out to Brian Solis, among others, for comment…
If sharing a selfie seems like a ridiculous form of communication, then you’re most likely not a user of mobile application Shots, the latest craze among teens and the hot-girl startup all the venture capitalists want a piece of.
Les 44 start-ups françaises avaient chacune 5 minutes pour convaincre dans ce bel événement porté par 50 Partners, Le Camping et Microsoft Ventures.
La Mairie du IVème arrondissement accueillait ce lundi un événement pour le moins atypique. Nous vous l’annoncions déjà il y a deux semaines, Presse-Citron était partenaire d’un événement rassemblant de multiples acteurs de l’écosystème et notamment Microsoft Ventures, 50Partners et le Camping. Un très vif intérêt a très vite accueilli ce rendez-vous qui bousculait les codes établis. Outre la pluralité des acteurs derrière celui-ci, une scène était réservée pour permettre aux investisseurs de pitcher devant les start-ups : un renversement de vapeur pour un public habitué à être séduit plutôt qu’à séduire.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.