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800CEOREAD: Thinker in Residence: A Q&A with Brian Solis About X

800CEOREAD: Thinker in Residence: A Q&A with Brian Solis About X

Interview via 800CEOREAD “Here’s the thing. Experience is the brand. Meaningful and shareable experiences are now forms of marketing.” —Brian Solis 800-CEO-READ: You begin by telling us that marketing and advertising are generally prioritized ahead of investing in experience, yet it is a customer’s experience that leads to the most influential and effective advertising there is—word of mouth among customers. So, how do we go about changing that mindset, and redirecting resources accordingly? Brian Solis: You’re exactly right and that’s…

Book Excerpt: Brian Solis on Why the Future of Business Is Experiential

by Mitra Sorrells, BizBash In his new book, the digital analyst and futurist explains how to create and cultivate meaningful experiences. As a principal analyst at the Altimeter Group, a research-based business advisory firm, Brian Solis studies the effects of disruptive technology on business and society. His latest book, available October 19, is X: The Experience When Business Meets Design. In it, Solis contends that in today’s always-on, always-connected world, customer experience is what drives a brand’s reputation, and therefore…

Blockbuster and Netflix: Why Thinking Ahead Matters

Blockbuster and Netflix: Why Thinking Ahead Matters

by Rebekah Dehghan, Near Me Excerpt a recent article by Brian Solis (@briansolis) on MarketWatch, Solis provides insider information on how to prevent your business from failing the way Blockbuster did years ago. In the early 2000’s, the founder of Netflix, Reed Hastings, proposed a partnership to Blockbuster CEO, John Antioco, to fully run Blockbuster’s brand online and have the video giant promote Netflix at their on-site locations. Mocked and ridiculed by this proposition, Hastings took with him his disruptive…

Pivot Summit 2015: The Future of Business is Digital – Featuring Brian Solis, Robert Scoble, Shel Israel

via ITWire The Pivot Summit 2015 is in Geelong on 28 October, yet launches tomorrow, 25 September at the RACV Club Torquay with speakers including Robert Scoble. The inaugural Pivot Summit 2015 is set to officially launch tomorrow (25/09) at the G21 Stakeholder Forum in front of over 230 business, community and political leaders at the RACV Club, Torquay. But what is the Pivot Summit? Its parent organisation, Pivot Summit Inc, is described as ‘an industry-led not for profit organisation…

Marketplace: Meet J.C. Penney’s New Chief Merchant

Via Nova Saffo, Marketplace When you walk into J.C. Penney, the merchandise, the prices, the promotions you see, all were signed off by the chief merchant. It is a crucial role for any retailer. J.C. Penney announced Wednesday the appointment of a new person to that job. John Tighe was already a senior general merchandise manager for the company. He got a promotion to the top job. Kohl’s and Target also recently shuffled people in and out of the chief merchant position….

Experience architecture elevates the role of marketing and redefines your brand

Experience architecture elevates the role of marketing and redefines your brand

via Eric Melin, CallahanCreek With the overpopulation of channels, platforms, and devices in our connected world, it’s easy for marketers to get caught up in “the next big thing.” We need to be on Snapchat! We should Periscope this! What’s harder to figure out—because it requires rigorous, deep thinking about the divide between how your brand talks about itself and how people talk about your brand—is how to create culturally relevant, meaningful experiences for your customers. Digital anthropologist and author…

Content Marketing Blogs: The Ultimate List

via Curata The amount of information available to marketers is vast, diverse and sometimes overwhelming. Because it can be difficult to find high quality content, I have put together a list of some of the top content marketing blogs out there. This list is intended to help content marketers find the information, education and value they’re seeking to improve their strategies and business as a whole. Analysts & Research Brian Solis’s Blog – Brian Solis, a principal analyst at Altimeter,…

Brian Solis: Städte brauchen Transformation-Officer

Vom Trendforscher zum Mahner: Brian Solis beobachtet seit 20 Jahren den digitalen Wandel und ist zur Überzeugung gelangt, dass immer nur die Technologie im Mittelpunkt der Betrachtungen steht, aber nicht der Mensch und sein sich änderndes Verhalten. Er verlangt einen Paradigmenwechsel. Im Vorfeld der NEOCOM 2015, bei der er als Keynote-Sprecher auftritt, haben wir ihn zum Stand der digitalen Transformation befragt. Ihr Vortrag auf der NEOCOM lautet: Der Stand der digitalen Transformation 2015. Wie ist der Stand? Brian Solis: Was mich…

New Research: Exploring the employee Engagement Gap

via Jostle Employee engagement has become a key measure of these things, so we set out to understand these issues a bit better ourselves. How do executives and employees feel about employee engagement? This seemed like an important question – very little research is published that contrasts the viewpoints of leaders and employees. We suspected there would be differences, but we wanted a deeper, more nuanced picture of exactly what those differences are. So we partnered with Brian Solis, who…

VisionCritical: Brian Solis on why customer experience is the catalyst for digital transformation

VisionCritical: Brian Solis on why customer experience is the catalyst for digital transformation

Via VisionCritical Q&A with Brian Solis, a renowned author and digital analyst and featured speaker at the 2015 Vision Critical Summit in Chicago. As a digital analyst, Brian Solis spends a lot of his time thinking about the future of customer experience. So much so that he has written about it: his new book X:The Experience of Business Meets Design explores the various ways companies can design better experiences in a way that’s more meaningful for customers. We recently spoke…

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