Alan E. Young discusses the importance of focusing on consumer interests and psychographics rather than demographics. In his eye-opening article, Young also discusses the significance of Generation-C coined by Brian Solis.
Back in 2012 digital luminary Brian Solis coined the term ‘Generation C: The Connected Customer.’ It is the disruption of technology that has lead to Generation C. Not only are Millennials using their devices to shop and buy but almost every businessperson is also connected as are an increasing number of older, over-40 individuals.
Avant de vous laisser découvrir mon résumé de l’intervention de Brian Solis, je souhaitais remercier Comexposium pour ce plateau extrêmement réussi et j’espère que la thématique « Be inspired » sera maintenue en 2016.
Pour cette conférence dédiée au futur du marketing, Brian Solis parle de l’inadaptation du marketing actuel qui est tourné vers la création de campagnes pour des plateformes spécifiques et non pas pour les personnes auxquelles elles sont destinées.
StatSocial’s list demonstrates the power of social media influencers by measuring the influence and interests of their real followers, not bots, that are active in social media across Twitter.
The list of the top 100 social influencers, based on a measurement StatSocial calls “Pull,” measures two degrees of separation — the influence of the followers of an account and the connections of those following the followers.
You have a passion for the customer. You know that improving the customer experience will make a difference. That is all well and good. Maybe the CEO agrees or maybe they have some other items on their agenda.
You get a shot at making the case to improve the customer experience. You will probably have 5 to 10 minutes to make your case.
Judith Aquino writing for 1to1 tackled the ways businesses need to rethink the customer experience. In her story, she features thoughts by Brian Solis and highlights the need for businesses to measure the experiences people have and share compared to the brand and product promise. He notes that there’s always a divide and to what extent is ours to fix.
No one will remember your failures, but everyone will remember your success.
Digital marketing analyst Brian Solis thinks we are living in very disruptive time and this is the time to change the future. Digital disruption is happening to us and it is happening because of us. Brian says that the rules are there to be broken because it isn’t the past that can hold us back. It’s the future and how we undermine it today.
Brian Solis presented at Brand U at LinkedIn’s Silicon Valley HQ. In a conversation with Bonin Bough, Brian shared his points on investing in employees and also how to bring about change within your organization.
Video 1: Turn Your Talent into Thought Leaders
Video 2: How to Create Positive Change Within Your Organization
On May 6th 2015, Brian Solis took the stage as the keynote speaker. He shared the importance of the digital customer experience and the need to rethink the entire journey from scratch. His session was standing-room only, with over 1,000 in attendance.
SmartCompany published a summary of Solis’ talk here.
Elyse Dupre of DMNews attended Brian Solis’ keynote presentation at the ONE Teradata Marketing Festival in Las Vegas. Dupre found the content compelling enough to translate it into a useful, playbook style article, “8 Digital Transformation Tips.”
Reprint of the article is below…
Innovation takes more than just technology; it takes people.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.