Two-year-old Snapchat is playing a high-stakes game of Blackjack, betting that its business won’t bust with the turn of an unwelcome card. CNET’s Jennifer Van Grove reports that the company refused a $3 billion cash buyout offer from Facebook, a decision that may forever define the future of Snapchat and Evan Spiegel, its 23-year-old CEO.
Van Grove called upon Brian Solis for his unabashed views on whether or not Snapchat was “foolish” in its decision to turn down Facebook’s offer.
Recently, Maritz hosted its inaugural Innovation Symposium for a select group of 200 employees. The purpose of the event was to bring fresh ideas from industry thought leaders in the areas of disruptive innovation, big data and social business. Brian Solis, Principal Analyst at Altimeter Group, joined the A-List speaker lineup, and shared some powerful ideas on connecting with today’s digital consumer.
Heather Bartel of Maritz shared some of her reactions to Solis’ presentation…
Brent Lang and Sara Morrison of The Wrap analyzed Twitter’s opening day on NYSE. To better understand why Twitter outperformed expectations compared to Facebook, the duo reached out to Brian Solis for comment.
“The debacle that was the Facebook IPO showed Twitter what not to do,” Brian Solis, a digital analyst at the research and advisory firm Altimeter Group, said. “Twitter approached the market more conservatively. They did a great job of surpassing expectations and they did so by setting the bar lower.”
The Daily Record stumbled across a tweet by Brian Solis sharing the new Altimeter Group report he published along with Charlene Li, “The State of Social Business 2013: The Maturing of Social Media into Social Business.” Report Eva Abreu shared her thoughts and findings after reading the report…
Social business state in 2013
With Twitter lighting up the NYSE on its opening day, Al Jazeera’s Verne Kopytoff called Brian Solis to discuss what’s next. As Kopytoff notes, “With its IPO behind it, the social media powerhouse’s commitment to some long-held ideals could be challenged.”
Here are a few of Solis’ thoughts from the article…
“Every company is pressured by shareholders,” said Brian Solis, an analyst with Altimeter Group. “And shareholders don’t always have the best interest of users at heart.”
Writing for The San Francisco Chronicle, Benny Evangelista reached out to Brian Solis to discuss Twitter’s successful debut on the New York Stock Exchange.
Here are a few of the highlights of the conversation…
In front of Twitter’s headquarters Thursday, passers-by had different reactions to the street protest. Some people said they didn’t understand how Twitter works – highlighting a problem that analyst Brian Solis believes Twitter will work to solve. “It’s time for it to finally say what Twitter is in a way that Main Street will understand,” said Solis, principal analyst with the Altimeter Group, a San Mateo research and advisory company.
On the eve of its initial public offering, which could raise billions and mint new millionaires, it’s worth exploring Twitter’s business model and prospects. Can a community of ephemeral messaging morph into a serious, profitable venture? CNBC’s Heesun Wee reached out to Brian Solis to explore how Twitter is changing the world and how it can also win over Wall St.
In her article, “How Twitter wants to change the world and make money,” Wee and Solis look Twitter as a promising but nascent advertising platform that is having a tremendous cultural impact.
Brian Solis, Principal Analyst at research and disruptive technology experts Altimeter Group, is the latest business thought leader heading to LeWeb’13 Paris. At LeWeb,he’ll share his views on how businesses need to innovate their strategies and overall perspective over the next 10 years.
Solis, whose widely-read publications on the evolution of business models and customer relationships include ‘What’s the Future of Business,’ ‘The End of Business as Usual’ and ‘Engage,’ joins an eclectic line-up of LeWeb’13 Paris speakers that features legendary venture capitalist Fred Wilson, PayPal President David Marcus, Evernote CEO Phil Libin and Orange Chairman & CEO Stéphane Richard.
“Business as usual” no longer exists. Technology is changing business, and marketers are scrambling to keep up,” reports Brian Conlin of Vocus. He recently summarized a presentation given by Brian Solis to brands and agency around the world. Conlin distilled the presentation into four actionable takeaways….
“What’s the Future of Business?” author Brian Solis analyzed how marketers can meet the future head-on at his October 30th Vocus webinar. Here are four key suggestions he makes:
ProjectEve recently summarized a series of talks given by Brian Solis on how to reach connected customers. The result is, “The 7 insights from Brian Solis on marketing to the new connected consumer.”
One of the most impressive thought leaders in business and new media is Brian Solis. He’s the Principal Analyst at Altimeter Group. Solis is also an international best-selling author and speaker.
This week, Solis said that technology is changing the way people share experiences but businesses are merely trying to keep up, not get ahead.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.