Brian Solis on how to improve social’s standing

Brian Tarran interviewed Brian Solis for Research, a leading international magazine for the global market research business. The conversation spanned Solis’ views on the evolution of social business and his recent book release with Charlene Li, The Seven Success Factors of Social Business Strategy.

Your business is on Facebook. You have a Twitter account set up. You even have a YouTube channel featuring a video of your CEO explaining his vision for the company. You probably think you have this whole ‘social business strategy’ thing nailed, right?

Read More

Brian Solis on Why Yahoo Hired Katie Couric

Mashable’s Seth Fiegerman and Brian Solis exchanged thoughts on why Yahoo announced the hire of Katie Couric as its Global Anchor. Here’s a snapshot of the discussion

Brian Solis, a principal analyst with Altimeter Group who has worked with Couric, notes that the anchor has experimented in the past with creating news items targeted to specific mobile platforms, which may be part of her appeal to Yahoo.

Read More

Information Week Asks Brian Solis for His 5 Top Social Media Trends For 2014

Information Week’s Kristin Burnham asked Brian Solis for his thoughts on the biggest trends for Social Media heading into 2014.

According to Brian Solis, principal analyst at Altimeter Group, this year marked social media’s move into the mainstream.

“It’s no longer passed over as a fad or something that’s going away any time soon,” he said. “Social media is now part of our fabric of society, like mobile phones and computers — it’s a staple of our everyday life.”

Read More

UK’s Marketing Magazine Asks Brian Solis if Amazon and Facebook’s new F-commerce link-up will change the way we shop

F-commerce was hailed as the future of online shopping, and there was a lot of anticipation that Facebook would turn into the destination to stop and shop. But the results were underwhelming, Facebook’s efforts to get ‘e-tailers’ to build shop-fronts on its pages fell flat.

According to Brian Solis “F-commerce gets an ‘F’ because brands used Facebook as yet another digital catalogue for selling products and not as a platform for activating new experiences based on the nature and the psychology of the relationships that define the network”.

Read More

Brian Solis Finds New Promise in Social Business with Guest Commentary on Smart Enterprise Exchange

Brian Solis recently contributed his thoughts on the future of Social Business and how to help businesses become less “anti-social” on social media.

Please click over to Smart Enterprise Exchange to read, “The Revolutionary Promise of Social Business.”

Read More

Snapchat Reportedly Turns Down $3 Billion from Facebook, Brian Solis Tells CNET Why That’s a Mistake

snapchat-facebook

Two-year-old Snapchat is playing a high-stakes game of Blackjack, betting that its business won’t bust with the turn of an unwelcome card. CNET’s Jennifer Van Grove reports that the company refused a $3 billion cash buyout offer from Facebook, a decision that may forever define the future of Snapchat and Evan Spiegel, its 23-year-old CEO.

Van Grove called upon Brian Solis for his unabashed views on whether or not Snapchat was “foolish” in its decision to turn down Facebook’s offer.

Read More

Maritz Research Writes, What Brian Solis Said: Gifts of Technology


Recently, Maritz hosted its inaugural Innovation Symposium for a select group of 200 employees. The purpose of the event was to bring fresh ideas from industry thought leaders in the areas of disruptive innovation, big data and social business. Brian Solis, Principal Analyst at Altimeter Group, joined the A-List speaker lineup, and shared some powerful ideas on connecting with today’s digital consumer.

Heather Bartel of Maritz shared some of her reactions to Solis’ presentation…

Read More

Twitter vs. Facebook IPO: The Wrap and Brian Solis on How the Micro-Blog Dressed Up to Win Over Wall Street

Brent Lang and Sara Morrison of The Wrap analyzed Twitter’s opening day on NYSE. To better understand why Twitter outperformed expectations compared to Facebook, the duo reached out to Brian Solis for comment.

“The debacle that was the Facebook IPO showed Twitter what not to do,” Brian Solis, a digital analyst at the research and advisory firm Altimeter Group, said. “Twitter approached the market more conservatively. They did a great job of surpassing expectations and they did so by setting the bar lower.”

Read More

The Daily Record Dives into the Social Business State in 2013

The Daily Record stumbled across a tweet by Brian Solis sharing the new Altimeter Group report he published along with Charlene Li, “The State of Social Business 2013: The Maturing of Social Media into Social Business.” Report Eva Abreu shared her thoughts and findings after reading the report…

Social business state in 2013

Read More

Can Twitter make shareholders, users happy at the same time? Brian Solis shares his thoughts with Al Jazeera

With Twitter lighting up the NYSE on its opening day, Al Jazeera’s Verne Kopytoff called Brian Solis to discuss what’s next. As Kopytoff notes, “With its IPO behind it, the social media powerhouse’s commitment to some long-held ideals could be challenged.”

Here are a few of Solis’ thoughts from the article

“Every company is pressured by shareholders,” said Brian Solis, an analyst with Altimeter Group. “And shareholders don’t always have the best interest of users at heart.”

Read More

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Brian Solis - Why
  • Brian Solis - Manipulate or inspire
  • Brian Solis - listen
  • Brian Solis - The Embrace

ARCHIVE