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du contenu au client: There are 7 billion media companies. Change your paradigm.

du contenu au client: There are 7 billion media companies. Change your paradigm.

Each point of contact with your company is an occasion to disseminate an information about you. All that your company produces, a service, an object, an experience, an e-mail, a publicity, a video, a guide, a conversation, is a content to broadcast.

It is what Brian Solis tells us with “the audience of your audience”

“As a digital society, we are ushering in an era where everyday people form a global network of self-empowered social intermediaries that accelerate and proliferate the reach and effect of information and experiences.”

brandchannel: The Business of Influence — 5 Questions With Traackr CMO Kirk Crenshaw

brandchannel: The Business of Influence — 5 Questions With Traackr CMO Kirk Crenshaw

TopRank Marketing and Traackr teamed with Brian Solis of Altimeter to produce “Influence 2.0: The Future of Influencer Marketing.”

“Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents,” said Solis in a press release. “Marketers must reimagine their role as a central driver of organizational change, output and impact by connecting with customers in more genuine and useful ways and on channels they trust and value.”

Martech Series: Altimeter and Traackr Research — ‘Influence 2.0’ is Key to Improve Brand Advocacy and Accelerate Digital Transformation

Martech Series: Altimeter and Traackr Research — ‘Influence 2.0’ is Key to Improve Brand Advocacy and Accelerate Digital Transformation

“Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents,” said Brian Solis, Principal Analyst at Altimeter. “Marketers must reimagine their role as a central driver of organizational change, output, and impact by connecting with customers in more genuine and useful ways and on channels they trust and value.”

Solis states that harnessing influence requires a more human approach with empathy and customer-centricity instrumental in taking influence to the next level. He pins success on reassessing the value chain around creating value within the relationships between influencers and their communities.

CIO from IDG: Are tech companies responsible for negative outcomes?

CIO from IDG: Are tech companies responsible for negative outcomes?

Solis says empathy is one of the key ingredients in the future of business relationships with users, and as with any form of progress, change starts with accepting the reality of the problem at hand. “That takes sincere and transparent communication in the moment of truth and following it,” he says. “Companies must also get to the root of the problem to solve it and publicize the effort and results.”

Lexology: Boosting client engagement through personalization of content — A guide for law firms and legal practitioners

Lexology: Boosting client engagement through personalization of content — A guide for law firms and legal practitioners

Email marketing is more important than ever, according to marketing guru Brian Solis, who points out that even in a world dominated by social media, 77% of consumers prefer to receive permission-based marketing communications via email [2]. “The answer isn’t to send more emails. The answer is to know who you are talking to, what’s important to them and how you could capture their attention and do something with it,” says Solis.

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