Brian suggests that we haven’t reimagined what the customer journey should be in an era where we constantly experience what Google calls “micro-moments.”
Forget the static sales funnel.
The customer journey becomes a decentralized “series of non-linear mobile-centric micro-moments.”
“To reach mobile customers…requires new methodologies for search, advertising, content engagement, sales, and support.” – Brian Solis
LinkedIn influencer Brian Solis generates awareness, establishes thought leadership, and drives targeted website traffic by publishing content on LinkedIn.
“Facebook will absolutely emulate this,” says Solis. “Facebook takes the best of the rest, and adds the value to keep users engaged.”
Don’t wait for change. Don’t be afraid to ask questions and challenge the status-quo if the change you’re seeking helps everyone succeed. “If you’re waiting to be told what to do, you’re on the wrong side of innovation,” said Solis.
Selon un rapport de Capgemini et Altimeter, Paris occupe la troisième position, derrière la Silicon Valley et Londres.
Plusieurs grands groupes internationaux se sont installés en France, ces dernières années.
” Pour rester compétitif, une entreprise doit donc devenir plus agile que réactive et plus customer-centric que présomptueuse. C’est là qu’intervient la transformation digitale”, explique Brian Solis ” Bien qu’elle représente un mouvement global qui utilise la technologie pour radicalement améliorer les performances des entreprises, la technologie seule ne constitue pas la solution. Pendant les recherches, j’ai appris que ce mouvement fonctionne même sans la moindre feuille de route universelle qui puisse guider les marques. De fait elles ambitionnent le changement avec les mêmes pratiques habituelles, le même paradigme traditionnel, sans vision ni buts “.
Over the last three years, I’ve studied the maturity paths of some of the world’s leading brands including Dell, Discover, GM, Harvard, Lego, Metropolitan Museum of Art, Nestlé, Novartis, Sephora, Starbucks, Target, among many others. The result is a new report, “The Race Against Digital Darwinism: Six Stages of Digital Transformation.” It introduces a maturity framework that documents how companies are advancing technology roadmaps, business models and processes to compete in the digital economy.
Have marketers come to a crossroads at which they have to decide, once and for all, between scale and survival? It’s a choice that Brian Solis, noted author on tech disruption and principal of Altimeter Group, takes on in a new report called “The Race Against Digital Darwinism: Six Stages of Digital Transformation.” Trying to survive in the digital jungle, companies are not only challenged by upstart predators and sophisticated customers, but they’re also laden with the trappings of process and infrastructure that turned their humble organizations into industry behemoths in the first place.
Brian Solis, principal analyst at Altimeter, said his company hopes these six stages serve as a digital-maturity blueprint to guide companies along their transformations.
“I think the key takeaway for CMOs is going to be that no one company has all of the answers,” Solis told CMO.com. “Another takeaway for the chief marketer is that they have an opportunity to make their role about more than just marketing. CMOs can be experience leaders and drive the future of business. They must show that marketing is now part of experience, and experience is now part of customer engagement, and customer engagement is basically the foundation for any company.”