SmartCompany: Seven tips to digitally transform your business

by Cara Waters, SmartCompany (original article)

We are in the era of digital transformation, according to Brian Solis, business strategist and futurist at Altimeter.

Speaking at NetSuite’s SuiteWorld conference in San Jose yesterday Solis outlined how businesses can undertake digital transformation.

1. Put humans first

Solis says too many businesses approach digital transformation from a technology perspective.

But humans are at the heart of digital transformation, according to Solis.

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Adobe Summit: entre techno et «human API»

Chaque année, l’événement Adobe Summit réunit à Londres les acteurs du marketing digital. En 2014, le thème fort était centré sur la transformation digitale des entreprises. Cette année, c’est la concrétisation et l’intégration des différentes solutions, notamment mobiles, qui ont été débattues.

Reportage et interview de Brian Solis (Altimeter Group), Pierre Casanova (DG d’Adobe France), Minter Dial (Netexplo).

Brian appears at 3:25.

Adobe Summit: entre techno et Human API by frenchweb

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Brian Solis to Keynote Digital Marketing One to One in Biarritz, France


18H15 – 19H15 : Plénière

Cycle  “Be inspired 2/3: Engager”  avec Brian SOLIS, analyst chez Altimeter Group

Le futur du Marketing n’est pas le Marketing


Brian Solis est l’un des experts mondiaux les plus éminents dans le domaine des médias sociaux, des marques et de l’influence. Analyste numérique, futurologue, il est classé parmi le top 10 des marketing gurus a suivre, suivi par des millions de personnes sur Twitter et au travers de son blog.

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t3n Digital Pioneers: „Ein Tesla ist das perfekte Produkt“: Brian Solis zur Zukunft des Marketings


by Lea Weitekamp, t3n (original)

Er ist einer der einflussreichsten Digitalanalysten der Welt: Mit seinen Büchern „Engage!“ und „The End of Business As Usual“ hat Brian Solis Unternehmen die Augen dafür geöffnet, wie soziale Medien die Kundenbeziehung revolutionieren und das Marketing verändern. Bis heute erforscht er die Auswirkungen disruptiver Technologien auf unser Leben und unsere Arbeit – in Sachen Social Media ist seine Euphorie allerdings deutlich abgekühlt. Wir haben ihn in Paris getroffen.

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Media & Advertising Daily: Humanity is the Killer App Says Brian Solis

CDw_sOFWgAAmzyT.jpg_largeCredit: Isabelle Mathieu

by Sean Hargrave via Media & Advertising Daily

It’s been a fascinating few days, where the term H2H or human-to-human marketing has come up several times. Reminding marketers that despite all the tools, channel and clever codes at their disposal it’s people they are marketing to, rather than machines, seems to be a major trend at the moment. It was certainly the topic of the best couple of individual speeches I attended this week at the Adobe Summit in London.

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Adobe Summit EMEA: Speak To Humans, Not Channels



by staff


So many “me too” campaigns simply repeat how digital marketers seek to influence people, leaving analyst and anthropologist Brian Solis of Altimeter Group fearing we may have lost sight of the simple fact brands are dealing with people more than apps.

“In a world of machines, humanity is the killer app,” he told Adobe Summit EMEA delegates.

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JDN l’économie demain: Attention au piège des dernières tendances marketing

Nicolas Jaimes, JDN

L’un des plus grands spécialistes en matière de marketing online explique comment les marques doivent appréhender ces nouveaux territoires que sont l’Apple Watch ou Snapchat.

Analyste de renom chez Altimeter, Brian Solis s’exprimera le 4 juin prochain lors de Digital marketin one to one dans une keynote intitulée “Le futur du marketing n’est pas le marketing“. C’est en prévision de sa venue à cet événement, dont le JDN est partenaire, que nous l’avons interrogé. 

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Brian Solis Says the Future of Marketing is screwed…Maybe

Barb Mosher Zinck writing for InsideCXM dissected a recent interview with Brian Solis.


We are surrounded by digital transformation, both personally and professionally, but just because we see it and acknowledge that it’s happening and that we need to adjust accordingly, doesn’t mean we are (and if we are, we may not be doing it right). The focus for the column this week is how marketing and IT need to first think differently, then make the right changes to meet the future (and the present).

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Inc.: 20 Quotes on How Your Business Must Change by 2020

Inc. Magazine published an inspiring article by John Brandon (@jmbrandonbb) that features 20 prominent voices in the future of business and innovation including Brian Solis. He came in at number 1!

20 Quotes on How Your Business Must Change by 2020

1. “Businesses are no longer the sole creator of a brand; it is co-created by consumers through shared experiences and defined by the results of online searches and conversations.” Brian Solis

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AutoServiceWorld: 99% of consumers cite CX as a deciding factor

Brian Solis keynoted AudaVision Toronto 2015 and AutoServiceWorld published a recap with some of his thoughts.


Brian Solis, principal and “digital anthropologist” at the technology research firm Altimeter Group, admits that the rapid change of the past 15 years or so has left many businesses in reaction rather than proaction mode. This will sort itself out soon enough – by 2020, over 50% of our workers will be WIFI-friendly millennials. Once society as a whole is more in sync with high-tech advances, we will be better positioned to plan for success.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo