Pitney Bowes Software Vice President for Continental Europe, Marc Hirtz, writes about the print industry’s golden opportunity, its time of digital transformation, which Brian Solis defines as ‘the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy.’
As influencer marketing evolves, Brian Solis continues to analyse the data, evaluate the current practice and predict its evolution. He says, “Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents. Marketers must reimagine their role as a central driver of organisational change, output, and impact by connecting with customers in more genuine and useful ways and channels they trust and value.”
For this executive strategy journal, Brian Solis explains why companies must shift from product-centric strategies to cultivating outstanding experiences to remain competitive.
Brian Solis is a highly sought after authority on customer experience. As a prominent industry leader, he was invited to be a featured guest author on the future of financial experiences for The Financial Brand.
Brian Solis, “There are thought leaders and then there are those who are exceptional at personal branding. There’s a difference. I was once asked what it took to be a thought leader; I answered, simply to have ideas or a perspective that are not only different but also provocative, inspiring, motivating or actionable. Being a thought leader is a title others give you, you earn it. It’s not something you bestow upon yourself.”
As an industry leader, Brian Solis was invited to write for CMO by Adobe on a customer’s micro-moments in mobile marketing. He says, “Don’t miss the moments that matter. We don’t just live in a mobile-first world; to engage consumers and drive growth, marketers need to now design for mobile-only engagement scenarios.”
Selon l’influent Brian Solis, pour obtenir l’attention des dirigeants, l’influence doit être défendue par de multiples parties prenantes, incluant les départements marque, RP, relations analystes, fidélisation client, RH, média sociaux et digital.
7th Annual W20 PreCommerce Summit at 2017 SXSW: Brian Solis Presents ‘The Experience When Business Meets Design’
Brian Solis joined an elite group of innovators on the stage of the 7th Annual W20 PreCommerce Summit, a marketing innovation event, at the 2017 SXSW conference.
Brian Solis weighs in on the fundamentals of CX innovation in this fascinating article from CMO. As Solis puts it, marketers ‘must have a digital foundation that allows them to study the customer journey.’
Sandy Carter, CEO and CMO of Ecosystems, reveals that she loves the Cision campaign around the manifesto for PR, ‘What if PR Stood for People and Relationships?.
She writes, “A great campaign is personal, leverages influencers, engages and focuses on the clients’ value – even in the land of B2B, and this is exactly what Cision does. It uses humour and comics…” and that is what behind the rise of the [marketing] machine,” CMO influencers Brian Solis.