UK’s Marketing Magazine Asks Brian Solis if Amazon and Facebook’s new F-commerce link-up will change the way we shop

F-commerce was hailed as the future of online shopping, and there was a lot of anticipation that Facebook would turn into the destination to stop and shop. But the results were underwhelming, Facebook’s efforts to get ‘e-tailers’ to build shop-fronts on its pages fell flat.

According to Brian Solis “F-commerce gets an ‘F’ because brands used Facebook as yet another digital catalogue for selling products and not as a platform for activating new experiences based on the nature and the psychology of the relationships that define the network”.

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Brian Solis Finds New Promise in Social Business with Guest Commentary on Smart Enterprise Exchange

Brian Solis recently contributed his thoughts on the future of Social Business and how to help businesses become less “anti-social” on social media.

Please click over to Smart Enterprise Exchange to read, “The Revolutionary Promise of Social Business.”

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Snapchat Reportedly Turns Down $3 Billion from Facebook, Brian Solis Tells CNET Why That’s a Mistake

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Two-year-old Snapchat is playing a high-stakes game of Blackjack, betting that its business won’t bust with the turn of an unwelcome card. CNET’s Jennifer Van Grove reports that the company refused a $3 billion cash buyout offer from Facebook, a decision that may forever define the future of Snapchat and Evan Spiegel, its 23-year-old CEO.

Van Grove called upon Brian Solis for his unabashed views on whether or not Snapchat was “foolish” in its decision to turn down Facebook’s offer.

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Maritz Research Writes, What Brian Solis Said: Gifts of Technology


Recently, Maritz hosted its inaugural Innovation Symposium for a select group of 200 employees. The purpose of the event was to bring fresh ideas from industry thought leaders in the areas of disruptive innovation, big data and social business. Brian Solis, Principal Analyst at Altimeter Group, joined the A-List speaker lineup, and shared some powerful ideas on connecting with today’s digital consumer.

Heather Bartel of Maritz shared some of her reactions to Solis’ presentation…

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Twitter vs. Facebook IPO: The Wrap and Brian Solis on How the Micro-Blog Dressed Up to Win Over Wall Street

Brent Lang and Sara Morrison of The Wrap analyzed Twitter’s opening day on NYSE. To better understand why Twitter outperformed expectations compared to Facebook, the duo reached out to Brian Solis for comment.

“The debacle that was the Facebook IPO showed Twitter what not to do,” Brian Solis, a digital analyst at the research and advisory firm Altimeter Group, said. “Twitter approached the market more conservatively. They did a great job of surpassing expectations and they did so by setting the bar lower.”

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The Daily Record Dives into the Social Business State in 2013

The Daily Record stumbled across a tweet by Brian Solis sharing the new Altimeter Group report he published along with Charlene Li, “The State of Social Business 2013: The Maturing of Social Media into Social Business.” Report Eva Abreu shared her thoughts and findings after reading the report…

Social business state in 2013

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Can Twitter make shareholders, users happy at the same time? Brian Solis shares his thoughts with Al Jazeera

With Twitter lighting up the NYSE on its opening day, Al Jazeera’s Verne Kopytoff called Brian Solis to discuss what’s next. As Kopytoff notes, “With its IPO behind it, the social media powerhouse’s commitment to some long-held ideals could be challenged.”

Here are a few of Solis’ thoughts from the article

“Every company is pressured by shareholders,” said Brian Solis, an analyst with Altimeter Group. “And shareholders don’t always have the best interest of users at heart.”

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San Francisco Chronicle Seeks Commentary from Brian Solis on Twitter IPO

Writing for The San Francisco Chronicle, Benny Evangelista reached out to Brian Solis to discuss Twitter’s successful debut on the New York Stock Exchange.

Here are a few of the highlights of the conversation

In front of Twitter’s headquarters Thursday, passers-by had different reactions to the street protest. Some people said they didn’t understand how Twitter works – highlighting a problem that analyst Brian Solis believes Twitter will work to solve. “It’s time for it to finally say what Twitter is in a way that Main Street will understand,” said Solis, principal analyst with the Altimeter Group, a San Mateo research and advisory company.

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Brian Solis and CNBC review how Twitter wants to change the world and make money

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On the eve of its initial public offering, which could raise billions and mint new millionaires, it’s worth exploring Twitter’s business model and prospects. Can a community of ephemeral messaging morph into a serious, profitable venture? CNBC’s Heesun Wee reached out to Brian Solis to explore how Twitter is changing the world and how it can also win over Wall St.

In her article, “How Twitter wants to change the world and make money,” Wee and Solis look Twitter as a promising but nascent advertising platform that is having a tremendous cultural impact.

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Digital Analyst and Anthropologist Brian Solis to Explore Business Digital Innovation at LeWeb’13 Paris

Brian Solis, Principal Analyst at research and disruptive technology experts Altimeter Group, is the latest business thought leader heading to LeWeb’13 Paris. At LeWeb,he’ll share his views on how businesses need to innovate their strategies and overall perspective over the next 10 years.

Solis, whose widely-read publications on the evolution of business models and customer relationships include ‘What’s the Future of Business,’ ‘The End of Business as Usual’ and ‘Engage,’ joins an eclectic line-up of LeWeb’13 Paris speakers that features legendary venture capitalist Fred Wilson, PayPal President David Marcus, Evernote CEO Phil Libin and Orange Chairman & CEO Stéphane Richard.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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