With the haste to roll out additional technology to support remote work and an expectation for employees to rapidly adopt that technology, there can be complaints and consequences as it relates to tech adoption. Quartz research points to three key consequences: • Productivity distractions – constant pings from colleagues and context switching between apps • Perpetual connectivity – the need to be “always on” • Decision fatigue – an overwhelming array of tools and systems Each of these consequences of…
Brian Solis Urges Businesses to Look Forward
via 21st Arkansas Business and Century Business Forum Hall of Fame pitcher Satchel Paige was known for saying, “Don’t look back; something might be gaining on you.” Futurist Brian Solis shares that belief, especially as it pertains to businesses and their need to look forward, not back. That need is even more poignant in this post-pandemic world, according to Solis, who maintains that businesses should not be yearning for a return to the old normal but rather must adapt to…
The Future Of Marketing Starts Now
A summary of Brian Solis’ keynote presentation at the recent Martechvibe Fest event in South Africa by Suparna Dutt DCunha People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for customers, and also be empathetic,…
Marketing Insider Group: 5 CX Speakers You Should Follow in 2021
via Emma Bentley, Marketing Insider Group 5 CX Speakers To Follow These top CX speakers and influencers will teach you how to cultivate deeper and longer lasting relationships with your customers. They live, breathe, and love CX. Plus, they’re not shy about sharing their mad marketing and selling skills. Brian Solis, Global Innovation Evangelist, Salesforce What’s a futurist? You’re about to find out when you listen to Brian Solis. He helps audiences understand how to identify and even create corporate…
Association of National Advertisers: Why It’s Time to Humanize the Brand — for Real This Time
By Maureen McLaughlin, ANA Brian Solis of Salesforce discusses why people are looking for a genuine connection with companies and organizations now more than ever Brian Solis, global innovation evangelist at Salesforce, doesn’t mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. “If this pandemic has shown us anything, it’s that it’s time to add several new pillars to the brand that allow it to become much more…
The New Trajectory for Digital Transformation and the Role of AI and Automation in a Post-Pandemic World
An insightful conversation with Sameer Datta of Enterprise Talk about technology’s boom within orgs around the world and the accelerated rise of AI and automation in the post-pandemic economy. We also explore the impact digital transformations are having on customer experience. Please watch and share! [simple-author-box}
Brian Solis to Headline Vibe Martech Fest South Africa.
The ambit of marketing is constantly evolving. How can it power business growth? The marketing landscape of South Africa is changing. With 29% of the marketing budget allocated to marketing technology in 2021, there is a greater emphasis on marketing automation, efficiency and growth. And this is the time to decode Martech. While 2020 crammed decades of evolution into months, marketers who kept technology, consumer experience and data at the centre of their strategy ultimately not only survived but surged….
Shifting from Customer Experience to the Customer’s Experience: The Role of Marketing Post-Pandemic
Salesforce Global Innovation Evangelist, 8x Best-Selling Author, and World-Renowned Keynote Speaker Brian Solis will host a special virtual event for the CMO Club, “Shifting from Customer Experience to the Customer’s Experience: The Role of Marketing Post-Pandemic.” July 27, 2021, 1 p.m. ET Members, please RSVP here. Not a member but interested in attending? Request to register here! About this event The pandemic didn’t just accelerate digital transformation. It completely disrupted customer behaviors. It fundamentally reset customer expectations. It drove a profound…
The Future CMO: Driving the Seamless Customer Experience with Seth Godin and Brian Solis
The role of CMOs globally has been on a continuous path of transformation. The digital era has created new ways for businesses to connect with audiences on a deeper level, and in turn deliver more seamless, personalized customer experiences at scale. Today’s CMO is uniting brand, sales, commerce, service, and loyalty to own the end-to-end customer journey. Join Seth Godin, Brian Solis, and Canadian business leaders as they discuss how the role of the CMO is becoming more dynamic, strategic, and…
PhocusWire: A new age for customer engagement in travel
Via PhocusWire There is no time like the present to consider whether or not you engage your customers in the best and most valuable way. Travel brands are desperate to be doing the right thing for passengers or guests, at the same time as getting operations running smoothly and efficiently once more. Social media is one element of that effort but customer engagement through any channel has a lot more potential now than ever before. This is due to the…
