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NY Times: Marketing in the Moments, to Reach Customers Online

via NY Times, Rob Hof Excerpt MOMENTS are having a moment in advertising. Or at least a micromoment.As people flit from app to app online, they have little patience for any interruption, especially a banner ad or, heaven forbid, a 30-second commercial. Moments, whether they come during a 10-second Snapchat video or Twitter’s new collection of real-time news bites — called, fittingly enough, Moments — increasingly are all companies have to market against.Companies that buy and sell online advertising are…

Brian Solis Talks X on GatherGeeks Podcast by BizBashMedia

Brian Solis Talks X on GatherGeeks Podcast by BizBashMedia

GG08: Tech-Smart Events: Beyond the Shiny New Toys ReleasedJan 14, 2016 Hosts: Audrey Gallien and Brandt Krueger. Guests: David Adler, Brian Solis With seemingly endless technology options for events and meetings these days, it’s easy to focus on what’s new and buzzy. But are industry professionals really making the connection between the technology and attendee experience? And how can organizers get from new tech to smart tech? In this episode, hosts Brandt Krueger and Audrey Gallien are joined by digital…

Neocom15: Customer Experience is the Sum of Emotional Reactions

As 2015 drew to a close, Brian flew to Düsseldorf to close out NEOCOM, an annual event for multichannel retail and commerce. There, he spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years. Following the event, he met with the NEOCOM team to shoot a short three-minute video that he would love for you to see. Video Topics/Questions: – Iteration vs. Iteration –…

Small Business Trends: Businesses Should Create Experiences, Not Just Products or Services

via Small Business Trends, Brent Leary Brian Solis is one of the leading futurists/digital anthropologists in business today.  And his books, “The End of Business as Usual” and “What’s the Future of Business” are best sellers and required reading to anyone interested in digital transformation.  And his new book, “X: The Experience when Business Meets Design“ is probably his most ambitious — and impressive — book, focusing on the importance of experienced design and the role it will play in business…

Direct Marketing – Does Twitter Have a Future as a Marketing Medium?

by Al Urbanski, Senior Editor, Direct Marketing Excerpt Twitter CEO Jack Dorsey’s blog post this week heralding the end of the 140-character limit on tweets was met with surprise and consternation from most quarters. Isn’t the succinct electronic message the thing that defines Twitter? Perhaps, but it does nothing to define what need the network filled for marketers overwhelmed with choices, according to observers. Brian Solis, Altimeter Group analyst and author of a new book about customer experience called X,…

Los Angeles Times: Robot helpers are on the rise

by Jennifer Van Grove, LA Times, excerpt You may not have unwrapped a robot on Christmas, but your new year will be filled with artificial intelligence. The digital gift comes courtesy of Facebook, Google, Microsoft and other technology companies, large and small, that are making rapid advancements with virtual personal assistants that can solve problems and even complete tasks. The assistants, sometimes referred to as “chatbots,” represent noteworthy advancements to computer programs that simulate conversations. Chatbots are not new — perhaps…

Do Education and an Overload of Information Have a Battle to Fight?

via Ed Sessions, Excerpt The modern world has an increasing ability to make information accessible to people from all walks of life. Each technological advancement, in some way or another, leads to a greater access to information for people as a whole. Is this really a good thing for us to come up against? Or is it something that could turn out to be a perilous problem for all who are involved? Brian Solis: Relevancy We each face many different…

The 5 Most Popular Marketing Cloudcasts of 2015: Brian Solis and X

By Heike Young, Salesforce Excerpt In September 2015, Salesforce Marketing Cloud launched our first podcast: the Marketing Cloudcast. On the show, Joel Book and I interview marketing thought leaders, practitioners, authors, and more about key trends, technologies, and topics in marketing today. We’ve featured guests from a variety of industries and business sizes, from B2B tech to nonprofit to beauty. They’ve taught us a lot, and if you work in digital marketing, I’m sure you can learn something from them,…

TYT: Will You Be A Part of Change Or A Victim Of It? Brian Solis interview w/ Cenk Uyghur

via The Young Turks Futurist, change management specialist and “X: The Experience When Business Meets Design” author Brian Solis sits down with The Young Turks’ Cenk Uygur to talk about the past, present and future and how more and faster change is coming, and the only question is whether you’re going to be a part of that change or a victim of it. Along the way, the two discuss how disruptive technologies and changing cultural standards will affect the news…

Web.com 17 Business Quotes That Inspired Us In 2015

via Web.com As a small business owner, you have tough days – we all do. When you’re facing a challenge that seems insurmountable, are frustrated by a client, or feeling so exhausted you just want to nap for a week, read through these business quotes that inspired us in 2015. And here’s to a great 2016! Excerpt… Businesses are no longer the sole creator of their brand; it is co-created by consumers through shared experiences and defined by the results…

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