Deborah Shane published a thoughtful piece in Small Business Trends to help entrepreneurs and business owners succeed. In her article, “14 Keys For Creating Your Business Success Story,” Shane referred to Brian Solis as “a voice for our new media generation.”
Brian Solis is a voice for our new media generation. Solis has studied and influenced the effects of emerging media on business, marketing, and culture. His book, “The End of Business as Usual,” explores the emergence of Generation C, a new generation of customers and how businesses must adapt to communicate and reach them.
On April 7, 2015, Brian Solis keynoted AudaVision in Toronto Canada, an event for North American insurers. The event was held at the Palais Royale on the shore of Lake Ontario west of downtown Toronto. Canadian Underwriter was on hand and published a summary of highlights from the event.
Businesses tend to use information technology to improve processes, efficiency, margins and scale, rather than customer experience, suggested Brian Solis, principal analyst for the Altimeter Group, based in San Francisco.
Marketing cannot be built on happenstance. As Brian Solis said during a recent Chute webinar:
Don’t compete for the moment. Compete for meaning. If you compete for the moment you’re irrelevant.
Even if we could reliably predict when meaningful moments would arise, mostbrands simply don’t know how to work in real time. They aren’t making a massive investment to be at the ready when a major event unfolds – and rightly so. Committing so many resources when no one knows for sure what, if anything, will happen is high-stakes gambling at best.
Over the last few years, few people have exerted as much positive energy at SXSW Interactive as Brian Solis and Hugh MacLeod.
Solis has interviewed numerous high-profile speakers at the event, ranging from Smashing Pumpkins frontman Billy Corgan to longtime NBA star Shaquille O’Neal. Meanwhile Hugh MacLeod designed the “Austin is the Killer App” art for the 2011 SXSW big bag; he also penned the simple sketch that helped kickstart the SXSW 4 Japan relief effort in 2011.
IBM and the Smarter Commerce team partnered with Brian Solis to publish two ebooks helping executives, digital strategists and marketers compete for the future…today. They are available for free download on Slideshare.
Please contact Brian to partner on the development and publishing of original research or thought leadership content.
Digital Darwinism and the Dawn of Generation C
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
Brian Solis sat with Like Minds while on tour in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences. In this video, Brian discusses digital Darwinism and shares the value of experiences and how to design them to be meaningful and shareable.
As a business owner you face hard decisions every day, sometimes with little to no warning. The more you know, the better off you will be; superior information leads to sounder decisions, providing both confidence and peace of mind. Brian Solis is one such individual that constantly shares such superior information. Through his research and teachings he helps people understand the evolution of technology and the impact it plays on both business and society. With an arsenal of information and experience backing him up, it’s time you heard what he has to say.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.