As you go to digitize your business, Brian Solis points out that legacy systems and a lack of digital literacy continue to be a challenge for most enterprises, Almost every aspect of how a company does business today is built on the premise of how businesses worked in the last hundred years.”
Described as the “standard illustration for all things social media,” the Conversation Prism, conceived by Brian Solis and designed by JESS3, is a “visual map of the social media landscape” that shows that “social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest.”
Brian Solis was chosen as one of the top content marketing influencers to follow in 2017 because of his work studying disruptive technology and its impact on business.
Brian Solis, a principal analyst at Altimeter Group, conducted a survey of 100-plus marketers and brand strategists…to get a detailed look at where the influencer market stands today and how it may look in the future.
Brian Solis, commenting on the immediate need for businesses to embrace digital technology: “We are looking at a future in which companies will indulge in digital Darwinism, using IoT, AI and machine learning to rapidly evolve in a way we’ve never seen before.”
In a recent CBC News article on the rideshare app’s ongoing troubles, Brian Solis declares Uber’s brand ‘is at a crossroads.’
As a leader in the tech industry, Brian Solis opposes Trump administration’s immigration ban, stating, “Mr. Trump’s incredibly ignorant ban on human beings who reside in different parts of the world impacts scale and expansion of innovative companies not just in Silicon Valley, but in every technology hotspot around the United States of America.”
Pitney Bowes Software Vice President for Continental Europe, Marc Hirtz, writes about the print industry’s golden opportunity, its time of digital transformation, which Brian Solis defines as ‘the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy.’
As influencer marketing evolves, Brian Solis continues to analyse the data, evaluate the current practice and predict its evolution. He says, “Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents. Marketers must reimagine their role as a central driver of organisational change, output, and impact by connecting with customers in more genuine and useful ways and channels they trust and value.”
For this executive strategy journal, Brian Solis explains why companies must shift from product-centric strategies to cultivating outstanding experiences to remain competitive.