- March 4, 2014
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by Jeff Bennett
360 presented a webinar hosted by author/analyst Brian Solis and myself which featured content from Brian’s latest book #WTF? What’s The Future Of Business? Brian has done mountains of research around the great sea changes taking place in the modern business landscape and makes a really compelling argument for businesses to focus more on customer experience. In fact, during the presentation, I was struck in particular by the great utility of his 6 Qualities That Define Engagement matrix.
Whisper co-founder Michael Heyward and editor in chief Neetzan Zimmerman at the company basketball court.(Photo11: Jefferson Graham)
USAToday’s Jefferson Graham asked Brian Solis for his thoughts on Whisper’s evolution from anonymous social network to…?
“Whisper has morphed from an anonymous network into a hybrid gossip, confessional, and allegation media network,” says Brian Solis, an analyst with the Altimeter Group.
Read the full article over at USAToday.
Imgur pictures itself as YouTube for viral images
Online image-sharing service Imgur figured out early on how to cash in on its fast-growing popularity. The company says it is profitable and has 130 million people visiting the site each month.
by Mark Cameron, BRW
I spoke to Brian last week to get his views on how and why social media is having such a dramatic impact on the way that businesses are evolving.
Our discussion centred around how businesses are dealing with managing the changes in communication that social media has brought, and the economics of relationships at scale – a fundamental issue in today’s environment. This is not a technology issue. To quote Brian, it revolves instead around the fact that society is beginning to “rethink the nature of the transaction”. All transactions involve the trading of data and unless every party walks away from this trading with a sense of value the whole engine will stop working.
Brian Solis (analista digital de Altimeter Group, conferenciante y autor de best-sellers) redactó recientemente un informe para IBM titulado “The Connected Consumer and the New Decision-Making Cycle” (El Consumidor Conectado y el Nuevo Ciclo de Toma de Decisiones). Según la compañía, el objetivo del informe era enseñar a ir más allá de segmentos y datos demográficos para comprender la dinámica de la participación en las redes y poder así transformar la relación de las compañías con sus clientes.
In addition to exploring themes in Brian’s latest book, “What’s the Future of Business”, this discussion will provide insights for anyone looking to understand the landscape of connected consumerism and how business and customer relationships unfold and flourish.
Watch the video over at Lithium.
Brian Solis answers 2 questions from attendees ahead of the Social Business Summit in Melbourne.
1) How can small businesses, with upwards of 150 employees, think about social strategically without straining resources or losing focus while still delivering ROI?
2) How do we get executives involved in social media the right way…if at all?
See you on February 18th, 2014!
Register here: http://www.socialbizevents.com.au
Use discount code: BrianSolis@SB14
Smart Focus recently hosted a discussion about the future of marketing in London. As the presentation was concluding, Solis received a question from the audience asking for his impression of Princeton’s prediction of the death of Facebook.
Here’s what Solis had to say…
“Facebook has a simple but important purpose – to change and improve how the world connects and communicates. Facebook has 1.2 billion users, email has 3.3 billion. We keep talking about networks that we say are going to die, yet they keep getting bigger and bigger. It’s not going anywhere.”
ITProPortal’s Alysia Judge attended Brian Solis’ keynote at the annual Learning Technologies conference in Olympia, London in January 2014. Her summary of his presentation captured why the future of education begins with each one of us.
“Nothing says future learning technology like a powerpoint deck,” quips Brian Solis as he takes to the stage at London’s Learning Technologies 2014 conference to deliver the introductory keynote address.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.