Telstra: Brian Solis on Digital Transformation and the Race Against Digital Darwinism

Brian Solis recently presented in Sydney at the third annual Digital Innovation Summit hosted by Telstra. Each year, Brian highlights trends driving digital transformation and shares his research and ideas for how to survive digital transformation.

His presentation is now available for viewing.

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ADWEEK: Brands are repurposing social memes into multi-platform campaigns

 

ADWEEK’s Michelle Castillo examined how brands are using new social platforms to test a new wave of meme-style ads. Brian Solis was asked for his thoughts on the subject.

Excerpt:

Brands are constantly seeking creative ways to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign for the HP Pavilion x360 convertible laptop into a first-of-its-kind national TV commercial.

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Al Roker and Brian Solis Discuss the Future of Media at the Pivot Conference

During the annual Pivot Conference in New York, Brian Solis hosted a hilarious and inspiring conversation with the one-and-only Al Roker.

The weather isn’t half of it. Nine time emmy winner Albert Lincoln “Al” Roker, Jr heads a multi-media production company dedicated to producing original, award winning, factual-based TV programs. In addition, Roker creative media (RCM) creates branded entertainment, commercials, EPK’s, PSA’s, digital storytelling, corporate and training videos, online-only content, and fully integrated video and social media campaign creation and activation.

CIO: David Thodey and Brian Solis foreshadow digital investment across all lines of business

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Brian Solis recently hosted a live conversation with Telstra CEO David Thodey on stage at the annual Digital Innovation Summit in Sydney. CIO’s Shahida Sweeney was in attendance and her summary of the conversation was both riveting and also a reflection of Thodey’s inspiring vision and purpose at Telstra.

“It’s about innovation and a willingness to share knowledge. The free flow of ideas is now open and transparent. This is precisely why corporations should move out of ivory towers and embrace change.”

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Do You Build Value or Add Noise? The Future of Digital Marketing by Brian Solis

Brian Solis recently gave a speech about his new e-book about the future of digital marketing, “What If PR Stood for People and Relationships?” Hosted by Vocus-Cision at Google Headquarters,

Noted blogger and new media marketer Geoff Livingston shared the lessons from Brian’s presentation, which centered on the need for marketers to focus on becoming valuable to audiences rather than achieving traditional online success.

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The Australian Features On Stage Interview of Telstra CEO David Thodey by Brian Solis

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Telstra chief David Thodey says the telco will be “relevant forever”, as it shifts its energies towards becoming ‘digital first’.

Mr Thodey, speaking with US analyst Brian Solis at the 2014 Australian Digital Summit, was asked how the 120-year old telco would stay relevant in an age of start-ups and constantly changing technology.

“It’s a question I ask myself a lot, because you can never assume what you were good at yesterday will be appropriate for the future,” he told the Sydney audience on Monday.

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Brian Solis to Ring NASDAQ Closing Bell

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Momentum Events, The Pivot Conference, will  host two single-day conferences (October 16-17) at the Nasdaq MarketSite in Times Square. Now in its fifth year, Pivot brings together start-ups, brands and agencies to discuss disruptive technology trends and how to leverage them into competitive advantages..

In honor of the occasion, Brian Solis, Co-Producer of Pivot will ring the Closing Bell.

Where:

Nasdaq MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio

When:

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21 Digital Marketing Trends and Predictions for 2015

TopRank’s Lee Odden compiled insights from some of the world’s most influential digital experts to share their marketing predictions for 2015.

Here’s an excerpt with thoughts from Brian Solis…

21 Digital Marketing Trends and Predictions for 2015

I’d love to say that by 2015 we will truly see digital strategies that are integrated across social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the lifecycle.

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Digital PR Awards: Brian Solis = Blogger of Year

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Winner: Brian Solis

Brian Solis’ blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture.

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SEOlympics: Top Marketing Blogs of U.S. West

SEJ (Search Engine Journal) recently listed BrianSolis.com as one of the best top 10 blogs for marketing and business content.

To help all of us become better content marketers (and digital marketers in general), here are 10 top-notch marketer blogs located in the Western part of the U.S. This list was pulled together using subjective criteria, like voice, content strategy, and quality.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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