by: Elena Arrieta, Expansión Este analista opina que la digitalización está provocando cambios profundos en la cultura, cada vez más introvertida y, al mismo tiempo, impaciente y exigente con las empresas. Brian Solis es un reputado gurú sobre transformación digital. A él se le atribuye la creación del concepto de “darwinismo digital”: las empresas que no se adapten, morirán. Para Solis, innovar es una obligación para todos. La disrupción, por lo tanto, es una opción, y no un don. “La…
Brian is a computer expert and digital analyst. Solis distributes yearly industry reports that track innovation and business patterns. He also offers an administration course to organizations. Solis offers his expertise as a successive keynote speaker for business and technology and innovation events. His work is credited for affecting the early digital and social advertising scene. One of his most impressive accolades is for establishing the Conversation Prism.
What excites you most about the future of digital marketing?
If done right, it will become much more human and relationship-based, which means that customers will actually enjoy engaging with marketers and companies throughout their customer life-cycle.
Who are the people driving change and innovation in the marketing world? Keeping up with who’s on top can be tough, which is why we’ve creating a list of the top marketing influencers. These are individuals who are impacting how we do our jobs through blogging, books, speaking, and being amazing marketers.
“Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt.” – Brian Solis
Why you should follow: Solis is a futurist, so we should take heed. He trains his vision on helping businesses, celebrities, and startups grow “from the inside out.”
Brian suggests that we haven’t reimagined what the customer journey should be in an era where we constantly experience what Google calls “micro-moments.”
Forget the static sales funnel.
The customer journey becomes a decentralized “series of non-linear mobile-centric micro-moments.”
“To reach mobile customers…requires new methodologies for search, advertising, content engagement, sales, and support.” – Brian Solis
LinkedIn influencer Brian Solis generates awareness, establishes thought leadership, and drives targeted website traffic by publishing content on LinkedIn.
“Facebook will absolutely emulate this,” says Solis. “Facebook takes the best of the rest, and adds the value to keep users engaged.”