The New York Post’s Sara Ashley O’brien noticed that top financial analysts were shifting Twitter from a buy to sell rating. As she cleverly noted, “Some analysts have been quick to give Twitter the bird — but does the company deserve it?”
But, digital technology analyst Brian Solis of the research company Altimeter Group sees a brighter future, provided Twitter can face its unique challenges as successfully as Facebook.
Vocus hosted a webinar which discussed the Future of Business and Marketing with WTF author and Altimeter Principal Analyst Brian Solis. At the end of his presentation, Solis received more questions than he could answer live. He took the time to think through the most recurrent themes and shared his thoughts with Vocus for a follow-up article.
Q: We are a computer / network system integrator. Our audience are IT managers in mid-sized corporations, with an age range of 40 – 50 years. What should be the approach to get new customers?
Vala Afshar just published his Top 100 “Must Follow” Twitter accounts for 2014 on Huffington Post. Brian Solis (@briansolis) joins 99 other thought leaders and market makers.
According to Afshar, “These 100 Twitter account will educate you on the very latest and best business, technology and leadership practices. They will inspire you and also accelerate your personal and professional growth potential. And most importantly, these 100 accounts will generously engage with you. Better connections, better experiences.”
Brian Tarran interviewed Brian Solis for Research, a leading international magazine for the global market research business. The conversation spanned Solis’ views on the evolution of social business and his recent book release with Charlene Li, The Seven Success Factors of Social Business Strategy.
Your business is on Facebook. You have a Twitter account set up. You even have a YouTube channel featuring a video of your CEO explaining his vision for the company. You probably think you have this whole ‘social business strategy’ thing nailed, right?
Mashable’s Seth Fiegerman and Brian Solis exchanged thoughts on why Yahoo announced the hire of Katie Couric as its Global Anchor. Here’s a snapshot of the discussion…
Brian Solis, a principal analyst with Altimeter Group who has worked with Couric, notes that the anchor has experimented in the past with creating news items targeted to specific mobile platforms, which may be part of her appeal to Yahoo.
Information Week’s Kristin Burnham asked Brian Solis for his thoughts on the biggest trends for Social Media heading into 2014.
According to Brian Solis, principal analyst at Altimeter Group, this year marked social media’s move into the mainstream.
“It’s no longer passed over as a fad or something that’s going away any time soon,” he said. “Social media is now part of our fabric of society, like mobile phones and computers — it’s a staple of our everyday life.”
F-commerce was hailed as the future of online shopping, and there was a lot of anticipation that Facebook would turn into the destination to stop and shop. But the results were underwhelming, Facebook’s efforts to get ‘e-tailers’ to build shop-fronts on its pages fell flat.
According to Brian Solis “F-commerce gets an ‘F’ because brands used Facebook as yet another digital catalogue for selling products and not as a platform for activating new experiences based on the nature and the psychology of the relationships that define the network”.
Brian Solis recently contributed his thoughts on the future of Social Business and how to help businesses become less “anti-social” on social media.
Please click over to Smart Enterprise Exchange to read, “The Revolutionary Promise of Social Business.”
Two-year-old Snapchat is playing a high-stakes game of Blackjack, betting that its business won’t bust with the turn of an unwelcome card. CNET’s Jennifer Van Grove reports that the company refused a $3 billion cash buyout offer from Facebook, a decision that may forever define the future of Snapchat and Evan Spiegel, its 23-year-old CEO.
Van Grove called upon Brian Solis for his unabashed views on whether or not Snapchat was “foolish” in its decision to turn down Facebook’s offer.
Recently, Maritz hosted its inaugural Innovation Symposium for a select group of 200 employees. The purpose of the event was to bring fresh ideas from industry thought leaders in the areas of disruptive innovation, big data and social business. Brian Solis, Principal Analyst at Altimeter Group, joined the A-List speaker lineup, and shared some powerful ideas on connecting with today’s digital consumer.
Heather Bartel of Maritz shared some of her reactions to Solis’ presentation…
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.