Twitter gave potential investors the first peek at its financials as the company heads toward its initial public offering. Twitter plans to raise $1 billion in its IPO and will trade under the ticker symbol TWTR. While Twitter has quickly transformed the way people communicate and comment on events, it has yet to establish itself as a business.
NPR’s Steve Henn interviewed Brian Solis to discuss Twitter’s S-1 filing and what lies ahead for the company as it makes the trip from San Francisco to Wall St. Click here to listen or read the transcript below.
Credit: Andrew Kelly / REUTERS
In a piece entitled, “Google Is Far From Losing the War Over Social,” Time’s Verne Kopytoff examined the state and future of Google+. At 390 million users, Google’s social network is 60% larger and much younger than Twitter. But two years after its launch, many still question its progress.
Koptoff interviewed Brian Solis where the two spent an hour discussing every aspect Google’s rise, strategies, and the meaning of Google+ within the company’s greater ecosystem of search, mobile, and the Web.
Twitter filed its S-1 on October 3rd, 2013 in its quest to raise up to $1 billion in a public offering. The company reports up to a quarter billion users and also a quarter billion in revenue for the first six months of 2013. While revenue doubled this year over last, its net loss grew by 40% to $69 million as a result of ballooning expenses.
Paul Gillin, author of many popular business book including Attack of the Customers, his most recent release, interviewed Brian Solis to discuss the upcoming Pivot Conference along with his views on the state of customer experience and business innovation. In an article meant to shake things up starting with the headline, “It’s the Customer Experience, Stupid,” Gillin and Solis explore disruption, innovation and the need for businesses to change at the top.
StarkInsider was on hand to catch Brian’s keynote at the inaugural C2SV festival in San Jose. Bringing culture, technology and music together in one place, C2SV brought together luminaries to share their thoughts on the past and future of their fields. Performances and conversations featured the likes of Steve Wozniak, Iggy Pop and the Stooges, John McAffee, Jello Biafra among others.
Los Angeles Times technology reporter Jessica Guynn published an important article discussing Twitter’s IPO hurdle. As her headline points out, “The service is well known but not widely used.”
The article includes experts who weigh in on the challenges and opportunities facing Twitter as a mainstream platform and also a publicly traded company.
Brian is rarely on the answer side of a fireside chat. As host of the Webby Honored Revolution Web series and executive producer and host of The Pivot Conference, he is usually the one to ask the questions. But this year at the inaugural Social Shakeup in Atlanta, Robin Carey used a keynote slot to ask Brian pressing questions about the future of marketing and business. The audience saw a side of Brian that few have seen.
Brian Solis, award-winning author and principal at Altimeter Group, was recently interviewed by Google Think Insights, which was published online and as a digital download, “Give Them Something to Talk About: Brian Solis on the Art of Engagement.” Google’s new hub for marketing insights and inspiration for advertisers and agencies. As part of Google’s Engagement Project, Solis discussed how brands inspire people to share meaningful product experiences.
On the second day of the Social Shake-Up in Atlanta hosted by SocialMediaToday, attendees were privileged to hear Brian Solis, the author of What’s the Future of Business, host of Pivot, a principal analyst at the Altimeter Group, and thought leader thought leader in the world of digital transformation. He spoke on the future of business and in particular the expanding role of mobile.
Barilla’s LGBT remarks boiled over on social media and David Worthington of SmartPlanet sought Brian Solis’ views on the subject.
“Guido Barilla’s comments were the perfect recipe for a social media crisis. In a world where news no longer breaks, it Tweets, Barilla had no chance to stop the wrath it deserved on social media. The company had remained silent for far too long in a real time world but at least Barilla issued an apology on its primary accounts around the world. Certainly boycotts are inevitable. Now the company must wait to see just how much this debacle impacts its business,” said Brian Solis an author and principal analyst with Altimeter Group.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.