Marketing Magazine published a sound summary on the latest research report published by Altimeter Group’s Brian Solis, “Digital Transformation, Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences.”
Here are some key excerpts (read the full article here):
Altimeter Group, the research and advisory firm of which well-known digital analyst, keynote speaker, and bestselling author Brian Solis is principal, has released a new report on digital transformation.
While in Paris for the European launch of What’s the Future of Business, @tweetbosses caught up with Brian Solis (@briansolis) to discuss his personal and professional use of Twitter. Brian also shares his advice for executive use of Twitter and what they should and shouldn’t do.
p.s. His other account is @MrSolis
A summary of the keynote given by Brian Solis at TheNextWeb Europe via MarketingFacts.nl, @michielleendert
Brian Solis is een gepassioneerd spreker en pleitbezorger voor disruptie en ondernemerschap. Een deel van de grote zaal van de The Next Web Conference 2014 krijgt -voor mijn gevoel- zin om zijn baan op te zeggen. Een ander deel wordt in zijn ondernemerschap bevestigd. En dan heb je natuurlijk ook nog de mensen die vooral met smartphone of tablet of tablet. The Next Web is namelijk Livestreamed, hyperconnected, strak geproduceerd en bevolkt door meer schermpjes dan in de gemiddelde Mediamarkt te koop zijn. Het Digital Native gedrag is niet irritant, eerder een extra dimensie: de sprekers zijn erop ingesteld.
CIO’s J.D. Sartain published an important piece on how the sharing economy is impacting traditional businesses. The article features friends and former colleagues Brian Solis and Jeremiah Owyang.
To tee things up in the article, Owyang identifies five keys areas of the collaborative economy:
1. Goods. Women in particular share clothes and jewelry in order to access an unlimited closet without buying so many “things.” Startups such as 99 Dresses, Poshmark and Threadflip serve as buy/sell/trade sites that provide name-brand products that customers can continually recycle.
Daniel Rivero (@TooMuchMe) interviewed Brian Solis to get his thoughts on politicians who are placing roadblocks in front of Uber and other ridesharing services over at Fusion.net.
Solis told Fusion that the taxi industry, and others being affected by like-minded services (think hotels and Airbnb) will simply have to adapt. “You can stand there and force politics onto anything that threatens you, but all you’re going to do is stall the inevitable, and cost everyone a everyone a lot of time, money and grief,” Solis said. “If the laws are protecting things that consumers don’t want, then conservatives can step in and say ‘that is wrong.’ But, regulating that [sector] is killing progress.”
Brian Solis, principal analyst at Altimeter Group, released brand new research that explores the impact of disruptive technology on consumer behavior and in turn how businesses are adapting market and technology strategies as a result. This research represents a significant advancement in focus for Brian Solis and Altimeter Group, expanding coverage from Social Business evolution and strategy to look more holistically at the bigger movement of Digital Transformation.
HBO’s Silicon Valley debuted recently and the real Silicon Valley is all abuzz with a broad spectrum of reviews. Brian Solis joined NBC’s Scott McGrew on Press:Here along with Time’s Harry McCracken and USATODAY’s Sarah Buhr to talk about the culture of Silicon Valley and why the show is actually…spot on (maybe too spot on.)
“I got seven words for you,” gushes one young CEO of a start-up called Goolibit at a lavish party in the show’s first scene. “I love Goolibit integrated multi-platform functionality! Woo hoo!”
Companies that allow technology to drive their digital transformation are making a big mistake, according to a new Altimeter Group study, “Digital Transformation.” Instead, digital transformation should be driven by the expectations of digital customers.
The Altimeter report defines digital transformation as new models, team structures, and customer-centered philosophies. However, a one-size-fits-all approach to digital transformation doesn’t exist, said Altimeter Group principal Brian Solis.
“A lot of times, people are looking for the prescription,” Solis told CMO.com. “But unfortunately there isn’t one.”
During SXSW 2014, Brian Solis sat down with Vocus to record a series of videos that address the series of challenges facing marketers today…and tomorrow.
Here’s Part 1…
“Stop thinking like a marketer, and start thinking like the person you’re trying to reach.”
During the early ’90s, commercials which defined life as a series of “Kodak moments” sold the importance of capturing those oh so precious snapshots of our lives.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.