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Media Temple: Stop Talking About Digital Transformation and Just Change Already

Media Temple: Stop Talking About Digital Transformation and Just Change Already

We live in a time of digital Darwinism, an era in which technology and its impact on business is constant, yet with varying but inevitable degrees of disruption. The evolution plays out differently in each industry and each organization. Digital Darwinism is enriched through changes in people (your customers, employees and stakeholders) and the resulting market advancement. As such, it’s less about the origin of the species and more about its fate.

WardsAuto: How Mobile Is Changing the Way We Buy Cars

WardsAuto: How Mobile Is Changing the Way We Buy Cars

contributed by: Brian Solis for WardsAuto Mobile is transforming the car shopping experience completely. Brands, manufacturers and dealerships need to redesign the customer experience to compete in this mobile/digital world. The automotive industry is undergoing one of the world’s most incredible transformations. From electric and self-driving cars to connected vehicles to manufacturers bypassing dealerships in favor of direct-to-consumer sales, the amount of change is staggering. One of the biggest areas of disruption, which is both a threat and an opportunity,…

MarketWatch: This is how the smartest companies are leading the tech (r)evolution

MarketWatch: This is how the smartest companies are leading the tech (r)evolution

As a digital analyst and anthropologist, I study disruptive technology’s effect on business and society. I call this “digital Darwinism.” It’s a modern-day take of creative destruction through the lens of disruptive technology.

The effect of digital Darwinism on Corporate America is real, and it’s enlivened though evolutionary changes in people (customers, employees, and business partners) — how they think, learn, and make decisions; what they expect, prefer, and value; how they influence and are influenced. The question is, at what pace or extent is a company tracking against digital Darwinism in its industry?

iPerceptions: Customer Experience Must-Reads

iPerceptions: Customer Experience Must-Reads

We are in a new era of customer experience. Do you know how customers interact with your brand? Do you know how they feel about your services? What they tell their friends? In his new book “X: The Experience When Business Meets Design,” Brian Solis gives readers the answers. If you think your creative marketing and customer service are good enough already, think again.

CNET: Facebook Live — Where a YouTube star can earn like an Olympic icon

CNET: Facebook Live — Where a YouTube star can earn like an Olympic icon

It’s exactly at a place like VidCon that you realize even though “internet famous” might still smack of a lower worth than “Hollywood famous,” the line is blurring.

“[Younger millennials and Generation Z] are not watching television, they’re not reading magazines the way that younger generations did before them,” Solis said. “Their idols are these online creators because their mobile phone is their television screen.”

Más Movilidad: Brian Solis — ‘Las empresas necesitan una cultura centrada en el cliente’

Más Movilidad: Brian Solis — ‘Las empresas necesitan una cultura centrada en el cliente’

La palabra “fracaso” se considera en gran medida una deshonra en los Estados Unidos y en todo el mundo. Dentro de ciertos sectores, la palabra puede tener diferentes connotacionEles. Por ejemplo, en la comunidad startup, en todo el mundo, hay una filosofía predominante de que promueve la experimentación y el aprendizaje “Fail Fast. Fail Forward”.

Brandwatch: Brian Solis’ Thoughts on Disruption, Innovation and the Future of Marketing

Brandwatch: Brian Solis’ Thoughts on Disruption, Innovation and the Future of Marketing

I’m usually not the most loved person in a room when I come into a business, because my message is about bringing about change, and the people who are in that room have to be ready to hear that message and do something about it.

Leo Tolstoy, the Russian novelist, once said, ‘We all talk of change, but none of us talk about changing ourselves’.

The future of marketing – the future of anything really – requires that we take a step back in order to take all of these insights, to actually bring them to life as insights and convert them into things that matter.

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