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Graphics.com: X: The Experience When Business Meets Design

Excerpt of X via Graphics.com Experience is the New Brand Close your eyes for a moment and think about the last time you truly had a great experience with a company as a consumer, an experience that captured your heart, mind and spirit. What about it was special? Let’s call it “X” – that je ne sais quoi that makes something so special. X: The Experience When Business Meets Design is about X, creating such memorable moments for your customers…

11 Social Media Must-Follows on Twitter and Why They’re Worth Your Time

via BuildFire Brian Solis The term ‘thought leader’ is over-used – one of the few people that actually qualify for this title, in the digital marketing arena at least, is Brian Solis. Solis is the author of several books on the evolution of business, including the upcoming ‘X’, and regularly shares informative and enlightening perspectives on digital transformation and the increasing role technology plays in our lives. What’s more, Solis is a great writer and communicator, able to present clear…

Fortune: Here’s the other way Uber makes money

via Sarah Silbert, Fortune The ride company doesn’t only exemplify the on-demand economy—it’s also setting the pace for a new generation of brand marketing. Hardly a day goes by without Uber launching a new brand partnership. On Oct. 21, the so-called Back To The Future Day, Uber offered users in London free rides in a DeLorean in collaboration with Pepsi, providing complimentary beverages en route. Earlier this week, Uber passengers in select cities were treated to free trips in the…

Brian Solis – A Person You Should Know

via A Person You Should Know Digital Anthropologist. Analyst, Altimeter Group. Author, X: The Experience When Business Meets Design and What’s The Future Of Business. Believes no one will remember your failures, but everyone will remember your success. Thinks true influence is the ability to cause effect or change behavior and that too often we measure our influence by the wrong metrics. “To succeed in the business of the future, we have to become the very people we’re trying to…

VentureBeat: Square’s success story, in two words: small businesses

via Ken Yeung, VentureBeat “The thing about Square is that its biggest advantage is that it could empower SMBs to become more of a digital business,” said Brian Solis, Altimeter Group principal analyst and author of X: The Experience When Business Meets Design. “Digital Darwinism knows no sides — it’s an equal opportunity disruptor. SMBs struggle with this and it’s devastating to the economy if they don’t adapt.”

DOZ – [Review] X: The Experience When Business Meets Design

Source: DOZ Brian Solis has a new book out and it is an instant classic. X: The Experience When Business Meets Design is sure to inspire new thoughts and actions. Everyone works hard. Everyone has good ideas. Everyone wants to succeed. But only some make it. Why? The ‘x’ factor, that undefinable difference that means some rise to the top and others can only watch as they do. Until now. In his new book, X: The Experience When Business Meets Design,…

25 Top Marketing Influencers

via Sideqik With Influencers being respected professionals in their fields which consumers turn to for advice, who do marketers turn to when they need to know the latest trends and best practices? Marketing Influencers of course!  But with so many marketers to choose from, finding the best voice which resonates with you can be difficult. That is why we have compiled a list of the 25 Top Marketing Influencers, from authors to bloggers and speakers to executives, conveniently all on one place! There is a reason…

800CEOREAD: Thinker in Residence: A Q&A with Brian Solis About X

800CEOREAD: Thinker in Residence: A Q&A with Brian Solis About X

Interview via 800CEOREAD “Here’s the thing. Experience is the brand. Meaningful and shareable experiences are now forms of marketing.” —Brian Solis 800-CEO-READ: You begin by telling us that marketing and advertising are generally prioritized ahead of investing in experience, yet it is a customer’s experience that leads to the most influential and effective advertising there is—word of mouth among customers. So, how do we go about changing that mindset, and redirecting resources accordingly? Brian Solis: You’re exactly right and that’s…

Book Excerpt: Brian Solis on Why the Future of Business Is Experiential

by Mitra Sorrells, BizBash In his new book, the digital analyst and futurist explains how to create and cultivate meaningful experiences. As a principal analyst at the Altimeter Group, a research-based business advisory firm, Brian Solis studies the effects of disruptive technology on business and society. His latest book, available October 19, is X: The Experience When Business Meets Design. In it, Solis contends that in today’s always-on, always-connected world, customer experience is what drives a brand’s reputation, and therefore…

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