ProjectEve recently summarized a series of talks given by Brian Solis on how to reach connected customers. The result is, “The 7 insights from Brian Solis on marketing to the new connected consumer.”
One of the most impressive thought leaders in business and new media is Brian Solis. He’s the Principal Analyst at Altimeter Group. Solis is also an international best-selling author and speaker.
This week, Solis said that technology is changing the way people share experiences but businesses are merely trying to keep up, not get ahead.
ABC News investigated where teens are spending their time online if not Facebook. Brian Solis studies what captures their time and attention and shared his top list with Joanna Stern.
This isn’t bad news for Facebook. The company owns Instagram and shelled out $1 billion for it in April 2012. Brian Solis, a principal analyst at Altimeter Group, says be believes Mark Zuckerberg and Facebook’s lead executives knew they would need help with the younger market at the time and that was the impetus behind the purchase.
Image credit: @leeodden
Brian Solis opened the PRSA International Conference to share his views on the future of PR, marketing and relationships in front of 2,000 professionals and students.
Despite his status as a noted author, blogger and social media expert, Brian Solis said that he never stops learning.
“I’m still a student,” he said during today’s General Session at the PRSA 2013 International Conference in Philadelphia.
And he implored attendees to keep learning as well.
Learning Technologies today announced Brian Solis as the opening keynote for the 2014 Learning Technology Conference in London.
opening keynote – day one
Wednesday 29th January 2014
10:00 – 11:00 Opening keynote
Brian Solis’ best-selling book The End of Business as Usual is now available in Dutch. The book was translated by Antje Bosscher.
To commemorate the event, Solis also contributed an article for Marketing Online in the Netherlands that explores 10 trends causing digital disruption in business – “SOLIS: 10 TRENDS TEGEN DIGITAAL DARWINISME”
The Maritz Innovation Symposium is a private, invitation-only forum event that explores “What’s Next?” in a world of digital disruption. Taking place at Maritz in Fenton, Missouri, the Symposium will connect and inspire an internal network of innovative leaders from across the business to discuss key strategies, next generation methodologies and business innovations—creating disruptive transformation across multi-faceted industry sectors.
The future of business hinges on your customers’ shared experiences – the tweets, blogs, posts, comments, photos and reviews they share in this ultra-connected age. The collective voice of these shared experiences can often trump your product or service – and your most clever and creative marketing.
Brian Solis will take the main stage at the World Business Forum in Mexico City to share his views on how collaboration will fuel a new competitive market. Brian joins other thought leaders including Mohanbir Sawhney, Don Tapscott, Felix Baumgartner, and Angella Nazarian.
What’s The Future of Business by Brian Solis has once again made the 800CEOREAD list for top business books in its September 2013 report.
800-CEO-READ, a leading direct supplier of book-based resources compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide.
The Wrap’s Brent Lang called Brian Solis to examine the various scenarios Twitter executives should consider for a successful IPO. Here are some of his thoughts from the article, “How Twitter Can Avoid Facebook’s IPO Nightmare.”
“What you have is a wary Wall Street that still has a memory of the dotcom bust fresh in its mind,” Brian Solis, a digital analyst at the research and advisory firm Altimeter Group, said. “There is certainly a perception that a quarter billion users is not enough and their operating loss is seen as a challenge.”
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.