Studying the impact of innovation on business and society


How YouTube Red Puts the Squeeze on Netflix

Via Daniel Holloway, The Wrap, Excerpt he Google-owned video platform on Wednesday unveiled YouTube Red, a venture into subscription video on demand. For $9.99, users will be able to browse videos on YouTube ad free. The centerpiece of the offering is a slate of original scripted and unscripted projects set to premiere in 2016 and available only to subscribers. The move puts YouTube, long the dominant ad-supported digital video platform, in the same space as Netflix, long the dominant ad-free…

69 Experts Share 2016 Marketing Predictions

Via Bryan Kramer Quite honestly, we’ll see more of the same patterns we’ve seen in previous predictions…new platforms, new ways to engage, new data sources and tools to improve accuracy, metrics, frequency and reach. My prediction is more of a clarion call for marketers to take a step back and learn more about the role marketing can play in shaping the customer experience in every moment of truth. There’s marketing as we know it (broadcasting, a lot of talking, shiny…

CapGemini and Brian Solis: The Innovation Game [VIDEO]

With tech startups rapidly eating into traditional sectors, large organizations face an increased pressure to innovate. The challenge is that traditional innovation approaches are broken. A recent study revealed that only 5% of R&D staff feel highly motivated to innovate. In certain sectors, more than 85% of new products fail and an overwhelming 90% of companies consider they are too slow in launching new products and services.

Disrupt or Be Disrupted – Ed Sessions with Brian Solis [VIDEO]

Disrupt or Be Disrupted – Ed Sessions with Brian Solis [VIDEO]

Brian Solis, who joined The ED Sessions Nov. 11, 2015 in Boise, Idaho, is a digital anthropologist who studies the effects of disruptive technology on business and society. He humanizes technology’s causal effect to help empower the average citizen to engage in ways that can change the course of a community, state, or nation. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation….

PRWeek: Integrated wins, brand newsrooms lose

via Christopher Graves, global chairman, Ogilvy Public Relations (PRWeek) Excerpt Marketers rate brand newsrooms as the most overhyped initiative. So what should PR be focusing on? “This is the key difference between advertising and PR,” said Brian Solis at Altimeter Group, a Prophet company. “Advertising will find a few top celebs, some of them being internet-famous, to become part of a campaign. [But] PR will find said influencers and nurture longer-term relationships that keep the brand relevant now and in…

Adweek: Pros and Cons: How Snapchat, Twitter, Facebook and Apple Are Battling for Breaking News

  By Marty Swant – This story first appeared in the Nov. 30 issue of Adweek magazine. Excerpt, featuring thoughts from Brian Solis The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it came preloaded with Apple News, which takes a…

LinkedIn: Why We’re Hungry for Remarkable Content [Infographic]

LinkedIn: Why We’re Hungry for Remarkable Content [Infographic]

Did you know that 4.6 billion pieces of content are produced daily? In the last 30 years, we as humans have produced more information than in the previous 5,000. We check our phones 110 times a day and email 30 times every hour. Social media has overtaken everything to become the number one activity on the web. Getting attention has never been harder or more important. Yet many marketers continue to contribute to the content glut rather than lead the…

7 MarTech Blogs to Follow

  via Lionel Valdellon [excerpt] As the world of marketing continues to expand and the user experience becomes an increasingly critical focus for businesses everywhere, marketing operations and marketing technology (a.k.a., MarTech) become crucial areas to focus on. What better way to stay on top of this subject than by reading the thought leadership of the bloggers in the space? Brian Solis, futurist and digital analyst at Altimeter Group, studies the effects of disruptive technology on business and even society in…

LinkedIn: 5 Brilliant B2B Marketing Campaigns that Rocked 2015

via Jason Miller, LinkedIn B2B marketing has come a long way since the days of bland whitepapers and personality-free reports. Marketers have finally realized that “professional” doesn’t have to mean “dull.” We’re starting to see innovative B2B marketing efforts that borrow from B2C’s creativity and authenticity, energizing the content while still keeping the informative approach B2B audiences expect. Bringing personality to marketing is a subject close to my heart. I believe that injecting entertainment and inspiration into information is the…

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