Los Angeles Times technology reporter Jessica Guynn published an important article discussing Twitter’s IPO hurdle. As her headline points out, “The service is well known but not widely used.”
The article includes experts who weigh in on the challenges and opportunities facing Twitter as a mainstream platform and also a publicly traded company.
Brian is rarely on the answer side of a fireside chat. As host of the Webby Honored Revolution Web series and executive producer and host of The Pivot Conference, he is usually the one to ask the questions. But this year at the inaugural Social Shakeup in Atlanta, Robin Carey used a keynote slot to ask Brian pressing questions about the future of marketing and business. The audience saw a side of Brian that few have seen.
Brian Solis, award-winning author and principal at Altimeter Group, was recently interviewed by Google Think Insights, which was published online and as a digital download, “Give Them Something to Talk About: Brian Solis on the Art of Engagement.” Google’s new hub for marketing insights and inspiration for advertisers and agencies. As part of Google’s Engagement Project, Solis discussed how brands inspire people to share meaningful product experiences.
On the second day of the Social Shake-Up in Atlanta hosted by SocialMediaToday, attendees were privileged to hear Brian Solis, the author of What’s the Future of Business, host of Pivot, a principal analyst at the Altimeter Group, and thought leader thought leader in the world of digital transformation. He spoke on the future of business and in particular the expanding role of mobile.
Barilla’s LGBT remarks boiled over on social media and David Worthington of SmartPlanet sought Brian Solis’ views on the subject.
“Guido Barilla’s comments were the perfect recipe for a social media crisis. In a world where news no longer breaks, it Tweets, Barilla had no chance to stop the wrath it deserved on social media. The company had remained silent for far too long in a real time world but at least Barilla issued an apology on its primary accounts around the world. Certainly boycotts are inevitable. Now the company must wait to see just how much this debacle impacts its business,” said Brian Solis an author and principal analyst with Altimeter Group.
Robert Scoble (Scobleizer/Rackspace), Gary Kremen (Bitcoin), Steve Kirsch (entrepreneur), Bradley Lautenbach (Zuckerberg Media), Brian Solis (Altimeter Group) and Maynard Webb (Yahoo Chairman) are just some of the big names in social media and tech that will take to the stage in Silicon Valley over the coming days.
C2SV (Create. Converge. Silicon Valley.) kicks off September 25th at the San Jose McEnery Convention Center (its new $130 million expansion opens next month).
Following his keynote at Telefonica’s annual Campus Party at the O2 Arena in London, Brian Solis joined Co-anchors: Shivvy Jervis and Hugo Pinto for an episode of Digital Futures: ‘Innovate! Inspire! Invent!’.
What’s it going to take to really drive innovation and entrepreneurship? Telefonica Digital tracked down an MIT data scientist, programming prodigy and ‘father of the internet’ plus 7 other global thought leaders (including Brian Solis) at the world’s largest electronic entertainment event – Campus Party. Here’s their take on future innovation, women in technology and building a Digital Europe.
For a second year in a row, Brian Solis’ blog (www.BrianSolis.com) has been named one of the Top 50 Must-Read IT Blogs by BizTech Magazine.
According to BizTech, “When it comes to understanding the intricate relationship between social media and business, Brian Solis wrote the book — literally. As the principal at research firm Altimeter Group, Solis is often regarded as the authority on social business. With the trends pointing toward the growing influence of social media in business, you might want to snag his words of wisdom for yourself.”
Sara Ashley O’Brien of the The New York Post interviewed Brian Solis in a story that examined SnapChat’s business model and its ongoing challenges with keeping pictures private as well as the feud between its co-founders.
Here are some of Solis’ thoughts…
“What makes Snapchat so promising and popular is the illusion of self-destructing images. It is still genuinely misunderstood that Snapchat is a safe environment,” explains Brian Solis, principal analyst at Altimeter Group. Illusion is now very much the key word he believes.
Scott Steinberg interviewed Brian Solis for his column in Huffington Post to discuss “The New Rules of Advertising, Marketing, and PR.”
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.