All Analytics Interviews Brian Solis on Making Business More Human

Brian_Solis_on_making_business_more_human_-_Customer_Intelligence

While in New York for Integrated Marketing Week, All Analytics spent a few moments with Brian Solis to hear his thoughts how marketers can stay competitive in the new digital economy.  Brian Solis, author of What’s the Future of Business and principal analyst at Altimeter Group, advocates going back to the basics: what customers think, believe and share with others. That, he says, may be the key to marketing principal analyst at Altimeter Group, advocates going back to the basics: what customers think, believe and share with others. That, he says, may be the key to marketing success.

Read More

Adobe Interviews Brian Solis While in London for a Special Edition of Marketing Minute

Special_Edition__Extended_Marketing_Minutes_with_Brian_Solis_-_YouTube

In July 2013, Brian Solis was invited to present in London at a special Adobe event celebrating the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, he joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute.

As the title suggests, each episode is supposed to last 60 seconds. However, this conversation wrapped just shy of 10 minutes. The interview was edited down for its usual episode format but was also published in full to preserve the rich dialogue between Solis and Waite.

Read More

CNET Talks to Brian Solis About the Rise of the Vine Famous

Vine_famous__Twitter_s_quirky_app_unleashes_a_new_wave_of_video_stars___Internet___Media_-_CNET_News

CNET’s Jennifer Van Grove talked to Brian Solis once again to discuss how the loopy video app is providing young adults, aspiring actors, and YouTube stars with a new place to showcase their quirky creativity. As Van Grove and Solis observe, a new generation of stars are emerging.

As with so many new social tools, Vine is cool with the younger set. “Vine is mainstream amongst Millennials,” said Brian Solis, an analyst who studies digital preferences among young people for Altimeter Group. Gen Z, those born between the mid 1990s and mid 2000s, is also “all over Vine,” he said.

Read More

PSFK Publishes Epic Interview with Brian Solis that Explores Experience Design

Macala_Wright__How_Brands_Design_Customer_Experiences_Of_The_Future_-_PSFK

PSFK, a leading media authority on Design, Advertising and Digital Media, interviewed Brian Solis on his ideas around the future of experiences introduced in his latest book, #WTF.

Macala Wright lead the interview and introduced it this way…”In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers not only expect great brand experiences, they believe they’re entitled to them. Experience are now directly tied to aspiration and intention, creativity and technology are merely the enablers. In his new book, What’s The Future of Business, Brian Solis, the principal of The Altimeter Group, takes marketers through matrix of designing and connecting for consumers.”

Read More

Forbes Publishes Back-to-Back Interviews with Brian Solis on the State of Social Businesses and Why Many Brands are Anti-Social

In his popular column in Forbes, business author Rob Asghar interviewed Brian Solis for two in-depth, back-to-back stories on how to build a true Social Business and why most businesses are Anti-Social in a Social Media era.

Building A Truly Social Business: A Conversation With Brian Solis

Building_A_Truly_Social_Business__A_Conversation_With_Brian_Solis_-_Forbes

Read More

USA TODAY Ponders The Selfie with Brian Solis

USA TODAY’s Jefferson Graham talked to Brian Solis for his piece, “Talking Tech: The art of the selfie — some tips.

You’ve seen folks doing it all summer long: taking those silly pictures of themselves directly into the smart phone. They’re called “selfies.” Some tips to get your best shot.

Brian Solis, an analyst with the Altimeter Group, says teens and young adults look to the selfie as an “evolution” of visual chat. “They communicate not through text, but imagery of themselves. The visuals capture and communicate their state of mind.”

Read More

CNBC Explores the Role Twitter Plays in Customer Service with Brian Solis

Twitter_taking_businesses_to_new_heights

CNBC’s Meghan Lisson spoke to Brian Solis about his views on Twitter’s new role in customer service and whether or not businesses are ready to Tweet back.

Here are some of Solis’ thoughts from the article.

Faced with shrinking digital attention spans, brands must compete to stay relevant. It’s adapt or die, said Brian Solis, principal analyst at the Altimeter Group and the author of ”What’s the Future of Business?

Read More

Altimeter’s Brian Solis and Charlene Li Publish New Book, “The Seven Success Factors of Social Business Strategy”

7success

Concise E-book outlines seven powerful factors for designing and supporting an effective social business strategy

Bestselling authors and noted technology analysts Charlene Li and Brian Solis are helping businesses get serious about social media. Their new book, The Seven Success Factors of Social Business Strategy, was written to help readers learn how to better align social media strategies with business objectives to deliver real results and ROI.

Read More

CNN Talks to BrianSolis about Hate and Free Speech on Twitter

An advocate for honoring women on British currency was thanked for her efforts on Twitter with dozens of rape threats. A female writer who recently spoke out against rape jokes, almost predictably, got the same treatment. CNN’s Doug Gross asked Brian Solis for his thoughts on the subject based on his views around “Freedom of Tweet, is it a Right or Wrong?

Following are some of Brian’s thoughts as published in, “Twitter faces new pressure to limit hate speech.”

Read More

The Next Web Reviews Seven Success Factors of Social Business by Charlene Li and Brian Solis

The_7_Factors_To_Help_A_Company_Build_A_Social_Business_Strategy

The Next Web’s Ken Yeung took a read of the new ebook by Charlene Li and Brian Solis and shared his takeaways here

In Seven Success Factors, Solis and Li follow up to their research report The Evolution of Social Business, which looked at the six stages a company undergoes to become a social business. Solis tells us they explored what separated one company from another and this is what they found:

Read More

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Brands are co-created
  • Ideas
  • "Customer centricity starts by investing in a culture of putting the customer first. Technology then amplifies your purpose so that it creates and extends value to those seeking it." - not sure who created it, but if it's you...thank you!
  • Generation Z will never know what it’s like to dial 411 and answer questions like, “What city please?” and “What listing please?”  Or, then get frustrated only to try multiple listing names to finally hear, “I’m sorry, I can’t find that listing.”

ARCHIVE