CNN’s Sara Ashley O’Brien covered the news around Facebook’s “Buy” button tests. She explored how small businesses should approach the new capability and whether or not it was going to help or hurt business.
Sara reached out to Brian Solis for his thoughts…
“This represents a tremendous opportunity for savvy small businesses to generate sales in real time,” said Brian Solis, principal analyst at Altimeter Group. “This is an opportunity for innovation.”
Apple’s most popular app will be getting its biggest overhaul to date when the company releases iOS 8 in the fall. CIO’s Matt Kapko took a look at all of the new features Apple’s including in the next rev. Brian Solis was asked to comment on whether or not Apple was getting social and why.
Matt wrote that if imitation is the sincerest form of flattery, Apple has been flattering competitors for years. The company has famously copied, redesigned and reimagined many more products and services than it has ever invented.
Bloomberg’s Serena Saitto continues to follow the story of how Uber and Lyft not only compete for the right to compete but also how they each significantly develop their respective markets.
Once again, Saitto sought perspective from Digital Analyst Brian Solis. At the heart of growth of course are customers who drive demand. At the same time, supply has to scale as well. This adds an additional dimension of competition in that Uber, Lyft and the like must now also vie for drivers.
PRNews recently interviewed Brian Solis to discuss WTF and his upcoming keynote at the 20/20 Summit in SF…
San Francisco is the urban epicenter of the ongoing digital revolution, with its proximity to Silicon Valley, bottomless start-up venture capital and polarizing corporate transportation services. So it’s the ideal spot for PR News’ Social Media 20/20 Summit on Aug. 12, where PR and marketing pros will gather to arm themselves, each other and their brands for the battles ahead over visibility, relevance and profit in the digital ecosphere.
LinkedIn and Brian Solis of Altimeter Group studied how corporate social media affects customer and employee engagement. The result of their work was published in an infographic. Here’s an excerpt of LinkedIn’s formal announcement…
The more you invest in terms of genuine listening, sharing and engagement, the more likely it is that your relationships will thrive. This has always been true for personal relationships, and more so than ever, for the relationships businesses have with their customers, and particularly with employees.
Digital analyst, business strategist, futurist and author Brian Solis will keynote PR News’ Next Practices Social Media Summit on August 12 at the Westin San Francisco. In his keynote on-stage interview with PR News, Solis will share insights from his latest book, “What’s the Future of Business?” and present his vision of how PR and marketing professionals can help their organizations adapt to the transformed expectations of their key stakeholders. He’ll also talk about the need for communicators to perpetually reinvent themselves to thrive in the coming years.
MIT is pleased to announce a special summit covering platform-centered economics and management, which will take place on Friday July 25th, 2014. This event will gather a global community of executives to explore the economics and management of platform-centered markets and discuss their implications for managers, industry and governmental policy.
CMSWire’s Noreen Seebacher tackled the recent brouhaha between Harvard’s Clay Christensen and Jill Lepore over “Disruptive Innovation.” Seebacher reached out to leading experts including Jeff Dachis, Professor Howard Yu and Brian Solis to debate the debate.
Brian Solis recently keynoted Direct Marketing Prisen in Copenhagen on behalf of postnord, the holding company of two merged postal companies Posten AB and Post Danmark. Print isn’t dead. Digital isn’t the endgame. Brian’s presentation explored the need to and importance of finding the balance between offline and online, print and digital.
Please take a moment to watch his thought-provoking presentation, “This so-called digital life and what does it all mean?”
CMO.com‘s Giselle Abramovich interviewed four industry experts including Brian Solis to explore the megatrends marketers should be paying attention to over the next five years.
Following is an excerpt of the interview between Brian and Giselle…
Brian Solis, principal analyst at Altimeter Group, told CMO.com:
The first megatrend I see is the unionization of the marketing and IT function into a new division aimed at improving the customer and employee experiences. This will expedite the process of aligning tech investments around specific purposes a lot faster and adapting over time.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.