Studying the impact of innovation on business and society

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Millennials Matter, but Generation C is the Holy Grail

Alan E. Young discusses the importance of focusing on consumer interests and psychographics rather than demographics. In his eye-opening article, Young also discusses the significance of Generation-C coined by Brian Solis. Excerpt… Back in 2012 digital luminary Brian Solis coined the term ‘Generation C: The Connected Customer.’ It is the disruption of technology that has lead to Generation C. Not only are Millennials using their devices to shop and buy but almost every businessperson is also connected as are an…

Le Futur du Marketing n’est pas le Marketing

Isabelle Mathieu Avant de vous laisser découvrir mon résumé de l’intervention de Brian Solis, je souhaitais remercier Comexposium pour ce plateau extrêmement réussi et j’espère que la thématique « Be inspired » sera maintenue en 2016. Pour cette conférence dédiée au futur du marketing, Brian Solis parle de l’inadaptation du marketing actuel qui est tourné vers la création de campagnes pour des plateformes spécifiques et non pas pour les personnes auxquelles elles sont destinées. « Toutes ces nouvelles plateformes rassemblent les personnes, elles nous…

Brian Solis and Ted Cohen Rock Digital Media Summit During Canadian Music Week

Brian Solis had the privilege of both keynoting Digital Media Summit and being interviewed by the one and only Ted Cohen, a visionary in the digital entertainment industry. The duo discussed everything from the future of music, digital marketing to ISIS and how artists can thrive in an era of streaming music and declining royalty payouts. Watch the video below… It’s Time to Move on to Social Media 2.0 Social Media is part of popular culture and has become standard…

StatSocial Names The Top 100 Social Media Power Influencers For 2015

Who are the Top 100 Social Media Power Influencers for 2015? StatSocial’s list demonstrates the power of social media influencers by measuring the influence and interests of their real followers, not bots, that are active in social media across Twitter. The list of the top 100 social influencers, based on a measurement StatSocial calls “Pull,” measures two degrees of separation — the influence of the followers of an account and the connections of those following the followers. Brian Solis ranks…

Digital Business: Creating Amazing Customer Experiences

via Michael Wilson, Digital Business Transformation, Excerpt You have a passion for the customer. You know that improving the customer experience will make a difference. That is all well and good. Maybe the CEO agrees or maybe they have some other items on their agenda. You get a shot at making the case to improve the customer experience. You will probably have 5 to 10 minutes to make your case. How will you frame your message? What is important to…

1to1 Media: 5 Ways to Transform the Customer Service Experience

Judith Aquino writing for 1to1 tackled the ways businesses need to rethink the customer experience. In her story, she features thoughts by Brian Solis and highlights the need for businesses to measure the experiences people have and share compared to the brand and product promise. He notes that there’s always a divide and to what extent is ours to fix. Excerpt: When it comes to measuring the customer experience, companies may want to consider including the value of a shared…

TheNextWeb Revists Brian Solis Amsterdam Keynote on Digital Disruption

Via TNW No one will remember your failures, but everyone will remember your success. Digital marketing analyst Brian Solis thinks we are living in very disruptive time and this is the time to change the future. Digital disruption is happening to us and it is happening because of us. Brian says that the rules are there to be broken because it isn’t the past that can hold us back. It’s the future and how we undermine it today. We’ve just…

DMNews: 8 Digital Transformation Tips

Elyse Dupre of DMNews attended Brian Solis’ keynote presentation at the ONE Teradata Marketing Festival in Las Vegas. Dupre found the content compelling enough to translate it into a useful, playbook style article, “8 Digital Transformation Tips.” Reprint of the article is below… Innovation takes more than just technology; it takes people. Consumer behavior is constantly evolving. According to a 2014 Altimeter Group report, mobile, social, and real-time technology trends (or what venture capitalist Fred Wilson refers to as the…

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