San Francisco Chronicle’s Benny Evangelista and Brian Solis review Yahoo’s acquisition of Tumblr as a venture to lure a younger crowd.
Adding ‘coolness points’
This year, Yahoo paid $30 million to a British teenager who created a news aggregation app called Summly. But with Tumblr, Mayer is trying to add “coolness points” to a brand that “may have been viewed as the antithesis of cool,” said Brian Solis, principal analyst at San Mateo’s Altimeter Group and author of “What’s the Future of Business.”
Joanna Stern of ABC News covered the Yahoo! Tumblr news and asked Brian Solis to weigh in.
“For all intents and purposes, Yahoo as a media brand skews toward older demographics. Tumblr is ridiculously strong in terms of engagement among Millennials and to some extent Generation Y,” Brian Solis, a principal analyst at Altimeter Group, told ABC News. “The trick for Marissa and co. is to do so without diluting the Tumblr secret sauce while drafting enough of the Tumblr brand to make Yahoo cool again,” he added.
Brian Solis joined Bryan Kramer for an episode of IBM’s Smarter Commerce series, “Rethink Marketing.”
Discover what it takes to make more human connections and smarter business decisions during this era of upheaval. Mobile commerce, social networks, smartphones, tablets and real-time connections all the time—this time period represents a huge evolutionary step—and it really is the end of business as usual. Will your company adapt, or go extinct?
Google’s Vic Gundotra introduced new photos features for Google Plus at the 2013 Google I/O conference
Google isn’t done trying to take on the behemoth social networks. That was the message from Google’s Senior Vice President of Engineering Vic Gundotra at the Google I/O conference this week as he announced a new look for the company’s Google Plus social network. ABC News’ Joanna Stern and Brian Solis examine a snapshot of the news and picture the social network’s future.
Telstra invited Brian Solis earlier in the year to keynote its annual CIO Forum. There, he presented on the future of technology and innovation as part of the company’s annual CIO Forum. You can read a synopsis of his presentation here.
Following the discussion, the Telstra crew whisked him into the studio to shoot a quick video about the future of business and technology. His view, “it’s starts with a simple formula…Arrogance + Ignorance = Irrelevance.”
Jonathan Gordon, a McKinsey partner and leader focused on the power of smart analytics to drive growth, talks about the future of marketing with Brian Solis, principal analyst at Altimeter Group and a leading thinker on the impact of social media and disruptive technology on business.
Twitter’s latest big move may be evidence that its goal is to create — and control — a series of media channels across music, TV, movies, and more. CNET’s Daniel Terdiman and Brian Solis discuss the impact of #Music and why Twitter is moving into this channel.
Here are the highlights…
Japanese-American business leaders Hide Hashizume and Eiko Hashizume have successfully brought Brian Solis’ The End of Business as Usual to Japan. The book is localized but it is also a new book in many ways. First, Solis’ book has earned a new title and cover design – エフェクト (EFFECT.) Second, Solis wrote new chapters specific to the Japanese economy and how to rethink the future of business based on Japanese case studies. Lastly, Mr. Natsuno, a board member of Nico Video and professor at Keio University, contributed a special message at the beginning of the book.
USA TODAY featured a full excerpt from Brian Solis’ new book, WTF.
The piece discusses how businesses should embrace disruptive technology as catalyst for change, not the reason for it. He believes that the customer journey is still evolving. But, how businesses react and ultimately lead the enhancement of relationships is not solely determined by technology though. To truly get closer to customers takes a culture of customer-centricity, empowerment and innovation.
Read the excerpt here.
Venture Beat’s Christina Farr sat down with Brian Solis to discuss his new book, WTF, digital anthropology, and the rise of Generation C.
Following is an excerpt from the article…
Brian Solis has a habit of being in the right place at the right time.
During the late 1990s, Solis attended all the right events, voraciously blogged, and snapped thousands of photos of Silicon Valley’s newly-minted technology elite. He quickly became one of the original “super connectors,” acting as a bridge between tech and digital media influencers around the world.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.