Digital adfærd kræver ny kommunikation. Det gælder om at vække følelser, og til dét er der masser af uudnyttet digital viden at hente, sagde Brian Solis da han indtog scenen ved årets Direct Marketing Pris.
Digital behavior requires new communication. The idea is to evoke emotion, and that’s a lot of untapped digital information to collect, said Brian Solis when he took to the stage at this year’s Direct Marketing Awards.
Vocus’ Erin Feldman published a fantastic summary of Brian Solis’ latest research report on digital transformation. The article, “Future Proof the Customer Experience: Tips from Brian Solis” shares a roadmap for strategists to take the right steps toward the future…today.
Digital transformation is upon us, Brian Solis says, and it affects the way we behave and interact with the world. As businesses try to catch up with our ever-increasing digital behavior, they find themselves asking the question, “What would our digital customers do?”
Over the last few years in particular, Brian has been asked by leading retail brands and industry organizations to study and present on the future of retail As a result, Brian has studied in depth how mobile, social, and disruptive technology is affecting the in-store experience. More so, he’s observing the role of technology and its impact on the entire customer experience. He’s noting what’s gaining traction as well as those that fail and why. Additionally, Solis is also looking at how retailers are exploring technology, what’s working, what’s not working and what it takes to transform. He’s compiled a compelling series of lists, examples and presentations that help strategists define a strategic roadmap to the future…today.
Brian Solis was selected to open Direct Marketing Prisen in Copenhagen. Hosted annually by Post Danmark (Post Nord), Solis shared his view on the evolving digital lifestyle and the need to change the future of marketing.
“This So-Called Digital Life”
Brian Solis explored the evolution of disruptive technologies and its impact on business and society. He shared how technology is changing how people communicate, connect, and share, which is veering away from how businesses market, sell, and serve.
Brian is often asked about the future of marketing, advertising, or better ways that brands can reach customers. What he isn’t asked is about how behaviors, preferences and expectations of the very people brands are trying to reach are evolving. While in Austin, RocketFuel, a company that uses artificial intelligence to make digital advertising better, asked Brian to share his views for advertising in the year 2020. Instead Brian focused on what advertisers need to do now.
Agency Do’s And Don’ts In A New Era
RocketFuel presented a SXSW panel of AdTech visionaries to talk Advertising 2020, a look at current trends in the advertising industry and where it’s headed in the second half of the decade.
Evolve or Die
Scaling Impact With Mobile Devices
BusinessWeek reported today on the agreement reached between Airbnb and New York Attorney General Eric Schneiderman. Christie Smythe reached out to Brian Solis for his take on the deal. Following is a synopsis including Brian’s thoughts on the subject…
Airbnb Inc., the short-term home rental service for travelers, agreed to comply with a New York state probe of it and hosts who may be violating state occupancy and tax regulations.
A new text book edited by two Penn State faculty members offers insights for pubic relations practitioners, scholars and students on issues such as transparency, company social media policies, corporate social responsibility and ethical frameworks for social media communication.
Brian Solis joins VentureBeat’s Dylan Tweney and Jordan Novet on “What to Think,” a weekly podcast that discusses tech news and trends.
On this episode, Brian shares his views on Apple’s rumored acquisition of Beats and Facebook’s paid vs. organic algorithm debate.
Click here to listen now…
You can also listen on YouTube: VentureBeat’s What to Think Podcast: Episode 4
Or right click/control-click on this link to download the What to Think MP3!
In honor of HBO’s Silicon Valley Show, the Michelle Quinn of the San Jose Mercury News examined some of the more popular buzzwords such as “pivot” and “growth hacker” frequently used among startups and investors.
Brian Solis added some color to the discussion…
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.