The Online Marketing Institute is proud to recognize the Top 20 Digital Marketing Strategists for 2015, chosen for their innovative contributions in the digital marketing community and dedication to creating online education opportunities for business owners, marketers, and students around the world.
The list is comprised of distinguished OMI educators, authors, business owners, digital marketing professionals, contributors, and speakers, known for:
1) Creating and leading the adoption of the newest, most effective digital marketing strategies.
SXSW announced the first round of Convergence Programming for the 2015 festival, including an interview with Russell Brand and a panel with Brian Grazer.
Categories that fall under the umbrella of Convergence Programming include SXSW Comedy, SXsports, Future of TV, Digital Domain, a variety of different meet-ups and the Featured Sessions. While Convergence Programming happens throughout the entire week of SXSW, Convergence Day — where Interactive, Music and Film overlap — will occur on Tuesday, March 17.
Shel Holtz is a leading expert on employee and customer engagement and in this compelling article, he demonstrates quite convincingly the need to invest in engagement and new technologies to compete in the digital economy. Among the many stats and thought leaders Holtz shares in his work, he also featured the recent research by Brian Solis and LinkedIn on Relationship Economics.
“This is where marketing and social and the future of all of this stuff really have a tremendous opportunity to take a step back and understand what it is we’re trying to do in the first place, and how we can add value in order to take value from each of these platforms,” said Brian Solis, principal analyst for Altimeter Group.
Jenn Van Grove writing for TheStreet dug into the rumors of whether or not Twitter would acquire Shots. Speculation aside, the Shots twenty-something and younger female demographic is both coveted and elusive by advertisers. An acquisition by any network would be strategic in any monetization strategy.
Van Grove reached out to Brian Solis, among others, for comment…
If sharing a selfie seems like a ridiculous form of communication, then you’re most likely not a user of mobile application Shots, the latest craze among teens and the hot-girl startup all the venture capitalists want a piece of.
Anche quest’anno, è tornato sul palco di LeWeb Brian Solis (nella foto), Principal di Altimeter, per parlare di disruption. Per Solis, si tratta di qualcosa che interrompe le regole e cambia il comportamento delle persone e dei mercati che questa volta racconta da una prospettiva diversa, quella di disruption come ecosistema. “L’innovazione è una costante e noi dobbiamo cominciare a pensare alla tecnologia in modo differente se vogliamo creare qualcosa che continui a far parlare di sé nei prossimi 10 anni”, dice Solis. Essere disruptive è diventato un vero e proprio bisogno.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.