Pivot Conference Producer, Editorial Director and Host, Brian Solis kicked off the 2012 Pivot Conference in New York City. Held October 15-16, Pivot is the only conference focused on how leaders from big brands and agencies can succeed in a market transformed by Social Consumers.
The conference brings together today’s marketing leaders who recognize the game-changing power of the plugged-in social consumer. Solis developed this year’s theme, “From Social Brands to Social Business” and selected all Pivot speakers.
Brian Solis kicked off LinkedIn’s Brand Connect 2012, delivering the keynote address on the Future of Social Media. Brand Connect brought together Australia’s top marketing and advertising executives to discuss the latest global digital marketing trends.
In the keynote, Brian discussed the future of social media and marketing, emphasizing the role of community and people. Too often, marketers use social channels for traditional marketing campaigns…resulting in too much talking and too little listening. Brian explored how the best companies are truly social in their social media strategies and how marketers and brands today can move forward with a new vision and mission.
Brian Solis’ blog (www.BrianSolis.com) has been named one of the top 50 must-read IT blogs for 2012 by BizTech Magazine.
According to BizTech, “As an accomplished and recognizable business analyst for the Altimeter Group, Brian Solis has built a name for himself by calling it like it is…Solis effectively tackles everything from evaluating ROI in social media to collaboration — before the trends catch on.”
When Facebook and Twitter announced deals with Comcast Corp.’s NBCUniversal to track Olympic social chatter, Jessica Guynn and Brian Solis discussed why for her story in The Los Angeles Times.
“The consumer voice is quickly becoming the new sweeps,” Altimeter Group analyst Brian Solis said. “NBC and any network covering live events must now think about designing integrated experiences across the screens in ways that go beyond just sharing social data.”
Rob Reynolds of Al Jazeera invited Brian Solis to join a group of experts to discuss Facebook’s rise to 1 billion users, how it continues to grow, and the role Facebook plays in social change. Following are excerpts from the episode, “Facebook plans to cash in on its popularity.”
Leaps and bounds doesn’t even describe how much this company has grown,” says social media analyst Brian Solis of the Altimeter Group in Silicon Valley. “It surely has eclipsed anyone’s predictions.”
A new report by Altimeter Group Principal Analyst Brian Solis challenges what we think about digital influence, how it’s created, and how it spreads. The study, The Rise of Digital Influence, is a ‘how-to’ guide for businesses to spark desirable effects and outcomes through social media influence.
According to Solis, “Many companies are looking at influence backwards, unknowingly or lazily relying on scores rather than understanding how influence is actually created and used.”
Brian Solis’ one-on-one conversation with Billy Corgan of the Smashing Pumpkins lived up to expectations, as the Smashing Pumpkins frontman railed against posers in the music industry and released some highly quotable sayings. The discussion took place on March 12 at the SXSW festival in Austin, Texas and was quickly covered by Rolling Stone, Billboard, and other media outlets.
Examiner.com included the interview in its “Top 10 thrills at SXSW” round-up. Additional coverage of the discussion can be found at: The National Post, Rolling Stone, NME Magazine, and Memeburn.
Smashing Pumpkins co-founder and lead guitarist Billy Corgan joined Brian Solis to keynote SXSW Interactive 2012. Corgan and Solis turned things up to 11 as they riffed on the state of the music industry, the relationship between artists and fans and also the role of technology in the future of artistry and musical experiences.
The hour-long conversation made headlines…
Read more at:
New Music Express
Madison Gray of Time reached out to Brian Solis to understand how social media added to the network effect that ultimately led to the “Justice for Trayvon Martin” movement.
Here are some of Solis’ thoughts from the article, “Social Media: The Muscle Behind the Trayvon Martin Movement“…
Knowledge of the Trayvon Martin case spread slowly at first. But online petitions, plus millions of tweets and Facebook “likes,” made the country take notice.
In one of the most anticipated events of South by Southwest Interactive, Billy Corgan of the Smashing Pumpkins joined author and analyst, Brian Solis, to discuss “No More (Music) Business As Usual.”
The one-on-one conversation centered around key themes of Solis’ book The End of Business as Usual which challenges brand to adapt and thrive amid market disruption. And the music industry has undeniably experienced disruption like few others. Corgan took the music labels to task for failing to adapt to the digital era, in addition to critiquing the music consumers for tearing down artists via social media.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.