Ridesharing services like Uber have become the new anti-regulation rallying point

Daniel Rivero (@TooMuchMe) interviewed Brian Solis to get his thoughts on politicians who are placing roadblocks in front of Uber and other ridesharing services over at Fusion.net.

Solis told Fusion that the taxi industry, and others being affected by like-minded services (think hotels and Airbnb) will simply have to adapt.  “You can stand there and force politics onto anything that threatens you, but all you’re going to do is stall the inevitable, and cost everyone a everyone a lot of time, money and grief,” Solis said. “If the laws are protecting things that consumers don’t want, then conservatives can step in and say ‘that is wrong.’ But, regulating that [sector] is killing progress.”

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Brian Solis and Altimeter Group Publish New Research on Enterprise Digital Transformation

Brian Solis, principal analyst at Altimeter Group, released brand new research that explores the impact of disruptive technology on consumer behavior and in turn how businesses are adapting market and technology strategies as a result. This research represents a significant advancement in focus for Brian Solis and Altimeter Group, expanding coverage from Social Business evolution and strategy to look more holistically at the bigger movement of Digital Transformation.

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NBC’s Press:Here Talks About HBO vs. The Real Culture of Silicon Valley

HBO’s Silicon Valley debuted recently and the real Silicon Valley is all abuzz with a broad spectrum of reviews. Brian Solis joined NBC’s Scott McGrew on Press:Here along with Time’s Harry McCracken and USATODAY’s Sarah Buhr to talk about the culture of Silicon Valley and why the show is actually…spot on (maybe too spot on.)

“I got seven words for you,” gushes one young CEO of a start-up called Goolibit at a lavish party in the show’s first scene. “I love Goolibit integrated multi-platform functionality! Woo hoo!”

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New Research: Technology Should Not Lead Digital Transformation


Companies that allow technology to drive their digital transformation are making a big mistake, according to a new Altimeter Group study, “Digital Transformation.” Instead, digital transformation should be driven by the expectations of digital customers.

The Altimeter report defines digital transformation as new models, team structures, and customer-centered philosophies. However, a one-size-fits-all approach to digital transformation doesn’t exist, said Altimeter Group principal Brian Solis.

“A lot of times, people are looking for the prescription,” Solis told CMO.com. “But unfortunately there isn’t one.”

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Stop thinking like a marketer, and start thinking like the person you’re trying to reach

During SXSW 2014, Brian Solis sat down with Vocus to record a series of videos that address the series of challenges facing marketers today…and tomorrow.

Here’s Part 1

“Stop thinking like a marketer, and start thinking like the person you’re trying to reach.”

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Vistage Executive Summit: The New Kodak Moment is Something Students Will Learn in Business School

During the early ’90s, commercials which defined life as a series of “Kodak moments” sold the importance of capturing those oh so precious snapshots of our lives.

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The Growing Pains of SXSW: An Interview with Brian Solis

Murray Newlands at Search Engine Journal caught up with Brian Solis at SXSW to get his views on the state and future of Interactive.

2014 represents the 20th anniversary of SXSW Interactive. Even at the ripe age of 20, the show is still experiencing growing pains…in a good way.

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BrianSolis.com Among the 25 Best Marketing Blogs of 2014 by Radius


Radius assembled a list of its favorite marketing blogs to help marketers find the resources they need to build savvy marketing strategies. The blogs they picked cover everything from website optimization and lead generation to video marketing and analytics. BrianSolis.com was among the standout blogroll.


Who owns it? Brian Solis

What do they talk about? Solis studies and writes about the effects of emerging technology on business, marketing and culture.

Where can I find it? http://www.briansolis.com/

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5 Predictions about Influence Marketing


Brian Solis is among the first analysts to study and define digital influence. Over the years, he’s made his work freely available. Recently, European-based marketing software company Augure asked Brian to comment on the future of Influence Marketing. The article was just published and it also featured the thoughts of well-known marketing experts including…

- Kevin Dugan, Director of Content, Empower MediaMarketing
- Arik Hanson, principal, ACH Communications
- Roxane Papagiannopoulos, President at RMP Media Analysis
- Frank Strong, Communications Director at LexisNexis

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[VIDEO] Learning Technologies: Brian Solis on the effect of emerging technologies on business and culture


Brian Solis recently keynoted the Learning Technologies conference in London to share his views on the future of learning.

His presentation was not only one of the highlights of the conference, his message about making learning more human in a digital world made attendees rethink their approach to education.

Learning Technologies has made his presentation available online. You can watch it here.


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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian



  • Mirrors and Dreams by Brian Solis
  • An Evening with Brian Solis Microsoft Ventures Paris
  • An Evening with Brian Solis Microsoft Ventures Paris
  • An Evening with Brian Solis Microsoft Ventures Paris