Studying the impact of innovation on business and society

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CustomerThink: Go Digital or Die – CRM Evolution 2016

CustomerThink: Go Digital or Die – CRM Evolution 2016

Brian Solis looked at digital transformation from organisational maturity and people points of view. He started off stating that one is on the wrong end of innovation when waiting for someone else to tell what needs to get done. Innovation, also digital innovation and innovation in customer experience, starts from within: Observe, believe in it, act! Similar to Dennis Snow the day before Brian Solis makes it a strong point that innovation in customer experience is about making the company “conform to expectations and aspirations of people instead of making them conform to [the company’s] assumptions or legacy investments and processes”. If people look for shortcuts, then the designed experience is wrong.

1to1 Media: Customer Experience vs. Experience

1to1 Media: Customer Experience vs. Experience

Everywhere you turn, it’s difficult to not see the words “customer experience” and “surprise and delight” in the same sentence. But what does that even mean?

At its core, CX necessitates a shift in perspective. This work after all is about customer experience. It’s their experience that counts and should serve as the inspiration for CX strategy. It’s not about what we can do, or how we’re limited in support and resources, or building about legacy stuff because it’s there. As such, we need to see people and sense the real world experiences that they have, feel, share and remember for what it is. That’s the key to unlocking empathy.

Inc.: 25 Marketing Influencers Who Will Help You Dominate 2016

Inc.: 25 Marketing Influencers Who Will Help You Dominate 2016

He is one of the first leaders of digital influence and marketing, having worked with some of the most recognized brands, startups, celebrities, and industry leaders. If anyone understands the complications progress purveys, it’s Brian Solis. At Altimeter Group, he serves as the company point man when adapting disruptive, emerging tech to traditional business models.

Boost the News: 25 advice from the world’s top PR & marketing gurus!

Boost the News: 25 advice from the world’s top PR & marketing gurus!

Create an experience – Brian Solis
It’s not easy to make potential clients identify with your brand and talk about it. When you think about it, why should they? Why should anyone care? You can’t come to the world and expect everyone to start talking about your brand like it’s the greatest thing since bread came sliced. You have to do something in order to be spoken of. You have to create an experience that is talkable and shareable. This is the bottom line of this important tip from a new book by Brian Solis: “without experience architecture, your brand is leaving an incredible opportunity for meaningful engagement open to interpretation. In a connected society, impressions become expressions that influence the impressions of others. Experiences, especially intentional experiences, are more important than ever as they become a competitive advantage the more they are experienced and shared.” Give your customers a good reason to talk about you.

BFM Business: Paris, Terre D’accueil Privilégiée Des Centres D’innovation

BFM Business: Paris, Terre D’accueil Privilégiée Des Centres D’innovation

L’ancien PDG de Cisco John Chambers et le ministre de l’Économie Emmanuel Macron lors de l’inauguration, par vidéoconférence, du Paris Cisco Innovation Research Lab, le 8 octobre 2015. – AFP – Patrick Kovarik by: Adeline Raynal, BFM Business (Excerpt) Un rapport récemment publié montre combien Paris a progressé depuis quelques années en matière d’accueil de l’innovation. L’ambition portée depuis deux ans par Axelle Lemaire pour faire briller la France sur le terrain de l’innovation portera-t-elle ses fruits? La capitale française a…

Blue Chip: Ocho ideas sobre innovación de la mano de Brian Solis

Blue Chip: Ocho ideas sobre innovación de la mano de Brian Solis

Brian Solis en el evento. Fuente: Agencia Evoca by: Ignacio G.R. Gavilán, Blue Chip El pasado Viernes 27 tuve la oportunidad de asistir en el Centro de Innovación del BBVA a una jornada organizada por la unidad de Digital Business de Oracle donde se presentó el concepto de Enterprise as a Service (EaaS) del que hablaremos en un próximo post. Uno de los ponentes, probablemente el de más renombre internacional, fue Brian Solis, quien llevó a cabo una ponencia titulada ‘Innovations…

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