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FTC To Lord & Taylor: Your Slip Is Showing

FTC To Lord & Taylor: Your Slip Is Showing

by Christopher Graves, Holmes Report (excerpt) The US Federal Trade Commission (FTC) announced it settled its first case under its newly-issued guidelines on native advertising. It accused retailer Lord & Taylor of not disclosing that its “influencers” were paid off. The FTC complaint cited Lord & Taylor on two fronts: first, Lord & Taylor ran a form of paid “native advertising” disguised as content in Nylon magazine with no disclaimer that the article was actually paid placement; second, it pointed to an…

Waters Technology: Golden Copy – Long Road to Disruption

Waters Technology: Golden Copy – Long Road to Disruption

via Waters Technology, excerpt Will the industry’s data management advances stay confined to merely upgrading current methods? Looking at financial services industry data operations practices along a continuum of iteration, innovation and disruption.  In this column in recent weeks, I’ve considered the application of a couple different newer technologies to the data management realm — “regtech” and artificial intelligence. Remarks by Jeff Zoller, chair of the International Securities Association for Trade Communication (ISITC), at that organization’s annual conference this past week (and in…

DIGITAL DARWINISM – LIVE OR DIE BY MARKETING INNOVATION

DIGITAL DARWINISM – LIVE OR DIE BY MARKETING INNOVATION

by Christina Hawkins, Globalspex It’s a scary thought. We need to keep up with social trends and marketing changes or die. We, as business owners need to get in front of it. MEANINGFUL, SIGNIFICANT, SHAREABLE. Listening to Brian Solis, a self proclaimed philosopher and digital change maker. Brian was at the The Next Web (watch it here) conference last year. He describes Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt to it….

CustomerThink: Should #CX Professionals Care About the Four Moments of Truth?

CustomerThink: Should #CX Professionals Care About the Four Moments of Truth?

By Annette Franz Gleneicki, CustomerThink (Excerpt) Last year, I wrote about moments of truth, defining them as: that make or break moment in the customer journey, that moment when, if all goes well, the customer will continue the journey and complete the task or interaction; he will do (or continue to do) business with you. If things go awry, he will not complete the interaction and will go elsewhere. I recently read Brian Solis’ latest book, X: The Experience When Business Meets Design….

Pitch: SXSW Day 5, Finding happiness, making experiences and capturing a moment on the last day

Pitch: SXSW Day 5, Finding happiness, making experiences and capturing a moment on the last day

By Carolyn Cohen, Pitch (Excerpt) As SXSW wrapped up, I attended a  few final sessions, learned about content and innovation and talked to other folks from those disciplines. Here’s my roundup. 4. The Future is Experience My favorite panel of the day was led by Brian Solis of Altimeter Group. He shared insights from his new book, X: The Experience When Business Meets Design, and discussed why companies such as Apple, Disney and Nike succeed: Each of those companies create an experience….

VentureBeat: 3 types of design every company needs to know

VentureBeat: 3 types of design every company needs to know

By Ken Yeung, VentureBeat (excerpt) In John Maeda’s second annual “Design in Tech” report, he moved from raising awareness about design in tech to focusing on larger, established firms that have either become complacent with their creative efforts or are looking for insights into what disruptors (read: startups) are doing better. He cites research from Gartner, the Temkin Group, Accenture, and others as evidence that executives and companies are looking for better ways to differentiate their products from competitors. “Experiences are more important than…

Lift16: The Wild Promises of the Digital Customer Experience

Lift16: The Wild Promises of the Digital Customer Experience

via Johann Recordon, Lift Held on Thursday, February 11, The Wild Promises of the Digital Customer Experience welcomed two speakers from the USA and Sweden who talked about the relationship in the digital world between brands and customers, governements and citizens, and two Open Stage speakers from Switzerland and Luxembourg. Can a great digital experience empower the customers and not only secure a sale? The digital customer experience has been making the buzz these past months, promising corporations unmatched loyalty and competitivity….

Inc. – 9 Digital Influencers Who Are Killing It On TV

Inc. – 9 Digital Influencers Who Are Killing It On TV

by Joel Comm, Inc., Excerpt   Though some may say that television is king, it’s obvious that many celebrities and influencers are starting their careers on their social media platforms, making the transition to television after they’ve already gained millions of followers and fame in their own right. Though social media followers do not necessarily translate into high ratings on television, these social media experts and influencers are making the transition from blog to tube easily and with panache. Many…

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