Solis’ one-on-one interview with Billy Corgan reverberates across music industry

March 14, 2012
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Brian Solis’ one-on-one conversation with Billy Corgan of the Smashing Pumpkins lived up to expectations, as the Smashing Pumpkins frontman railed against posers in the music industry and released some highly quotable sayings. The discussion took place on March 12 at the SXSW festival in Austin, Texas and was quickly covered by Rolling Stone, Billboard, and other media outlets.

Examiner.com included the interview in its “Top 10 thrills at SXSW” round-up. Additional coverage of the discussion can be found at: The National Post, Rolling Stone, NME Magazine, and Memeburn.

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Billy Corgan Joins Brian Solis at SXSWi to Discuss the End of the Music Business as Usual

March 12, 2012
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In one of the most anticipated events of South by Southwest Interactive, Billy Corgan of the Smashing Pumpkins joined author and analyst, Brian Solis, to discuss “No More (Music) Business As Usual.”

The one-on-one conversation centered around key themes of Solis’ book The End of Business as Usual which challenges brand to adapt and thrive amid market disruption. And the music industry has undeniably experienced disruption like few others. Corgan took the music labels to task for failing to adapt to the digital era, in addition to critiquing the music consumers for tearing down artists via social media.

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Press

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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