Brian Solis, a principal analyst at Altimeter Group, conducted a survey of 100-plus marketers and brand strategists…to get a detailed look at where the influencer market stands today and how it may look in the future.
Brian Solis, commenting on the immediate need for businesses to embrace digital technology: “We are looking at a future in which companies will indulge in digital Darwinism, using IoT, AI and machine learning to rapidly evolve in a way we’ve never seen before.”
As a leader in the tech industry, Brian Solis opposes Trump administration’s immigration ban, stating, “Mr. Trump’s incredibly ignorant ban on human beings who reside in different parts of the world impacts scale and expansion of innovative companies not just in Silicon Valley, but in every technology hotspot around the United States of America.”
Pitney Bowes Software Vice President for Continental Europe, Marc Hirtz, writes about the print industry’s golden opportunity, its time of digital transformation, which Brian Solis defines as ‘the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy.’
As influencer marketing evolves, Brian Solis continues to analyse the data, evaluate the current practice and predict its evolution. He says, “Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents. Marketers must reimagine their role as a central driver of organisational change, output, and impact by connecting with customers in more genuine and useful ways and channels they trust and value.”
For this executive strategy journal, Brian Solis explains why companies must shift from product-centric strategies to cultivating outstanding experiences to remain competitive.
Brian Solis is a highly sought after authority on customer experience. As a prominent industry leader, he was invited to be a featured guest author on the future of financial experiences for The Financial Brand.
Brian Solis, “There are thought leaders and then there are those who are exceptional at personal branding. There’s a difference. I was once asked what it took to be a thought leader; I answered, simply to have ideas or a perspective that are not only different but also provocative, inspiring, motivating or actionable. Being a thought leader is a title others give you, you earn it. It’s not something you bestow upon yourself.”
As an industry leader, Brian Solis was invited to write for CMO by Adobe on a customer’s micro-moments in mobile marketing. He says, “Don’t miss the moments that matter. We don’t just live in a mobile-first world; to engage consumers and drive growth, marketers need to now design for mobile-only engagement scenarios.”
Selon l’influent Brian Solis, pour obtenir l’attention des dirigeants, l’influence doit être défendue par de multiples parties prenantes, incluant les départements marque, RP, relations analystes, fidélisation client, RH, média sociaux et digital.