Solis says empathy is one of the key ingredients in the future of business relationships with users, and as with any form of progress, change starts with accepting the reality of the problem at hand. “That takes sincere and transparent communication in the moment of truth and following it,” he says. “Companies must also get to the root of the problem to solve it and publicize the effort and results.”
In their research report, “The 2016 State of Digital Transformation”, Brian Solis and Jaimy Szymanski define digital transformation as the realignment of, or new investment in technology, business models, and processes to drive new value for customers and employees to effectively compete in an ever-changing digital economy.
Lexology: Boosting client engagement through personalization of content — A guide for law firms and legal practitioners
Email marketing is more important than ever, according to marketing guru Brian Solis, who points out that even in a world dominated by social media, 77% of consumers prefer to receive permission-based marketing communications via email . “The answer isn’t to send more emails. The answer is to know who you are talking to, what’s important to them and how you could capture their attention and do something with it,” says Solis.
Brian has years of experience in everything from innovation, customer experience, and employee experience to digital disruption and digital transformation, culture, and everything in between. He agreed to share some of his golden knowledge with you, and, trust me – you will not be disappointed!
“I worry about the valuation of the company in respect to its track record and, brutal honesty, whether or not it will ever return profit or shareholder value,” said Brian Solis, principal analyst at Altimeter Group and someone who never invested in Snapchat…
Brian Solis worries about ‘the ability for the app and the company to remain relevant among the highly illusive and impatient and discerning audience of users.
The top influencers of CMOs are a combination of C-level executives, authors, and professional speakers. The methods used to create impact vary across the influencers. As Carter Hostelley, CEO of Leadtail indicates, there are four general paths that top influencers use: 1) leverage insight gained from their position (e.g., @BrianSolis is a principal analyst at a Prophet company), 2) leverage domain expertise about a specific topic…, 3) create and curate compelling content…, and 4) build influence through engaging everyone…. Typically, the most influential use some combination of these different approaches.
Brian Solis published a slide show on the state of autonomous vehicles as of today, where he cites analyst predictions that by 2021 self-driving cars will be at stage 5…
“Right now the most expensive house sold in San Francisco in 2016 belongs to Kyle Vogt, a 30-year-old co-founder of Cruise, an autonomous technology startup recently acquired by GM. The reality is that Detroit was sleeping at the wheel and startups all around the world started to not only dream about science fiction, but turn the future of self-driving cars into fiction today.”
The move from the industrial revolution to globalisation 3.0 has been a wake-up call to those brands needing and wanting to adapt to this new era – the era of the customer. Brian Solis, principal analyst at Altimeter Group, stated that “over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010”
In their book, The Evolution of Social Business: Six Stages of Social Business Transformation, Charlene Li and Brian Solis surveyed 700 social media professionals and executives. They discovered that 34% of businesses surveyed felt that their social strategy was connected to business outcomes. The authors recognized that there are two kinds of social strategies: a social media strategy and a social business strategy.
A social media strategy enables a company to plan out the channels, platforms, and tactics used for publishing, listening, and engagement.
Nacido en California, EE.UU., Brian Solis es analista digital, escritor, antropólogo y futurista, además de uno de los oradores más reconocidos en todo el mundo.
Ha estudiado los efectos de las tecnologías emergentes de los negocios y la sociedad, y sus investigaciones y libros ayudan a los ejecutivos o a la gente común a entender mejor la relación entre la evolución de la tecnología y su impacto en la vida cotidiana.
Solis ha escrito activamente sobre tecnología de punta, los modelos de negocio emergentes y el nuevo marketing desde mediados de los años 90, con el fin de documentar el impacto de los medios de comunicación, el comercio y la cultura en el futuro.