Studying the impact of innovation on business and society

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Talkin’ Cloud: Brian Solis — 2017 is the Year of Customer Experience (CX)

Talkin’ Cloud: Brian Solis — 2017 is the Year of Customer Experience (CX)

All companies—including cloud companies—claim customer-centrism, but in 2017 those with true CX will outperform, according to business guru Solis

When you speak to Brian Solis, the acclaimed digital analyst and anthropologist and author of books such as X: The Experience Where Business Meets Design, you get the impression of a student of life. While many follow his professional outputs and utilize them as best practices in business innovation, digital transformation, experience design and other initiatives, he does not spend much time burnishing his credentials. He’s too busy looking for the next opportunity to engage customers, employees and potential stakeholders….

“We need to re-engineer the customer experience,” Solis says. “The question is how do you take the friction out of an aging or outdated process. Everything from the table of contents in books outward has changed. We don’t need to pretend CX has always been the same.”

audioBoom’s Digital Sport Podcast: Brian Solis, Principal Analyst at Altimeter Group, author, global keynote speaker & digital anthropologist

audioBoom’s Digital Sport Podcast: Brian Solis, Principal Analyst at Altimeter Group, author, global keynote speaker & digital anthropologist

Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.

His new book, X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere. Solis also designed the book to be an experience as a physical example of what’s possible when you take a step back to rethink products, services and models in a new economy (and world). www.xthebook.com.

In the special show, that has little to do with sport directly but everything to do with business change and understanding your audience.

KRED:  Influencer Story on Brian Solis, Journey of a Database Architect to an Influential Keynote Speaker

KRED: Influencer Story on Brian Solis, Journey of a Database Architect to an Influential Keynote Speaker

Solis has been recognized with innumerable awards and titles. He has made more than 450 presentations to universities, businesses and organizations, and has appeared at events ranging from South by Southwest (SXSW) and TEDx, to engagements with clients such as L’Oreal, 3M, Oracle and Google.

As a result, Brian has been named as one of the “100 Most-Wanted Speakers” at tech conferences, ranked as an “Influential Keynote Speaker,” listed as one of “14 Speakers to Book for Conferences Right Now” and one of “25 Keynote Speakers You Need to Know.”

Inc.: The Influencers That Digital Marketers Are Following on Twitter

Inc.: The Influencers That Digital Marketers Are Following on Twitter

Whether you personally love or hate listicles that mention industry influencers and people to watch, you can’t deny the value of knowing who your audience pays attention to. Anyone your audience follows closely and perceives as influential is someone who should be on your radar…

True influence is hard to nail down, so it’s good to look at the big picture and keep these people on your radar: […]

9. Brian Solis, Principal Analyst, Altimeter Group; Author; and Keynote Speaker

Brian Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing, and culture shifts. He is the author of “X: The Experience When Business Meets Design,” along with three other bestselling books.

FOXBusiness: Is the NBA’s Courtside VR Pass to See LeBron Ready for Prime Time?

FOXBusiness: Is the NBA’s Courtside VR Pass to See LeBron Ready for Prime Time?

VR gives you that Jay-Z feeling, where you could almost high five Knicks and Nets or trip a referee. And while you aren’t seated next to a celebrity and you won’t get a rebound, you can’t get much closer to the action without suiting up. Altimeter Group principal analyst Brian Solis, who literally wrote the book on user experiences (called “X”), says that while the current VR setup may be somewhat isolating, “it’s as good as you can get without being at the game.”

Information Age: The UK: the destination for innovation centre investment?

Information Age: The UK: the destination for innovation centre investment?

“Innovation centres are corporate attempts at thwarting digital disruption. And companies seeking to manoeuvre disruption usually become the disruptors in their space. With Asia’s dominance in this edition of our research, it’s clear that innovation is becoming globally democratised. Furthermore, by tracking associated technology trends, the focus on AI suggests that the future of corporate innovation will realise new business models, products and processes emanating out of Asia with global effects” said Brian Solis, co-author and principal analyst at Altimeter, a prophet company.

SingularityHub: How Digital Nomads Are Leading the Seismic Shift in Where We Work

SingularityHub: How Digital Nomads Are Leading the Seismic Shift in Where We Work

“[Digital nomads] don’t subscribe to the standards of previous generations for what defines happiness, what defines productivity, what defines success. I think they’re freeing themselves from the shackles of previous generations,” says Brian Solis, a self-described digital anthropologist and principal analyst at technology research firm Altimeter Group, which is part of the marketing firm Prophet Company. He is also the author of X: The Experience When Business Meets Design.

The Financial Brand: Top 10 Retail Banking Trends and Predictions for 2017

The Financial Brand: Top 10 Retail Banking Trends and Predictions for 2017

Insights from a crowdsourced panel of 100 financial services leaders, industry analysts and banking providers from around the world [including Brian Solis]

“More than ever, the mobile apps that become the ‘Uber of banking’ are becoming the minimum ante to compete in a connected economy. Technology aside, I believe that 2017 is a year that calls for transparency in banking, operations and customer engagement. The prophecy is coming true; we do in fact live in interesting times. Customers and employees are evolving – and how they think about banking, money and success is deviating from the old normal. It’s time for leaders to disrupt themselves before the gift of disruption is given to them by someone else.”

ContactMonkey: The Best Marketing Blogs

ContactMonkey: The Best Marketing Blogs

ContactMonkey scoured the web and handpicked 10 of the best marketing blogs to follow as you get ready to tackle 2017…
#10. Brian Solis is an award-winning author, blogger and speaker. And while a lot of people in this industry claim to be experts, not all of them have a combined social media following of over half a million people. Solis’ outstanding blog is a must-read and is regularly ranked as one of the world’s leading marketing and business blogs.

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