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Juan Carlos Giraldo: Brian Solis thoughts on Amazon’s acquisition of Whole Foods

Juan Carlos Giraldo: Brian Solis thoughts on Amazon’s acquisition of Whole Foods

“Amazon’s acquisition of Whole Foods is an example of how a hybrid digital and physical model sets the foundation for the future of retail. Customer experience is becoming a serious competitive advantage. While price is important, convenience, selection, insight, integration are all part of the construct of modern commerce and what modern customers value…,” says Brian Solis.

CustomerThink: Brian Solis Suggests Spotting The Moments Of Truth To Create Unforgettable Customer Experience

CustomerThink: Brian Solis Suggests Spotting The Moments Of Truth To Create Unforgettable Customer Experience

Brian Solis is quoted in this article about giving consumers an unforgettable positive experience, “Businesses must invest in defining not only a positive experience but also a wonderfully sharable one. Doing so influences others to join the fray while offsetting negative inquiries and the damaging viral effects of shared negative experiences.”

MarTech Education: Brian Solis Believes Your Digital Transformation Needs the Structure of a Clear Strategy

MarTech Education: Brian Solis Believes Your Digital Transformation Needs the Structure of a Clear Strategy

In his third State of Digital Transformation Report, Brian Solis and his research team reports that many companies are still struggling with technological and human challenges of digital transformation. According to Solis, politics, egos, and fear block the collaboration and solidarity needed within companies to make the changes digital consumers want.

VentureBeat: Altimeter, When it comes to digital transformation, companies are still way behind

VentureBeat: Altimeter, When it comes to digital transformation, companies are still way behind

“With all of the talk of customer experience, it’s a shame how little the customer is at the center of digital transformation,” Brian Solis said. “The majority of businesses are planning roadmaps and making investments with incomplete information about the customer. For example, this year’s findings show that only 34.8 percent of businesses have fully mapped the customer journey within the last year — down from 54 percent last year.”

Middle East Campaign: Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Middle East Campaign: Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

As the keynote speaker for OMD Predicts event in Dubai, Brian Solis said, “People are aware that fake news exists, but not necessarily when they are being manipulated by marketers and propagandists through social media. Unfortunately, nobody is really unifying against it. There’s a lot of little disparate things, but we are learning every day just how deep this was within Facebook, that the Facebook team met with the Trump campaign, that they helped guide the strategies, and that the YouTube team helped guide these strategies.”

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