The modern world has an increasing ability to make information accessible to people from all walks of life. Each technological advancement, in some way or another, leads to a greater access to information for people as a whole. Is this really a good thing for us to come up against? Or is it something that could turn out to be a perilous problem for all who are involved?
In September 2015, Salesforce Marketing Cloud launched our first podcast: the Marketing Cloudcast. On the show, Joel Book and I interview marketing thought leaders, practitioners, authors, and more about key trends, technologies, and topics in marketing today.
We’ve featured guests from a variety of industries and business sizes, from B2B tech to nonprofit to beauty. They’ve taught us a lot, and if you work in digital marketing, I’m sure you can learn something from them, too.
Futurist, change management specialist and “X: The Experience When Business Meets Design” author Brian Solis sits down with The Young Turks’ Cenk Uygur to talk about the past, present and future and how more and faster change is coming, and the only question is whether you’re going to be a part of that change or a victim of it.
As a small business owner, you have tough days – we all do. When you’re facing a challenge that seems insurmountable, are frustrated by a client, or feeling so exhausted you just want to nap for a week, read through these business quotes that inspired us in 2015.
And here’s to a great 2016!
Businesses are no longer the sole creator of their brand; it is co-created by consumers through shared experiences and defined by the results of online searches and conversations. – Brian Solis
For the fifth consecutive year, we have surveyed a panel of close to 100 global financial services leaders for their thoughts around upcoming retail banking and credit union trends and predictions. The crowdsource panel including bankers, credit union executives, industry analysts, advisors, authors and fintech followers from Asia, Africa, North America, South America, Europe, and Australia.
These exclusive interviews are one of the components of the expansive Digital Banking Report, ‘2016 Retail Banking Trends and Predictions’.
If you’re feeling overwhelmed by the fast-paced changes occurring in digital marketing, you’re not alone. But you don’t have to enroll in a two-year program or a certificate course just to keep your head above water. There are dozens of marketing experts who are eager to share their knowledge with you – for free.
Alphabet, the mama-bird parent company of Google, is hoping 2016 is the year Nest leaves the, well, you know what.
Nest, which makes thermostats, smoke detectors and security cameras that connect to the Web, has operated pretty much independently since Google bought the company in 2013. And that was before the company formerly known as Google pulled apart its various divisions to turn them into individual companies.
I spoke to 8 experts to get their prediction for effective growth channels in 2016. Here’s what they had to say:
Brian Solis of X: The Experience When Business Meets Design.
Experiences are more important than products now. In fact, experiences are products. They’ve also become a lively topic of consumer comment for all the world to hear. In order to be competitive, brands must get better not only at understanding and satisfying customers’ wants and needs but at anticipating them, even before customers know what they want and need. This type of experience design is referred to as creating proactive experiences, and these are quickly becoming the new standard.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.