Brian Solis is one of the most influential experts on Twitter, according to Revive Social.
“Amazon’s acquisition of Whole Foods is an example of how a hybrid digital and physical model sets the foundation for the future of retail. Customer experience is becoming a serious competitive advantage. While price is important, convenience, selection, insight, integration are all part of the construct of modern commerce and what modern customers value…,” says Brian Solis.
Digital analyst and anthropologist Brian Solis took the #7 spot on the list of Top 100 Digital Influencers as decided by an algorithm.
Brian Solis opened WAVE 2017 with a talk about influencers, which makes many people think of celebrities like Kim Kardashian. Brian’s contention is that we are all at the centre of everything we do – social media means we are all Kim Kardashian now.
CustomerThink: Brian Solis Suggests Spotting The Moments Of Truth To Create Unforgettable Customer Experience
Brian Solis is quoted in this article about giving consumers an unforgettable positive experience, “Businesses must invest in defining not only a positive experience but also a wonderfully sharable one. Doing so influences others to join the fray while offsetting negative inquiries and the damaging viral effects of shared negative experiences.”
MarTech Education: Brian Solis Believes Your Digital Transformation Needs the Structure of a Clear Strategy
In his third State of Digital Transformation Report, Brian Solis and his research team reports that many companies are still struggling with technological and human challenges of digital transformation. According to Solis, politics, egos, and fear block the collaboration and solidarity needed within companies to make the changes digital consumers want.
Brian Solis, Principal Analyst at Altimeter Group and ClickZ’s featured Digital Leader for November, talks about why humanizing technology is his life’s work, and why social science can help businesses to survive in an age of Digital Darwinism.
As the WAVE 2017 Influence 2.0 Marketing Summit keynote speaker, Brian Solis will share his vision of Influence 2.0 and why as an industry we need to completely re-think how we have approached ‘influencer marketing’, including customer and employee advocacy.
“With all of the talk of customer experience, it’s a shame how little the customer is at the center of digital transformation,” Brian Solis said. “The majority of businesses are planning roadmaps and making investments with incomplete information about the customer. For example, this year’s findings show that only 34.8 percent of businesses have fully mapped the customer journey within the last year — down from 54 percent last year.”
Middle East Campaign: Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising
As the keynote speaker for OMD Predicts event in Dubai, Brian Solis said, “People are aware that fake news exists, but not necessarily when they are being manipulated by marketers and propagandists through social media. Unfortunately, nobody is really unifying against it. There’s a lot of little disparate things, but we are learning every day just how deep this was within Facebook, that the Facebook team met with the Trump campaign, that they helped guide the strategies, and that the YouTube team helped guide these strategies.”