Gloria Lombardi of Simply Communicate caught up with Principal Analyst at Altimeter Group Brian Solis, to learn what organizations are doing to adapt to the 21st Century. In this exclusive interview we also discuss about their recently announced partnership with Capgemini Consulting.
Gloria Lombardi: Digital Transformation. What does it involve? And, which companies are doing well?
In this exclusive video interview with ClickZ following his keynote, Altimeter Group’s Brian Solis shares the importance of experience in each of the four moments of truth and explains how the “A.R.T.” of engagement can change marketing.
Companies need to rethink their business models and focus on the customer experience, journey, and relationships that they nurture, said Brian Solis, author, futurist, and principal analyst at Altimeter Group, at his opening keynote at ClickZ Live Chicago this week.
Steve Rosenbaum released his new book, “Curate This,” to help readers learn the ins and outs content curation. This is his second book and also the second time Brian has had the privilege to write his foreword.
Steve has graciously allowed us to share the foreword with you here…
As a digital analyst, futurist, and anthropologist, Brian Solis has a keen understanding of how emerging technology effects modern-day business and marketing. He is also the author of What’s the Future of Business (WTF), which explores business and customer relationships in today’s professional landscape. LinkedIn also partnered with Brian and his company, Altimeter Group, to research the lessons we can learn from the most socially engaged companies.
Jenny Berg of BizBash, a source for news, ideas and resources for the event-planning industry named the 13 speakers to book for conferences right now. Brian Solis was listed as one of the most engaging and genuine speakers when it comes to tech, society, and the future. Brian was listed along side the likes of Steve Harvey, Lindsey Vonn, Peyton Manning, Tony Hsieh, Kevin Spacey and Ray Kruzweil.
Bloomberg’s Serena Saitto wrote about the recent phenomenon of busy parents using Ubers to transport children when they can’t make the drive themselves. Once again, Saitto sought the input from Brian Solis.
Parents are particularly turning to the apps for teenagers’ transportation needs to sports events and parties, said Brian Solis, an analyst at Altimeter Group, a San Mateo, California-based firm that researches the impact of new technologies. The apps let parents monitor where their children are during rides, something taxis and other modes of transport still don’t offer.
Brian Solis recently presented in Sydney at the third annual Digital Innovation Summit hosted by Telstra. Each year, Brian highlights trends driving digital transformation and shares his research and ideas for how to survive digital transformation.
His presentation is now available for viewing.
ADWEEK’s Michelle Castillo examined how brands are using new social platforms to test a new wave of meme-style ads. Brian Solis was asked for his thoughts on the subject.
Brands are constantly seeking creative ways to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign for the HP Pavilion x360 convertible laptop into a first-of-its-kind national TV commercial.
During the annual Pivot Conference in New York, Brian Solis hosted a hilarious and inspiring conversation with the one-and-only Al Roker.
The weather isn’t half of it. Nine time emmy winner Albert Lincoln “Al” Roker, Jr heads a multi-media production company dedicated to producing original, award winning, factual-based TV programs. In addition, Roker creative media (RCM) creates branded entertainment, commercials, EPK’s, PSA’s, digital storytelling, corporate and training videos, online-only content, and fully integrated video and social media campaign creation and activation.
Brian Solis recently hosted a live conversation with Telstra CEO David Thodey on stage at the annual Digital Innovation Summit in Sydney. CIO’s Shahida Sweeney was in attendance and her summary of the conversation was both riveting and also a reflection of Thodey’s inspiring vision and purpose at Telstra.
“It’s about innovation and a willingness to share knowledge. The free flow of ideas is now open and transparent. This is precisely why corporations should move out of ivory towers and embrace change.”
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.