CMO.com‘s Giselle Abramovich interviewed four industry experts including Brian Solis to explore the megatrends marketers should be paying attention to over the next five years.
Following is an excerpt of the interview between Brian and Giselle…
Brian Solis, principal analyst at Altimeter Group, told CMO.com:
The first megatrend I see is the unionization of the marketing and IT function into a new division aimed at improving the customer and employee experiences. This will expedite the process of aligning tech investments around specific purposes a lot faster and adapting over time.
CMSWire, an online magazine that focuses on customer experience and business information management recently tackled the subject of whether or not digital and social improves customer relationships.
Author Noreen Seebacher writes…
Life has become increasingly complex for modern marketers. In the not so distant past, all anyone expected them to do was identify, acquire and retain customers. Now they’re expected to build long-term relationships with them — and as anyone who has ever had a partner or a spouse can tell you, that takes a lot of work.
Reuters’ Christina Farr recently attended a digital detox camp. She shared her experience and also reported on the rise of the technology cleanse trend.
The article features thoughts from Brian Solis, who also studies the digital impact on society.
SAN FRANCISCO, June 19 (Reuters) – Tired of the social media treadmill and hoping to unplug for a couple days? Consider this fast-growing summer camp three hours outside of San Francisco, where the first ritual involves handing over your personal electronics to volunteers in white lab coats.
The Tomorrow Project, LLC, Brian Solis and Momentum, the organizers of Pivot, today announced the agenda for the 2014 Pivot Conference scheduled for October in New York City.
The Pivot Conference takes place October 16-17 at the Nasdaq Marketsite in Times Square and is produced by Brian Solis, principal analyst with Altimeter Group and author of the recently published best-seller What’s the Future of Business.
The Pivot Conference is the annual gathering of the leaders of social/mobile/digital initiatives for major organizations at the forefront of business transformation.
Aaron Hutchins of Kidscreen, a media company that covers the global children’s entertainment industry, covered the HIT Entertainment-Amazon deal and asked Brian Solis for his thoughts. Amazon and HIT Entertainment, a division of Mattel, announced a partnership that will bring the preschool series, as well as an array of consumer products exclusively to Amazon.com, via a Fireman Sam hub on the site.
Every now and then, Brian receives a nice surprise that gives him pause. Today is one such moment.
The team at Prezly put together a Slideshare featuring quotes from Solis’ last three books Engage, The End of Business as Usual and What’s the Future of Business (WTF).
Prezly is a PR toolkit that gives users everything they need to share important news with important media contacts.
Via Virtual Strategy Magazine
Award-winning author Brian Solis to show dealers how to navigate and embrace disruptive technologies (from wearables to sharing economies) and drive better customer relationships and more sales by becoming part of the ‘disruption’.
Digital adfærd kræver ny kommunikation. Det gælder om at vække følelser, og til dét er der masser af uudnyttet digital viden at hente, sagde Brian Solis da han indtog scenen ved årets Direct Marketing Pris.
Digital behavior requires new communication. The idea is to evoke emotion, and that’s a lot of untapped digital information to collect, said Brian Solis when he took to the stage at this year’s Direct Marketing Awards.
Vocus’ Erin Feldman published a fantastic summary of Brian Solis’ latest research report on digital transformation. The article, “Future Proof the Customer Experience: Tips from Brian Solis” shares a roadmap for strategists to take the right steps toward the future…today.
Digital transformation is upon us, Brian Solis says, and it affects the way we behave and interact with the world. As businesses try to catch up with our ever-increasing digital behavior, they find themselves asking the question, “What would our digital customers do?”
Over the last few years in particular, Brian has been asked by leading retail brands and industry organizations to study and present on the future of retail As a result, Brian has studied in depth how mobile, social, and disruptive technology is affecting the in-store experience. More so, he’s observing the role of technology and its impact on the entire customer experience. He’s noting what’s gaining traction as well as those that fail and why. Additionally, Solis is also looking at how retailers are exploring technology, what’s working, what’s not working and what it takes to transform. He’s compiled a compelling series of lists, examples and presentations that help strategists define a strategic roadmap to the future…today.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.