TheStreet’s Jennifer Van Grove assembled a list of important digital trends for 2015. Among the experts she cited, Brian Solis shared his views on Dark Social, Live Social Video and Social Commerce
Dark social is one of the Internet’s best kept secrets,” Altimeter Group Principal Analyst Brian Solis told TheSteet. “It’s the undercurrent of the web. Once people really start to better understand the power and promise of dark social, we’re really going to treat social media a whole lot differently.”
CapGemini asked Brian Solis to assemble some of the hottest, disruptive and promising startups around the world. His list, “The 15 Companies to Watch in 2015″ is featured in latest Digital Transformation Review on page 36.
Which startups are likely to emerge to disrupt sector value chains over the coming years? Brian Solis is a digital analyst, anthropologist, and futurist at Altimeter Group. He studies the effects of disruptive technology on business and society. He identifies a select set of startups that he believes will start hitting the headlines in 2015. The eclectic list spans companies from the sharing economy, virtual reality, 3D Printing and more.
Jonha Revesencio writing for Huffington Post assembled a list of eight eBooks that marketers should read in 2015. Among the notable books on the list is Brian Solis’ new classic, What’s the Future of Business (#WTF).
8. Brian Solis – What’s the Future of Business: Changing the Way Businesses Create Experiences
USAToday’s Jefferson Graham covered Snapchat’s new Discovery App and its impact on the media industry. Graham spoke to Brian Solis for his thoughts on how brands can engage the elusive demographic of SnapChat’s young users.
Brian Solis, an analyst with the Altimeter Group, calls Snapchat’s reinvention of media for mobile “monumental. This forces information providers to rethink how they deliver news to a new medium,” he says.
Futurist Ross Dawson assembled an impressive list of top speakers stacked according to digital influence. Brian Solis ranked third.
The list is uniquely valuable as it introduces event organizers, brands, and speaker bureaus to 150 speakers who in their own way carry clout online which can apply in many ways to events, webinars, thought leadership/expertise strategies or highly qualified advisory.
View the entire list here. Well done @RossDawson!
Brian Solis joins CX pioneers Joe Pine, James Gilmore, Brandon Schauer, Jeanne Bliss, among other greats in Kerry Bodine’s new ebook, The 2015 Customer Experience Outlook. It is available for immediate download here.
His chapter focuses on the intersection of CX and UX and shares why the future of customer experience takes Human Centered Design.
Brian Solis is proud to be a contributing author of a new book, The Technology of Us, exploring the future of technology, business and society.
He joins an amazing lineup of contributors that includes George Lucas, Don Tapscott, Don Peppers, Doc Searls, Rachel Armstrong, Janine Benyus, Erik Brynjolfsson among several other amazing minds.
About the Book
Adweek’s Melissa Hoffmann transformed the research of Brian Solis around the state of digital transformation into a fantastic infographic.
CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means and/or have mapped the digital customer journey.
Solis’ study shows a disconnect between perception and reality.
See the original post over at Adweek.
In Business2Community, Vasil Azarov shared the insights of 13 experts to help strategists succeed in 2015. Brian Solis rang in at number three on the list.
Invest in Your Social Capital, Not Social Media
We often misinterpret the true value of social media. It is not about ‘likes,’ followers, comments or even money.
The Online Marketing Institute is proud to recognize the Top 20 Digital Marketing Strategists for 2015, chosen for their innovative contributions in the digital marketing community and dedication to creating online education opportunities for business owners, marketers, and students around the world.
The list is comprised of distinguished OMI educators, authors, business owners, digital marketing professionals, contributors, and speakers, known for:
1) Creating and leading the adoption of the newest, most effective digital marketing strategies.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.