Direct Marketing News covered Brian Solis’ empowering keynote at the Direct Marketing Association’s Email Evolution Conference in Miami, “We Need More Cowbell, Not More Email.”
You know that classic Saturday Night Live “Cowbell” sketch? The one where Christopher Walken plays a music producer and tells big-bellied Will Ferrell that his band’s song needs more cowbell. As the skit goes on, and as Jimmy Fallon continues to lose his composure, Ferrell beefs up the bell. And the more he bangs on the bell, the more Walken loves the song.
The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced that Brian Solis, principal analyst, Altimeter Group and best-selling author of “What’s the Future of Business,” will be the opening keynoter at the Email Evolution Conference, which will be held January 22-24, in Miami, Florida.
FOX Business’ After the Bell featured special guest Brian Solis to discuss the state and fate of Apple. The segment was inspired by Solis’ thought on Apple’s pattern of incrementalism versus innovation on MarketWatch. The segment, “Has Apple lost its innovation mojo” aired on Friday, January 17, 2014 and covered the recent China deal, Apple’s roadmap, Tim Cook, innovation, and the company’s future.
Watch the segment here.
Marketing & Communications
Authors Executive Series Advanced Learning
What’s the Future of Business?
In an era of social and mobile media, the future of events requires more than incredible programming. You must now cater to an audience that has an audience of its own, and connect with that audience to amplify every experience you create. Leading digital analyst, anthropologist and futurist Brian Solis will explore how to connect audiences, build communities and create shareable experiences with a focus on:
Sydney Business Chicks is excited to welcome Brian Solis!
Mon 17th February 2014
This is what business used to look like: a customer would come to you, they’d buy from you and you’d hope one day they’d return. You’d sell, sell, sell, giving not much extra beside the occasional fridge magnet or calendar. The future of business won’t be like that. The future of business is all about creating shared experiences according to Brian Solis, one of the most prominent thought leaders in new media.
Jan 15, 2014 | 9:00 AM PST
9:00 – 9:30 AM-Coffee & meet-and-greet
9:30 – 10:30 AM-session/ panel/webcast
10:30 – 11:30 AM-Book Signing & Networking
Attendees will receive a copy of Brian’s new book, What’s the Future of Business, Changing the way businesses create experiences
Please contact us with any questions: email@example.com
225 Bush Street, 15th Floor San Francisco, CA 94104
Originally published on Amazon as an “Expert Review” by Peter Guber
While everyone’s talking about social media, professional motivation, or the need for change in business, people who are actually looking for answers to bring about change are left to draw upon the classic treatises of Peter Drucker, Dale Carnegie, Geoffrey Moore, Tom Peters, et al. Yet, what those pundits don’t provide is the “how to” shape your role and opportunity in this evolving landscape of consumerism. There’s an old saw, “technology changes, people don’t.” The tsunami of social, mobile, real-time, technology is disrupting everything; this means that for success one must make the change of how one influences. What changes is how people influence, are influenced, along with how, when and where they make decisions.
From The Sydney Morning Herald, January 3, 2014
There’s nothing like a few quiet days, a lounge chair and a couple of good books to expand our horizons.
In the first of two articles, we’ve asked executives from a range of technology businesses for their summer reading recommendations to give you a handy guide to the must-read books of the season – from social media to security, privacy and more.
Each year, 800CEOREAD compiles a bestseller list each month to recognize the books they’re shipping out to businesspeople, business schools, and entrepreneurs to help spread ideas, solve problems, promote change, and inspire leadership. They’ve now compiled and collated the numbers for the entire year, giving weight to both total sales numbers and how long each book stayed on the list (and at what number) and are now happy to announce 800-CEO-READ’s bestsellers of 2013.
Jive Software assembled social business insights from the following thought leaders’ recent publications: Jacob Morgan, Jeremiah Owyang, Charlene Li, Tony Zingale, Brian Solis, Elizabeth Brigham, Rajat Paharia, Vala Afshar and Rachel Happe.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.