Social Becomes a Philosophy of Business Not Just Its Means

On the second day of the Social Shake-Up in Atlanta hosted by SocialMediaToday, attendees were privileged to hear Brian Solis, the author of What’s the Future of Business, host of Pivot, a principal analyst at the Altimeter Group, and thought leader thought leader in the world of digital transformation. He spoke on the future of business and in particular the expanding role of mobile.

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SmartPlanet Talks to Brian Solis for Its Coverage of the Barilla Social Media Boycott

Barilla’s LGBT remarks boiled over on social media and  David Worthington of SmartPlanet sought Brian Solis’ views on the subject.

“Guido Barilla’s comments were the perfect recipe for a social media crisis. In a world where news no longer breaks, it Tweets, Barilla had no chance to stop the wrath it deserved on social media. The company had remained silent for far too long in a real time world but at least Barilla issued an apology on its primary accounts around the world. Certainly boycotts are inevitable. Now the company must wait to see just how much this debacle impacts its business,” said Brian Solis an author and principal analyst with Altimeter Group.

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Brian Solis to join Robert Scoble, John McAfee, Nolan Bushnell and Steve Wozniak at Silicon Valley C2SV Festival

Robert Scoble (Scobleizer/Rackspace), Gary Kremen (Bitcoin), Steve Kirsch (entrepreneur), Bradley Lautenbach (Zuckerberg Media), Brian Solis (Altimeter Group) and Maynard Webb (Yahoo Chairman) are just some of the big names in social media and tech that will take to the stage in Silicon Valley over the coming days.

C2SV (Create. Converge. Silicon Valley.) kicks off September 25th at the San Jose McEnery Convention Center (its new $130 million expansion opens next month).

Via StarkInsider.

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Telefonica Interviews Brian Solis for Digital Futures During Annual Campus Party London

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Following his keynote at Telefonica’s annual Campus Party at the O2 Arena in London, Brian Solis joined Co-anchors: Shivvy Jervis and Hugo Pinto for an episode of Digital Futures: ‘Innovate! Inspire! Invent!’.

What’s it going to take to really drive innovation and entrepreneurship? Telefonica Digital tracked down an MIT data scientist, programming prodigy and ‘father of the internet’ plus 7 other global thought leaders (including Brian Solis) at the world’s largest electronic entertainment event – Campus Party. Here’s their take on future innovation, women in technology and building a Digital Europe.

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BizTech Magazine Names BrianSolis.com A “Top 50 Must-Read IT Blog” for Two Years Running

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For a second year in a row, Brian Solis’ blog (www.BrianSolis.com) has been named one of the Top 50 Must-Read IT Blogs by BizTech Magazine.

According to BizTech, “When it comes to understanding the intricate relationship between social media and business, Brian Solis wrote the book — literally. As the principal at research firm Altimeter Group, Solis is often regarded as the authority on social business. With the trends pointing toward the growing influence of social media in business, you might want to snag his words of wisdom for yourself.”

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The New York Post Talks about SnapChat’s Challenge with Keeping Pictures Private with Brian Solis

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Sara Ashley O’Brien of the The New York Post interviewed Brian Solis in a story that examined SnapChat’s business model and its ongoing challenges with keeping pictures private as well as the feud between its co-founders.

Here are some of Solis’ thoughts…

“What makes Snapchat so promising and popular is the illusion of self-destructing images. It is still genuinely misunderstood that Snapchat is a safe environment,” explains Brian Solis, principal analyst at Altimeter Group. Illusion is now very much the key word he believes.

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Huffington Post Explores The New Rules of Advertising, Marketing and PR with Brian Solis

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Scott Steinberg interviewed Brian Solis for his column in Huffington Post to discuss “The New Rules of Advertising, Marketing, and PR.

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All Analytics Interviews Brian Solis on Making Business More Human

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While in New York for Integrated Marketing Week, All Analytics spent a few moments with Brian Solis to hear his thoughts how marketers can stay competitive in the new digital economy.  Brian Solis, author of What’s the Future of Business and principal analyst at Altimeter Group, advocates going back to the basics: what customers think, believe and share with others. That, he says, may be the key to marketing principal analyst at Altimeter Group, advocates going back to the basics: what customers think, believe and share with others. That, he says, may be the key to marketing success.

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Adobe Interviews Brian Solis While in London for a Special Edition of Marketing Minute

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In July 2013, Brian Solis was invited to present in London at a special Adobe event celebrating the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, he joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute.

As the title suggests, each episode is supposed to last 60 seconds. However, this conversation wrapped just shy of 10 minutes. The interview was edited down for its usual episode format but was also published in full to preserve the rich dialogue between Solis and Waite.

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CNET Talks to Brian Solis About the Rise of the Vine Famous

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CNET’s Jennifer Van Grove talked to Brian Solis once again to discuss how the loopy video app is providing young adults, aspiring actors, and YouTube stars with a new place to showcase their quirky creativity. As Van Grove and Solis observe, a new generation of stars are emerging.

As with so many new social tools, Vine is cool with the younger set. “Vine is mainstream amongst Millennials,” said Brian Solis, an analyst who studies digital preferences among young people for Altimeter Group. Gen Z, those born between the mid 1990s and mid 2000s, is also “all over Vine,” he said.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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