Studying the impact of innovation on business and society


t3n Digital Pioneers: „Ein Tesla ist das perfekte Produkt“: Brian Solis zur Zukunft des Marketings

t3n Digital Pioneers: „Ein Tesla ist das perfekte Produkt“: Brian Solis zur Zukunft des Marketings

by Lea Weitekamp, t3n (original) Er ist einer der einflussreichsten Digitalanalysten der Welt: Mit seinen Büchern „Engage!“ und „The End of Business As Usual“ hat Brian Solis Unternehmen die Augen dafür geöffnet, wie soziale Medien die Kundenbeziehung revolutionieren und das Marketing verändern. Bis heute erforscht er die Auswirkungen disruptiver Technologien auf unser Leben und unsere Arbeit – in Sachen Social Media ist seine Euphorie allerdings deutlich abgekühlt. Wir haben ihn in Paris getroffen. t3n Magazin: In deinem neuen Buch hast…

Media & Advertising Daily: Humanity is the Killer App Says Brian Solis

Media & Advertising Daily: Humanity is the Killer App Says Brian Solis

Credit: Isabelle Mathieu by Sean Hargrave via Media & Advertising Daily It’s been a fascinating few days, where the term H2H or human-to-human marketing has come up several times. Reminding marketers that despite all the tools, channel and clever codes at their disposal it’s people they are marketing to, rather than machines, seems to be a major trend at the moment. It was certainly the topic of the best couple of individual speeches I attended this week at the Adobe…

Adobe Summit EMEA: Speak To Humans, Not Channels

Adobe Summit EMEA: Speak To Humans, Not Channels

  by staff   So many “me too” campaigns simply repeat how digital marketers seek to influence people, leaving analyst and anthropologist Brian Solis of Altimeter Group fearing we may have lost sight of the simple fact brands are dealing with people more than apps. “In a world of machines, humanity is the killer app,” he told Adobe Summit EMEA delegates. Solis believes the problem with so-called digital innovation is that marketers are developing for specific devices or screens…

JDN l’économie demain: Attention au piège des dernières tendances marketing

Nicolas Jaimes, JDN L’un des plus grands spécialistes en matière de marketing online explique comment les marques doivent appréhender ces nouveaux territoires que sont l’Apple Watch ou Snapchat. Analyste de renom chez Altimeter, Brian Solis s’exprimera le 4 juin prochain lors de Digital marketin one to one dans une keynote intitulée “Le futur du marketing n’est pas le marketing“. C’est en prévision de sa venue à cet événement, dont le JDN est partenaire, que nous l’avons interrogé.  JDN. Dans votre…

Brian Solis Says the Future of Marketing is screwed…Maybe

Barb Mosher Zinck writing for InsideCXM dissected a recent interview with Brian Solis. Excerpt… We are surrounded by digital transformation, both personally and professionally, but just because we see it and acknowledge that it’s happening and that we need to adjust accordingly, doesn’t mean we are (and if we are, we may not be doing it right). The focus for the column this week is how marketing and IT need to first think differently, then make the right changes…

Inc.: 20 Quotes on How Your Business Must Change by 2020

Inc. Magazine published an inspiring article by John Brandon (@jmbrandonbb) that features 20 prominent voices in the future of business and innovation including Brian Solis. He came in at number 1! 20 Quotes on How Your Business Must Change by 2020 1. “Businesses are no longer the sole creator of a brand; it is co-created by consumers through shared experiences and defined by the results of online searches and conversations.” Brian Solis 2. “I think the biggest change, and the…

AutoServiceWorld: 99% of consumers cite CX as a deciding factor

Brian Solis keynoted AudaVision Toronto 2015 and AutoServiceWorld published a recap with some of his thoughts. Excerpt: Brian Solis, principal and “digital anthropologist” at the technology research firm Altimeter Group, admits that the rapid change of the past 15 years or so has left many businesses in reaction rather than proaction mode. This will sort itself out soon enough – by 2020, over 50% of our workers will be WIFI-friendly millennials. Once society as a whole is more in sync…

Brian Solis Interviewed in London About Digital Darwinism [VIDEO]

While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, Brian Solis spent some time with the folks who produce The Digital Marketing Show. In this short video, he introduces the rise of Generation C and how an era of connected consumerism created the perfect storm for digital Darwinism to accelerate. He also discusses how the future of marketing takes more than technology, it takes a philosophical shift to create meaningful and shareable experiences….

Small Business Trends: Brian Solis is a Voice for Our New Media Generation

Deborah Shane published a thoughtful piece in Small Business Trends to help entrepreneurs and business owners succeed. In her article, “14 Keys For Creating Your Business Success Story,” Shane referred to Brian Solis as “a voice for our new media generation.” Excerpt: Brian Solis is a voice for our new media generation. Solis has studied and influenced the effects of emerging media on business, marketing, and culture. His book, “The End of Business as Usual,” explores the emergence of Generation C,…

Canadian Underwriter: The decisions that you are making on behalf of your customer experience are actually not for your customer at all

On April 7, 2015, Brian Solis keynoted AudaVision in Toronto Canada, an event for North American insurers. The event was held at the Palais Royale on the shore of Lake Ontario west of downtown Toronto. Canadian Underwriter was on hand and published a summary of highlights from the event. Here’s an excerpt featuring Brian Solis… Businesses tend to use information technology to improve processes, efficiency, margins and scale, rather than customer experience, suggested Brian Solis, principal analyst for the Altimeter…

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