Brian is often asked about the future of marketing, advertising, or better ways that brands can reach customers. What he isn’t asked is about how behaviors, preferences and expectations of the very people brands are trying to reach are evolving. While in Austin, RocketFuel, a company that uses artificial intelligence to make digital advertising better, asked Brian to share his views for advertising in the year 2020. Instead Brian focused on what advertisers need to do now.
Agency Do’s And Don’ts In A New Era
RocketFuel presented a SXSW panel of AdTech visionaries to talk Advertising 2020, a look at current trends in the advertising industry and where it’s headed in the second half of the decade.
Evolve or Die
Scaling Impact With Mobile Devices
BusinessWeek reported today on the agreement reached between Airbnb and New York Attorney General Eric Schneiderman. Christie Smythe reached out to Brian Solis for his take on the deal. Following is a synopsis including Brian’s thoughts on the subject…
Airbnb Inc., the short-term home rental service for travelers, agreed to comply with a New York state probe of it and hosts who may be violating state occupancy and tax regulations.
A new text book edited by two Penn State faculty members offers insights for pubic relations practitioners, scholars and students on issues such as transparency, company social media policies, corporate social responsibility and ethical frameworks for social media communication.
Brian Solis joins VentureBeat’s Dylan Tweney and Jordan Novet on “What to Think,” a weekly podcast that discusses tech news and trends.
On this episode, Brian shares his views on Apple’s rumored acquisition of Beats and Facebook’s paid vs. organic algorithm debate.
Click here to listen now…
You can also listen on YouTube: VentureBeat’s What to Think Podcast: Episode 4
Or right click/control-click on this link to download the What to Think MP3!
In honor of HBO’s Silicon Valley Show, the Michelle Quinn of the San Jose Mercury News examined some of the more popular buzzwords such as “pivot” and “growth hacker” frequently used among startups and investors.
Brian Solis added some color to the discussion…
In today’s world of social connectivity, top salespeople are using social media on the job to listen to prospects, gather intelligence, build and grow relationships and more, and it’s giving them an edge over the competition.
To that end, the LinkedIn team assembled 50 of the best, most inspirational sales and social business quotes from the top social influencers. They’re the ones who have cracked the code about how to leverage their professional brand for maximum impact. And, they’re the ones whom we all should be learning from.
Brian will take the stage in Denver to help business leaders gain insights on how innovation can accelerate growth and productivity. Vistage International will hold its Vistage Executive Summit in Denver on Thursday, May 22nd, at the Hyatt Regency Denver.
Designed exclusively for business leaders in Denver and its neighboring communities, the event is dedicated to stimulating productivity and growth through innovative thinking and leadership. Attendees will explore how other business leaders from a wide range of industries are leveraging, embracing and adapting to the rapid pace of change, and how to infuse new ideas into their businesses.
Vocus featured Brian Solis in its latest ebook, “How to Beat Content Marketing Overload.” You can download it here.
Content marketing overload is real. In fact, you’re probably suffering from it right now. People are weary of the plethora of content they are exposed to and have started to tune it out. Marketers are tired of investing time and energy into content creation, yet seeing little to no return on it.
Brian Solis believes that “we are forever students” especially in a time when technology advances faster than our ability to truly master it. Even though Brian is usually running around doing his thing, he will always make time for students. In fact, he’s made a commitment to professors and students. If one of his books is used as course material, he will virtually visit each class to share his views and also answer student questions.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.