“The Evolution of Social Business: Six Stages of Social Media Transformation” outlines six distinct stages as companies mature in social
New research from Altimeter Group’s Charlene Li and Brian Solis explores the range of social media maturity in businesses today. The report, The Evolution of Social Business: Six Stages of Social Media Transformation, uncovers a distinct gap between organizations that execute social media strategies and those that are truly a “social business.”
(Credit: James Martin/CNET)
CNET’s Jennifer Van Grove believes that Facebook has become a social network that’s often too complicated, too risky, and, above all, too overrun by parents to give teens the type of digital freedom they crave.
Following are some of Solis’ thoughts in Van Grove’s article…
In one of the most anticipated events of South by Southwest Interactive, four-time NBA champion and popular NBA analyst Shaquille O’Neal (@Shaq) will join best selling author Brian Solis on stage for a one-on-one interview. The two will explore social media, startups, and all things hoops.
Brian Solis has been named to LinkedIn’s new list of Influencers joining the likes of President Barack Obama, CEO Richard Branson, Arianna Huffington, T. Boone Pickens among only 400 others. The new program offers the 175 million users of the professional networking site the chance to follow the musings and expert advice from a panel of universally-recognized thought leaders and industry-specific movers and shakers.
Webcast “Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and Technology” will stream live Thursday, December 13 at 10 a.m. PT/1 pm ET
Author, analyst, and futurist Brian Solis will be discussing the future of business and the importance of adapting to emergent trends in a webcast titled, “Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and Technology.” The webcast is part of Oracle’s Social Business Thought Leaders Webcast Series.
John Balla of sas attended Brian Solis’ keynote during the 2012 NCDM Conference presented by the Direct Marketing Association. Here’s his excellent recap of the presentation…
Apparently the “big” in “big data” is only going to get bigger. And it turns out that organizations have not prioritized big data as much as they perhaps should because too many of them aren’t effectively leveraging customer data across channels. Both of those are positions held by the Altimeter Group’s Brian Solis, and he backs them up convincingly with both primary and secondary research, distilled here into seven ways for marketers to respond to big data.
Brian Solis, award-winning author and principal at Altimeter Group, is scheduled to speak on December 6 at LeWeb in Paris. LeWeb is Europe’s biggest tech conference, running from December 4-6. This year’s theme centers around hyperconnectivity and “The Internet of Things.”
Solis’ session, “The Human API and the Internet of Things” is scheduled for December 6 at 11:20 am.
Brian Solis (@briansolis) joins the likes of NASA (@NASA), TEDTalks (@TEDTalks), and Melinda Gates (@MelindaGates) in Mashable’s 25 Twitter accounts that will make you smarter.
Mashable picked 25 Twitter accounts that will increase one’s general knowledge in a wide range of topics: science, technology, human rights, the environment and more. According to Mashable, these individuals and general fact-toting accounts will help you engage in intelligent discussions — so you can impress your friends and family.
Billboard’s second annual Twitter 140 named Brian Solis (@briansolis) one of the 140 must-follow Twitter accounts in the music industry.
Billboard described Solis as a “connected, respected, and well-read source for the latest social media and tech news.”
According to Billboard, the Twitter 140 includes the voices who steer the conversation about the music industry and digital culture. The list was determined by a panel of industry experts, musicians, digital trailblazers and Billboard’s own staff.
Pivot Conference Producer, Editorial Director and Host, Brian Solis kicked off the 2012 Pivot Conference in New York City. Held October 15-16, Pivot is the only conference focused on how leaders from big brands and agencies can succeed in a market transformed by Social Consumers.
The conference brings together today’s marketing leaders who recognize the game-changing power of the plugged-in social consumer. Solis developed this year’s theme, “From Social Brands to Social Business” and selected all Pivot speakers.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.