Studying the impact of innovation on business and society


Brian Solis on how to tell better brand stories without brand journalism

An incredible write up of Brian’s presentation at LinkedIn by Derek Handova at B2B News Network. Wow. Terms like content marketing and more recently “brand journalism” have captured the attention of B2B marketers for some time. However, many people talk about brand journalism but nobody’s doing it. At least nobody’s doing it very well. That could be the one of the takeaways  from last week’s Content Marketing Summit at LinkedIn, presented by Ragan Communications and PRSA. For the first time,…

The Top 50 Marketing Gurus

The Top 50 Marketing Gurus

 Top50 MARKETING GURUS Ever wonder how good the Marketing Guru you have discovered is at marketing themselves? Top50 Marketing Gurus is an interesting way to rank the best of the best in marketing gurus based on their own current online presence. Top50 Marketing Gurus is maintained by PIVOTSTACK. While Brian thinks that most list processes are rarely on the mark and thus misinform the public about who can really help who and how, he is appreciative of being included.

#GROWconf spotlight: Brian Solis says innovate or perish

by John Gray, BETAKit It’s simple in thought, but in reality being innovative is excruciatingly difficult. The GROW Conference is in its sixth year and all about the future of innovation, growth, and entrepreneurship. From August 19-21, Whistler, BC will play conference host for a second year. Once again, GROW is delivering an impressive line-up of speakers, sessions, events, and networking opportunities. After organizer Debbie Landa kicks off the event, Brian Solis will be first on stage to present “Living…

Mashable: BuzzFeed Television? Maybe it’s closer than you think

by Jason Abbruzzese, Mashable Arianna Huffington built The Huffington Post into a global digital media empire, while Jonah Peretti, who helped found HuffPo, went on to co-found BuzzFeed, turned into a digital juggernaut that could soon be valued at $1.5 billion. The former colleagues now stand at the vanguard of the new media industry, watched and discussed and speculated about all the time for clues about where digital media is going. But both of digital media’s big empire-builders are looking…

WSJ: Paced by Facebook, Customer Satisfaction Up for Social-Media Sites

by Jeff Elder, WSJ User satisfaction with social media websites is improving, paced by Facebook’s success with its mobile app and advertising, according to new data from the American Customer Satisfaction Index. Facebook, which was the lowest-ranking social-media site in 2012, has climbed to the middle of the pack with the largest improvement since then, driven by growing user satisfaction with its mobile app, said ACSI Director David VanAmburg. The latest index was released Tuesday. Brian Solis, principal analyst at…

USAToday: Much of Twitter’s opportunity already has been lost

by John Shinal, Special for USA TODAY (includes quote by Brian Solis) The second-quarter surge in digital advertising revenue just reported by Google, along with the large quarterly gain also expected from Facebook, shows just how much of Twitter’s market opportunity is being captured by its competitors. The huge gains in sales and profit at its much-larger rivals come as Twitter on Tuesday is expected to report yet another quarterly operating loss for the same period amid disappointing user growth…. 10 leaders du marketing à suivre sur Twitter 10 leaders du marketing à suivre sur Twitter

via emarketing.ft La rédaction a sélectionné pour vous les dix personnalités anglo-saxonnes incontournables du moment, qui ont révolutionné l’univers du marketing. Brian Solis est considéré comme l’un des experts dans le domaine des nouveaux médias. Analyste au sein d’Altimeter Group, Brian Solis délivre une vision claire de la convergence du marketing avec la communication et les médias numériques. Il est l’auteur de plusieurs ouvrages notamment The End of Business As Usual, Rewire the Way You Work to Succeed in the…

SF Station: 30 Top SF Twitter Users To Follow

via Carlos Olin Montalvo, SF Station San Francisco is home to Twitter’s headquarters and some of the social network’s most active and interesting users, which makes for a robust list of local Twitter users to follow. The main office for the global short messaging platform is located near the Civic Center, and a decent chunk of its active, online users are located in SF as well. Twitter is the most effective tool for consuming real-time news, making it a great…

MarketingLand: Reach Your Maximum Potential With Intent Data

Via James Green, Marketing Land Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies rapidly being developed to help improve customer retention and acquisition. While marketers have made huge strides since the birth of e-commerce two decades ago, they’re still not utilizing the digital space to its full potential. Digital analyst Brian Solis found that while 88% of companies report undergoing a digital transformation, only 25% have mapped the digital customer journey and…

Sun Valley: Media Consolidation Is Coming, but After the Private Jets Leave

via Brent Lang, Variety Image via Scott Olson/Getty Images The ground may be moving under the feet of media and entertainment business, but the shifting tectonic plates didn’t result in any earth-shaking deals at the Allen & Co. conference in Sun Valley, Idaho. Unlike last year, when the annual gathering of moguls and billionaires unfolded as 21st Century Fox made a not-so-stealth play for Time Warner, no big deals have overshadowed the weeklong event. Well, there might be big deals,…

1 19 20 21 22 23 57
Join the Newsletter

Sign up for the newsletter.

Stay Connected