Rob Reynolds of Al Jazeera invited Brian Solis to join a group of experts to discuss Facebook’s rise to 1 billion users, how it continues to grow, and the role Facebook plays in social change. Following are excerpts from the episode, “Facebook plans to cash in on its popularity.”
Leaps and bounds doesn’t even describe how much this company has grown,” says social media analyst Brian Solis of the Altimeter Group in Silicon Valley. “It surely has eclipsed anyone’s predictions.”
A new report by Altimeter Group Principal Analyst Brian Solis challenges what we think about digital influence, how it’s created, and how it spreads. The study, The Rise of Digital Influence, is a ‘how-to’ guide for businesses to spark desirable effects and outcomes through social media influence.
According to Solis, “Many companies are looking at influence backwards, unknowingly or lazily relying on scores rather than understanding how influence is actually created and used.”
Brian Solis’ one-on-one conversation with Billy Corgan of the Smashing Pumpkins lived up to expectations, as the Smashing Pumpkins frontman railed against posers in the music industry and released some highly quotable sayings. The discussion took place on March 12 at the SXSW festival in Austin, Texas and was quickly covered by Rolling Stone, Billboard, and other media outlets.
Examiner.com included the interview in its “Top 10 thrills at SXSW” round-up. Additional coverage of the discussion can be found at: The National Post, Rolling Stone, NME Magazine, and Memeburn.
Smashing Pumpkins co-founder and lead guitarist Billy Corgan joined Brian Solis to keynote SXSW Interactive 2012. Corgan and Solis turned things up to 11 as they riffed on the state of the music industry, the relationship between artists and fans and also the role of technology in the future of artistry and musical experiences.
The hour-long conversation made headlines…
Read more at:
New Music Express
Madison Gray of Time reached out to Brian Solis to understand how social media added to the network effect that ultimately led to the “Justice for Trayvon Martin” movement.
Here are some of Solis’ thoughts from the article, “Social Media: The Muscle Behind the Trayvon Martin Movement“…
Knowledge of the Trayvon Martin case spread slowly at first. But online petitions, plus millions of tweets and Facebook “likes,” made the country take notice.
In one of the most anticipated events of South by Southwest Interactive, Billy Corgan of the Smashing Pumpkins joined author and analyst, Brian Solis, to discuss “No More (Music) Business As Usual.”
The one-on-one conversation centered around key themes of Solis’ book The End of Business as Usual which challenges brand to adapt and thrive amid market disruption. And the music industry has undeniably experienced disruption like few others. Corgan took the music labels to task for failing to adapt to the digital era, in addition to critiquing the music consumers for tearing down artists via social media.
It’s with great pleasure that we at team Solis announce that Publishers Weekly has named The End of Business as Usual in its Top 10 Business and Economics books for 2011.
My good friend (and one of the brightest people I know), Brian Solis, has a new book out today: “The End of Business As Usual”.
As what has become a tradition between us, I drew the cartoon above to celebrate the launch…
Solis believes, as many of us do, that it is time that the voice of the individual was acknowledged by organizations… and then he makes the case to show exactly why it matters, not only in principle, but in actuality.
Time Tech columnist Graeme McMillan asked Brian Solis for his thoughts on “broadcast” marketing in social channels and whether or not it would lead to “social blindness,” the social media equivalent of Advertising’s dreaded “banner blindness.”
The problem with most corporate social media strategies, according to one expert, is that they’re just not social enough, they’re actually anti-social, and that that will lead to “social blindness” and a downturn in overall brand loyalty if left unchecked.
Katie Couric invited Brian Solis to her CBS studio in New York to discuss all things social and new media. In an hour-long conversation, Couric and Solis approached new media’s impact on the media business, journalism, education, family and friends, and society and culture at large. The two approached each complicated subject with the warmth and approachability of lifelong friends and also the depth of professionals seeking clarity in a time of confusion.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.