Studying the impact of innovation on business and society


Brian Solis and Hugh MacLeod Share Why Art and Storytelling Inspire Engagement [VIDEO]

While at SXSW, Brian Solis and Hugh MacLeod joined Trisha Hersheberger and Khail Anonymous on stage in the PayPal TechSet lounge to talk about art in a new era of engagement. What you may not know is that Hugh and Brian have combined talents and passions for a new project that helps business better engage customers or employees through art and storytelling. Following this episode, Hugh and Brian released an exemplary ebook, The 25 Most Interesting Things You Missed at…

Marketing Cannot Be Built On Happenstance

Via Gregarious Narain in Content Marketing Institute Marketing cannot be built on happenstance. As Brian Solis said during a recent Chute webinar: Don’t compete for the moment. Compete for meaning. If you compete for the moment you’re irrelevant. Even if we could reliably predict when meaningful moments would arise, most brands simply don’t know how to work in real time. They aren’t making a massive investment to be at the ready when a major event unfolds – and rightly so….

GapingVoid’s Hugh Macleod and Brian Solis Release Free ebook, 25 Things You Missed at SXSW 2015

GapingVoid’s Hugh Macleod and Brian Solis Release Free ebook, 25 Things You Missed at SXSW 2015

Via SXSW’s Hugh Forrest Over the last few years, few people have exerted as much positive energy at SXSW Interactive as Brian Solis and Hugh MacLeod. Solis has interviewed numerous high-profile speakers at the event, ranging from Smashing Pumpkins frontman Billy Corgan to longtime NBA star Shaquille O’Neal. Meanwhile Hugh MacLeod designed the “Austin is the Killer App” art for the 2011 SXSW big bag; he also penned the simple sketch that helped kickstart the SXSW 4 Japan relief effort…

Paris Hosts Brian Solis to Talk About WTF of Hotel Experiences

Brian Solis was in Paris for the release of his book What’s the Future of Business. During his stay, he was invited by WIHP and Pamil Visions to talk about the future of travel and hotel marketing. Aboard the VIP Paris Yacht Hotel on the Seine, Brian briefed French marketing leaders on the future of business. Shortly after his presentation, Brian joined Martin Soler on camera to address the state and future of hotel experiences. Part One Martin and Brian…

IBM Releases Two eBooks with Brian Solis

IBM Releases Two eBooks with Brian Solis

IBM and the Smarter Commerce team partnered with Brian Solis to publish two ebooks helping executives, digital strategists and marketers compete for the future…today. They are available for free download on Slideshare. Please contact Brian to partner on the development and publishing of original research or thought leadership content. Digital Darwinism and the Dawn of Generation C We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks,…

Like Minds Interviews Brian Solis in London [VIDEO]

Brian Solis sat with Like Minds while on tour in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences. In this video, Brian discusses digital Darwinism and shares the value of experiences and how to design them to be meaningful and shareable. Special thanks to Martin Sorel of wihp (World Independent Hotels Promotion), Phil Butler of Pamil Visions and Gabriel Laine-Peters for their help in organizing this event. Also thank you to Andrew Ellis of…

BizX: Person to Watch – Brian Solis

Written by Matt Beuschlein, BizX, Excerpt As a business owner you face hard decisions every day, sometimes with little to no warning. The more you know, the better off you will be; superior information leads to sounder decisions, providing both confidence and peace of mind. Brian Solis is one such individual that constantly shares such superior information. Through his research and teachings he helps people understand the evolution of technology and the impact it plays on both business and society…. Interviews Brian Solis on The Future of Marketing

Via Brian Solis quite literally wrote the book on the future of business. As Principal Analyst at Altimeter Group, he’s a digital analyst, business strategist and futurist, specialising in change management and in creating new media strategies and frameworks to build bridges between companies and their customers, their employees and their stakeholders. He’s the author four books, the latest being “What’s the future of business?”. He’ll be speaking as part of the Innovations And Thought Leaders track at Adobe’s…

TheStreet: March Madness Means Twitter Madness — but Will It Attract New Users?

TheStreet’s Jennifer Van Grove sees Twitter lighting up during NCAA’s March Madness, but she sets out to learn whether or not it means more users for the popular but slow growing social media network. Brian Solis shared his thoughts on the subject. Excerpt… Over the next two-and-a-half weeks, as college basketball teams compete for a national title, Twitter will be in a challenging battle of its own. The NCAA Men’s Basketball Tournament, known popularly as March Madness, will test Twitter’s…

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