Brian Solis: Facebook wird zum Hub im sozialen Ecosystem

Click here for the original article on ADZINE.

Click here for a translated article using Google Translate.

Brian Solis ist nicht nur der Direktor der Marktforschungs- und Beratungsfirma Altimeter Group, sondern mit „Engage“ auch ein viel beachteter Buchautor zum Thema Social Media. Mit seinem neuen Buch „The Future of Business“ macht sich Solis auch über die Zukunft ganzer Geschäftsmodelle Gedanken, die sich derzeit durch Internettechnologien und vor allem durch Social Media drastisch verändern. Wir konnten Brian Solis auf der TNW Web Conference in Amsterdam treffen, wo er genau über dieses Thema referierte.

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Visualizing Digital Transformation at Brand Innovators


Recently Brian Solis was asked to present at Brand Innovators San Francisco on the evolution of Digital Transformation as a result of the new and ever-changing digital customer experience (DCX). You can read more about the report here.

Heidi Forbes Öste (forbesoste) was in the audience and following the presentation, she sent along a visual noteboard summarizing key points.

You can download a higher res image here.

Please download the report on Digital Transformation here.

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IBM: Innovation and the Adoption of Cloud Computing

IBM’s Casey Lucas recently explored Brian Solis’ 12 Pillars of Innovation and how it applies to the adoption of cloud computing.

Here’s an excerpt of the post

Adoption of the cloud is on the rise amongst companies of all sizes, all around the world. It is recognized by industry professionals as a cost-effective, reliable, and low-risk technology that can assist the growth and development of all types of businesses. Companies are adopting the cloud for a variety of reasons and to meet their unique individual needs and requirements. One of the most frequently cited reasons of cloud adoption, according to Brian Solis, Principal Analyst at Altimeter Group, is that of innovation.

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IntelligentHQ Celebrates 6 Quotes from the Books of Brian Solis


IntelligentHQ, a Business Intelligence Digital network for Finance, Markets and Business, recently assembled six quotes by Brian Solis from his three most recent books, Engage!, The End of Business as Usual, and What’s the Future of Business.

The editorial team also visualized each of the quotes of which we’d like to share with you here…

Click here to visit the original post on IntelligentHQ.

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The Next Web Europe 2014: Brian Solis on Digital Disruption vs. Creativity and Innovation

In April 2014, Brian Solis presented on the future of disruption in front of an audience of 2,000+ at the annual Next Web Europe conference in Amsterdam.  His conversation focused not just on technology but also disruptive technology’s impact on society and markets. The video is available below as well as pictures and press coverage from the event.











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7 key take-aways from Brian Solis’ report on digital transformation

Marketing Magazine published a sound summary on the latest research report published by Altimeter Group’s Brian Solis, “Digital Transformation, Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences.”

Here are some key excerpts (read the full article here):

Altimeter Group, the research and advisory firm of which well-known digital analyst, keynote speaker, and bestselling author Brian Solis is principal, has released a new report on digital transformation.

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How Brian Solis Uses Twitter

While in Paris for the European launch of What’s the Future of Business, @tweetbosses caught up with Brian Solis (@briansolis) to discuss his personal and professional use of Twitter. Brian also shares his advice for executive use of Twitter and what they should and shouldn’t do.

p.s. His other account is @MrSolis

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Brian Solis: voorkom een Kodak-moment #TNWEurope


A summary of the keynote given by Brian Solis at TheNextWeb Europe via, @michielleendert

Brian Solis is een gepassioneerd spreker en pleitbezorger voor disruptie en ondernemerschap. Een deel van de grote zaal van de The Next Web Conference 2014 krijgt -voor mijn gevoel- zin om zijn baan op te zeggen. Een ander deel wordt in zijn ondernemerschap bevestigd. En dan heb je natuurlijk ook nog de mensen die vooral met smartphone of tablet of tablet. The Next Web is namelijk Livestreamed, hyperconnected, strak geproduceerd en bevolkt door meer schermpjes dan in de gemiddelde Mediamarkt te koop zijn. Het Digital Native gedrag is niet irritant, eerder een extra dimensie: de sprekers zijn erop ingesteld.

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CIO: How the Collaborative Economy Will Change the Way You Do Business


CIO’s J.D. Sartain published an important piece on how the sharing economy is impacting traditional businesses. The article features friends and former colleagues Brian Solis and Jeremiah Owyang.

To tee things up in the article, Owyang identifies five keys areas of the collaborative economy:

1. Goods. Women in particular share clothes and jewelry in order to access an unlimited closet without buying so many “things.” Startups such as 99 Dresses, Poshmark and Threadflip serve as buy/sell/trade sites that provide name-brand products that customers can continually recycle.

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Ridesharing services like Uber have become the new anti-regulation rallying point

Daniel Rivero (@TooMuchMe) interviewed Brian Solis to get his thoughts on politicians who are placing roadblocks in front of Uber and other ridesharing services over at

Solis told Fusion that the taxi industry, and others being affected by like-minded services (think hotels and Airbnb) will simply have to adapt.  “You can stand there and force politics onto anything that threatens you, but all you’re going to do is stall the inevitable, and cost everyone a everyone a lot of time, money and grief,” Solis said. “If the laws are protecting things that consumers don’t want, then conservatives can step in and say ‘that is wrong.’ But, regulating that [sector] is killing progress.”

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Where are you by @briansolis
  • Good Artists vs. Great Artists
  • Brian Solis
  • Brian Solis GROW 2015