4 claves para conectar con la Generación C

via @ticbeat,

Brian Solis (analista digital de Altimeter Group, conferenciante y autor de best-sellers) redactó recientemente un informe para IBM titulado “The Connected Consumer and the New Decision-Making Cycle” (El Consumidor Conectado y el Nuevo Ciclo de Toma de Decisiones). Según la compañía, el objetivo del informe era enseñar a ir más allá de segmentos y datos demográficos para comprender la dinámica de la participación en las redes y poder así transformar la relación de las compañías con sus clientes.

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Lithium’s Thought Leadership Series Hosts Brian Solis

Join Lithium CEO Rob Tarkoff (@rtarkoff) and Brian Solis (@briansolis), prominent author and digital analyst, for a conversation around the effects of technology on businesses and culture.

In addition to exploring themes in Brian’s latest book, “What’s the Future of Business”, this discussion will provide insights for anyone looking to understand the landscape of connected consumerism and how business and customer relationships unfold and flourish.

Watch the video over at Lithium.

1_15_Let_s_Be_Frank__with_Brian_Solis_-_Livestream_-_Lithosphere_Community

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2 Social Business Questions Answered Ahead of the Social Business Summit in Melbourne

Brian Solis answers 2 questions from attendees ahead of the Social Business Summit in Melbourne.

1) How can small businesses, with upwards of 150 employees, think about social strategically without straining resources or losing focus while still delivering ROI?

2) How do we get executives involved in social media the right way…if at all?

See you on February 18th, 2014!

Register here: http://www.socialbizevents.com.au

Use discount code: BrianSolis@SB14

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Author and analyst Brian Solis dismisses Princeton’s prediction of the death of Facebook

IMG_8764 BrianSalis-CP-Jan14

Smart Focus recently hosted a discussion about the future of marketing in London. As the presentation was concluding, Solis received a question from the audience asking for his impression of Princeton’s prediction of the death of Facebook.

Here’s what Solis had to say…

“Facebook has a simple but important purpose – to change and improve how the world connects and communicates. Facebook has 1.2 billion users, email has 3.3 billion. We keep talking about networks that we say are going to die, yet they keep getting bigger and bigger. It’s not going anywhere.”

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Never heard of Generation C? That, says Brian Solis, is the problem

ITProPortal’s Alysia Judge attended Brian Solis’ keynote at the annual Learning Technologies conference in Olympia, London in January 2014. Her summary of his presentation captured why the future of education begins with each one of us.

“Nothing says future learning technology like a powerpoint deck,” quips Brian Solis as he takes to the stage at London’s Learning Technologies 2014 conference to deliver the introductory keynote address.

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Acclaimed Thought Leader Brian Solis to Present Exclusive Webinar for SmartFocus Clients


SmartFocus is delighted to announce that acclaimed author, blogger and analyst Brian Solis will be visiting the SmartFocus London office on Tuesday, 28th January, to present an exclusive webinar for SmartFocus clients.

Brian, whose latest book ‘What’s the Future] of Business?’ explains the importance of creating meaningful consumer experiences, will discuss the future of marketing, the role of technology in the decision‐making process and how to create multi‐channel experiences that really mean something to your audience. He will also take part in a filmed Q&A session which will be published at a later date on the SmartFocus TV YouTube channel.

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We Need More Cowbell, Not More Email


Credit: NBC

Direct Marketing News covered Brian Solis’ empowering keynote at the Direct Marketing Association’s Email Evolution Conference in Miami, “We Need More Cowbell, Not More Email.”

You know that classic Saturday Night Live “Cowbell” sketch? The one where Christopher Walken plays a music producer and tells big-bellied Will Ferrell that his band’s song needs more cowbell. As the skit goes on, and as Jimmy Fallon continues to lose his composure, Ferrell beefs up the bell. And the more he bangs on the bell, the more Walken loves the song.

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Brian Solis Heads Keynote Lineup at EEC Conference in Miami

The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced that Brian Solis, principal analyst, Altimeter Group and best-selling author of “What’s the Future of Business,” will be the opening keynoter at the Email Evolution Conference, which will be held January 22-24, in Miami, Florida.

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FOX Business on Apple’s Core…Rotten or Ripening?

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FOX Business’ After the Bell featured special guest Brian Solis to discuss the state and fate of Apple. The segment was inspired by Solis’ thought on Apple’s pattern of incrementalism versus innovation on MarketWatch. The segment, “Has Apple lost its innovation mojo” aired on Friday, January 17, 2014 and covered the recent China deal, Apple’s roadmap, Tim Cook, innovation, and the company’s future.

Watch the segment here.

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Exhibitor 2014 Asks…What’s the Future of Business?

Learning Track:
Marketing & Communications
Authors Executive Series Advanced Learning

What’s the Future of Business?

In an era of social and mobile media, the future of events requires more than incredible programming. You must now cater to an audience that has an audience of its own, and connect with that audience to amplify every experience you create. Leading digital analyst, anthropologist and futurist Brian Solis will explore how to connect audiences, build communities and create shareable experiences with a focus on:

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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