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CMO by Adobe: Digital Transformation Involves More Than Technology

CMO by Adobe: Digital Transformation Involves More Than Technology

“What we are finding is that when you interview companies, they claim they are farther along on their digital transformation journey than they really are,” said Brian Solis, principal analyst at Altimeter Group. “We’re seeing companies of all shapes and sizes that believe because they are investing in technology that they are advanced or mature. But digital transformation is just as much about change management as it is about technology.”

Onalytica: Interview with Brian Solis on Digital Transformation and his personal influences

Onalytica: Interview with Brian Solis on Digital Transformation and his personal influences

In this interview with Onalytica, Brian Solis gives his thoughts on Digital Transformation and who personally influences him. “The biggest influencers in my life are the people that are part of my research within the organisation who are sharing their stories about change, how they’re fighting in the company, how they’re struggling, what keeps them getting up every morning and those are my real influencers and they are the reason why I continue my work.”

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