Alphabet, the mama-bird parent company of Google, is hoping 2016 is the year Nest leaves the, well, you know what.
Nest, which makes thermostats, smoke detectors and security cameras that connect to the Web, has operated pretty much independently since Google bought the company in 2013. And that was before the company formerly known as Google pulled apart its various divisions to turn them into individual companies.
I spoke to 8 experts to get their prediction for effective growth channels in 2016. Here’s what they had to say:
Brian Solis of X: The Experience When Business Meets Design.
Experiences are more important than products now. In fact, experiences are products. They’ve also become a lively topic of consumer comment for all the world to hear. In order to be competitive, brands must get better not only at understanding and satisfying customers’ wants and needs but at anticipating them, even before customers know what they want and need. This type of experience design is referred to as creating proactive experiences, and these are quickly becoming the new standard.
I had the fortune of joining more than 100 attendees for the latest ED Sessions speaker series featuring best-selling author and noted keynote speaker Brian Solis. Solis calls himself a digital anthropologist, which basically means he studies technology’s impact on business, society and culture.
he Google-owned video platform on Wednesday unveiled YouTube Red, a venture into subscription video on demand. For $9.99, users will be able to browse videos on YouTube ad free.
The centerpiece of the offering is a slate of original scripted and unscripted projects set to premiere in 2016 and available only to subscribers. The move puts YouTube, long the dominant ad-supported digital video platform, in the same space as Netflix, long the dominant ad-free subscription video platform.
Quite honestly, we’ll see more of the same patterns we’ve seen in previous predictions…new platforms, new ways to engage, new data sources and tools to improve accuracy, metrics, frequency and reach. My prediction is more of a clarion call for marketers to take a step back and learn more about the role marketing can play in shaping the customer experience in every moment of truth.
With tech startups rapidly eating into traditional sectors, large organizations face an increased pressure to innovate. The challenge is that traditional innovation approaches are broken.
A recent study revealed that only 5% of R&D staff feel highly motivated to innovate. In certain sectors, more than 85% of new products fail and an overwhelming 90% of companies consider they are too slow in launching new products and services.
Brian Solis, who joined The ED Sessions Nov. 11, 2015 in Boise, Idaho, is a digital anthropologist who studies the effects of disruptive technology on business and society. He humanizes technology’s causal effect to help empower the average citizen to engage in ways that can change the course of a community, state, or nation. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Marketers rate brand newsrooms as the most overhyped initiative. So what should PR be focusing on?
“This is the key difference between advertising and PR,” said Brian Solis at Altimeter Group, a Prophet company. “Advertising will find a few top celebs, some of them being internet-famous, to become part of a campaign. [But] PR will find said influencers and nurture longer-term relationships that keep the brand relevant now and in the long term … in an era of social media, PR is more important than we know.”
By Marty Swant – This story first appeared in the Nov. 30 issue of Adweek magazine. Excerpt, featuring thoughts from Brian Solis
The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it came preloaded with Apple News, which takes a shot across the bow of Snapchat Live Stories, a product that has garnered impressive results since being offered earlier this year.
Capgemini Consulting’s recent research on innovation published in partnership with Brian Solis from Altimeter, a Prophet Company, – Why and how businesses are investing in innovation centers – was highlighted as one of the top scoring papers by Source. The paper explains how companies should redefine their innovation approaches for the digital age.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.