IBM Releases Two eBooks with Brian Solis

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IBM and the Smarter Commerce team partnered with Brian Solis to publish two ebooks helping executives, digital strategists and marketers compete for the future…today. They are available for free download on Slideshare.

Please contact Brian to partner on the development and publishing of original research or thought leadership content.

Digital Darwinism and the Dawn of Generation C

We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.

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Like Minds Interviews Brian Solis in London [VIDEO]

Brian Solis sat with Like Minds while on tour in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences. In this video, Brian discusses digital Darwinism and shares the value of experiences and how to design them to be meaningful and shareable.

Special thanks to Martin Sorel of wihp (World Independent Hotels Promotion), Phil Butler of Pamil Visions and Gabriel Laine-Peters for their help in organizing this event. Also thank you to Andrew Ellis of Like Minds for producing this video.

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Brian Solis Live in Stockholm: Digital Transformation is The Key to Innovation

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Brian Solis presented his latest research around and vision for enterprise Digital Transformation in Stockholm at Telia’s Connect2Business event in March 2015.

You can watch the entire presentation below…

Bring Brian to your event!

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CMO.com Interviews Brian Solis on The Future of Marketing

Via CMO.com

Brian Solis quite literally wrote the book on the future of business. As Principal Analyst at Altimeter Group, he’s a digital analyst, business strategist and futurist, specialising in change management and in creating new media strategies and frameworks to build bridges between companies and their customers, their employees and their stakeholders.

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TheStreet: March Madness Means Twitter Madness — but Will It Attract New Users?

TheStreet’s Jennifer Van Grove sees Twitter lighting up during NCAA’s March Madness, but she sets out to learn whether or not it means more users for the popular but slow growing social media network. Brian Solis shared his thoughts on the subject.

Excerpt…

Over the next two-and-a-half weeks, as college basketball teams compete for a national title, Twitter will be in a challenging battle of its own.

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Content Standard: Report Finds Digital Transformation Requires Cultural Shifts, Not New Tech

Krystal Overmyer discussed Brian Solis’ latest research on digital transformation over at the Content Standard.

Excerpt…

It’s undeniable that disruptive technologies have changed the way consumers interact with brands. Still, companies seem to fail to understand both what digital transformation is exactly and what it means for their brands.

According to Brian Solis, Principal Analyst at Altimeter Group, the concept of transforming digitally reflects the quest to understand disruptive technologies. Moreover, transformation implies a realignment or investment in business models that more effectively engage the digital consumer throughout their entire customer experience.

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CNN: Meerkat stole the show at SXSW. Sorry, Twitter

CNN’s Sarah O’Brien caught up with Brian Solis at SXSW to talk about Interactive’s darling app for 2015. Following are the highlights from their conversation

According to Brian Solis, analyst at Altimeter Group, the move could be an essential tipping point for Meerkat.

“Its reliance on Twitter exposes a weakness for the app to maintain long-term scale,” said Solis. “It needs to also ensure that content producers and content consumers find one another.”

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USAToday: Austin, like Twitter, has its fill of Meerkat


Photo: Jack Gruber/USA TODAY

Everyone is Meerkasting these days with Meerkat, the hot new app that allows users to livestream with Twitter followers.

USAToday covered the trend at SXSW and included Brian Solis in the article.

Excerpt…

On the outdoor patio of the Intercontinental Hotel, where industry analyst Brian Solis of Altimeter Group sat at a table filled with early tech adopters, one of the most popular uses of the app was using Meerkat to stream others using Meerkat.

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Washington Post: Harried parents embracing Uber to move kids around town


Debra Landa looks at the cell phone her teenage son, Sam Landa, uses to order an Uber car to his weekly ballet class with the Washington Ballet in Northwest Washington from his home in Alexandria. (Astrid Riecken/For The Washington Post)

Washington Post’s Brigid Schulte and Lori Aratani reported on the latest trend of busy parents using Uber to transport children when they can’t.

Altimeter Group Principal Analyst Brian Solis shared his views as an expert tracking the industry and also as a parent using the service.

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Smart Focus Releases eBook with Brian Solis, Creating Truly Personal Omni-Channel Customer Experiences

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According to a recent SmartFocus webinar by industry analyst and digital guru, Brian Solis, “It is about people. The more we can study who they are, what they like and they don’t like, the better we can build personal journeys that matter.”

A new SmartFocus eBook, ‘Creating Truly Personal Omni-Channel Customer Experiences’, explains how to build those journeys and develop an omni-channel marketing strategy that appeals to each and every customer and prospect in the way that works for them. The eBook includes exclusive video insights from Brian Solis, and covers subjects such as:

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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