In this thought-provoking article based on Brian Solis’ book X: The Experience When Business Meets Design, author and self-realization activist Olga Reinholdt discusses the role of empathy in customer experience.
Altimeter Group Principal Analyst Brian Solis speaks on Digital Darwinism in the hospitality industry in PhocusWire’s Quote of the Week. The words stem from a recent report on the hospitality industry by Altimeter Group and Sabre.
This recent article from PR News looks at changes in the social media marketing landscape as Facebook shifts away from branded content. In the article Brian Solis argues for bringing humanity to social media marketing.
B2B marketing agency Exo B2B has selected Brian Solis as one of 2018’s Top 30 Marketing Influencers. The agency’s list is based in part on a survey of 2017 rankings and the agency’s 10 indicators.
This recent blog post from digital marketing agency One North outlines the importance of the “3 P’s” (Performance, Personalization and Participation) in the modern digital experience. The post is inspired by Brian Solis’ keynote presentation at B2B Marketing Exchange 2018: “Humanizing The B2B Decision-Making Journey.”
This recent MarTech Today article examines both the costs and benefits of using AI in marketing. While AI can greatly increase the volume of customer interactions, it can do so at the expense of quality. According to Altimeter Principal Analyst Brian Solis, winning companies “begin with the insights that matter to customers and the outcomes that matter to the business.”
In a recent ANA Magazine article on the rise of animation in digital advertising, Brian Solis advocates for content that is tied to “human empathy, strong storytelling, and brand values.”
This recent article from CRM Magazine highlights a video from the CRM Playaz on the upcoming CRM Evolution 2018 conference. Among the topics discussed in the video: Brian Solis’ much anticipated keynote speech.
This recent Demand Gen Report article on the importance of personalization in B2B brands includes excerpts from Brian Solis’ keynote presentation at B2BMX 2018. In his remarks, Solis points out that B2B customers are now expecting B2C levels of personalization.
On Episode 10 of the Evolving Digital Self Podcast, Brian Solis talks to host Dr. Heidi Forbes Öste about maintaining humanity in an evolving digital landscape.