Brian Solis’ Packs Keynote NetSuite’s Suiteworld 2015

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On May 6th 2015, Brian Solis took the stage as the keynote speaker. He shared the importance of the digital customer experience and the need to rethink the entire journey from scratch. His session was standing-room only, with over 1,000 in attendance.

SmartCompany published a summary of Solis’ talk here.

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DMNews: 8 Digital Transformation Tips

Elyse Dupre of DMNews attended Brian Solis’ keynote presentation at the ONE Teradata Marketing Festival in Las Vegas. Dupre found the content compelling enough to translate it into a useful, playbook style article, “8 Digital Transformation Tips.

Reprint of the article is below…

Innovation takes more than just technology; it takes people.

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SmartCompany: Seven tips to digitally transform your business

by Cara Waters, SmartCompany (original article)

We are in the era of digital transformation, according to Brian Solis, business strategist and futurist at Altimeter.

Speaking at NetSuite’s SuiteWorld conference in San Jose yesterday Solis outlined how businesses can undertake digital transformation.

1. Put humans first

Solis says too many businesses approach digital transformation from a technology perspective.

But humans are at the heart of digital transformation, according to Solis.

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Adobe Summit: entre techno et «human API»

Chaque année, l’événement Adobe Summit réunit à Londres les acteurs du marketing digital. En 2014, le thème fort était centré sur la transformation digitale des entreprises. Cette année, c’est la concrétisation et l’intégration des différentes solutions, notamment mobiles, qui ont été débattues.

Reportage et interview de Brian Solis (Altimeter Group), Pierre Casanova (DG d’Adobe France), Minter Dial (Netexplo).

Brian appears at 3:25.


Adobe Summit: entre techno et Human API by frenchweb

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Brian Solis to Keynote Digital Marketing One to One in Biarritz, France

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18H15 – 19H15 : Plénière

Cycle  ”Be inspired 2/3: Engager”  avec Brian SOLIS, analyst chez Altimeter Group

Le futur du Marketing n’est pas le Marketing

Brian SOLIS

Brian Solis est l’un des experts mondiaux les plus éminents dans le domaine des médias sociaux, des marques et de l’influence. Analyste numérique, futurologue, il est classé parmi le top 10 des marketing gurus a suivre, suivi par des millions de personnes sur Twitter et au travers de son blog.

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t3n Digital Pioneers: „Ein Tesla ist das perfekte Produkt“: Brian Solis zur Zukunft des Marketings

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by Lea Weitekamp, t3n (original)

Er ist einer der einflussreichsten Digitalanalysten der Welt: Mit seinen Büchern „Engage!“ und „The End of Business As Usual“ hat Brian Solis Unternehmen die Augen dafür geöffnet, wie soziale Medien die Kundenbeziehung revolutionieren und das Marketing verändern. Bis heute erforscht er die Auswirkungen disruptiver Technologien auf unser Leben und unsere Arbeit – in Sachen Social Media ist seine Euphorie allerdings deutlich abgekühlt. Wir haben ihn in Paris getroffen.

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Media & Advertising Daily: Humanity is the Killer App Says Brian Solis

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by Sean Hargrave via Media & Advertising Daily

It’s been a fascinating few days, where the term H2H or human-to-human marketing has come up several times. Reminding marketers that despite all the tools, channel and clever codes at their disposal it’s people they are marketing to, rather than machines, seems to be a major trend at the moment. It was certainly the topic of the best couple of individual speeches I attended this week at the Adobe Summit in London.

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Adobe Summit EMEA: Speak To Humans, Not Channels

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by CMO.com staff

 

So many “me too” campaigns simply repeat how digital marketers seek to influence people, leaving analyst and anthropologist Brian Solis of Altimeter Group fearing we may have lost sight of the simple fact brands are dealing with people more than apps.

“In a world of machines, humanity is the killer app,” he told Adobe Summit EMEA delegates.

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JDN l’économie demain: Attention au piège des dernières tendances marketing

Nicolas Jaimes, JDN

L’un des plus grands spécialistes en matière de marketing online explique comment les marques doivent appréhender ces nouveaux territoires que sont l’Apple Watch ou Snapchat.

Analyste de renom chez Altimeter, Brian Solis s’exprimera le 4 juin prochain lors de Digital marketin one to one dans une keynote intitulée “Le futur du marketing n’est pas le marketing“. C’est en prévision de sa venue à cet événement, dont le JDN est partenaire, que nous l’avons interrogé. 

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Brian Solis Says the Future of Marketing is screwed…Maybe

Barb Mosher Zinck writing for InsideCXM dissected a recent CMO.com interview with Brian Solis.

Excerpt…

We are surrounded by digital transformation, both personally and professionally, but just because we see it and acknowledge that it’s happening and that we need to adjust accordingly, doesn’t mean we are (and if we are, we may not be doing it right). The focus for the column this week is how marketing and IT need to first think differently, then make the right changes to meet the future (and the present).

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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