“What we are finding is that when you interview companies, they claim they are farther along on their digital transformation journey than they really are,” said Brian Solis, principal analyst at Altimeter Group. “We’re seeing companies of all shapes and sizes that believe because they are investing in technology that they are advanced or mature. But digital transformation is just as much about change management as it is about technology.”
In this interview with Onalytica, Brian Solis gives his thoughts on Digital Transformation and who personally influences him. “The biggest influencers in my life are the people that are part of my research within the organisation who are sharing their stories about change, how they’re fighting in the company, how they’re struggling, what keeps them getting up every morning and those are my real influencers and they are the reason why I continue my work.”
At NextCon17 conference, Brian Solis explained why disruption has given us so many new tech trends and “so many new things to learn.” “The foundation of business is so dated, we need to unlearn [what we know] in order to do things differently.”
Brian Solis has been included in a top 100 list of Digital Transformation experts.
In this podcast, Brian spoke about online/offline mergers and acquisitions, why removing beers from the office can be a fatal move, digital transformation, the right mindset for effective disruption, and more.
Falcon.io: Why You Need to Stop Doing “Influencer Marketing” – an exclusive interview with Brian Solis
Solis is not only an expert on influencer marketing, he is also an influencer himself – making him uniquely qualified to discuss the shortcomings of today’s influencer marketing tactics.
Solis’ advice to marketers is simple: “Integrate [experience] so that it’s complementary and additive to delivering that experience that you designed in the first place,” he says. “Brand becomes the experience.”
Brian Solis named as #4 on both Top 50 Influencer Marketing and Top 50 Social Media Influencer lists by Onalytica because he drives engagement within the influencer community on niche topics.
The Travel Vertical: Brian Solis and Jesse Thomas Capture the State of Social Media in a Single Infographic
Brian Solis and Jesse Thomas capture the state of social media for 2017 in a single infographic. The previous version of this graphic is one of the most popular posts on The Travel Vertical.
Brian Solis of the Altimeter Group has been chosen as one of the six judges to help identify the most promising innovations for Financial Times’ “50 Ideas to Change the World.”