Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies rapidly being developed to help improve customer retention and acquisition. While marketers have made huge strides since the birth of e-commerce two decades ago, they’re still not utilizing the digital space to its full potential.
via Brent Lang, Variety
Image via Scott Olson/Getty Images
The ground may be moving under the feet of media and entertainment business, but the shifting tectonic plates didn’t result in any earth-shaking deals at the Allen & Co. conference in Sun Valley, Idaho.
Post Planner assembled a list of the top 99 best Facebook pages for aspiring marketers. Note: the people on this list were selected in no particular order. It’s impossible to rank a dynamic group like this!
The list includes heavyweights like:
Sue B. Zimmerman
Please enjoy the article & get ready to Like & follow a few new pages & profiles.
Listen to Brian Solis’s perspective on the future of mobile commerce as he moderated and heard digital marketing experts from Popsugar, Groupon and Ruelala. These experts explored how they are thinking about trends like mcommerce, mobile pay and their consumer’s mobile experience. Brian also reflected on Criteo’s Q1 Mobile Commerce report presented by Criteo‘s Jonathan Wolf. Get the full report here.
All that’s missing in such an integration of services would be what my friend Brian Solis calls “Experience Architecture”. This recent article by Brian discusses the kind of development we may be seeing from Shiji and SnapShot.
What is a Millennial, and why should a marketer care? That was the question addressed by Brian Solis, Principal Analyst at the Altimeter Group, in a live chat hosted at Adobe Summit EMEA in April (Adobe is CMO.com’s parent company).
Solis is a digital analyst, business strategist and futurist, and he was speaking as part of the Innovations and Thought Leaders track at the Summit. He also took part a live chat on the topic of ‘Millennials’, and specifically how this group related to marketing. And given that we were talking about Millenials, we thought it was fitting to also stream the chat on Periscope.
Women’s Wear Daily was on hand to catch Brian Solis’ presentation at OneStop’s inaugural brand summit.
“Many retailers and others online are still introducing services and digital features that only build upon old ways of doing business,” point out Brian Solis. “We’re bringing to the customer all this rooted legacy…that’s ruinding the experience for the new customer,” Solis said.
“The on-demand economy is more important than the sharing economy,” Solis added.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.