via A Person You Should Know
Digital Anthropologist. Analyst, Altimeter Group. Author, X: The Experience When Business Meets Design and What’s The Future Of Business.
Believes no one will remember your failures, but everyone will remember your success.
Thinks true influence is the ability to cause effect or change behavior and that too often we measure our influence by the wrong metrics.
“To succeed in the business of the future, we have to become the very people we’re trying to reach.”
via Ken Yeung, VentureBeat
“The thing about Square is that its biggest advantage is that it could empower SMBs to become more of a digital business,” said Brian Solis, Altimeter Group principal analyst and author of X: The Experience When Business Meets Design. “Digital Darwinism knows no sides — it’s an equal opportunity disruptor. SMBs struggle with this and it’s devastating to the economy if they don’t adapt.”
Brian Solis has a new book out and it is an instant classic. X: The Experience When Business Meets Design is sure to inspire new thoughts and actions.
Everyone works hard. Everyone has good ideas. Everyone wants to succeed.
But only some make it.
The ‘x’ factor, that undefinable difference that means some rise to the top and others can only watch as they do. Until now.
With Influencers being respected professionals in their fields which consumers turn to for advice, who do marketers turn to when they need to know the latest trends and best practices? Marketing Influencers of course! But with so many marketers to choose from, finding the best voice which resonates with you can be difficult. That is why we have compiled a list of the 25 Top Marketing Influencers, from authors to bloggers and speakers to executives, conveniently all on one place! There is a reason these professionals have been able to gather over 10 million followers across just Twitter and Google + alone! Be sure to follow some of them, and Sideqik too, to stay on the cutting edge of the marketing world!
Interview via 800CEOREAD
“Here’s the thing. Experience is the brand. Meaningful and shareable experiences are now forms of marketing.”
800-CEO-READ: You begin by telling us that marketing and advertising are generally prioritized ahead of investing in experience, yet it is a customer’s experience that leads to the most influential and effective advertising there is—word of mouth among customers. So, how do we go about changing that mindset, and redirecting resources accordingly?
by Mitra Sorrells, BizBash
In his new book, the digital analyst and futurist explains how to create and cultivate meaningful experiences.
by Rebekah Dehghan, Near Me
a recent article by Brian Solis (@briansolis) on MarketWatch, Solis provides insider information on how to prevent your business from failing the way Blockbuster did years ago.
In the early 2000’s, the founder of Netflix, Reed Hastings, proposed a partnership to Blockbuster CEO, John Antioco, to fully run Blockbuster’s brand online and have the video giant promote Netflix at their on-site locations.
The Pivot Summit 2015 is in Geelong on 28 October, yet launches tomorrow, 25 September at the RACV Club Torquay with speakers including Robert Scoble.
The inaugural Pivot Summit 2015 is set to officially launch tomorrow (25/09) at the G21 Stakeholder Forum in front of over 230 business, community and political leaders at the RACV Club, Torquay.
But what is the Pivot Summit?
Its parent organisation, Pivot Summit Inc, is described as ‘an industry-led not for profit organisation supported by ICT Geelong.’
Via Nova Saffo, Marketplace
When you walk into J.C. Penney, the merchandise, the prices, the promotions you see, all were signed off by the chief merchant.
It is a crucial role for any retailer.
J.C. Penney announced Wednesday the appointment of a new person to that job. John Tighe was already a senior general merchandise manager for the company. He got a promotion to the top job.
Kohl’s and Target also recently shuffled people in and out of the chief merchant position.
via Eric Melin, CallahanCreek
With the overpopulation of channels, platforms, and devices in our connected world, it’s easy for marketers to get caught up in “the next big thing.”
We need to be on Snapchat! We should Periscope this!
What’s harder to figure out—because it requires rigorous, deep thinking about the divide between how your brand talks about itself and how people talk about your brand—is how to create culturally relevant, meaningful experiences for your customers.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.