Airbnb is also offering “social impact experiences,” hosted by nonprofits, in which all proceeds from the activity go to the nonprofits without Airbnb taking a cut. Initially, “experiences” will be available in 12 cities: Detroit, London, Paris, Nairobi, Havana, San Francisco, Cape Town, Florence, Miami, Seoul, Tokyo and Los Angeles. But Airbnb plans to add more than 50 cities in the next year.
“Dominant hoteliers such as Marriott, Hilton and Hyatt built their reputations on ensuring that guests could expect consistently, predictable experiences anywhere in the world, but connected consumers now want the opposite of that,” said Brian Solis, principal analyst for Altimeter Group. “As much as Airbnb commercialized personal space, the real play was to get to the root of what consumers really want…experiences.”