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Rocket Fuel Marketing: Brian Solis gives insight to the evolution of SMB marketing

Rocket Fuel Marketing: Brian Solis gives insight to the evolution of SMB marketing

Charles Darwin’s study and publications were so ground breaking that when referencing evolution you will often hear the term Darwinism, either reflecting upon his works or the beliefs in evolution. Over a century later Brian Solis uses Darwin’s work as a metaphor to help describe the phenomenon occurring when the rate of change in technology and society are faster than organisations can adapt.

CMO by Adobe: Brian Solis discusses CX Innovation

CMO by Adobe: Brian Solis discusses CX Innovation

Marketers must have a digital foundation that allows them to study the customer journey, where it hums, where there’s friction, and where it’s completely broken down, said Brian Solis, principal analyst at Altimeter Group, and author of “X: The Experience When Business Meets Design.” “This is the low-hanging fruit to iteration,” he told CMO.com. “Innovation comes later.”

Avangate: Brian Solis makes the ‘Ultimate List of 60 eCommerce Experts You Need to Follow on Twitter’

Avangate: Brian Solis makes the ‘Ultimate List of 60 eCommerce Experts You Need to Follow on Twitter’

Brian Solis proved that his work as a blogger, keynote speaker and well-known author on topics like technology, business development, marketing, digital transformation and startup culture made him worthy of being on Avangate’s Ultimate List of eCommerce experts to follow on Twitter. In addition to being an expert in online businesses, he is also a huge social media influencer.

Yahoo Finance: How former Uber CEO Travis Kalanick could actually make a comeback

Yahoo Finance: How former Uber CEO Travis Kalanick could actually make a comeback

Brian Solis suggested former Uber CEO Kalanick could come back after a period of time passes, “Steve Jobs, too, was not without his issues in that people felt he was incredibly harsh and blunt, and I think that’s par for the course in that all leaders have things that rub people the wrong way. No one questions that when companies are doing well. Travis is arguably someone who adds value to the company.”

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