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MarketingTech’s Editorial Team Taps Conversation with Brian Solis as a ‘Highlight from 2019’

MarketingTech’s Editorial Team Taps Conversation with Brian Solis as a ‘Highlight from 2019’

The editorial team of MarketingTech News tapped the site’s conversation with the digital analyst as a highlight of 2019, a year that the site noted “saw tightening regulations on influencer marketing and social media, as well as a wider exploration of the psychological and ethical effects of both.” Pointing to James Bourne’s May 2019 piece on Solis titled Digital Wounds Run Deep, the editorial staff of the marketing and digital media site noted his observations on psychological manipulation of the…

Marketing Tech News Highlights Brian Solis’ Views on Hiding Instagram Likes

Marketing Tech News Highlights Brian Solis’ Views on Hiding Instagram Likes

A globally significant piece on UK platform MarketingTech titled “Instagram confirms it is hiding likes in the US: The agency and analyst perspective,” includes Brian Solis’ insights on the impact of the social media platform’s decision to – in some instances – begin hiding “likes” and other information from the followers of Instagram account members. The piece quotes Instagram CEO Adam Mosseri, who stated that while many users will be able to see the number of likes a particular post…

Brian Solis Ranks #4 on Thinkers360’s 50 Global Thought Leaders for 2019!

Brian Solis Ranks #4 on Thinkers360’s 50 Global Thought Leaders for 2019!

Based on his strong performance as author and influencer, Solis, a digital analyst, earned a top five spot on the Thinkers360 worldwide thought leadership list. Thinkers360 is the “world’s first open platform for thought leaders and influencers to share opportunities, promote and advance their expertise.” The rankings are built on five key categories, including: academic, entrepreneur, author, influencer, and speaker. Solis scored at total of 3210 points based on Thinkers360 patent-pending algorithm. Learn more about Thinkers360 and 2019’s top thought…

CNET Features Insights by Brian Solis on VW’s Moia and Eco-Friendly Transportation Startups Entering Rideshare Market

CNET Features Insights by Brian Solis on VW’s Moia and Eco-Friendly Transportation Startups Entering Rideshare Market

CNET‘s Shara Tibken explored the new e-mobility, electric and green transportation startups aiming to disrupt the ride sharing market. The article, “These posh ride-sharing startups aim to leave Uber and Lyft in the dust,” includes details on VW’s new ride-sharing service Moia (currently available in Germany), and other providers offering environmentally friendly and comfortable transportation. As an leading expert in e-mobility, startups and innovation, Tibken sought the commentary of Brian Solis on Moia and the state of the evolving ride sharing…

Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020

Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020

Writer Ashley Zeckman’s piece poses the question: “Are marketers actually adapting their social media marketing approach at the rate that they should to be successful?” and then asks Digital Analyst Solis and 12 other social media marketing expects their predictions for social media as we enter a new decade. Solis urges markets to embrace The Truth of the Customer. “Social media has become an online reflection of a fractured society. In 2020, social media will experience its worst polarization yet……

Tom’s Guide Asks Brian Solis for His Thoughts on Instagram as 1 of 15 Best Tech Products of the Past Decade

Tom’s Guide Asks Brian Solis for His Thoughts on Instagram as 1 of 15 Best Tech Products of the Past Decade

Heading into 2020, Tom’s Guide featured its review of “The 15 Best Tech Products of the Decade.” One of the top innovations named was Instagram (2010). No app satiates our scrolling compulsions quite like Instagram. When the social media platform debuted in 2010, its signature filters and grid layouts didn’t feel exclusive to photographers. With improving smartphone cameras, anyone could share snippets of their life in tiny squares. Tom’s Guide reached out to Brian Solis for his take on why…

In 2010s Wrap-Up, Brian Solis Looks Back on Instagram’s Impact and Forward to Its Next Wave

In 2010s Wrap-Up, Brian Solis Looks Back on Instagram’s Impact and Forward to Its Next Wave

When ringing in 2020, Consumer Electronics website Tom’s Guide conducted a review of The 15 best tech products of the decade celebrating and analyzing 10 years of innovation in gadgets and online-integrated technology. In the piece, Solis lauded the idea that gave birth to Instagram as “a simple visual medium when most social networks were text-based.” “Instagram has embraced a fast-follow strategy, meaning it looks at trends from emerging rivals to mimic those capabilities,” Solis said. “Like Stories from Snapchat, for example….

Grit Daily Covers Brian Solis’ Talk on Lifescale in San Francisco

Grit Daily Covers Brian Solis’ Talk on Lifescale in San Francisco

Brian Solis was recently asked to give a talk on his latest book Lifescale at the long-standing and highly regarded SFNewTech event in San Francisco. Grit Daily’s Sandra Ponce de Leon, and long-time friend of Brian, attended to cover the talk. Her excellent summary of the event is published here. Lifescale is a guide for unleashing creativity and a path to true happiness. We are checking our smartphones an average of 47 times per day and spending close to 3…

The modern consumer is done with average; It’s time for America’s Restaurant Chains Need to Redefine Themselves

The modern consumer is done with average; It’s time for America’s Restaurant Chains Need to Redefine Themselves

Prior to his 2020 keynote at RestaurantSpaces in Los Angeles, the team interviewed Brian on his thoughts for the future of restaurant experiences. Here’s the story… Mobile ordering, ghost kitchens, third-party delivery, voice assistants, social media, AI, personalization… As the restaurant industry stands on the dawn of a new decade, never before has there been so many factors influencing consumer behavior. But so far, being able to transform alongside today’s customer has proven a difficult task for much of the…

Brian Solis Adds to Digital Marketing Lexicon with Term Fast Advertising

Brian Solis Adds to Digital Marketing Lexicon with Term Fast Advertising

The Travel Vertical website, subtitled “Weekly stories curated exclusively for digital tourism marketers,” credits Solis with coining the up-to-the-minute term “Fast Advertising.” In the article “Two Digital Trends to Watch: Fast Advertising and Cheap Video,” Laurie Jo Miller Farr compares Peloton’s holiday ad and Aviation Gin’s creative, rapid response. She writes,  “Speed matters; the faster the better. If you’ve followed the marketing fiasco over “The Gift That Gives Back,” Peloton bike’s holiday commercial, you’ll appreciate what Brian Solis, digital analyst,…

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