Solis has a lot to say about personalized data, e-commerce and AI in a in a TechRepublic piece by Alison DeNisco Rayome on how big data and AI help online retailers compete in the digital era. The premise is that some brick and mortar retailers are seeking out services that leverage big data and personalization to increase e-commerce sales. Solis draws a unique distinction: “During the rise of big data, it was said that data was the new oil. In…
Brian Solis Spotlighted in Meltwater Article on Trend Forecasters
For his article “Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones” on the Meltwater website, John Boitnott sought out Solis’ expertise to illuminate key concepts. Solis is referenced almost immediately in the opening section “What is Trend Forecasting?” As Boitnott writes, “Brian Solis is author of the new book Lifescale and Principal Analyst and Futurist at Altimeter Group. He says it’s part art and part science, and not at all precise, but…
Brian Solis Listed By Marketer Mag As One of Ten Marketing Influencers to Follow on Twitter
Solis is #4 on Marketer Mag’s list of 10 marketing influencers you should be following on Twitter. The ten experts are also named as “social media influencers” who followers can trust to provide the latest marketing news. They created the list to help people make sense of all the digital marketing information floating around. Of Solis, the article says: “As a digital analyst, anthropologist, and futurist, Brian Solis is looking at the bigger picture. Instead of keying into the latest…
Brian Solis Is Featured in a Linkfluence Article Of 10 Experts on Leveraging Your Social Data
Guillaume Decugis, CEO of Linkfluence, chose Solis as one of the experts in his article “Social Media Insights: 10 Experts Share How To Leverage Your Social Data.” Solis is quoted as saying: “Customers are connected and mobile-first, and they’re in control of their journeys and experiences. The pace of change for consumers and technology has never been faster. Yet, brands are still chasing customer intent through traditional means. The good news is that because of digital, customer signals give away…
Brian Solis Shares How Innovation Can Transform Your Brand With Retail Touchpoints
In an interview with Alicia Esposito of Retail Touchpoints that appeared on the Salesforce blog, Solis focused on transforming your brand in commerce, marketing, customer service and even holiday readiness. First, he discusses the “experience economy,” a phrase coined by Joe Pine and James Gilmore in their book The Experience Economy. Solis said, “Today, your brand is defined by the experiences people have and share, which is completely different than in the past. If people are going to have an…
Brian Solis’ Research on Digital Distractions Spotlighted in Archinect Article
Solis is featured in an Archinect article by Sean Joyner titled, “Doing creative work when we are obsessed with checking our phones.” He writes, “According to author Brian Solis, digital distractions are taking a significant toll on businesses, with 36-percent of Millennials and Gen Z workers reporting to spend two hours or more each workday ‘looking at their phones for personal activities.’ And while distractions can negatively influence creativity, they can also help propel forward the creative process.” He quotes…
Brian Solis is Mentioned By Dan Gingiss In a LinkedIn Interview About Creating Memorable Social Media Experiences
In Sean Callahan’s LinkedIn article “The Insight Track with Dan Gingiss: Creating Memorable Experiences on Social Media,” Gingiss – a keynote speaker, author and experience consultant – offered his perspective on B2B companies leveraging social media to deliver exceptional experiences online. Gingiss mentions Solis as one of the authors who has been most influential to him. Referring to him as “the Godfather of Customer Experience,” he mentions Solis’ two game changing books that are actually experiences to read: “What’s the…
Brian Solis and Lifescale Are Referenced In Hubb Blog Article On Changing Industry Conference Models
Solis’ new book Lifescale is referenced in a Hubb article by Dan Gingiss (Chief Experience Officer of Winning Customer Experience, LLC) called “The Old Industry Conference Model is Broken.” The article focuses on the questionable content of industry conferences due to the methods by which many industry events seek out speakers. Gingiss takes the view that “The sales team is interested in funding the event with corporate sponsors, so they offer up speaking opportunities as a ‘carrot’ to those willing…
Brian Solis’ SXSW 2019 Keynote Summarized In DEFI: La Mode de France Report
A world in search of meaning Introduction Austin brings together the world’s largest festival of innovations every year under the SxSW (South by South West) banner. The entire Austin center is mobilized and thousands of volunteers participate enthusiastically in the organization. This is a major event, unclassifiable and unavoidable. It brings together in one event that lasts 15 days: Conferences on all innovations, be they social or technological. They were divided this year into 25 major themes. A music…
Brian Solis’ SXSW 2019 Keynote Detailed DEFI: La Mode De France’s Un monde en quête de sens (FRENCH)
Un monde qui se bIpolarIse en quête de sens Austin rassemble chaque année le festival d’innovations le plus important au monde sous le vocable SxSW (South by South West). Tout le centre d’Austin est mobilisé et des milliers de bénévoles participent avec enthousiasme à l’organisation. Il s’agit d’un évènement majeur, inclassable et incontournable. Il réunit en un seul évènement qui dure 15 jours : Des conférences sur toutes les innovations qu’elles soient sociales, technologiques. Elles se répartissaient cette…
