Studying the impact of innovation on business and society

Press

Global Marketing Alliance: At the Wave 2017 conference, Brian Solis spoke on Influencer Marketing 2.0 and the rise of the ‘people channel’

Global Marketing Alliance: At the Wave 2017 conference, Brian Solis spoke on Influencer Marketing 2.0 and the rise of the ‘people channel’

Brian Solis gave the opening keynote at the recent Wave 2017 conference, the Influence 2.0 Marketing Summit in London. He spoke to the crowd  on why it’s necessary to “move to a new model for influence and advocacy” and “how to make the most out of your ‘people channel.’” This Global Marketing Alliance article praises his talking points and takes a look at what “best practice influencer marketing should look like in 2018.”

Anthony J James: Brian Solis shares his expert opinion on innovation

Anthony J James: Brian Solis shares his expert opinion on innovation

Innovation and Transformation leader Anthony J James reached out to Brian Solis to ask his expert opinion on the best way he’s seen to foster disruptive innovation in a large enterprise: “I consistently found that customer experience (CX) often served as a primary catalyst for driving change with CMOs and CIOs helping them come together to jointly lead common efforts.”

1 2 3 4 5 6 86
Join the Newsletter



Stay Connected
Instagram
Twitter