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Brandwatch: Brian Solis on the Human Side of Social Analytics

Brandwatch: Brian Solis on the Human Side of Social Analytics

Excerpt Social listening, or social intelligence, can often feel like it’s all about numbers. In fact, for most people working with digital more broadly, the proliferation of available data and tools with which to analyze it has largely been a movement towards quantitative-driven work. The rise of the data scientist and infinitely optimized campaigns have been fantastic for brands and agencies everywhere, but have we sacrificed the human element of social media? At Now You Know this May, the world’s largest assembly…

Speaker Testimonial: Vision Critical Customer Intelligence Summit

Speaker Testimonial: Vision Critical Customer Intelligence Summit

Keynote: Vision Critical Customer Intelligence Summit, Chicago, Navy Pier “Brian gave a compelling talk at our customer intelligence summit. I was inspired by his passion for how customer-centric companies can build customer journeys with meaningful and shareable experiences in every micro moment.” – Nick Stein, SVP Marketing, Vision Critical To book Brian, please visit his speaker page or contact him directly at thebriansoils at gmail.  

Rocket Fuel’s ADVERTISING 2020: Brian Solis

Rocket Fuel’s ADVERTISING 2020: Brian Solis

via Rocket Fuel Rocket Fuel presented a SXSW panel of AdTech visionaries to talk Advertising 2020, a look at current trends in the advertising industry and where it’s headed in the second half of the decade. MODERATOR Richard Frankel is president and co-founder of Rocket Fuel. Richard’s passion for creating successful customer-focused businesses has been honed by more than 15 years of Internet advertising experience. It’s been enhanced by his notable contributions that helped build several high-profile Internet pioneers into…

Content Standard: How to Deliver Harmonic Experiences in the Third Wave of Enterprise Disruption

Content Standard: How to Deliver Harmonic Experiences in the Third Wave of Enterprise Disruption

Via Ted Karczewski, Content Standard, Excerpt What Is Experience, Really? According to speaker, author, analyst, anthropologist, etc., Brian Solis, “An experience is something that you feel and sense, but it only counts when it’s whole, when it’s one thing.” And as a business in the digital age, you’re not just competing with those in your industry when it comes to experience—you’re competing with everyone. Solis cites Uber as an example, recalling how many times he’s heard an entrepreneur or media outlet…

Adobe Summit: ‘If An Experience Isn’t Shared, It Didn’t Happen,’ Says Solis

Adobe Summit: ‘If An Experience Isn’t Shared, It Didn’t Happen,’ Says Solis

by Steven Cook, CMO.com Brian Solis is one of the leading authorities on why delivering a relevant customer experience is the next brand differentiator. So who better to talk at Adobe Summit about the future of brand is experience than Altimeter Group’s principal analyst? Here are some of Solis’s key points from Tuesday’s session. Definition of a great CX: “We live in a tremendous time and a new era of business in which your brand is defined by those who experience it. I’ve been studying what…

Direct Marketing: Why Be an “Experience” Business? Because Customers Expect It

Direct Marketing: Why Be an “Experience” Business? Because Customers Expect It

by Ginger Conlon, Editor in Chief, DMNews (excerpt) Time for change During his presentation at the Summit, Brian Solis (left), a principal analyst at Altimeter Group, also asserted that “the future of brand is experience.” Like Rencher, Solis pointed out that there’s a great deal of the confusion among marketers and other business leaders about how to define customer experience. “We hear and use experience all the time, but do we really know what it means? People will describe it differently.” Solis said….

Warum smartes Experience-Design so wichtig ist – Brian Solis im t3n-Interview [Video]

Wie wichtig ist smartes Experience-Design? Das aktuelle Buch von Brian Solis gibt Antworten. (Grafik: altimetergroup.com) Brian Solis zu Experience-Design: „Unternehmen haben sich immer weiter vom Kunden entfernt“ via t3n Brian Solis ist Digital-Analyst, Keynote-Sprecher und erfolgreicher Autor. Letztes Jahr hat der US-Amerikaner sein aktuelles Buch mit dem Titel „X: The Experience When Business Meets Design“  herausgebracht. Grund genug, den Experten zu interviewen. Auf der SXSW 2016 trafen wir Solis persönlich und stellten unsere brennenden Fragen zum spannenden „Experience-Design“-Thema. Müssen Unternehmen sich stärker…

Loyalty360: Brian Solis Looks to Change How Companies View Customer Experience

Loyalty360: Brian Solis Looks to Change How Companies View Customer Experience

by Mark Johnson, Loyalty360, excerpt If you ask 100 executives what customer experience means to them, you would likely get 100 different answers. The need to define CX is compounded by the fact that modern customers expect the very best customer experience from their favorite brands, but not even these shoppers are sure what exactly that experience might entail. In his literary works, including the latest X: Where Business Meets Design, Brian Solis, Principal Analyst at Altimeter Group, a Prophet…

FTC To Lord & Taylor: Your Slip Is Showing

FTC To Lord & Taylor: Your Slip Is Showing

by Christopher Graves, Holmes Report (excerpt) The US Federal Trade Commission (FTC) announced it settled its first case under its newly-issued guidelines on native advertising. It accused retailer Lord & Taylor of not disclosing that its “influencers” were paid off. The FTC complaint cited Lord & Taylor on two fronts: first, Lord & Taylor ran a form of paid “native advertising” disguised as content in Nylon magazine with no disclaimer that the article was actually paid placement; second, it pointed to an…

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