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Emarketing.fr: An Interview with Brian Solis on Digital Transformation in Marketing

Emarketing.fr: An Interview with Brian Solis on Digital Transformation in Marketing

In this Emarketing.fr interview, Brian Solis speaks on digital transformation in the world of marketing. As Solis puts it, marketing is overdue for transformation: “It is not a question of stopping marketing, but of completely reinventing its practices to match modern consumer practices . But that’s not the way we’re going at all! At university, education has not changed in years. And then, companies, agencies … all these structures continue to promote so-called traditional marketing, without seeking to explore new ways.”

Neville Hobson: Brian Solis has a New Report on Change Agents, the Unsung Heroes in Digital Transformation

Neville Hobson: Brian Solis has a New Report on Change Agents, the Unsung Heroes in Digital Transformation

Blogger and podcaster Neville Hobson recently published an enthusiastic article inspired by Brian’s latest research, “The Digital Change Agent’s Manifesto.” In the article, Hobson writes that the manifesto is a “valuable collection of insights from someone who is regarded as one of the most credible and compelling writers and speakers on topics and themes related to business disruption, transformation, and change.”

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