Brian Solis defines digital transformation as ‘the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy,’ in this Post & Parcel piece.
Global Marketing Alliance: At the Wave 2017 conference, Brian Solis spoke on Influencer Marketing 2.0 and the rise of the ‘people channel’
Brian Solis gave the opening keynote at the recent Wave 2017 conference, the Influence 2.0 Marketing Summit in London. He spoke to the crowd on why it’s necessary to “move to a new model for influence and advocacy” and “how to make the most out of your ‘people channel.’” This Global Marketing Alliance article praises his talking points and takes a look at what “best practice influencer marketing should look like in 2018.”
Innovation and Transformation leader Anthony J James reached out to Brian Solis to ask his expert opinion on the best way he’s seen to foster disruptive innovation in a large enterprise: “I consistently found that customer experience (CX) often served as a primary catalyst for driving change with CMOs and CIOs helping them come together to jointly lead common efforts.”
Brian Solis is one of the top 100 most influential experts on Twitter, according to Revive Social.
Marketing consultant Juan Carlos Giraldo asked Brian Solis’ opinion on what customer experience opportunities he thinks will be coming out of Amazon’s Whole Foods acquisition.
Brian Solis took the #7 spot on the list of Top 100 Digital Influencers, as decided by a neutral algorithm.
Brian Solis opened WAVE 2017 with a talk about influencers, which makes many people think of celebrities like Kim Kardashian. Brian’s contention is that we are all at the centre of everything we do – social media means we are all Kim Kardashian now.
CustomerThink: Brian Solis Suggests Spotting The Moments Of Truth To Create Unforgettable Customer Experience
Brian Solis on what gives consumers an unforgettable positive experience, “Businesses must invest in defining not only a positive experience but also a wonderfully sharable one. Doing so influences others to join the fray while offsetting negative inquiries and the damaging viral effects of shared negative experiences.”
MarTech Education: Brian Solis Believes Your Digital Transformation Needs the Structure of a Clear Strategy
In this detailed article, MarTech Education studies the third State of Digital Transformation Report by Brian Solis and his research team and points out the “sorry state of digital transformation. ”
ClickZ featured Brian Solis at its Digital Leader for November. In this lengthy piece, Brian talks about why humanizing technology is his life’s work, and why social science can help businesses to survive in an age of Digital Darwinism.