The amount of information available to marketers is vast, diverse and sometimes overwhelming. Because it can be difficult to find high quality content, I have put together a list of some of the top content marketing blogs out there. This list is intended to help content marketers find the information, education and value they’re seeking to improve their strategies and business as a whole.
Vom Trendforscher zum Mahner: Brian Solis beobachtet seit 20 Jahren den digitalen Wandel und ist zur Überzeugung gelangt, dass immer nur die Technologie im Mittelpunkt der Betrachtungen steht, aber nicht der Mensch und sein sich änderndes Verhalten. Er verlangt einen Paradigmenwechsel. Im Vorfeld der NEOCOM 2015, bei der er als Keynote-Sprecher auftritt, haben wir ihn zum Stand der digitalen Transformation befragt.
Employee engagement has become a key measure of these things, so we set out to understand these issues a bit better ourselves. How do executives and employees feel about employee engagement? This seemed like an important question – very little research is published that contrasts the viewpoints of leaders and employees. We suspected there would be differences, but we wanted a deeper, more nuanced picture of exactly what those differences are. So we partnered with Brian Solis, who is known for his strong views and deep research in the area.
Q&A with Brian Solis, a renowned author and digital analyst and featured speaker at the 2015 Vision Critical Summit in Chicago.
As a digital analyst, Brian Solis spends a lot of his time thinking about the future of customer experience. So much so that he has written about it: his new book X:The Experience of Business Meets Design explores the various ways companies can design better experiences in a way that’s more meaningful for customers.
by Ritika Trikha, excerpt
here was a time when Stanford University was considered a second-rate engineering school. It was the early 1940s, and the Department of Defense was pressed to assemble a top-secret team to understand and attack Germany’s radar system during World War II.
The head of the U.S. scientific research, Vannevar Bush, wanted the country’s finest radio engineer, Stanford’s Frederick Terman, to lead 800 researchers on this secret mission. But instead of basing the team at Terman’s own Stanford lab — a mere attic with a leaky roof — he was sent to the acclaimed Harvard lab to run the mission.
by Ashley Taylor Anderson, excerpt
The words “inspiring” and “B2B” may not seem like they belong together in the same headline. B2B companies have gotten a bad rap when it comes to marketing campaigns, and that rap isn’t entirely undeserved. Our products and services usually aren’t very sexy, and trying to make them sexy with marketing can be challenging, to say the least.
by Deepa Seetharaman, WSJ
Facebook Inc. is channeling eBay Inc. in its latest effort to become a trading bazaar.
The social network is making it easier for its 1.49 billion users to buy, sell and trade used items from cars to waffle irons through a Facebook group.
Facebook says more than 850 million people use its Groups feature each month, exploring shared interests ranging from politics to specific diseases.
By Daniel Holloway, The Wrap
Recent signs at the Disney-owned multichannel network are troubling, but there’s no reason yet to panic
August has been the hottest month for Maker Studios. The millennial-courting, digital-facing multichannel network, which Disney acquired with much fanfare in March 2014, has shown signs of struggle.
by John Rampton, Inc.
These are 25 of the top social media keynote speakers that you need to know that could change your conference.
Brian Solis–Whatdoes a “like” on a Facebook page actually mean? According to Brian Solis, principal digital analyst at the Altimeter Group, not much. What really matters, he argues, is the nature and depth of the engagement a customer feels with a brand he or she needs to regard as a person. He’s written three best-selling books, including The End Of Business As Usual, and spends much of his time analyzing the effects of disruptive technology on business and people. His talks are intended to educate, inspire and align leadership teams around a common vision. Speaker page
By Daniel Holloway, The Wrap
Analyst tells TheWrap of the streaming service’s Japan launch, “It’s only going to push Apple in terms of having to go toward the same types of deals around the world”
Netflix launched in its 81st country Wednesday, and it’s a big one. Via a partnership with Softbank announced last week, the media streaming service debuted in Japan. The expansion introduces Netflix to an untapped potential audience of nearly 36 million broadband customers.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.