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Emerce: Brian Solis over de kracht van de totaalervaring

Emerce: Brian Solis over de kracht van de totaalervaring

De toekomst van zaken doen draait om het ontwerpen van betekenisvolle ervaringen. Met die heldere boodschap van Brian Solis gaat iedereen naar huis na een lange eDay. Rond 12.00 uur mag de ‘principal analyst’ van de Altimeter Group, auteur en keynote speaker de volle zaal alles vertellen over Ervaringen. Niet voor niets, want zijn nieuwe boek ‘X: The Experience Where Business Meets Design’ gaat over het ontwerpen van de perfecte totaalervaring.

Ready4S: 7 Most Reliable New Technology Researchers You Should Follow

Ready4S: 7 Most Reliable New Technology Researchers You Should Follow

Brian Solis is a key influencer on the mobile scene. A digital marketing analytics expert, Brian is a recognized speaker and author of the recently published X: The Experience When Business Meets Design. He’s also behind various reports and research studies which examine mobile experiences. One of his recent studies is The Inevitability of a Mobile-Only Customer Experience where he examines how companies should think mobile-first and mobile-only.

The Enterprisers Project: Week-in-Review– CIOs are not leading digital transformation, but they should

The Enterprisers Project: Week-in-Review– CIOs are not leading digital transformation, but they should

Solis researched and interviewed 500 digital transformation strategists, executives, and change agents, and Vala Afshar, a thought leader on the topic of digital transformation, delivers a concise break-down of the key findings in Huffington Post. Among the insights, “The No. 1 challenge facing executives (71 percent) is understanding behavior or impact of the new customer,” yet, “55 percent of those responsible for digital transformation cite ‘evolving customer behaviors and preferences’ as the primary catalyst for change.”

The Christian Science Monitor:  What’s behind the rise in anti-Semitism toward journalists on Twitter?

The Christian Science Monitor: What’s behind the rise in anti-Semitism toward journalists on Twitter?

Social media, especially around election time, has a tendency to become an “ugly soapbox” for people of all political leanings, Brian Solis, principal analyst at the research firm Altimeter Group, told CIO: “It brings out the darker side of digital introverts in that we are willing to say anything … without logically thinking about its impact on what’s reality and what people will think about us beyond this election.”

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