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AdvertisingAge: Digital Darwinism Has Created a Market of Digital Narcissists

Brands and Agencies Need a Digital Transformation to Compete in the Experience Economy contributed by: Brian Solis for AdvertisingAge Disruption in advertising and marketing is at an all-time high. With ad blocking, ad fraud, mobilegeddon, messaging, chat bots, app overload, fragmented attention spans, et al., all the talk about the end of advertising as we knew it isn’t just happening — it’s already happened. But is it really so bad that the landscape is changing? Or is this really an opportunity for…

VentureBeat: Why Comcast and GM need to be more like Netflix and Uber to survive

VentureBeat: Why Comcast and GM need to be more like Netflix and Uber to survive

Technology is evolving right before our eyes. The things we have taken for granted, like messaging, are now becoming central in how people converse with businesses. Tech companies like Amazon, Netflix, Airbnb, Uber, Tesla, and WhatsApp are shaking traditional enterprises to their core. But instead of waving the proverbial white flag, incumbents like Hilton, Comcast, Ford, and others should evolve. A new report by Altimeter Group principal analyst Brian Solis offers a path for becoming “agile, competitive, and innovative” in the changing business landscape.

CIO: Enterprise Collaboration Will Drive Digital Transformation

CIO: Enterprise Collaboration Will Drive Digital Transformation

“That’s the irony about digital transformation, it doesn’t work when in of itself technology is the solution. Technology has to be an enabler and that enabler needs to be aligned with a bigger mission. We already found that companies that lead digital transformation from a more human center actually bring people together in the organization faster and with greater results,” Solis says.

The Huffington Post: 6 Stages of Digital Transformation [Research]

The Huffington Post: 6 Stages of Digital Transformation [Research]

Solis’ definition of digital transformation noted above is from Altimeter Group’s first maturity model for digital transformation, co-authored by Jaimy Szymanski, and in his new report, “The Race Against Digital Darwinism: Six Stages of Digital Transformation,” and it differs from other technology-first approaches.

Solis notes that although digital transformation is one of the most important trends in business, shaping how companies work, market and innovate. Solis identifies the six stages of digital transformation and a maturity model that was developed using extensive collaboration with some of the world’s leading brands.

Media Temple: Stop Talking About Digital Transformation and Just Change Already

Media Temple: Stop Talking About Digital Transformation and Just Change Already

We live in a time of digital Darwinism, an era in which technology and its impact on business is constant, yet with varying but inevitable degrees of disruption. The evolution plays out differently in each industry and each organization. Digital Darwinism is enriched through changes in people (your customers, employees and stakeholders) and the resulting market advancement. As such, it’s less about the origin of the species and more about its fate.

WardsAuto: How Mobile Is Changing the Way We Buy Cars

WardsAuto: How Mobile Is Changing the Way We Buy Cars

contributed by: Brian Solis for WardsAuto Mobile is transforming the car shopping experience completely. Brands, manufacturers and dealerships need to redesign the customer experience to compete in this mobile/digital world. The automotive industry is undergoing one of the world’s most incredible transformations. From electric and self-driving cars to connected vehicles to manufacturers bypassing dealerships in favor of direct-to-consumer sales, the amount of change is staggering. One of the biggest areas of disruption, which is both a threat and an opportunity,…

MarketWatch: This is how the smartest companies are leading the tech (r)evolution

MarketWatch: This is how the smartest companies are leading the tech (r)evolution

As a digital analyst and anthropologist, I study disruptive technology’s effect on business and society. I call this “digital Darwinism.” It’s a modern-day take of creative destruction through the lens of disruptive technology.

The effect of digital Darwinism on Corporate America is real, and it’s enlivened though evolutionary changes in people (customers, employees, and business partners) — how they think, learn, and make decisions; what they expect, prefer, and value; how they influence and are influenced. The question is, at what pace or extent is a company tracking against digital Darwinism in its industry?

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