Via Lara O’Reily, Business Insider
Most advertising executive and brand marketer’s Twitter accounts are, frankly, rubbish.
They’re barely updated, and when they do tweet, it’s just an RT of praise for their company.
That’s why we pull together an annual list of the best people in advertising and marketing to follow on Twitter.
via Judith Aquino, 1to1media
Who in business hasn’t heard the phrase, “customers don’t think in silos,” or “we must break through silos?” Very few people, most likely. Business leaders know that delivering excellent customer experiences in a seamless manner is important, but making this a reality is difficult. Merging sales and marketing teams is one such example.
By Heike Young, Salesforce
The customer experience is greater than the sum of its parts. With the breakneck speed of innovation, devices, and digital tools, many companies haven’t kept up on the experience side. Who owns the customer experience? Marketers are in a prime position to help their companies transform.
On the latest episode of the Marketing Cloudcast, the marketing podcast from Salesforce, we interviewed Brian Solis, principal analyst at Altimeter Group and an award-winning author, prominent blogger, and marketing keynote speaker.
via Huffington Post, Simon Mainwaring
Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have with a brand, and how this is the defining element of future success.
via Robert Scoble
Brian Solis has a great new book on how design is changing business. I interviewed him in Australia last week about it or you can learn more here: http://bit.ly/x-experience
Watch the video on Facebook.
via Business News Daily
If you’re busy running your own business — or laying the groundwork to launch a startup — it’s impossible to find the time to read the bevy of books published each year on business and leadership. But choosing the right titles is important to gaining those valuable insights that could translate into success. So, in order to help all the literary-minded entrepreneurs out there narrow down their immense reading lists, Business News Daily asked business professionals, entrepreneurs, investors and scholars what their favorite business reads of 2015 (so far) are and why.
Forty books might sound like a fairly sizable number of titles to make up a longlist, but when you consider hundreds upon hundreds of entries, the number forty is excruciating to reach. As Dylan, our Editorial Director, so eloquently wrote last year, “The culling process we undertake during the awards process is always painful. As great as it is to dive into the stacks and discover some books for the first time, and rediscover and revisit some past favorites from the year, there are always ones left behind, books that get laid back down softly on our desks with care instead of thrown back in a box on the floor. There is a list of books just as long as the list of books that made it here that caused us real distress to leave off—that we want to stand behind and will in other ways.”
A review of X by Lisa Petrilli
Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Brian Solis does a masterful job in his new book ‘X: The Experience When Business Meets Design‘ of making it clear why it’s so critical for business leaders of all types to understand how to architect superior customer experiences: because consumers (85% of them!) will pay a premium for a better experience, and because they will define your brand by how they experience it.
via Giselle Abramovich, Senior & Strategic Editor, CMO.com
“Marketing experiences are the new marketing,” according to Altimeter Group principle analyst Brian Solis. Unfortunately, few marketers understand what the word “experience” means, all the while investing in brand architecture to scale those experiences across multiple platforms.
Each month, 800CEOREAD publishes a list of what executives are reading in the U.S. Brian Solis’ new book X was just released and made the list!
8. “X: The Experience When Business Meets Design” by Brian Solis, Wiley
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.