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Customer Think: Customer Experience is Dead, Long-Live Co-Design

Customer Think: Customer Experience is Dead, Long-Live Co-Design

by Stephen Walden, Customer Think (excerpt) If there is one thing that summarizes what has happened to CX in the last 5 years, its the phone call I received a couple of weeks ago from a UK based IT firm (my apologies to the individual in question): ‘Hi, we’re interested in customer experience, we need some six sigma and lean teams to help optimise our processes’.. Now I have nothing against this, but in its intent it doesn’t represent a…

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