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Warum smartes Experience-Design so wichtig ist – Brian Solis im t3n-Interview [Video]

Wie wichtig ist smartes Experience-Design? Das aktuelle Buch von Brian Solis gibt Antworten. (Grafik: altimetergroup.com) Brian Solis zu Experience-Design: „Unternehmen haben sich immer weiter vom Kunden entfernt“ via t3n Brian Solis ist Digital-Analyst, Keynote-Sprecher und erfolgreicher Autor. Letztes Jahr hat der US-Amerikaner sein aktuelles Buch mit dem Titel „X: The Experience When Business Meets Design“  herausgebracht. Grund genug, den Experten zu interviewen. Auf der SXSW 2016 trafen wir Solis persönlich und stellten unsere brennenden Fragen zum spannenden „Experience-Design“-Thema. Müssen Unternehmen sich stärker…

Loyalty360: Brian Solis Looks to Change How Companies View Customer Experience

Loyalty360: Brian Solis Looks to Change How Companies View Customer Experience

by Mark Johnson, Loyalty360, excerpt If you ask 100 executives what customer experience means to them, you would likely get 100 different answers. The need to define CX is compounded by the fact that modern customers expect the very best customer experience from their favorite brands, but not even these shoppers are sure what exactly that experience might entail. In his literary works, including the latest X: Where Business Meets Design, Brian Solis, Principal Analyst at Altimeter Group, a Prophet…

FTC To Lord & Taylor: Your Slip Is Showing

FTC To Lord & Taylor: Your Slip Is Showing

by Christopher Graves, Holmes Report (excerpt) The US Federal Trade Commission (FTC) announced it settled its first case under its newly-issued guidelines on native advertising. It accused retailer Lord & Taylor of not disclosing that its “influencers” were paid off. The FTC complaint cited Lord & Taylor on two fronts: first, Lord & Taylor ran a form of paid “native advertising” disguised as content in Nylon magazine with no disclaimer that the article was actually paid placement; second, it pointed to an…

Waters Technology: Golden Copy – Long Road to Disruption

Waters Technology: Golden Copy – Long Road to Disruption

via Waters Technology, excerpt Will the industry’s data management advances stay confined to merely upgrading current methods? Looking at financial services industry data operations practices along a continuum of iteration, innovation and disruption.  In this column in recent weeks, I’ve considered the application of a couple different newer technologies to the data management realm — “regtech” and artificial intelligence. Remarks by Jeff Zoller, chair of the International Securities Association for Trade Communication (ISITC), at that organization’s annual conference this past week (and in…

DIGITAL DARWINISM – LIVE OR DIE BY MARKETING INNOVATION

DIGITAL DARWINISM – LIVE OR DIE BY MARKETING INNOVATION

by Christina Hawkins, Globalspex It’s a scary thought. We need to keep up with social trends and marketing changes or die. We, as business owners need to get in front of it. MEANINGFUL, SIGNIFICANT, SHAREABLE. Listening to Brian Solis, a self proclaimed philosopher and digital change maker. Brian was at the The Next Web (watch it here) conference last year. He describes Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt to it….

CustomerThink: Should #CX Professionals Care About the Four Moments of Truth?

CustomerThink: Should #CX Professionals Care About the Four Moments of Truth?

By Annette Franz Gleneicki, CustomerThink (Excerpt) Last year, I wrote about moments of truth, defining them as: that make or break moment in the customer journey, that moment when, if all goes well, the customer will continue the journey and complete the task or interaction; he will do (or continue to do) business with you. If things go awry, he will not complete the interaction and will go elsewhere. I recently read Brian Solis’ latest book, X: The Experience When Business Meets Design….

Pitch: SXSW Day 5, Finding happiness, making experiences and capturing a moment on the last day

Pitch: SXSW Day 5, Finding happiness, making experiences and capturing a moment on the last day

By Carolyn Cohen, Pitch (Excerpt) As SXSW wrapped up, I attended a  few final sessions, learned about content and innovation and talked to other folks from those disciplines. Here’s my roundup. 4. The Future is Experience My favorite panel of the day was led by Brian Solis of Altimeter Group. He shared insights from his new book, X: The Experience When Business Meets Design, and discussed why companies such as Apple, Disney and Nike succeed: Each of those companies create an experience….

VentureBeat: 3 types of design every company needs to know

VentureBeat: 3 types of design every company needs to know

By Ken Yeung, VentureBeat (excerpt) In John Maeda’s second annual “Design in Tech” report, he moved from raising awareness about design in tech to focusing on larger, established firms that have either become complacent with their creative efforts or are looking for insights into what disruptors (read: startups) are doing better. He cites research from Gartner, the Temkin Group, Accenture, and others as evidence that executives and companies are looking for better ways to differentiate their products from competitors. “Experiences are more important than…

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