In the wise words of Brian Solis – our favourite thought leader in Digital who we interviewed in November – “in a post-PC era, mobile is no longer a strategy or technology; it’s a lifestyle”.
He is so right. We can’t ignore the fact that consumers are now using mobile more than ever to engage with brands and make purchases. In his latest eBook, “Mobile is Eating the World”, Brian emphasises just how engaged mobile consumers have become. For instance, did you know that they spend on average 177 minutes on their phone every day? Their phones are their first go-to resource; the shiny toys that they love to use whenever possible. And the more they use them, the more they learn about mobile technology, actively or intuitively.