A review of X by Lisa Petrilli
Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Brian Solis does a masterful job in his new book ‘X: The Experience When Business Meets Design‘ of making it clear why it’s so critical for business leaders of all types to understand how to architect superior customer experiences: because consumers (85% of them!) will pay a premium for a better experience, and because they will define your brand by how they experience it.
via Giselle Abramovich, Senior & Strategic Editor, CMO.com
“Marketing experiences are the new marketing,” according to Altimeter Group principle analyst Brian Solis. Unfortunately, few marketers understand what the word “experience” means, all the while investing in brand architecture to scale those experiences across multiple platforms.
Each month, 800CEOREAD publishes a list of what executives are reading in the U.S. Brian Solis’ new book X was just released and made the list!
8. “X: The Experience When Business Meets Design” by Brian Solis, Wiley
via Richard Lorenz (@rlorenzen), Huffington Post
When it comes to navigating the difficult waters of Silicon Valley, it is important to know who the big movers and shakers in the industry are. These are some of the top people that have shaped the Silicon Valley that the world knows today. These are also the most important individuals that anyone looking to make their way in this market should know.
via Built in Chicago, Marketwired
Getting the key players who have the power to influence purchasing decisions for your company on your side can supercharge awareness and lead-generation, but the effort you put into building relationships with them is only as impactful as the effect those influencers have on their communities.
Excerpt of X via Graphics.com
Experience is the New Brand
Close your eyes for a moment and think about the last time you truly had a great experience with a company as a consumer, an experience that captured your heart, mind and spirit.
What about it was special? Let’s call it “X” – that je ne sais quoi that makes something so special.
The term ‘thought leader’ is over-used – one of the few people that actually qualify for this title, in the digital marketing arena at least, is Brian Solis. Solis is the author of several books on the evolution of business, including the upcoming ‘X’, and regularly shares informative and enlightening perspectives on digital transformation and the increasing role technology plays in our lives. What’s more, Solis is a great writer and communicator, able to present clear and eloquent arguments in a way that allows the reader an ‘in’, a means to better understand the shifting landscape.
Via Courtney Crane, Geelong Advertiser
via Sarah Silbert, Fortune
The ride company doesn’t only exemplify the on-demand economy—it’s also setting the pace for a new generation of brand marketing.
Hardly a day goes by without Uber launching a new brand partnership.
On Oct. 21, the so-called Back To The Future Day, Uber offered users in London free rides in a DeLorean in collaboration with Pepsi, providing complimentary beverages en route. Earlier this week, Uber passengers in select cities were treated to free trips in the BMW 7 Series to promote the new car.
via A Person You Should Know
Digital Anthropologist. Analyst, Altimeter Group. Author, X: The Experience When Business Meets Design and What’s The Future Of Business.
Believes no one will remember your failures, but everyone will remember your success.
Thinks true influence is the ability to cause effect or change behavior and that too often we measure our influence by the wrong metrics.
“To succeed in the business of the future, we have to become the very people we’re trying to reach.”
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.