SAS: Digital marketing – it’s really about people

John Balla is a Principal Marketing Specialist of Customer Intelligence at SAS. During the release of What’s the Future of business, John and Brian partnered on a series of events to help marketers learn how to use technology to become more human and engaging in each moment of truth. Balla recently published his thoughts over at SAS to continue the conversation…

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CNN: Does Ello have what it takes to be the anti-Facebook?

In the past week, social network Ello gained much more traction than even its seven founders anticipated. Ello co-founder Paul Budnitz said requests and approvals for access to the invite-only service were totaling 40,000 per hour. CNN’s Sara Ashley O’Brien reported on the fledgling social network seeking input from industry experts including Brian Solis.

Sara reported that the LGBT community is embracing the site after being kicked off Facebook due to its “real” name policy. That, along with the promise of no advertising, are the reasons why some are calling it the “anti-Facebook.”

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Where Digital Is and Where It’s Going

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Formerly part of the 3M’s digital team, Greg Gerik recently joined the team at Shoutlet as VP of Product Marketing. Gerik attended the annual Social Shakeup in Atlanta where Brian Solis opened the event with a thought-provoking conversation with Robin Fray Carey.

Gerik summarized the entire conversation in a thorough article. Following is an excerpt…

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A Call for New Expertise in Business

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In the third installment for HootSuite’s business video series, Brian Solis discusses the widening gap between current expertise and emergent roles defining the future of business. Here, Solis makes the case to invest not only in new people but also to help today’s employees learn new skillsets to evolve along the business.

Click here to see the post over at HootSuite

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30 Expert Marketers You Should Follow on LinkedIn and Twitter

Murray Newlands writing for Inc. assembled a list of 30 of the world’s top marketers. He states that each are worthy of following if you’re a business owner or marketing professional seeking to break through the noise. These distinguished marketers are the top influencers within their particular fields and have proven that they are the very best of the best. If you’re new to marketing or simply in need of some inspiration, this list is exactly what you need to reinvigorate your efforts and start making progress on the right path.

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We Are All Millennials: The 7 Trends Changing the Future of Business

While Brian Solis was in Sydney earlier this year, he visited his friend Mathew Slavica, Founder of Digital Stand. The result of that conversation turned into a series of posts and a pretty incredible video.

Mathew wrote about the engagement on LinkedIn

If you had a chance to interview one of the world’s most original and prominent thought leaders in social and new media, what could you hope to learn about the future of business?

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Digital Influencer Marketing for Brands

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Marketo and Column Five created a useful infographic designed to help brands appreciate and plug into the world of digital influence. The infographic references Brian Solis’ report on digital influence, most notably the 3 “Rs” of Reach, Relevance and Resonance. Marketo also lists Brian as one of the top 8 digital influencers most retweeted by digital marketers.

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NMX: What’s the Future of Business #WTF

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NMX (New Media Expo) interviewed Brian Solis about his latest book, What’s the Future of Business: Changing the way companies create experiences.

NMX: “How many books have you written?” Include all formats: e-books / Digital downloads / Kindle and the old fashioned physical books – the ones I love where I can turn the pages and smell the freshly printed book off the shelf.

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The Economist: What is Social Business?

From The Economist Intelligence Unit

The Economist asks, “What is social business?”

Brian Solis, Principal analyst at Altimeter Group, offers an answer. In an interview with Frieda Klotz, deputy editor at The Economist Intelligence Unit, Brian discusses the transformative nature of social business.

Frieda Klotz: How will the role of a social business leader change over the next two years?

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Brian Solis: Social Business is a Philosophy

John Twohig recently wrote about the importance of businesses becoming social. He wondered, “How should the word ‘Social’ be featured in an overall business strategy?

Social Business as defined by Brian Solis is a philosophy for the entire business.

“Social Business is a philosophy, a way of business where social technologies supported by new approaches facilitate a more open, engaged, collaborative foundation for how we work.” So said Brian Solis in a recent post. Use the word “social” in front of the words media, channels, platforms and it is just an adjective, he argues. Is he right? Damned right he is…

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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