CIO: Inside Apple’s odd, yet effective, social media strategy

Credit: REUTERS/Dado Ruvic

By Matt Kapko, CIO


Apple has repeatedly shunned the status quo and routinely defied the odds of success throughout its nearly 30-year history. If there’s one thing Apple proves time and again it’s that it doesn’t have to — nor does it want to — follow the unwritten rules of business, technology or marketing.

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CNN: Virginia murders show ugly side of autoplay

RIP Alison Parker and Adam Ward

By Sara Ashley O’Brien, CNN

The video circulated swiftly on social media. Both Facebook and Twitter autoplay videos.

That means many users were unexpectedly viewing a video of the murders right in their newsfeeds.

Twitter said it removed Williams’ profile page in eight minutes. Facebook said it did so as soon as it was flagged.

For Twitter, autoplay is new. It announced the feature in June as a way for users to “keep up with the action.”

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CKNW: Future of Work interviews Altimeter’s Brian Solis

CKNW’s Jon McComb interviewed Altimeter’s Brian Solis for the Future of Work show as part of the GROW Conference he co-produced with founder Debbie Landa.

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Kent State University: 60 Resources for Getting Your EMBA and the Career You Want

Earning your Executive MBA is the first step to getting the career you want, and as a potential executive, it’s important for you to stay up-to-date on everything happening in the business world.

The team at Kent State University created a helpful list of resources that cover a wide variety of topics. These resources will not only help you through the EMBA program, but they will also help you achieve your future career goals.Technology

Brian Solis

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PSFK Interview: Does Your Brand Have a Customer Experience Strategy?


by Macala Wright, PSFK

Digital Futurist Brian Solis reveals how brands can navigate the consumer experience economy

In 2013, Internet of Things expert and noted author, Brian Solis, released his book, What’s the Future of Business? In it, Solis wrote that the future of business comes down to relevance and the ability to understand how technology affects consumers’ decision-making processes. In my 2013 PSFK interview, Solis shared that consumers not only expect great brand experiences, but that they also believe they’re entitled to them. Experiences are now directly tied to aspiration and intention, and creativity and technology are merely the enablers.

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Réinventer l’expérience du client connecté : la vision de Brian Solis, gourou de l’engagement client

Le numérique bouleverse le parcours du consommateur. Les entreprises doivent adapter l’expérience client afin que chaque interaction soit la plus efficace possible. Brian Solis, gourou de l’engagement client, livre la checklist des bonnes pratiques à appliquer. 

Qui dit transformation numérique, dit transformation de l’expérience et du parcours client. Cela va nettement plus loin que de gérer de nouveaux points de contact. C’est ce que montre cette étude réalisée par Brian Solis, analyste principal de la société d’études Altimeter pour le compte de Genesys, leader mondial des plateformes d’interaction.

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USATODAY: Anonymity working for Whisper app

by Jefferson Graham, USATODAY

Despite the huge outcry over anonymous comments on websites like Reddit and Yik Yak, Whisper has found a way to make anonymity work.

Instead of name calling, bullying, harassment, racist taunts and homophobic slander that has characterized some online comments without names attached, Whisper’s brand is a nice anonymity.

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AlleyWatch: Entrepreneurs Need To Be Experts On Social Change

By Martin Zwilling, AlleyWatch

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business.

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UX Matters: The Future of Business Web Site UX

by Ohad Rozen, UX Matters

User Experience as Competitive Advantage

Though it’s taken quite a bit longer than many frustrated UX designers thought it would, the business world is finally waking up to a fundamental fact: when it comes to B2B or B2C Web site design and development, a great user experience is not—and has never been—optional or merely nice to have. Rather, it is essential to a successful customer journey and as vital to organizational success and growth as product strategy. As consumer-behavior consultant and author Brian Solis has rightly noted: “UX packages efficiency and enchantment to deliver more meaningful, engaging, and rewarding consumer journeys.”

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CNET: Yahoo is trying to become one of the smartphone cool kids

by Richard Nieva, CNET (Excerpt)

When Marissa Mayer became CEO of Yahoo three years ago, the former Google executive staked her reputation on one thing: bringing Yahoo, an ailing pioneer of the early Internet, into the smartphone age.

To that end, Mayer made one of her biggest moves just over a week ago, unveiling a mobile app called Livetext, a video-chatting service aimed at teens. It’s only the second brand-new mobile app the company has introduced during her tenure.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo