ADWEEK’s Michelle Castillo examined how brands are using new social platforms to test a new wave of meme-style ads. Brian Solis was asked for his thoughts on the subject.
Brands are constantly seeking creative ways to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign for the HP Pavilion x360 convertible laptop into a first-of-its-kind national TV commercial.
During the annual Pivot Conference in New York, Brian Solis hosted a hilarious and inspiring conversation with the one-and-only Al Roker.
The weather isn’t half of it. Nine time emmy winner Albert Lincoln “Al” Roker, Jr heads a multi-media production company dedicated to producing original, award winning, factual-based TV programs. In addition, Roker creative media (RCM) creates branded entertainment, commercials, EPK’s, PSA’s, digital storytelling, corporate and training videos, online-only content, and fully integrated video and social media campaign creation and activation.
Brian Solis recently hosted a live conversation with Telstra CEO David Thodey on stage at the annual Digital Innovation Summit in Sydney. CIO’s Shahida Sweeney was in attendance and her summary of the conversation was both riveting and also a reflection of Thodey’s inspiring vision and purpose at Telstra.
“It’s about innovation and a willingness to share knowledge. The free flow of ideas is now open and transparent. This is precisely why corporations should move out of ivory towers and embrace change.”
Brian Solis recently gave a speech about his new e-book about the future of digital marketing, “What If PR Stood for People and Relationships?” Hosted by Vocus-Cision at Google Headquarters,
Noted blogger and new media marketer Geoff Livingston shared the lessons from Brian’s presentation, which centered on the need for marketers to focus on becoming valuable to audiences rather than achieving traditional online success.
Telstra chief David Thodey says the telco will be “relevant forever”, as it shifts its energies towards becoming ‘digital first’.
Mr Thodey, speaking with US analyst Brian Solis at the 2014 Australian Digital Summit, was asked how the 120-year old telco would stay relevant in an age of start-ups and constantly changing technology.
“It’s a question I ask myself a lot, because you can never assume what you were good at yesterday will be appropriate for the future,” he told the Sydney audience on Monday.
Momentum Events, The Pivot Conference, will host two single-day conferences (October 16-17) at the Nasdaq MarketSite in Times Square. Now in its fifth year, Pivot brings together start-ups, brands and agencies to discuss disruptive technology trends and how to leverage them into competitive advantages..
In honor of the occasion, Brian Solis, Co-Producer of Pivot will ring the Closing Bell.
Nasdaq MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio
TopRank’s Lee Odden compiled insights from some of the world’s most influential digital experts to share their marketing predictions for 2015.
Here’s an excerpt with thoughts from Brian Solis…
21 Digital Marketing Trends and Predictions for 2015
I’d love to say that by 2015 we will truly see digital strategies that are integrated across social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the lifecycle.
Winner: Brian Solis
Brian Solis’ blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture.
SEJ (Search Engine Journal) recently listed BrianSolis.com as one of the best top 10 blogs for marketing and business content.
To help all of us become better content marketers (and digital marketers in general), here are 10 top-notch marketer blogs located in the Western part of the U.S. This list was pulled together using subjective criteria, like voice, content strategy, and quality.
Do you think that PR just stands for public relations? It actually stands for a whole lot more.
In his newly released e-book “What If PR Stood for People and Relationships?,” award-winning author Brian Solis discusses how to build relationships in the digital era.
According to Brian, relationship building in today’s world of smartphones, social media and big data requires understanding that your audience consists of real people and that you can accomplish more together than alone.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.