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Middle East Campaign: Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Middle East Campaign: Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

As the keynote speaker for OMD Predicts event in Dubai, Brian Solis said, “People are aware that fake news exists, but not necessarily when they are being manipulated by marketers and propagandists through social media. Unfortunately, nobody is really unifying against it. There’s a lot of little disparate things, but we are learning every day just how deep this was within Facebook, that the Facebook team met with the Trump campaign, that they helped guide the strategies, and that the YouTube team helped guide these strategies.”

CMO by Adobe: Digital Transformation Involves More Than Technology

CMO by Adobe: Digital Transformation Involves More Than Technology

CMO by Adobe looks at Brian Solis’ “State Of Digital Transformation” report. Solis writes, “What we are finding is that when you interview companies, they claim they are farther along on their digital transformation journey than they really are. We’re seeing companies of all shapes and sizes that believe because they are investing in technology that they are advanced or mature. But digital transformation is just as much about change management as it is about technology.”

Onalytica: Interview with Brian Solis on Digital Transformation and his personal influences

Onalytica: Interview with Brian Solis on Digital Transformation and his personal influences

In this September 2017 interview with Onalytica, Brian Solis gives his thoughts on Digital Transformation and who personally influences him. “The biggest influencers in my life are the people that are part of my research within the organisation who are sharing their stories about change, how they’re fighting in the company, how they’re struggling, what keeps them getting up every morning and those are my real influencers and they are the reason why I continue my work.”

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