Why ‘X’ by @BrianSolis is a Must-Read for Business and Marketing Leaders

A review of X by Lisa Petrilli

Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Brian Solis does a masterful job in his new book ‘X: The Experience When Business Meets Design‘ of making it clear why it’s so critical for business leaders of all types to understand how to architect superior customer experiences: because consumers (85% of them!) will pay a premium for a better experience, and because they will define your brand by how they experience it.

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CMO.com: Experiences Are The New Brand, And CMOs Are Their Architects

via Giselle Abramovich, Senior & Strategic Editor, CMO.com

“Marketing experiences are the new marketing,” according to Altimeter Group principle analyst Brian Solis. Unfortunately, few marketers understand what the word “experience” means, all the while investing in brand architecture to scale those experiences across multiple platforms.

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800CEOREAD Top 25: What corporate America is reading, October 2015


Each month, 800CEOREAD publishes a list of what executives are reading in the U.S. Brian Solis’ new book X was just released and made the list!

8. “X: The Experience When Business Meets Design” by Brian Solis, Wiley

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Huffington Post: The Top 10 People to Know in Silicon Valley

via Richard Lorenz (@rlorenzen), Huffington Post

When it comes to navigating the difficult waters of Silicon Valley, it is important to know who the big movers and shakers in the industry are. These are some of the top people that have shaped the Silicon Valley that the world knows today. These are also the most important individuals that anyone looking to make their way in this market should know.

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Built in Chicago: The 3 Rs of influence

via Built in Chicago, Marketwired

Getting the key players who have the power to influence purchasing decisions for your company on your side can supercharge awareness and lead-generation, but the effort you put into building relationships with them is only as impactful as the effect those influencers have on their communities.

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Graphics.com: X: The Experience When Business Meets Design

Excerpt of X via Graphics.com

Experience is the New Brand

Close your eyes for a moment and think about the last time you truly had a great experience with a company as a consumer, an experience that captured your heart, mind and spirit.

What about it was special? Let’s call it “X” – that je ne sais quoi that makes something so special.

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11 Social Media Must-Follows on Twitter and Why They’re Worth Your Time

via BuildFire

Brian Solis

The term ‘thought leader’ is over-used – one of the few people that actually qualify for this title, in the digital marketing arena at least, is Brian Solis. Solis is the author of several books on the evolution of business, including the upcoming ‘X’, and regularly shares informative and enlightening perspectives on digital transformation and the increasing role technology plays in our lives. What’s more, Solis is a great writer and communicator, able to present clear and eloquent arguments in a way that allows the reader an ‘in’, a means to better understand the shifting landscape.

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Geelong Advertiser: Tracking Our Next Digital Step

Via Courtney Crane, Geelong Advertiser

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Screenshot 2015-10-25 19.18.17

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Fortune: Here’s the other way Uber makes money

via Sarah Silbert, Fortune

The ride company doesn’t only exemplify the on-demand economy—it’s also setting the pace for a new generation of brand marketing.

Hardly a day goes by without Uber launching a new brand partnership.

On Oct. 21, the so-called Back To The Future Day, Uber offered users in London free rides in a DeLorean in collaboration with Pepsi, providing complimentary beverages en route. Earlier this week, Uber passengers in select cities were treated to free trips in the BMW 7 Series to promote the new car.

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Brian Solis – A Person You Should Know

via A Person You Should Know

Digital Anthropologist. Analyst, Altimeter Group. Author, X: The Experience When Business Meets Design and What’s The Future Of Business.

Believes no one will remember your failures, but everyone will remember your success.

Thinks true influence is the ability to cause effect or change behavior and that too often we measure our influence by the wrong metrics.

“To succeed in the business of the future, we have to become the very people we’re trying to reach.”

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo