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CMO: Is Your Digital Transformation Going As Well As You Think?

CMO: Is Your Digital Transformation Going As Well As You Think?

Chris Spears, CMO Digital transformation is more than an aspirational goal. It has the unprecedented potential to change the way people live and work—which is why it’s so important for businesses to measure their digital maturity. By accurately assessing the state of their digital transformation, businesses gain essential information about their readiness to function in the ever-expanding digital economy. Understanding Digital Transformation Digital products and services, along with the processes that create, enable, manage, and deliver them, have evolved to…

The Financial Brand: Disrupt or Be Disrupted – The Endemic of Banking ‘Out of Touchness’

The Financial Brand: Disrupt or Be Disrupted – The Endemic of Banking ‘Out of Touchness’

Brian Solis, The Financial Brand You know what the biggest disruption to the banking industry is? If you answered, “block chain”, you are only partially correct. The other looming threat is human. Like block chain, Millennials and Centennials represent one of the greatest disruptive threats to the banking industry. I hear from executives all the time, “Yeah Brian, we know that younger generations think differently…we get it.” I believe they believe and that they do get it. These executives are…

Mashable: 2017’s Social Media Landscape In One Stunning Infographic

Mashable: 2017’s Social Media Landscape In One Stunning Infographic

Kerry Flynn, Mashable  Social media, once the name we gave for a platform like Facebook, has become quite difficult to define. Even Facebook and Twitter don’t typically refer to themselves as social networks — at least not exclusively that.A newly released infographic might just help us grasp the social media landscape: “The Conservation Prism 5.0.” SEE ALSO: Admire the beauty that is Instagram’s art gallery at Cannes Brian Solis, an author and digital analyst at Altimeter Group, first launched the aptly-named…

Content Magazine: Why your website sucks

Content Magazine: Why your website sucks

Brian Solis, principal analyst and futurist at Altimeter (the digital analyst group at Prophet), is an award-winning author and sought-after keynote speaker. Solis has worked with many leading brands, start-ups and celebrities to help them develop innovative digital strategies for a 2.0 culture. Here he talks to Content Magazine about the impact digital has had on marketing, how customer experiences can help marketers differentiate their brands, and why websites suck.

Small Biz Tools: Top 50 Blogs for Entrepreneurs

Small Biz Tools: Top 50 Blogs for Entrepreneurs

Small Biz Tools named Brian Solis as having one of their Top 50 Blogs for Entrepreneurs. “What’s the Future for Business: Changing the Way Businesses Create Experiences” is a book by Brian Solis that explores business relationships and digital analyzing. His blog covers his specialty field of the influences on business and marketing today.

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