Brian Solis appears on the fusedlogic podcast to talk about adaptive business strategy.
For marketers to reach millennials, Brian Solis suggests they strive for instant gratification, “Those that do not cater to them will find their market shrinking over time. Gen Z in particular, will find alternatives. If they can’t, they’ll build them.”
Business innovator Brian Solis and Qlutch CEO Jim Sagar discuss the role of experience in the new marketing landscape.
ZDNet examines the ways businesses can win at digital transformation. The article points to Brian Solis who believes evolving customer behaviors and preferences are the number-one catalyst driving organizational digital change, and that improving employee engagement will soon follow.
A new report by Samsung states that Artificial Intelligence is the technology propelling the Open Economy forward. On this subject, Brian Solis commented, “We are looking at a future in which companies will indulge in digital Darwinism, using IoT, AI and machine learning to rapidly evolve in a way we’ve never seen before.”
Brian Solis is quoted in this CNBC piece on Snap acquiring Bitmoji saying, “Bitmoji makes that experience even more fun, personal and familiar.”
Career marketer and cartoonist Tom Fishburne quotes Brian Solis on designing for mobile first, “While mobile is often referred to as the second screen, the reality is that smartphones are really the first screen among connected consumers. It’s always within reach. And, it is the first place consumers go to communicate, research, and share…”
Humans are capable of turning simple digital experiences into disasters, partially because only 54% of companies map out their entire customer journey, according to Brian Solis’ latest report, “The 2016 State of Digital Transformation.”
As you go to digitize your business, Brian Solis points out that legacy systems and a lack of digital literacy continue to be a challenge for most enterprises, Almost every aspect of how a company does business today is built on the premise of how businesses worked in the last hundred years.”
Described as the “standard illustration for all things social media,” the Conversation Prism, conceived by Brian Solis and designed by JESS3, is a “visual map of the social media landscape” that shows that “social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest.”