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Fintech5Podcast: Brian Solis, Digital Anthropologist, Episode 223 [Podcast]

Fintech5Podcast: Brian Solis, Digital Anthropologist, Episode 223 [Podcast]

“Where to start with Brian…” – I’m sure that’s a phrase his parents have used many times over the years. Brian Solis is a global standard bearer for the digital age. He is a successful company founder, a bestselling author, an outstanding interviewer…, has been recognized as the top blogger globally not once but twice, is one of the most sought after speakers in the world; I think you get the point.

Brian’s day job, if there is such a thing, is as the principal analyst at Altimeter Group focusing on digital strategy. He focuses on the intersection points of digital and people to determine what effects social media and technology have on individuals and businesses to drive digital strategies and engagements.

And he is a really nice guy.

CMO by Adobe: Asia Emerges As Hotbed For Innovation Centres

CMO by Adobe: Asia Emerges As Hotbed For Innovation Centres

“CMOs build bridges between brands and customers, giving purpose to internal transformation while demonstrating to the rest of the C-suite the ROI in doing so,” Solis said.

While CMOs don’t typically lead R&D efforts, they are at the forefront of digital transformation and driving CX initiatives to compete for connected customers.

“Innovation centres connect to outside ecosystems and introduce new value by solving problems and creating opportunities. There’s still a lot to learn, but what’s clear is that no one solution is enough,” Solis said. “Companies must continue to invest in pilots that help teach stakeholders through trial and error how to compete differently.”

CMO by Adobe: What CMOs Must Nail In 2017 To Succeed In The ‘Experience Business’

CMO by Adobe: What CMOs Must Nail In 2017 To Succeed In The ‘Experience Business’

So, strategically, what does that mean for CMOs? To find out, we turned to our network of top marketers and analysts, as we have done since 2011, and posed this year’s question: Digital transformation and becoming a “customer experience business” is clearly the future for marketing. What is the one thing CMOs must get right in 2017 to make that happen?

Customer experience is just that—what customers actually experience. CMOs must act less like “executives” or “marketers” to design meaningful, shareable, and unforgettable experiences in every moment of truth.
—Brian Solis

Huffington Post: Business Books Recommended as Last-Minute Gifts

Huffington Post: Business Books Recommended as Last-Minute Gifts

According to Brian Solis, not only are most businesses failing at the customer experience, but they are failing by design. As an analyst and anthropologist, he has researched the problem and offers an interesting and credible perspective. His book, X: The Experience When Business Meets Design, not only details why some companies kick ass in the experience department but also explains how the key to their success is understanding their customers on multiple levels. He outlines how customer experience is the new differentiator and how every business can make meaningful changes.

CustomerGauge: NPS and the Digital Transformation of CX

CustomerGauge: NPS and the Digital Transformation of CX

My hardline view about the digital transformation was changed when I came across a Forbes article written by Brian Solis called “Who Owns Digital Transformation? According To A New Survey, It’s Not The CIO”. In the article, he mentions the very same skepticism I had, but with an important distinction:

“The reality is though that pretty much every company is investing in digital transformation. The difference between them and companies paving the way forward comes down to whether or not change progresses holistically in a unified manner or through individual groups without the benefit of common vision.”

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