InformationWeek: Facebook, Twitter Push E-Commerce, Like It Or Not

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Writing for InformationWeek, Kristin Burnham took a broader look at new social commerce plays by Facebook and Twitter. Kristin sought the input of industry experts with Brian Solis being one of them.

Following is an excerpt of Brian’s commentary…

Facebook’s and Twitter’s moves into e-commerce now reflect an overall maturity of the social networking space, said Brian Solis, principal analyst at Altimeter Group.

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CNN: Facebook says if you Like it, buy it

CNN’s Sara Ashley O’Brien covered the news around Facebook’s “Buy” button tests. She explored how small businesses should approach the new capability and whether or not it was going to help or hurt business.

Sara reached out to Brian Solis for his thoughts…

“This represents a tremendous opportunity for savvy small businesses to generate sales in real time,” said Brian Solis, principal analyst at Altimeter Group. “This is an opportunity for innovation.”

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Apple Gets Serious About Social, Adds Familiar Functions to iMessage

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Apple’s most popular app will be getting its biggest overhaul to date when the company releases iOS 8 in the fall. CIO’s Matt Kapko took a look at all of the new features Apple’s including in the next rev. Brian Solis was asked to comment on whether or not Apple was getting social and why.

Matt wrote that if imitation is the sincerest form of flattery, Apple has been flattering competitors for years. The company has famously copied, redesigned and reimagined many more products and services than it has ever invented.

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Uber Tussles With Lyft Wooing Drivers With $1,000 Bonuses

Bloomberg’s Serena Saitto continues to follow the story of how Uber and Lyft not only compete for the right to compete but also how they each significantly develop their respective markets.

Once again, Saitto sought perspective from Digital Analyst Brian Solis. At the heart of growth of course are customers who drive demand. At the same time, supply has to scale as well. This adds an additional dimension of competition in that Uber, Lyft and the like must now also vie for drivers.

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Live Your Brand the Way Your Customers Do, Says Brian Solis

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PRNews recently interviewed Brian Solis to discuss WTF and his upcoming keynote at the 20/20 Summit in SF…

San Francisco is the urban epicenter of the ongoing digital revolution, with its proximity to Silicon Valley, bottomless start-up venture capital and polarizing corporate transportation services. So it’s the ideal spot for PR News’ Social Media 20/20 Summit on Aug. 12, where PR and marketing pros will gather to arm themselves, each other and their brands for the battles ahead over visibility, relevance and profit in the digital ecosphere.

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Relationships Matter: What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn [INFOGRAPHIC]

LinkedIn and Brian Solis of Altimeter Group studied how corporate social media affects customer and employee engagement. The result of their work was published in an infographic. Here’s an excerpt of LinkedIn’s formal announcement

The more you invest in terms of genuine listening, sharing and engagement, the more likely it is that your relationships will thrive. This has always been true for personal relationships, and more so than ever, for the relationships businesses have with their customers, and particularly with employees.

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Brian Solis to Keynote PR News’ Next Practices Social Media Summit Aug. 12 in San Francisco

Digital analyst, business strategist, futurist and author Brian Solis will keynote PR News’ Next Practices Social Media Summit on August 12 at the Westin San Francisco. In his keynote on-stage interview with PR News, Solis will share insights from his latest book, “What’s the Future of Business?” and present his vision of how PR and marketing professionals can help their organizations adapt to the transformed expectations of their key stakeholders. He’ll also talk about the need for communicators to perpetually reinvent themselves to thrive in the coming years.

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Brian Solis to Open MIT Platform Strategy Summit

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MIT is pleased to announce a special summit covering platform-centered economics and management, which will take place on Friday July 25th, 2014. This event will gather a global community of executives to explore the economics and management of platform-centered markets and discuss their implications for managers, industry and governmental policy.

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Clay Christensen vs. Jill Lepore – Brian Solis Weighs in at CMSWire

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CMSWire’s Noreen Seebacher tackled the recent brouhaha between Harvard’s Clay Christensen and Jill Lepore over “Disruptive Innovation.” Seebacher reached out to leading experts including Jeff Dachis,  Professor Howard Yu and Brian Solis to debate the debate.

Excerpt from “What’s the Deal with Disruptive Innovation?

Brian Solis:

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Video: Brian Solis Keynote at DM Prisen, Copenhagen

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Brian Solis recently keynoted Direct Marketing Prisen in Copenhagen on behalf of postnord, the holding company of two merged postal companies Posten AB and Post Danmark. Print isn’t dead. Digital isn’t the endgame. Brian’s presentation explored the need to and importance of finding the balance between offline and online, print and digital.

Please take a moment to watch his thought-provoking presentation, “This so-called digital life and what does it all mean?”

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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