“Digital transformation is a movement progressing without a universal map to guide businesses through proven and productive passages. This leaves organizations pursuing change from a known, safe approach that correlates with “business as usual” practices. Operating within the confines of traditional paradigms without purpose or vision eventually challenges the direction, capacity, and agility for thriving in a digital economy.”
“If you think of the wine and beer industries, many labels look the same — same shape, same back label, even similar websites,” Solis said. Many companies put craftsmanship above marketing, but the fact is that quality isn’t enough. “The word ‘brand’ means there’s something behind it that becomes relatable and shareable, and that takes some work,” he explained. “A great product is not going to be enjoyed if people don’t buy it and talk about it.”
Smartphones have become the primary screen among digitally connected consumers. As more people research, shop and buy financial services with their mobile device, a ‘mobile-first’ design strategy may not be enough.
A new report by Altimeter Group principal analyst Brian Solis outlines a framework for businesses that are looking to compete in the digital economy. Based on several years of research and interviews, this report identifies six stages of “digital transformation” and maps a path to “digital literacy and leadership.”
by: Ross Dawson [Excerpt] Keynote Speaker Influence Rankings We have created this widget to provide a rough view of how influential keynote speakers are on the web and social media. It is not intended to be rigorous but it provides a fun and interesting insight into the online influence of leading keynote speakers. Click here for the description of the methodology used for this analysis. […] Keynote Speaker Influence Rankings from Ross Dawson
Gourou de la transformation digitale, Brian Solis appelle les entreprises à investir dans l’innovation. Au risque de disparaître.
by: Dimitri Ganevat, CREA Genève Une conférence exclusive de Brian Solis a été organisée ce vendredi pour les étudiants du bachelor et du master en digital marketing. Des discussions très intéressantes autour de son dernier livre X : The experience when business meets design.
Tout va passer par l’émotion que l’on aura susciter », relève ce gourou de la Silicon Valley. Les gens ne se rappellent pas de ce que vous avez fait ou dit mais ils n’oublient pas l’impression que vous leur avez laissé. Vous pouvez avoir conçu le meilleur site, inventé les produits les plus performants, cela n’aura que peu d’impact s’ils n’expriment rien pour eux. »
C’est ce qu’il démontre dans son dernier ouvrage « The Experience : when Business meets Design », un plaidoyer pour un design centré sur l’humain.
You are early adopters. What takes to reach you now is different than yesterday. We are all in control of experiences we have.
“Someone has to take the lead in bringing mobile to the forefront of digital design. Investing in a mobile program just to check the box is no longer good enough. The reality is that mobile is now the first screen.”