“People buy from other people – not from companies – so solving for humans is every smart company’s primary goal.” – Dharmesh Shah, Hubspot
“If you take care of your existing customers, they will take care of your new customers.” – Jason Fried, Basecamp
“Advocacy is one of the most influential, yet underestimated forms of engagement available to brands today.” – Brian Solis, digital analyst, anthropologist, author
Visualized by @briangladstein
Technorati recently caught up with Brian Solis in San Francisco to discuss the future of content marketing.
“Brian says that in the marketing world, people are continuing to measure value by impressions, whereas he believes it’s time to start measuring expressions. Successful marketing in 2014 doesn’t mean getting eyeballs on your brand, it means getting people to meaningful engage and interact with it.”
Please take a moment to watch the interview or visit Technorati to read the entire article.
The End of Business as Usual by Brian Solis topped BookVibe’s Weekly Trending Books. The list measures the fastest rising books on Twitter by genre.
The End of Business As Usual examines each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
800-CEO-READ, a leading direct supplier of book-based resources compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. On the list for one year straight, Brian Solis’ What’s the Future of Business: Changing the Way Businesses Create Experiences, continues to stand the test of time…in a real-time world.
Here are the best sellers for February 2014….
What Corporate America is Reading: Top 20
1. “Scaling Up Excellence: Getting to More Without Settling for Less” by Robert I. Sutton and Huggy Rao; Crown, 368 pages ($26)
Murray Newlands (@murraynewlands), Deputy Editor of Search Engine Journal (SEJ), caught up with Brian Solis in San Francisco to talk about what the future holds for businesses and why it is so difficult for executives to do something about it.
Despite all of the wonders of technology and the loads of cash that brands are sinking into it, there seems to be a disconnect between the advertisers’ practices and consumers’ online purchase behavior. This is a growing problem in today’s business world and one that Brian Solis’ new book “What’s the Future of Business” sets out to solve.
Bizzabo, a leading networking platform for event organizers and attendees, released its list of the 100 Most Wanted Speakers at Tech Conferences. The Bizzabo team searched its database of more than 3,000 conferences, compared the company’s speaker popularity metrics with social media insights and search engine results (number of followers, number of appearances in search results), and also asked event organizers for their “dream team” of speakers.
SXSW Interactive 2014 takes place in Austin from March 7-11. Brian will be in town and hopes to meet with you at one of the following locations or events….
Thursday, March 6th
8:30 – ?: Annual Calm Before the Storm Party, Gingerman
Friday, March 7th
ALL DAY: Techset/Paypal Social Media Lounge, Austin Convention Center, 4th Floor – Rooms 19 A & B (NOTE: Happy Hour is at 4:30)
A great place to connect with other digital influencers throughout the show. With awesome WIFI, power, dedicated programming, music, food and drinks, Paypal and Techset social media lounge serves as your home base for the entire SXSW experience.
Bryan Elliott wrote a provocative post on the future of business at Huffington Post that features points from Brian’s book, The End of Business as Usual to make the case.
We can probably all agree that things are changing fast but there are certain signs that signal, as author Brian Solis has written, that 2014 is The End of Business as Usual.
by Jeff Bennett
360 presented a webinar hosted by author/analyst Brian Solis and myself which featured content from Brian’s latest book #WTF? What’s The Future Of Business? Brian has done mountains of research around the great sea changes taking place in the modern business landscape and makes a really compelling argument for businesses to focus more on customer experience. In fact, during the presentation, I was struck in particular by the great utility of his 6 Qualities That Define Engagement matrix.
Whisper co-founder Michael Heyward and editor in chief Neetzan Zimmerman at the company basketball court.(Photo11: Jefferson Graham)
USAToday’s Jefferson Graham asked Brian Solis for his thoughts on Whisper’s evolution from anonymous social network to…?
“Whisper has morphed from an anonymous network into a hybrid gossip, confessional, and allegation media network,” says Brian Solis, an analyst with the Altimeter Group.
Read the full article over at USAToday.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.