CIO: How the Collaborative Economy Will Change the Way You Do Business

Pasted_Image_4_24_14__6_40_PM

CIO’s J.D. Sartain published an important piece on how the sharing economy is impacting traditional businesses. The article features friends and former colleagues Brian Solis and Jeremiah Owyang.

To tee things up in the article, Owyang identifies five keys areas of the collaborative economy:

1. Goods. Women in particular share clothes and jewelry in order to access an unlimited closet without buying so many “things.” Startups such as 99 Dresses, Poshmark and Threadflip serve as buy/sell/trade sites that provide name-brand products that customers can continually recycle.

Read More

Ridesharing services like Uber have become the new anti-regulation rallying point

Daniel Rivero (@TooMuchMe) interviewed Brian Solis to get his thoughts on politicians who are placing roadblocks in front of Uber and other ridesharing services over at Fusion.net.

Solis told Fusion that the taxi industry, and others being affected by like-minded services (think hotels and Airbnb) will simply have to adapt.  “You can stand there and force politics onto anything that threatens you, but all you’re going to do is stall the inevitable, and cost everyone a everyone a lot of time, money and grief,” Solis said. “If the laws are protecting things that consumers don’t want, then conservatives can step in and say ‘that is wrong.’ But, regulating that [sector] is killing progress.”

Read More

Brian Solis and Altimeter Group Publish New Research on Enterprise Digital Transformation

Brian Solis, principal analyst at Altimeter Group, released brand new research that explores the impact of disruptive technology on consumer behavior and in turn how businesses are adapting market and technology strategies as a result. This research represents a significant advancement in focus for Brian Solis and Altimeter Group, expanding coverage from Social Business evolution and strategy to look more holistically at the bigger movement of Digital Transformation.

Read More

NBC’s Press:Here Talks About HBO vs. The Real Culture of Silicon Valley

HBO’s Silicon Valley debuted recently and the real Silicon Valley is all abuzz with a broad spectrum of reviews. Brian Solis joined NBC’s Scott McGrew on Press:Here along with Time’s Harry McCracken and USATODAY’s Sarah Buhr to talk about the culture of Silicon Valley and why the show is actually…spot on (maybe too spot on.)

“I got seven words for you,” gushes one young CEO of a start-up called Goolibit at a lavish party in the show’s first scene. “I love Goolibit integrated multi-platform functionality! Woo hoo!”

Read More

New Research: Technology Should Not Lead Digital Transformation

Altimeter__Technology_Should_Not_Lead_Digital_Transformation

Companies that allow technology to drive their digital transformation are making a big mistake, according to a new Altimeter Group study, “Digital Transformation.” Instead, digital transformation should be driven by the expectations of digital customers.

The Altimeter report defines digital transformation as new models, team structures, and customer-centered philosophies. However, a one-size-fits-all approach to digital transformation doesn’t exist, said Altimeter Group principal Brian Solis.

“A lot of times, people are looking for the prescription,” Solis told CMO.com. “But unfortunately there isn’t one.”

Read More

Stop thinking like a marketer, and start thinking like the person you’re trying to reach

During SXSW 2014, Brian Solis sat down with Vocus to record a series of videos that address the series of challenges facing marketers today…and tomorrow.

Here’s Part 1

“Stop thinking like a marketer, and start thinking like the person you’re trying to reach.”

Read More

Vistage Executive Summit: The New Kodak Moment is Something Students Will Learn in Business School

During the early ’90s, commercials which defined life as a series of “Kodak moments” sold the importance of capturing those oh so precious snapshots of our lives.

Read More

The Growing Pains of SXSW: An Interview with Brian Solis

Murray Newlands at Search Engine Journal caught up with Brian Solis at SXSW to get his views on the state and future of Interactive.

2014 represents the 20th anniversary of SXSW Interactive. Even at the ripe age of 20, the show is still experiencing growing pains…in a good way.

Read More

BrianSolis.com Among the 25 Best Marketing Blogs of 2014 by Radius

images

Radius assembled a list of its favorite marketing blogs to help marketers find the resources they need to build savvy marketing strategies. The blogs they picked cover everything from website optimization and lead generation to video marketing and analytics. BrianSolis.com was among the standout blogroll.

Briansolis.com

Who owns it? Brian Solis

What do they talk about? Solis studies and writes about the effects of emerging technology on business, marketing and culture.

Where can I find it? http://www.briansolis.com/

Read More

5 Predictions about Influence Marketing

5_predictions_about_Influence_marketing

Brian Solis is among the first analysts to study and define digital influence. Over the years, he’s made his work freely available. Recently, European-based marketing software company Augure asked Brian to comment on the future of Influence Marketing. The article was just published and it also featured the thoughts of well-known marketing experts including…

- Kevin Dugan, Director of Content, Empower MediaMarketing
- Arik Hanson, principal, ACH Communications
- Roxane Papagiannopoulos, President at RMP Media Analysis
- Frank Strong, Communications Director at LexisNexis

Read More

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • C'est magnifique La Seine
  • Strolling along La Seine. A beautiful night to simply wander and get lost in thoughts and ideas. Thinking about you...
  • No Business is Too Big to Fail or Too Small to Succeed via @pvacas2009 #universidad austral #argentina
  • At Whistler Olympic Park

ARCHIVE