Digital darwinisme pågår overalt


Via Karl Wig, E24, Norway

Silicon Valley-futuristen Brian Solis om den nye deleøkonomien, Generasjon C, digital darwinisme og bedrifter som bruker sosiale medier feil.

– Han kom bort og spurte om jeg ville selge min Apple Watch. Okay, sa jeg.

– Hvorfor selger du den?

– Jeg har en til.

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12 Lectures on Social Capital: Brian Solis’s Social Capital Speech Looks Beyond Likes and Comments

12 Lectures on Social Capital

by Alyson Wyers, TrendHunter

In his social capital speech, Brian Solis explains the role of social media in branding and business. The digital analyst examines how technology and sites like Twitter affect business. Social media interaction including likes and comments result in a social economy, where these elements equate to currency.

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Entrepreneur: How the Next Five Years Will Revolutionize Business


Earlier in the year, Brian Solis spent some time with Jason Ankeny. Jason was, at the time, writing an article for Entrepreneur on “the next five years” of business for the print edition. He assembled a pretty stellar cast to serve as his panel and Brian was more than excited to join in.

Here’s an excerpt below, but you can read the entire article here.

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PegaWORLD 2015 Reignites the Clarion Call for Customer Engagement


Mark Johnson of Loyalty360 returned from the PegaWORLD 2015 conference inspired by the clarion call for customer engagement through simplicity and understanding. He summarized the event quite well and it serves as a primer for businesses to rethink customer experience.


Brian Solis, digital analyst and business strategist of Altimeter group, said, “Executives have a hard time appreciating what needs to change because they don’t live their brand the way customers do.”

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[Exclusivité] ITW de Brian Solis sur les Médias Sociaux #DM1to1


by Isabelle Mathieu

Dans le cadre du Digital Marketing One to One, Brian Solis donnait une conférence intitulée « Le futur du marketing n’est pas le marketing » . J’ai eu le grand plaisir de l’interviewer au sujet des médias sociaux et des entreprises avant son intervention.

Pour ceux d’entre vous qui ne le connaissent pas, Brian Solis occupe la position d’analyste chez Altimeter depuis 2011. C’est aussi un stratège, un anthropologiste, un auteur à succès, un influenceur mondial et un conférencier très recherché.

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PegaWORLD Keynote: Connected Customers and How to Supercharge Customer Experiences [VIDEO]


Brian Solis gave the keynote presentation at PegaWORLD 2015 in Orlando in front of 3,500 technology professionals and business executives.

Connected Customers and How to Supercharge Customer Experiences

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Digital Media Summit/Canadian Music Week – Highlight Reel


Brian Solis was featured in the highlight reel of this year’s Digital Media Summit hosted during Canadian Music Week. His keynote conversation was both entertaining and informative, helping artists, labels, managers and marketers compete in a “mainstreaming” economy. You can watch his keynote with Ted Cohen here.

:22 – Social media is narcissistic + rethinking technology to bring back artistry

2:16 – people are here to share and learn

Bring Brian to your event!

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PegaWORLD 2015 Keynote with @BrianSolis: Innovate or Die!


via Sandy Kemsley, Enterprise Irregulars

Brian Solis from Altimeter  Group was the starting keynote, talking about disruptive technology and how businesses can undergo digital transformation. One of the issues with companies and change is that executives don’t live the way the rest of us do, and have to think of the shareholders first, but may not have sufficient insight into how changing customer attitudes and the supporting technology will impact their profitability, or even their ability to survive. “A Kodak moment” is now about how you go bankrupt when you ignore disruptive technology: not something that you want to capture for posterity.

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Millennials Matter, but Generation C is the Holy Grail

Alan E. Young discusses the importance of focusing on consumer interests and psychographics rather than demographics. In his eye-opening article, Young also discusses the significance of Generation-C coined by Brian Solis.


Back in 2012 digital luminary Brian Solis coined the term ‘Generation C: The Connected Customer.’ It is the disruption of technology that has lead to Generation C. Not only are Millennials using their devices to shop and buy but almost every businessperson is also connected as are an increasing number of older, over-40 individuals.

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Le Futur du Marketing n’est pas le Marketing

Isabelle Mathieu

Avant de vous laisser découvrir mon résumé de l’intervention de Brian Solis, je souhaitais remercier Comexposium pour ce plateau extrêmement réussi et j’espère que la thématique « Be inspired » sera maintenue en 2016.

Pour cette conférence dédiée au futur du marketing, Brian Solis parle de l’inadaptation du marketing actuel qui est tourné vers la création de campagnes pour des plateformes spécifiques et non pas pour les personnes auxquelles elles sont destinées.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo