GapingVoid’s Hugh Macleod and Brian Solis Release Free ebook, 25 Things You Missed at SXSW 2015

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Via SXSW’s Hugh Forrest

Over the last few years, few people have exerted as much positive energy at SXSW Interactive as Brian Solis and Hugh MacLeod.

Solis has interviewed numerous high-profile speakers at the event, ranging from Smashing Pumpkins frontman Billy Corgan to longtime NBA star Shaquille O’Neal. Meanwhile Hugh MacLeod designed the “Austin is the Killer App” art for the 2011 SXSW big bag; he also penned the simple sketch that helped kickstart the SXSW 4 Japan relief effort in 2011.

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Paris Hosts Brian Solis to Talk About WTF of Hotel Experiences

Brian Solis was in Paris for the release of his book What’s the Future of Business. During his stay, he was invited by WIHP and Pamil Visions to talk about the future of travel and hotel marketing. Aboard the VIP Paris Yacht Hotel on the Seine, Brian briefed French marketing leaders on the future of business.

Shortly after his presentation, Brian joined Martin Soler on camera to address the state and future of hotel experiences.

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IBM Releases Two eBooks with Brian Solis

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IBM and the Smarter Commerce team partnered with Brian Solis to publish two ebooks helping executives, digital strategists and marketers compete for the future…today. They are available for free download on Slideshare.

Please contact Brian to partner on the development and publishing of original research or thought leadership content.

Digital Darwinism and the Dawn of Generation C

We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.

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Like Minds Interviews Brian Solis in London [VIDEO]

Brian Solis sat with Like Minds while on tour in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences. In this video, Brian discusses digital Darwinism and shares the value of experiences and how to design them to be meaningful and shareable.

Special thanks to Martin Sorel of wihp (World Independent Hotels Promotion), Phil Butler of Pamil Visions and Gabriel Laine-Peters for their help in organizing this event. Also thank you to Andrew Ellis of Like Minds for producing this video.

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Brian Solis Live in Stockholm: Digital Transformation is The Key to Innovation

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Brian Solis presented his latest research around and vision for enterprise Digital Transformation in Stockholm at Telia’s Connect2Business event in March 2015.

You can watch the entire presentation below…

Bring Brian to your event!

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CMO.com Interviews Brian Solis on The Future of Marketing

Via CMO.com

Brian Solis quite literally wrote the book on the future of business. As Principal Analyst at Altimeter Group, he’s a digital analyst, business strategist and futurist, specialising in change management and in creating new media strategies and frameworks to build bridges between companies and their customers, their employees and their stakeholders.

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TheStreet: March Madness Means Twitter Madness — but Will It Attract New Users?

TheStreet’s Jennifer Van Grove sees Twitter lighting up during NCAA’s March Madness, but she sets out to learn whether or not it means more users for the popular but slow growing social media network. Brian Solis shared his thoughts on the subject.

Excerpt…

Over the next two-and-a-half weeks, as college basketball teams compete for a national title, Twitter will be in a challenging battle of its own.

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Content Standard: Report Finds Digital Transformation Requires Cultural Shifts, Not New Tech

Krystal Overmyer discussed Brian Solis’ latest research on digital transformation over at the Content Standard.

Excerpt…

It’s undeniable that disruptive technologies have changed the way consumers interact with brands. Still, companies seem to fail to understand both what digital transformation is exactly and what it means for their brands.

According to Brian Solis, Principal Analyst at Altimeter Group, the concept of transforming digitally reflects the quest to understand disruptive technologies. Moreover, transformation implies a realignment or investment in business models that more effectively engage the digital consumer throughout their entire customer experience.

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CNN: Meerkat stole the show at SXSW. Sorry, Twitter

CNN’s Sarah O’Brien caught up with Brian Solis at SXSW to talk about Interactive’s darling app for 2015. Following are the highlights from their conversation

According to Brian Solis, analyst at Altimeter Group, the move could be an essential tipping point for Meerkat.

“Its reliance on Twitter exposes a weakness for the app to maintain long-term scale,” said Solis. “It needs to also ensure that content producers and content consumers find one another.”

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USAToday: Austin, like Twitter, has its fill of Meerkat


Photo: Jack Gruber/USA TODAY

Everyone is Meerkasting these days with Meerkat, the hot new app that allows users to livestream with Twitter followers.

USAToday covered the trend at SXSW and included Brian Solis in the article.

Excerpt…

On the outdoor patio of the Intercontinental Hotel, where industry analyst Brian Solis of Altimeter Group sat at a table filled with early tech adopters, one of the most popular uses of the app was using Meerkat to stream others using Meerkat.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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