by Zak Stambor, Internet Retailer
The Internet pioneer’s acquisition of Polyvore is the latest in a series of moves aimed at helping marketers reach millennials.
Yahoo Inc. CEO Marissa Mayer is betting she can turn around the Internet pioneer’s fortunes by figuring out how to help marketers reach millennials.
The task isn’t easy, particularly given the company’s dwindling financial results; Yahoo posted a $132.1 million loss in the first half of the year, which compares to a $68.6 million gain in the same period a year earlier.
Via Ellen Huet, Forbes
The U.S. ride-hailing market may have room for two players, but apparently not for three.
Sidecar, an on-demand car service that trailed far behind Uber and Lyft despite often being the first to build new and creative features, is morphing into mainly a delivery service for other businesses, the company told FORBES. The move suggests that the industry’s established players — Uber and Lyft — have pulled so far ahead that it’s become nearly impossible for Sidecar to compete.
By Jason Miller, LinkedIn
We tend to assume that because consumers are consumers, they will naturally consume everything we produce. So it becomes easy to think of our work as just “content.” And to think of “marketing” as the publishing and promotion of said content.
In an era when the flow of content is accelerating while the adult attention span is declining, we need to move beyond these assumptions – we need to focus on the human aspects of engagement.
An incredible write up of Brian’s presentation at LinkedIn by Derek Handova at B2B News Network. Wow.
Terms like content marketing and more recently “brand journalism” have captured the attention of B2B marketers for some time. However, many people talk about brand journalism but nobody’s doing it. At least nobody’s doing it very well. That could be the one of the takeaways from last week’s Content Marketing Summit at LinkedIn, presented by Ragan Communications and PRSA.
Top50 MARKETING GURUS
Ever wonder how good the Marketing Guru you have discovered is at marketing themselves? Top50 Marketing Gurus is an interesting way to rank the best of the best in marketing gurus based on their own current online presence. Top50 Marketing Gurus is maintained by PIVOTSTACK.
While Brian thinks that most list processes are rarely on the mark and thus misinform the public about who can really help who and how, he is appreciative of being included.
by John Gray, BETAKit
It’s simple in thought, but in reality being innovative is excruciatingly difficult. The GROW Conference is in its sixth year and all about the future of innovation, growth, and entrepreneurship. From August 19-21, Whistler, BC will play conference host for a second year. Once again, GROW is delivering an impressive line-up of speakers, sessions, events, and networking opportunities.
by Jason Abbruzzese, Mashable
Arianna Huffington built The Huffington Post into a global digital media empire, while Jonah Peretti, who helped found HuffPo, went on to co-found BuzzFeed, turned into a digital juggernaut that could soon be valued at $1.5 billion. The former colleagues now stand at the vanguard of the new media industry, watched and discussed and speculated about all the time for clues about where digital media is going.
by Jeff Elder, WSJ
User satisfaction with social media websites is improving, paced by Facebook’s success with its mobile app and advertising, according to new data from the American Customer Satisfaction Index.
Facebook, which was the lowest-ranking social-media site in 2012, has climbed to the middle of the pack with the largest improvement since then, driven by growing user satisfaction with its mobile app, said ACSI Director David VanAmburg. The latest index was released Tuesday.
by John Shinal, Special for USA TODAY (includes quote by Brian Solis)
The second-quarter surge in digital advertising revenue just reported by Google, along with the large quarterly gain also expected from Facebook, shows just how much of Twitter’s market opportunity is being captured by its competitors.
The huge gains in sales and profit at its much-larger rivals come as Twitter on Tuesday is expected to report yet another quarterly operating loss for the same period amid disappointing user growth. In mid-morning trading, Twitter shares are down 3.5%, to $34.12, and is near a 52-week low.
La rédaction a sélectionné pour vous les dix personnalités anglo-saxonnes incontournables du moment, qui ont révolutionné l’univers du marketing. Brian Solis est considéré comme l’un des experts dans le domaine des nouveaux médias. Analyste au sein d’Altimeter Group, Brian Solis délivre une vision claire de la convergence du marketing avec la communication et les médias numériques. Il est l’auteur de plusieurs ouvrages notamment The End of Business As Usual, Rewire the Way You Work to Succeed in the Consumer Revolution et What’s the Future of Business: Changing the Way Businesses Create Experiences. Il tient un blog et compte 245 000 followers sur Twitter.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.