This recent CIO article examines the challenges facing Axis Capital, an insurance firm in the midst of a major technology overhaul. The article cites Digital Culture Challenge–an influential report by Capgemini and analyst Brian Solis–which found that corporate culture is perceived by employees as a major impediment to digital transformation.
Wakabayashi Insider: 7 CX blogs worth reading
Digital strategist Dennis Wakabayashi has selected Brian Solis’ blog as one of his “7 CX blogs worth reading.” Wakabayashi describes Solis as “a thought leader in the use of social media in marketing” and “a sought-after speaker in the relationship between technology and people.”
L’Agenzia Di Viaggi: Brian Solis on Digital Darwinism in the Hospitality Industry
This recentL’Agenzia Di Viaggi article looks at the new report from Altimeter Group and Sabre on the impact of Digital Darwinism on the hospitality industry. According to Altimeter Group Principal Analyst Brian Solis, hospitality companies must now provide a similarly seamless customer experience to leading digital companies like Uber, Tinder, and Dollar Shave Club.
Crimson Hexagon: Our Favorite Artificial Intelligence Articles of Q1 2018
Market research firm Crimson Hexagon recently posted their top 8 artificial intelligence articles of Q1 2018. At the number five spot, a recent SAS interview with Brian Solis on the subject of AI marketing.
NetLine Corporation: A Recap of the B2BMX 2018 Conference
B2B marketing firm NetLine Corporation recently posted this recap of the 2018 B2B Marketing Exchange (B2BMX) conference. Among their takeaways: Brian Solis’ keynote presentation on humanizing the B2B experience. In his remarks, Solis spoke on the importance of the human factor in B2B marketing: “The human quotient goes beyond IQ and EQ. It’s the holistic representation of all human potential.”
Limbic Media: Brian Solis on Technologies That Enhance Human Connection
This recent Limbic Media article examines how technology can enhance social connections. In the article Brian Solis comments on the rise of shared experiences models: “No matter how much or fast technology (social, mobile, real-time) is thrust upon your markets, the one thing that remains constant is that people will use it to connect with one another, learn, and discover, create and curate, and most importantly, share and feel experiences.”
SecuredTouch: Brian Solis on Behavioral Biometrics in Mobile Banking
In this recent article, Biometrics firm SecuredTouch examines the potential for behavioral biometrics in mobile banking. In the article Altimeter Group Principal Analyst Brian Solis comments on the rising importance of customer experience in banking.
IPFC Online: 50 Top Digital Influencers To Follow in 2018
Digital agency IPFC Online has selected Brian Solis as one of the “50 Top Digital Influencers To Follow in 2018.” The influencers were ranked by their combined Moz and Klout scores. According to IPFC Online, the list is focused on the topic of global economic and technical Digital Transformation.
TechRepublic: Brian Solis on Bringing Digital Transformation to Brick & Mortar Retail
In this recent TechRepublic article on digital initiatives at clothing retailer Zara, Brian Solis advocates for careful consideration of the consumer, in addition to technological and societal trends.
The Edition Truth: Brian Solis on Digital Darwinism in the Hotel Industry
This recent article from The Edition Truth looks at the new report from Altimeter Group and Sabre on the impact of Digital Darwinism on the hospitality industry. According to Altimeter Group Principal Analyst Brian Solis, hospitality companies must now provide a similarly seamless customer experience to leading digital companies like Uber, Tinder, and Dollar Shave Club.