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Rocket Fuel Marketing: Brian Solis gives insight to the evolution of SMB marketing

Rocket Fuel Marketing: Brian Solis gives insight to the evolution of SMB marketing

Charles Darwin’s study and publications were so ground breaking that when referencing evolution you will often hear the term Darwinism, either reflecting upon his works or the beliefs in evolution. Over a century later Brian Solis uses Darwin’s work as a metaphor to help describe the phenomenon occurring when the rate of change in technology and society are faster than organisations can adapt.

Brian Solis Interviewed By Customer Engagement Platform JRNI

Brian Solis Interviewed By Customer Engagement Platform JRNI

In an article called “Spotlight on CX: Brian Solis, Altimeter Group,” Solis is interviewed by Shayna Wilczynski as part of a series of interviews about understanding the customer experience and where it is headed in the near future. JRNI is an enterprise customer engagement platform that offers appointment scheduling, queuing and event booking capabilities. Solis was asked such questions as, “What do you think have been the most significant advances in CX in previous years?” “How do you design the…

CMO by Adobe: Brian Solis discusses CX Innovation

CMO by Adobe: Brian Solis discusses CX Innovation

Marketers must have a digital foundation that allows them to study the customer journey, where it hums, where there’s friction, and where it’s completely broken down, said Brian Solis, principal analyst at Altimeter Group, and author of “X: The Experience When Business Meets Design.” “This is the low-hanging fruit to iteration,” he told CMO.com. “Innovation comes later.”

Avangate: Brian Solis makes the ‘Ultimate List of 60 eCommerce Experts You Need to Follow on Twitter’

Avangate: Brian Solis makes the ‘Ultimate List of 60 eCommerce Experts You Need to Follow on Twitter’

Brian Solis proved that his work as a blogger, keynote speaker and well-known author on topics like technology, business development, marketing, digital transformation and startup culture made him worthy of being on Avangate’s Ultimate List of eCommerce experts to follow on Twitter. In addition to being an expert in online businesses, he is also a huge social media influencer.

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