Companies that allow technology to drive their digital transformation are making a big mistake, according to a new Altimeter Group study, “Digital Transformation.” Instead, digital transformation should be driven by the expectations of digital customers.
The Altimeter report defines digital transformation as new models, team structures, and customer-centered philosophies. However, a one-size-fits-all approach to digital transformation doesn’t exist, said Altimeter Group principal Brian Solis.
“A lot of times, people are looking for the prescription,” Solis told CMO.com. “But unfortunately there isn’t one.”
During SXSW 2014, Brian Solis sat down with Vocus to record a series of videos that address the series of challenges facing marketers today…and tomorrow.
Here’s Part 1…
“Stop thinking like a marketer, and start thinking like the person you’re trying to reach.”
During the early ’90s, commercials which defined life as a series of “Kodak moments” sold the importance of capturing those oh so precious snapshots of our lives.
Murray Newlands at Search Engine Journal caught up with Brian Solis at SXSW to get his views on the state and future of Interactive.
2014 represents the 20th anniversary of SXSW Interactive. Even at the ripe age of 20, the show is still experiencing growing pains…in a good way.
Radius assembled a list of its favorite marketing blogs to help marketers find the resources they need to build savvy marketing strategies. The blogs they picked cover everything from website optimization and lead generation to video marketing and analytics. BrianSolis.com was among the standout blogroll.
Who owns it? Brian Solis
What do they talk about? Solis studies and writes about the effects of emerging technology on business, marketing and culture.
Where can I find it? http://www.briansolis.com/
Brian Solis is among the first analysts to study and define digital influence. Over the years, he’s made his work freely available. Recently, European-based marketing software company Augure asked Brian to comment on the future of Influence Marketing. The article was just published and it also featured the thoughts of well-known marketing experts including…
- Kevin Dugan, Director of Content, Empower MediaMarketing
- Arik Hanson, principal, ACH Communications
- Roxane Papagiannopoulos, President at RMP Media Analysis
- Frank Strong, Communications Director at LexisNexis
Brian Solis recently keynoted the Learning Technologies conference in London to share his views on the future of learning.
His presentation was not only one of the highlights of the conference, his message about making learning more human in a digital world made attendees rethink their approach to education.
Learning Technologies has made his presentation available online. You can watch it here.
“People buy from other people – not from companies – so solving for humans is every smart company’s primary goal.” – Dharmesh Shah, Hubspot
“If you take care of your existing customers, they will take care of your new customers.” – Jason Fried, Basecamp
“Advocacy is one of the most influential, yet underestimated forms of engagement available to brands today.” – Brian Solis, digital analyst, anthropologist, author
Visualized by @briangladstein
Technorati recently caught up with Brian Solis in San Francisco to discuss the future of content marketing.
“Brian says that in the marketing world, people are continuing to measure value by impressions, whereas he believes it’s time to start measuring expressions. Successful marketing in 2014 doesn’t mean getting eyeballs on your brand, it means getting people to meaningful engage and interact with it.”
Please take a moment to watch the interview or visit Technorati to read the entire article.
The End of Business as Usual by Brian Solis topped BookVibe’s Weekly Trending Books. The list measures the fastest rising books on Twitter by genre.
The End of Business As Usual examines each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.