TechRepublic’s Erin Carson examined some of the biggest trends for social media in 2015. Brian Solis added his thoughts on how to make it matter again…
“This is where marketing and social and the future of all of this stuff really have a tremendous opportunity to take a step back and understand what it is we’re trying to do in the first place, and how we can add value in order to take value from each of these platforms,” said Brian Solis, principal analyst for Altimeter Group.
Jenn Van Grove writing for TheStreet dug into the rumors of whether or not Twitter would acquire Shots. Speculation aside, the Shots twenty-something and younger female demographic is both coveted and elusive by advertisers. An acquisition by any network would be strategic in any monetization strategy.
Van Grove reached out to Brian Solis, among others, for comment…
If sharing a selfie seems like a ridiculous form of communication, then you’re most likely not a user of mobile application Shots, the latest craze among teens and the hot-girl startup all the venture capitalists want a piece of.
Les 44 start-ups françaises avaient chacune 5 minutes pour convaincre dans ce bel événement porté par 50 Partners, Le Camping et Microsoft Ventures.
La Mairie du IVème arrondissement accueillait ce lundi un événement pour le moins atypique. Nous vous l’annoncions déjà il y a deux semaines, Presse-Citron était partenaire d’un événement rassemblant de multiples acteurs de l’écosystème et notamment Microsoft Ventures, 50Partners et le Camping. Un très vif intérêt a très vite accueilli ce rendez-vous qui bousculait les codes établis. Outre la pluralité des acteurs derrière celui-ci, une scène était réservée pour permettre aux investisseurs de pitcher devant les start-ups : un renversement de vapeur pour un public habitué à être séduit plutôt qu’à séduire.
Michelle Quinn reporting for the San Jose Mercury News examined the recent moves by Google to make its most popular online services more child friendly. Quinn spoke with Brian Solis among other experts to understand why and that the future holds.
I am excited Google plans to roll out kid-friendly versions of some of its services next year.
Of course, a lot of parents hope they are getting NSA-like parental controls and surveillance tools.
The Technology of Us is a collection of essays and interviews with leading authors and thinkers about technology’s potential to reshape our businesses and lives in the years to come.
Brian Solis joins an amazing lineup of contributors that includes George Lucas, Don Tapscott, Don Peppers, Doc Searls, Rachel Armstrong, Janine Benyus, Erik Brynjolfsson among several other brilliant minds.
The ebook is available online or offline via iBooks, Kindle and Nook.
On December 11th, Brian Solis will return to the LeWeb stage in Paris. This time, Brian is not just keynoting, he’s organized an entire session that explores disruptive technologies that are creating ecosystems beyond just products. He invited two world renown entrepreneurs to join him. Each in their own way is disrupting the industries in which they operate and at the same time teaching other businesses to learn from their open perspective.
HUFFPOST LIVE hosted a fascinating discussion around the role social media plays in reputation management. From college recruiters to potential employers, more people than we think may be scrutinizing our social media personas. Host Josh Zepps asks should we have to sanitize our past selves to escape judgment from our future bosses and bureaucrats?
Brian Solis joined the cast to share his thoughts and predictions…
Watch the video below (Brian appears at the 6:20, 10:40, 12:10, 16:45 marks)
LinkedIn’s Deanna Lazzoroni assembled a list of 20 books every marketer should read in 2015. The post is part 3 in a series of ’12 Days of Content’, for marketers, by marketers. WTF by Brian Solis made the list!
Inbound.org named the 50 top marketing blogs on the web. Brian Solis ranked at number 5. Other top blogs include Seth Godin, Hubspot, MOZ, Search Engine Land, eConsultancy, ClickZ, among others. It’s a useful list!
Dara Kerr writing for CNET observed that both Lyft and Sidecar saw significant bumps in business after Uber’s publicity blunders. In her article, she also talked to experts to get their thoughts on what Uber’s latest round of negative publicity actually means for its business today and its future.
After a pile-on of bad publicity for ride-sharing service Uber last week, a certain hashtag started to gain prominence on Twitter: #deleteUber. “It appears it’ll take more than a boycott to oust the top dog,” said Kerr.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.