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Rocket Fuel Marketing: Brian Solis gives insight to the evolution of SMB marketing

Rocket Fuel Marketing: Brian Solis gives insight to the evolution of SMB marketing

Charles Darwin’s study and publications were so ground breaking that when referencing evolution you will often hear the term Darwinism, either reflecting upon his works or the beliefs in evolution. Over a century later Brian Solis uses Darwin’s work as a metaphor to help describe the phenomenon occurring when the rate of change in technology and society are faster than organisations can adapt.

CMO by Adobe: Brian Solis discusses CX Innovation

CMO by Adobe: Brian Solis discusses CX Innovation

Marketers must have a digital foundation that allows them to study the customer journey, where it hums, where there’s friction, and where it’s completely broken down, said Brian Solis, principal analyst at Altimeter Group, and author of “X: The Experience When Business Meets Design.” “This is the low-hanging fruit to iteration,” he told CMO.com. “Innovation comes later.”

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