Brent Lang and Sara Morrison of The Wrap analyzed Twitter’s opening day on NYSE. To better understand why Twitter outperformed expectations compared to Facebook, the duo reached out to Brian Solis for comment.
“The debacle that was the Facebook IPO showed Twitter what not to do,” Brian Solis, a digital analyst at the research and advisory firm Altimeter Group, said. “Twitter approached the market more conservatively. They did a great job of surpassing expectations and they did so by setting the bar lower.”
The Daily Record stumbled across a tweet by Brian Solis sharing the new Altimeter Group report he published along with Charlene Li, “The State of Social Business 2013: The Maturing of Social Media into Social Business.” Report Eva Abreu shared her thoughts and findings after reading the report…
Social business state in 2013
With Twitter lighting up the NYSE on its opening day, Al Jazeera’s Verne Kopytoff called Brian Solis to discuss what’s next. As Kopytoff notes, “With its IPO behind it, the social media powerhouse’s commitment to some long-held ideals could be challenged.”
Here are a few of Solis’ thoughts from the article…
“Every company is pressured by shareholders,” said Brian Solis, an analyst with Altimeter Group. “And shareholders don’t always have the best interest of users at heart.”
Writing for The San Francisco Chronicle, Benny Evangelista reached out to Brian Solis to discuss Twitter’s successful debut on the New York Stock Exchange.
Here are a few of the highlights of the conversation…
In front of Twitter’s headquarters Thursday, passers-by had different reactions to the street protest. Some people said they didn’t understand how Twitter works – highlighting a problem that analyst Brian Solis believes Twitter will work to solve. “It’s time for it to finally say what Twitter is in a way that Main Street will understand,” said Solis, principal analyst with the Altimeter Group, a San Mateo research and advisory company.
On the eve of its initial public offering, which could raise billions and mint new millionaires, it’s worth exploring Twitter’s business model and prospects. Can a community of ephemeral messaging morph into a serious, profitable venture? CNBC’s Heesun Wee reached out to Brian Solis to explore how Twitter is changing the world and how it can also win over Wall St.
In her article, “How Twitter wants to change the world and make money,” Wee and Solis look Twitter as a promising but nascent advertising platform that is having a tremendous cultural impact.
Brian Solis, Principal Analyst at research and disruptive technology experts Altimeter Group, is the latest business thought leader heading to LeWeb’13 Paris. At LeWeb,he’ll share his views on how businesses need to innovate their strategies and overall perspective over the next 10 years.
Solis, whose widely-read publications on the evolution of business models and customer relationships include ‘What’s the Future of Business,’ ‘The End of Business as Usual’ and ‘Engage,’ joins an eclectic line-up of LeWeb’13 Paris speakers that features legendary venture capitalist Fred Wilson, PayPal President David Marcus, Evernote CEO Phil Libin and Orange Chairman & CEO Stéphane Richard.
“Business as usual” no longer exists. Technology is changing business, and marketers are scrambling to keep up,” reports Brian Conlin of Vocus. He recently summarized a presentation given by Brian Solis to brands and agency around the world. Conlin distilled the presentation into four actionable takeaways….
“What’s the Future of Business?” author Brian Solis analyzed how marketers can meet the future head-on at his October 30th Vocus webinar. Here are four key suggestions he makes:
ProjectEve recently summarized a series of talks given by Brian Solis on how to reach connected customers. The result is, “The 7 insights from Brian Solis on marketing to the new connected consumer.”
One of the most impressive thought leaders in business and new media is Brian Solis. He’s the Principal Analyst at Altimeter Group. Solis is also an international best-selling author and speaker.
This week, Solis said that technology is changing the way people share experiences but businesses are merely trying to keep up, not get ahead.
ABC News investigated where teens are spending their time online if not Facebook. Brian Solis studies what captures their time and attention and shared his top list with Joanna Stern.
This isn’t bad news for Facebook. The company owns Instagram and shelled out $1 billion for it in April 2012. Brian Solis, a principal analyst at Altimeter Group, says be believes Mark Zuckerberg and Facebook’s lead executives knew they would need help with the younger market at the time and that was the impetus behind the purchase.
Image credit: @leeodden
Brian Solis opened the PRSA International Conference to share his views on the future of PR, marketing and relationships in front of 2,000 professionals and students.
Despite his status as a noted author, blogger and social media expert, Brian Solis said that he never stops learning.
“I’m still a student,” he said during today’s General Session at the PRSA 2013 International Conference in Philadelphia.
And he implored attendees to keep learning as well.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.