Brian Solis shares his experiences with and outlook for influencer marketing. Solis, an analyst and author, uncovers what many marketers know: Not all influencers are equal.
An award-winning author and keynote speaker, Solis’ blog is home to countless articles offering his up-to-the-minute insights on new and emerging trends in business, marketing, tech and more.
“Your brand, reputation and the perception of your work is or will be separated by what you create and what people experience and share. That divide is where your work begins.”
Brian Solis coined the phrase PR 2.0 way back in the 1990s, but its use is of recent origin.
In the latest report The State of Autonomous Vehicles, by Brian Solis, Principal Analyst at Altimeter, says there are over 22 automakers and 34 hardware/software companies helping to develop self-driving cars.
Gapingvoid and Brian Solis have a new schtick about the business of creativity. As with most things that gapingvoid churns out, 10 reasons your culture is failing and new insights on how to fix it is highly accessible and entertaining as they tap into the zeitgeist around creativity, culture and the perceived need for change.
Der erste Besuch von Daimler-CEO Dieter Zetsche auf der SXSW-Konferenz in Texas beginnt über den Wolken – und endet in Straußenlederstiefeln. Danach lässt sich Zetsche einen Car2Go-Mercedes vorführen, bevor er mit Kawasaki Essen geht. Am Tisch sitzen unter anderem Supernerd Robert Scoble und Analyst Brian Solis.
Futurist Brian Solis points out that digital transformation is as much a story about technology as it is about how technology is changing people and their behaviors, preferences, and values.
Persistent: “A Truthful Narrative, Not Fairytales” The Role of Personas and Journey Maps in Digital Transformation
Digital transformation guru Brian Solis recently published a great pointer to embracing the role of the customer journey map, and how critical it is to achieving the best possible customer experience and loyalty over time with his “4 Keys to Designing New Customer Experiences.”
Brands like AT&T are boycotting YouTube and Google for featuring their ads alongside hate speech and other questionable content. “When it comes to digital transformation, we’re just not as far along as we think we are,” points out Brian Solis.