NPR Marketplace: Snapchat, a $19 Billion Company?


On the heels of its latest investment, Snapchat is now one of the most valuable tech companies in the world. NPR’s Marketplace invited Brian Solis on the show to discuss why and how this is even plausible. Solis joins at 6:48.


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USATODAY: Snapchat could become third-most valuable tech start-up

Snapchat, the three-year-old messaging app with disappearing photos, could become the world’s third-most valuable tech start-up according to Jefferson Graham reporting for USATODAY. Snapchat is reported to be in talks to raise as much as $500 million, which would value the company at $16 billion to $19 billion.

Graham spoke to Brian Solis to discuss why the company is garnering such a high valuation.

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USATODAY: Uber-for-kids is Shuddle’s parental pitch

Nick Allen, Shuddle’s 36-year-old founder, brainstormed his idea for the kid-centric company while working at ride-hailing startup Sidecar, whose drivers often called in saying they had requests to transport children. (Photo: Courtesy of Shuddle)

Reporting for USATODAY, Marco della Cava introduced parents to the new startup Shuddle, best described as an “Uber for kids.”

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GetVOIP: The 35 Best Entrepreneur Blogs

GetVOIP published a list of the “35 Best Blogs” to help entrepreneurs pursue their dreams. Brian Solis was ranked number 1.


Broadcasting & Cable: Snapchat Gets in the ‘Not Social Media’ Game

 Daniel Holloway, writing for Broadcasting & Cable, attempted to unravel Snapchat’s new Discover media platform. The company described it as “not social media.” As Holloway assessed, the partnership between old media and not-social-media unlocks new revenue streams and new growth potential for both, and does so with relatively little investment. Additionally, Holloway sought comments from outside experts including Brian Solis.


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20 Blogs Every Content Marketer Should Read


Optixor assembled a list of 20 blogs that content marketers should read. Brian Solis is proud to be one of them.


To help marketers stay updated and gain more expertise in content marketing, here is a list of powerful blogs that they can read and study.

Brian Solis
In the digital marketing world, Brian Solis is a big name. He has contributed much particularly in the social, content and conversational marketing field. Therefore, his stories and insights about content marketing are really considered valuable by marketers. He is also a renowned business motivator and author who has greatly influenced digital transformation.

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Variety: Amy Pascal, A Cautionary Tale in an Age Without Privacy

Variety’s Brent Lang shared the story of Amy Pascal, Sony’s now infamous hack, and the lessons learned about digital privacy. Lang spoke with Brian Solis about Pascal, hacking, morals and ethics and even the recent news about Julian Edelman’s privacy violation.


“There is no such thing as a reasonable supposition of privacy,” said Brian Solis, a digital analyst at the research and advisory firm Altimeter Group. “Privacy isn’t what it used to be, and in an era of Anonymous and other factions like it, it’s easy to hack into something and expose skeletons in everyone’s closet.”

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TheStreet: Live Video Becomes the New Selfie and More Social Predictions for 2015


TheStreet’s Jennifer Van Grove assembled a list of important digital trends for 2015. Among the experts she cited, Brian Solis shared his views on Dark Social, Live Social Video and Social Commerce

Dark Social

Dark social is one of the Internet’s best kept secrets,” Altimeter Group Principal Analyst Brian Solis told TheSteet. “It’s the undercurrent of the web. Once people really start to better understand the power and promise of dark social, we’re really going to treat social media a whole lot differently.”

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Brian Solis Featured in CapGemini’s 7th Edition of The Digital Transformation Review


CapGemini asked Brian Solis to assemble some of the hottest, disruptive and promising startups around the world. His list, “The 15 Companies to Watch in 2015″ is featured in latest Digital Transformation Review on page 36.


Which startups are likely to emerge to disrupt sector value chains over the coming years? Brian Solis is a digital analyst, anthropologist, and futurist at Altimeter Group. He studies the effects of disruptive technology on business and society. He identifies a select set of startups that he believes will start hitting the headlines in 2015. The eclectic list spans companies from the sharing economy, virtual reality, 3D Printing and more.

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WTF Makes the List: 8 eBooks Marketers Should Read in 2015

Jonha Revesencio writing for Huffington Post assembled a list of eight eBooks that marketers should read in 2015. Among the notable books on the list is Brian Solis’ new classic, What’s the Future of Business (#WTF).

8. Brian Solis – What’s the Future of Business: Changing the Way Businesses Create Experiences

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian



  • Digital Customer by Brian Solis
  • Think like the customer by Brian Solis
  • Mirrors and Dreams by Brian Solis
  • An Evening with Brian Solis Microsoft Ventures Paris