WWD: Retail Innovations Beyond Online Shopping Carts

Women’s Wear Daily was on hand to catch Brian Solis’ presentation at OneStop’s inaugural brand summit.

“Many retailers and others online are still introducing services and digital features that only build upon old ways of doing business,” point out Brian Solis. “We’re bringing to the customer all this rooted legacy…that’s ruinding the experience for the new customer,” Solis said.

“The on-demand economy is more important than the sharing economy,” Solis added.

More here.

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The State of Influencer Engagement in 2015



Augure released its second edition of its research on the State of Influencer Engagement. This year, the company surveyed over 600 communications and marketing professionals from 32 countries and 30 different fields with the aim of understanding their challenges and best practices when rolling out their influencer programs. The report features digital analyst and author Brian Solis.



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Station Summit 2015: Think like a viewer. Act like a digital marketer


by Paige Albiniak, Brief

No one likes change, but in order to survive in this rapidly evolving world, TV station executives need to hold their noses and jump in, said Brian Solis, principal analyst and author at Altimeter Group, addressing attendees at PromaxBDA’s Station Summit.

“Digital Darwinism is affecting every single industry out there today, not just television,” said Solis. “More than 40 percent of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.”

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San Diego Union Tribune: Instagram puts trends in focus

Via Jennifer Van Grove

Instagram Tuesday updated its social network with a more robust search experience that now parades in front of its more than 300 million users a constantly updating lineup of the most-talked about photos, videos and places on the service. Van Grove interviewed Brian Solis for his thoughts…

“It’s a huge deal,” said Brian Solis, a principal analyst at Altimeter Group, which researches trends in social media. “Instagram just became the Twitter of visuals … a visual human seismograph.”

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CIO France: Le futur du marketing n’est pas le marketing

By Romain Chaumais, CIO France

Cette deuxième édition du Digital Marketing one-to-one confirme le virage à 180° engagé par le secteur à l’ère du tout digital. Brian Solis, analyste chez Altimeter Group, scandait à juste titre lors de sa présentation « The future of marketing is not marketing ».

Car c’est tout le modèle qui doit être repensé avec les codes de ce nouvel écosystème. Aux oubliettes donc la règle des 4P (Produit, Prix, Place et Promotion) qui a fait les heures de gloire du marketing traditionnel. Il doit plus que jamais innover pour achever sa mue digitale.

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Digital darwinisme pågår overalt


Via Karl Wig, E24, Norway

Silicon Valley-futuristen Brian Solis om den nye deleøkonomien, Generasjon C, digital darwinisme og bedrifter som bruker sosiale medier feil.

– Han kom bort og spurte om jeg ville selge min Apple Watch. Okay, sa jeg.

– Hvorfor selger du den?

– Jeg har en til.

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12 Lectures on Social Capital: Brian Solis’s Social Capital Speech Looks Beyond Likes and Comments

12 Lectures on Social Capital

by Alyson Wyers, TrendHunter

In his social capital speech, Brian Solis explains the role of social media in branding and business. The digital analyst examines how technology and sites like Twitter affect business. Social media interaction including likes and comments result in a social economy, where these elements equate to currency.

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Entrepreneur: How the Next Five Years Will Revolutionize Business


Earlier in the year, Brian Solis spent some time with Jason Ankeny. Jason was, at the time, writing an article for Entrepreneur on “the next five years” of business for the print edition. He assembled a pretty stellar cast to serve as his panel and Brian was more than excited to join in.

Here’s an excerpt below, but you can read the entire article here.

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PegaWORLD 2015 Reignites the Clarion Call for Customer Engagement


Mark Johnson of Loyalty360 returned from the PegaWORLD 2015 conference inspired by the clarion call for customer engagement through simplicity and understanding. He summarized the event quite well and it serves as a primer for businesses to rethink customer experience.


Brian Solis, digital analyst and business strategist of Altimeter group, said, “Executives have a hard time appreciating what needs to change because they don’t live their brand the way customers do.”

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[Exclusivité] ITW de Brian Solis sur les Médias Sociaux #DM1to1


by Isabelle Mathieu

Dans le cadre du Digital Marketing One to One, Brian Solis donnait une conférence intitulée « Le futur du marketing n’est pas le marketing » . J’ai eu le grand plaisir de l’interviewer au sujet des médias sociaux et des entreprises avant son intervention.

Pour ceux d’entre vous qui ne le connaissent pas, Brian Solis occupe la position d’analyste chez Altimeter depuis 2011. C’est aussi un stratège, un anthropologiste, un auteur à succès, un influenceur mondial et un conférencier très recherché.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo