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MarketingTech: It’s time for influence to evolve — Welcome to Influence 2.0

MarketingTech: It’s time for influence to evolve — Welcome to Influence 2.0

As influencer marketing evolves, Brian Solis continues to analyse the data, evaluate the current practice and predict its evolution. He says, “Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents. Marketers must reimagine their role as a central driver of organisational change, output, and impact by connecting with customers in more genuine and useful ways and channels they trust and value.”

Vivienne K Neale Digital: Thought Leaders Definitely Worth Following on Twitter

Vivienne K Neale Digital: Thought Leaders Definitely Worth Following on Twitter

Brian Solis, “There are thought leaders and then there are those who are exceptional at personal branding. There’s a difference. I was once asked what it took to be a thought leader; I answered, simply to have ideas or a perspective that are not only different but also provocative, inspiring, motivating or actionable. Being a thought leader is a title others give you, you earn it. It’s not something you bestow upon yourself.”

B2B Marketing: Top tech marketers reveal their favourite B2B tech campaigns

B2B Marketing: Top tech marketers reveal their favourite B2B tech campaigns

Sandy Carter, CEO and CMO of Ecosystems, reveals that she loves the Cision campaign around the manifesto for PR, ‘What if PR Stood for People and Relationships?.

She writes, “A great campaign is personal, leverages influencers, engages and focuses on the clients’ value – even in the land of B2B, and this is exactly what Cision does. It uses humour and comics…” and that is what behind the rise of the [marketing] machine,” CMO influencers Brian Solis.

CNBC: For Mark Zuckerberg, this top-ranked app is the one that got away

CNBC: For Mark Zuckerberg, this top-ranked app is the one that got away

When Snap made its move for Bitmoji last March, the app wasn’t yet available to Snapchat users. But it was popular enough on other platforms that the potential was obvious… After all, Snapchat is inherently about sharing pictures and images and is geared toward a younger demographic.

“Without having a killer application, Bitmoji just existed as a novelty and Facebook wasn’t a killer platform for it,” said Brian Solis, an analyst covering social media at Altimeter Group. “Snap is a better fit.”

Kampyle: Ask a Customer Experience Expert, BRIAN SOLIS

Kampyle: Ask a Customer Experience Expert, BRIAN SOLIS

In this interview with Brian Solis, who is “globally recognized as one of the most prominent thought leaders in digital transformation and innovation,” we learn about the importance of great customer experience in a company.

He says, “Companies change for one of two reasons: one is because you have a leader who recognizes the Aha! moment or you have management that recognizes the Uh-Oh moment. It’s almost like Netflix v. Blockbuster or Amazon v. Borders – there’s this understanding of how customers are changing, and then companies become customer centric in their efforts to develop new CX strategies.”

Forbes: ‘Digital Sense’ Is Marketing 101 For Digital Marketers Who Don’t Know It All

Forbes: ‘Digital Sense’ Is Marketing 101 For Digital Marketers Who Don’t Know It All

“Business and marketing legend” Brian Solis wrote the forward for Travis Wright and Chris Snook’s new book, Digital Sense, described as “one of the very wonderful things” about the publication.

Brian writes, “Digital is a means to reach a different breed of customers, one who’s connected, informed, empowered, demanding, elusive, a bit narcissistic, and definitely in control of their online experiences.”

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