What’s the Future in the Top 20 of “What Corporate America is Reading”

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800-CEO-READ, a leading direct supplier of book-based resources compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. On the list for one year straight, Brian Solis’ What’s the Future of Business: Changing the Way Businesses Create Experiences, continues to stand the test of time…in a real-time world.

Here are the best sellers for February 2014….

What Corporate America is Reading: Top 20

1. “Scaling Up Excellence: Getting to More Without Settling for Less” by Robert I. Sutton and Huggy Rao; Crown, 368 pages ($26)

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What’s the Future of Business? An Interview with Brian Solis

Murray Newlands (@murraynewlands), Deputy Editor of Search Engine Journal (SEJ), caught up with Brian Solis in San Francisco to talk about what the future holds for businesses and why it is so difficult for executives to do something about it.

Despite all of the wonders of technology and the loads of cash that brands are sinking into it, there seems to be a disconnect between the advertisers’ practices and consumers’ online purchase behavior. This is a growing problem in today’s business world and one that Brian Solis’ new book “What’s the Future of Business” sets out to solve.

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The 100 Most-Wanted Speakers at Tech Conferences

Bizzabo, a leading networking platform for event organizers and attendees, released its list of the 100 Most Wanted Speakers at Tech Conferences. The Bizzabo team searched its database of more than 3,000 conferences, compared the company’s speaker popularity metrics with social media insights and search engine results (number of followers, number of appearances in search results), and also asked event organizers for their “dream team” of speakers.

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Meet Brian Solis at SXSW 2014

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SXSW Interactive 2014 takes place in Austin from March 7-11. Brian will be in town and hopes to meet with you at one of the following locations or events….

Thursday, March 6th

8:30 – ?: Annual Calm Before the Storm Party, Gingerman

Friday, March 7th

ALL DAY: Techset/Paypal Social Media Lounge, Austin Convention Center, 4th Floor – Rooms 19 A & B (NOTE: Happy Hour is at 4:30)
A great place to connect with other digital influencers throughout the show. With awesome WIFI, power, dedicated programming, music, food and drinks, Paypal and Techset social media lounge serves as your home base for the entire SXSW experience.

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This is the End of Business as Usual

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Bryan Elliott wrote a provocative post on the future of business at Huffington Post that features points from Brian’s book, The End of Business as Usual to make the case.

Excerpt…

We can probably all agree that things are changing fast but there are certain signs that signal, as author Brian Solis has written, that 2014 is The End of Business as Usual.

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4 Steps To An Unbelievable Client Experience

by Jeff Bennett

360 presented a webinar hosted by author/analyst Brian Solis and myself which featured content from Brian’s latest book #WTF?  What’s The Future Of Business?  Brian has done mountains of research around the great sea changes taking place in the modern business landscape and makes a really compelling argument for businesses to focus more on customer experience.  In fact, during the presentation, I was struck in particular by the great utility of his 6 Qualities That Define Engagement matrix.

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USAToday: Shh! Whisper adds celebrity gossip to confessions


Whisper co-founder Michael Heyward and editor in chief Neetzan Zimmerman at the company basketball court.(Photo11: Jefferson Graham)

USAToday’s Jefferson Graham asked Brian Solis for his thoughts on Whisper’s evolution from anonymous social network to…?

“Whisper has morphed from an anonymous network into a hybrid gossip, confessional, and allegation media network,” says Brian Solis, an analyst with the Altimeter Group.

Read the full article over at USAToday.

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Los Angeles Times Quotes Brian Solis on IMGUR’s popularity


Humorist Andy Herald of Pasadena created the “banana sdded for scale” meme that has been hugely popular on the photo-sharing service Imgur. (Luis Sinco, Los Angeles Times / February 12, 2014)

Imgur pictures itself as YouTube for viral images

Online image-sharing service Imgur figured out early on how to cash in on its fast-growing popularity. The company says it is profitable and has 130 million people visiting the site each month.

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Digital prophet Brian Solis on what post-digital people want

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by Mark Cameron, BRW

I spoke to Brian last week to get his views on how and why social media is having such a dramatic impact on the way that businesses are evolving.

Our discussion centred around how businesses are dealing with managing the changes in communication that social media has brought, and the economics of relationships at scale – a fundamental issue in today’s environment. This is not a technology issue. To quote Brian, it revolves instead around the fact that society is beginning to “rethink the nature of the transaction”. All transactions involve the trading of data and unless every party walks away from this trading with a sense of value the whole engine will stop working.

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4 claves para conectar con la Generación C

via @ticbeat,

Brian Solis (analista digital de Altimeter Group, conferenciante y autor de best-sellers) redactó recientemente un informe para IBM titulado “The Connected Consumer and the New Decision-Making Cycle” (El Consumidor Conectado y el Nuevo Ciclo de Toma de Decisiones). Según la compañía, el objetivo del informe era enseñar a ir más allá de segmentos y datos demográficos para comprender la dinámica de la participación en las redes y poder así transformar la relación de las compañías con sus clientes.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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