What comes out clearly, reading the report – based on the input of more than 500 digital transformation strategists and executives – is that âinnovation has become a key priority in digital transformation efforts. This trend is rapidly gaining momentum as companies look to the startup ecosystem as a means to innovate and tap into the new expertise and talent often missing from more traditional organizations.â
ValueWalk: Digital Darwinism– Digital Disruption At Its Evolutionary Best
Author and influencer Brian Solis asserts that a customerâs journey, right from searching to buying a product or service comprises of âmicro momentsâ, which marketers need to cater to by deploying new tools and techniques birthed by technology that boost the chances of making their products and services discoverable. Especially since Google noticed that 90% of people who search for products or services on their smartphones initially do so without having any particular brand in mind, and 65% hunt for the most relevant information regardless of who is providing it. He uses the term âDigital Darwinismâ to refer to the varying but inevitable degree of disruption brought about by technology on various businesses.
Mike McRitchie: Ultimate List– 156 Most-Read Marketing Blogs
I took many of the top lists on the web. I dumped the ones with pathetic social media numbers. And the best of the best rose to the top.
Youâll see the big names. But youâll also be exposed to some other blogs with interesting twists that just might help you jump start your business marketing and take your small business to an exciting new level.
INfluencia: Rattraper l’ĂŠvolution du darwinisme digital
Comment se faire un avis dans ce lacis de plaidoiries souvent trop ethnocentrĂŠesâ? En jetant dĂŠjĂ un coup dâĹil sur les très, trop nombreuses ĂŠtudes qui sâattardent sur la nature et lâimpact de la rĂŠvolution numĂŠrique en entreprise. Certaines ne sont pas très sĂŠrieuses, dâautres heureusement permettent de tracer de nouveaux chemins sur la carte qui mène Ă la transformation digitale. Câest le cas de lâĂŠtude nord-amĂŠricaine de Brian Solis, ĂŠtablie pour le cabinet Altimeter du groupe Prophet.
Andy Jones, Digital Transformation Movers and Shakers
Brian recently wrote about the need to let go of the past to move forward. âOne of the catalysts for true innovation and even disruption is exploring not only new technology and trends, but also how people are changing in parallel,â he writes. âIf youâre waiting for someone to tell you what to do, youâre on the wrong side of innovation.â
Jeelda: Top 62 Business Blogs 2016
We finally decided to help you separate the wheat from the chaff and give you the absolute cream of the crop. Whether you are just starting your business or you are a veteran entrepreneur and needs a place to learn how you can build a company that is built to last, these business blogs give you the tip and techniques you need to get the most of your business.
Below, we present the top business blogs every entrepreneur must read
London: Brian Solis Interview â An Unexpected Surprise!
âOnce youâve felt a truly personalised experience, it becomes the new standard for engagement. You and other customers like you donât go back. Every business needs to recognise the Ubers of the world as disruptive, innovative competitors.â
Internet World Business: Next Conference– Wie sieht die Zukunft aus?
Ăberhaupt drehte sich alles um Experience. Egal ob es um Produkt-Design (die Experience des Kunden mit dem Produkt), Hyperreality oder digitale Innovationen geht. Und auch das Thema Nummer 1 von Next-Liebling, Autor und Analyst Brian Solis ist Experience. Kein Wunder, sein Bestseller heiĂt schlieĂlich “X: The Experiences when Business meets Design”. FĂźr Solis ist das Problem, dass viele Designer die Welt durch ihre eigene Brille sehen, nicht so wie sie ist oder wie sein kĂśnnte. Umlernen ist fĂźr ihn der erste Schritt zur Innovation. Wenn diese dann auch Altes obsolet macht, ist das Disruption.
Spiegel Online: Milliardenverlust bei Uber– Das Ăbel des Knopfdruck-Kapitalismus
Es gibt ein Marktmodell, dass in letzter Zeit immer Ăśfter diskutiert wird. Tech-Analysten wie Brian Solis nennen es die On-Demand-Economy. Sie sehen das Zeitalter der universellen WunscherfĂźllung anbrechen, die Ăra der sofortigen BedĂźrfnisbefriedigung, eine Zeit, in der Konsumenten sich mehr und mehr wie bockige und ungeduldige Kinder gebärden.
CMO by Adobe: Altimeterâs Solis– âPeople Donât Want Products Or ServicesâThey Want Experiencesâ
âLooking at how people are changing because of technology is nothing short of inspirational,â said Brian Solis, principal analyst at Altimeter Group and author of âX: The Experience When Business Meets Design.â