FOX: Startup Vurb seeks to streamline mobile search and become a verb

FOX News’ Robert Gray covered the launch of a new Silicon Valley startup Vurb. Robert and Brian talked about the significance of Vurb and what it means to the hyper local market segment.

Excerpt.

Brian Solis, who follows social media and mobile trends for Altimeter Group, is among the impressed. “When you hop apps all the time, it’s painful,” he said. “[Vurb] is what I call ‘the experience flow’ come to life. It’ll change the way we do things by placing the way we find and use stuff into one place.”

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CMO: Mobiles are no longer a second screen for engagement

Brands risk losing their relevance with today’s connect customer if they treat mobile as a bolt-on to a wider digital strategy, claims the research firm’s principal analyst Brian Solis. So says CMO in a recent article that dissects the latest research report by Brian Solis and Jaimy Szymanski.

ather than re-imagining the mobile experience to better align with customer expectations, many brands and companies are bolting-on mobile to a digital strategy, missing the opportunity to integrate mobile with physical experiences in one channel, and thereby winning over mobile-savvy customers.

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Paris: TheMediaShaker Features Brian Solis and His Perspective on Digital Transformation

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As a media partner of Le Web conference that was held last December in Paris, TheMediaShaker had the chance to interview several expert speakers who worked closely on topics such as streaming platforms, new technologies, data, etc. Among these experts, TheMediaShaker featured Brian Solis, who is a renowned digital anthropologist and the Principal Analyst at Altimeter Group. Over the course of a very interesting and rich conversation, Brian Solis covered a wide range of topics, from Big Data to the decline of albums sales, as well as the tricky transition towards a mobile-first economy. Here is a summary of the full length interview that you can watch by clicking on the video below.

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HootSuite Features Brian Solis in Video Series Covering Employment Expertise, Intelligence, Customer Service and Sales

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Over the last year, Brian Solis spent time with the executives at HootSuite discussing the real importance (note: not trendiness) of social business and the future of employee and customer engagement. Please take a moment to watch the series and hopefully they will help reignite or spark your passion to fight for change.

A New Era of Business Takes New Expertise

Social Media Intelligence

Social Customer Service

Social Selling

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CMO.com: Can Your Content Make It On Mobile?

Giselle Abramovich, Senior & Strategic Editor at CMO.com, challenged brands on whether or not branded content can make it on mobile.  She reached out to leading experts, including Brian Solis, to get their perspective on what works, why and how.

Other experts include:

Adam Broitman, VP of global marketing at MasterCard,

Esmee Williams, VP of consumer and brand strategy at Allrecipes.com

Jeff Hasen, CMO, chief strategist, and founder of Gotta Mobilize

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Midem Adds Brian Solis to Innovation Jury for Music Festival in Cannes France

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Midem announces the opening of the call for entries for the Midemlab 2015 competition, the leading business catalyst for startups offering exciting new opportunities for the music ecosystem.

Presented by Pepsi & Vivendi, Midemlab features the most innovative solutions to enable creative industries to build new consumer experiences. The competition is part of Midem, the leading business event for the music ecosystem which takes place in Cannes from 5-8 June.

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NPR Marketplace: Snapchat, a $19 Billion Company?


 

On the heels of its latest investment, Snapchat is now one of the most valuable tech companies in the world. NPR’s Marketplace invited Brian Solis on the show to discuss why and how this is even plausible. Solis joins at 6:48.

Source

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USATODAY: Snapchat could become third-most valuable tech start-up

Snapchat, the three-year-old messaging app with disappearing photos, could become the world’s third-most valuable tech start-up according to Jefferson Graham reporting for USATODAY. Snapchat is reported to be in talks to raise as much as $500 million, which would value the company at $16 billion to $19 billion.

Graham spoke to Brian Solis to discuss why the company is garnering such a high valuation.

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USATODAY: Uber-for-kids is Shuddle’s parental pitch


Nick Allen, Shuddle’s 36-year-old founder, brainstormed his idea for the kid-centric company while working at ride-hailing startup Sidecar, whose drivers often called in saying they had requests to transport children. (Photo: Courtesy of Shuddle)

Reporting for USATODAY, Marco della Cava introduced parents to the new startup Shuddle, best described as an “Uber for kids.”

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GetVOIP: The 35 Best Entrepreneur Blogs

GetVOIP published a list of the “35 Best Blogs” to help entrepreneurs pursue their dreams. Brian Solis was ranked number 1.

Excerpt:

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian

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