In the third installment for HootSuite’s business video series, Brian Solis discusses the widening gap between current expertise and emergent roles defining the future of business. Here, Solis makes the case to invest not only in new people but also to help today’s employees learn new skillsets to evolve along the business.
Click here to see the post over at HootSuite…
Murray Newlands writing for Inc. assembled a list of 30 of the world’s top marketers. He states that each are worthy of following if you’re a business owner or marketing professional seeking to break through the noise. These distinguished marketers are the top influencers within their particular fields and have proven that they are the very best of the best. If you’re new to marketing or simply in need of some inspiration, this list is exactly what you need to reinvigorate your efforts and start making progress on the right path.
While Brian Solis was in Sydney earlier this year, he visited his friend Mathew Slavica, Founder of Digital Stand. The result of that conversation turned into a series of posts and a pretty incredible video.
Mathew wrote about the engagement on LinkedIn…
If you had a chance to interview one of the world’s most original and prominent thought leaders in social and new media, what could you hope to learn about the future of business?
Marketo and Column Five created a useful infographic designed to help brands appreciate and plug into the world of digital influence. The infographic references Brian Solis’ report on digital influence, most notably the 3 “Rs” of Reach, Relevance and Resonance. Marketo also lists Brian as one of the top 8 digital influencers most retweeted by digital marketers.
NMX (New Media Expo) interviewed Brian Solis about his latest book, What’s the Future of Business: Changing the way companies create experiences.
NMX: “How many books have you written?” Include all formats: e-books / Digital downloads / Kindle and the old fashioned physical books – the ones I love where I can turn the pages and smell the freshly printed book off the shelf.
From The Economist Intelligence Unit
The Economist asks, “What is social business?”
Brian Solis, Principal analyst at Altimeter Group, offers an answer. In an interview with Frieda Klotz, deputy editor at The Economist Intelligence Unit, Brian discusses the transformative nature of social business.
Frieda Klotz: How will the role of a social business leader change over the next two years?
John Twohig recently wrote about the importance of businesses becoming social. He wondered, “How should the word ‘Social’ be featured in an overall business strategy?
Social Business as defined by Brian Solis is a philosophy for the entire business.
“Social Business is a philosophy, a way of business where social technologies supported by new approaches facilitate a more open, engaged, collaborative foundation for how we work.” So said Brian Solis in a recent post. Use the word “social” in front of the words media, channels, platforms and it is just an adjective, he argues. Is he right? Damned right he is…
ADWEEK’s Michelle Castillo covered the acquisition of Twitch by Amazon. While it may have come out of left field, she wrote, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match.
Michelle and Brian discussed the acquisition. Following is an portion of their conversation.
Entrepreneur Magazine named Brian Solis as one of the “50 Favorite Online Marketing Influencers of 2014.”
Excerpt (full post here):
It’s getting more and more difficult to know which sources to trust online. This helps explain why lists such as this one are consistently some of the most read and shared: people want (no, need) to know that the content they’re reading is reliable and trustworthy.
The Nation recently discussed the importance of customer experience. More than merely reacting to it, the article discusses how to proactively influence it. The inspiration for this topic stems from Brian Solis’ most recent book, What’s the Future (WTF) of Business: Changing the way businesses create experiences.
Following is an excerpt. Please read the original article here.
Information from your customer journey is a great source of valuable insight about your customers.
Define where you can make an impact
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.