Brands rush to reach young millennials with Snapchat’s Discover

USAToday’s Jefferson Graham covered Snapchat’s new Discovery App and its impact on the media industry. Graham spoke to Brian Solis for his thoughts on how brands can engage the elusive demographic of SnapChat’s young users.

Brian Solis, an analyst with the Altimeter Group, calls Snapchat’s reinvention of media for mobile “monumental. This forces information providers to rethink how they deliver news to a new medium,” he says.

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Brian Solis Ranked as Influential Keynote Speaker

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Futurist Ross Dawson assembled an impressive list of top speakers stacked according to digital influence. Brian Solis ranked third.

The list is uniquely valuable as it introduces event organizers, brands, and speaker bureaus to 150 speakers who in their own way carry clout online which can apply in many ways to events, webinars, thought leadership/expertise strategies or highly qualified advisory.

View the entire list here. Well done @RossDawson!

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Brian Solis Contributes Chapter to New eBook on CX, “The 2015 Customer Experience Outlook”

Brian Solis joins CX pioneers Joe Pine, James Gilmore, Brandon Schauer, Jeanne Bliss, among other greats in Kerry Bodine’s new ebook, The 2015 Customer Experience Outlook. It is available for immediate download here

His chapter focuses on the intersection of CX and UX and shares why the future of customer experience takes Human Centered Design.

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Brian Solis Joins All Star Cast in New Book “The Technology of Us”

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Brian Solis is proud to be a contributing author of a new book, The Technology of Us, exploring the future of technology, business and society.

He joins an amazing lineup of contributors that includes George Lucas, Don Tapscott, Don Peppers, Doc Searls, Rachel Armstrong, Janine Benyus, Erik Brynjolfsson among several other amazing minds.

About the Book

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Adweek: Is Your Company’s Digital Transformation Really Happening? [Infographic]

Adweek’s Melissa Hoffmann transformed the research of Brian Solis around the state of digital transformation into a fantastic infographic.

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means and/or have mapped the digital customer journey.

Solis’ study shows a disconnect between perception and reality.

See the original post over at Adweek.

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Lean and Digital Marketing Secrets to Growth for 2015

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In Business2Community, Vasil Azarov shared the insights of 13 experts to help strategists succeed in 2015. Brian Solis rang in at number three on the list.

Invest in Your Social Capital, Not Social Media

We often misinterpret the true value of social media. It is not about ‘likes,’ followers, comments or even money.

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The Top 20 Digital Marketing Strategists for 2015

The Online Marketing Institute is proud to recognize the Top 20 Digital Marketing Strategists for 2015, chosen for their innovative contributions in the digital marketing community and dedication to creating online education opportunities for business owners, marketers, and students around the world.

The list is comprised of distinguished OMI educators, authors, business owners, digital marketing professionals, contributors, and speakers, known for:

1) Creating and leading the adoption of the newest, most effective digital marketing strategies.

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CITY A.M.: Who to follow on LinkedIn in 2015

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Harriet Green with CITY A.M. pulled together a list of 5 business leaders to follow on LinkedIn. Among them is Brian Solis, Jack Welch, and David Edelman.

BRIAN SOLIS, ALTIMETER GROUP

An article by this digital market analyst, 25 Technology Trends for 2015-2016, is currently the most read piece on LinkedIn’s Pulse, with almost 300,000 views.

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Brian Solis and Shaq to Once Again Share the Stage at Brand Innovators #CES2015

Brian Solis and Shaq slam dunked their appearance at SXSW in 2013. Now they’re set to repeat their shenanigans at Brand Innovators in Las Vegas on January 5th, 2015.

The duo will hit the stage at 1:30 and discuss life after the NBA and how to build a sustainable personal brand.

Press are welcome to attend. Please contact Alex or Paula for information.

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Russel Brand and Brian Solis to Take the Main Stage at SXSW 2015

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SXSW announced the first round of Convergence Programming for the 2015 festival, including an interview with Russell Brand and a panel with Brian Grazer.

Categories that fall under the umbrella of Convergence Programming include SXSW Comedy, SXsports, Future of TV, Digital Domain, a variety of different meet-ups and the Featured Sessions. While Convergence Programming happens throughout the entire week of SXSW, Convergence Day — where Interactive, Music and Film overlap — will occur on Tuesday, March 17.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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