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B2B Marketing: Top tech marketers reveal their favourite B2B tech campaigns

B2B Marketing: Top tech marketers reveal their favourite B2B tech campaigns

Sandy Carter, CEO and CMO of Ecosystems, reveals that she loves the Cision campaign around the manifesto for PR, ‘What if PR Stood for People and Relationships?.

She writes, “A great campaign is personal, leverages influencers, engages and focuses on the clients’ value – even in the land of B2B, and this is exactly what Cision does. It uses humour and comics…” and that is what behind the rise of the [marketing] machine,” CMO influencers Brian Solis.

CNBC: For Mark Zuckerberg, this top-ranked app is the one that got away

CNBC: For Mark Zuckerberg, this top-ranked app is the one that got away

When Snap made its move for Bitmoji last March, the app wasn’t yet available to Snapchat users. But it was popular enough on other platforms that the potential was obvious… After all, Snapchat is inherently about sharing pictures and images and is geared toward a younger demographic.

“Without having a killer application, Bitmoji just existed as a novelty and Facebook wasn’t a killer platform for it,” said Brian Solis, an analyst covering social media at Altimeter Group. “Snap is a better fit.”

Kampyle: Ask a Customer Experience Expert, BRIAN SOLIS

Kampyle: Ask a Customer Experience Expert, BRIAN SOLIS

In this interview with Brian Solis, who is “globally recognized as one of the most prominent thought leaders in digital transformation and innovation,” we learn about the importance of great customer experience in a company.

He says, “Companies change for one of two reasons: one is because you have a leader who recognizes the Aha! moment or you have management that recognizes the Uh-Oh moment. It’s almost like Netflix v. Blockbuster or Amazon v. Borders – there’s this understanding of how customers are changing, and then companies become customer centric in their efforts to develop new CX strategies.”

Forbes: ‘Digital Sense’ Is Marketing 101 For Digital Marketers Who Don’t Know It All

Forbes: ‘Digital Sense’ Is Marketing 101 For Digital Marketers Who Don’t Know It All

“Business and marketing legend” Brian Solis wrote the forward for Travis Wright and Chris Snook’s new book, Digital Sense, described as “one of the very wonderful things” about the publication.

Brian writes, “Digital is a means to reach a different breed of customers, one who’s connected, informed, empowered, demanding, elusive, a bit narcissistic, and definitely in control of their online experiences.”

du contenu au client: There are 7 billion media companies. Change your paradigm.

du contenu au client: There are 7 billion media companies. Change your paradigm.

Each point of contact with your company is an occasion to disseminate an information about you. All that your company produces, a service, an object, an experience, an e-mail, a publicity, a video, a guide, a conversation, is a content to broadcast.

It is what Brian Solis tells us with “the audience of your audience”

“As a digital society, we are ushering in an era where everyday people form a global network of self-empowered social intermediaries that accelerate and proliferate the reach and effect of information and experiences.”

brandchannel: The Business of Influence — 5 Questions With Traackr CMO Kirk Crenshaw

brandchannel: The Business of Influence — 5 Questions With Traackr CMO Kirk Crenshaw

TopRank Marketing and Traackr teamed with Brian Solis of Altimeter to produce “Influence 2.0: The Future of Influencer Marketing.”

“Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents,” said Solis in a press release. “Marketers must reimagine their role as a central driver of organizational change, output and impact by connecting with customers in more genuine and useful ways and on channels they trust and value.”

Martech Series: Altimeter and Traackr Research — ‘Influence 2.0’ is Key to Improve Brand Advocacy and Accelerate Digital Transformation

Martech Series: Altimeter and Traackr Research — ‘Influence 2.0’ is Key to Improve Brand Advocacy and Accelerate Digital Transformation

“Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents,” said Brian Solis, Principal Analyst at Altimeter. “Marketers must reimagine their role as a central driver of organizational change, output, and impact by connecting with customers in more genuine and useful ways and on channels they trust and value.”

Solis states that harnessing influence requires a more human approach with empathy and customer-centricity instrumental in taking influence to the next level. He pins success on reassessing the value chain around creating value within the relationships between influencers and their communities.

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