Top50 MARKETING GURUS
Ever wonder how good the Marketing Guru you have discovered is at marketing themselves? Top50 Marketing Gurus is an interesting way to rank the best of the best in marketing gurus based on their own current online presence. Top50 Marketing Gurus is maintained by PIVOTSTACK.
While Brian thinks that most list processes are rarely on the mark and thus misinform the public about who can really help who and how, he is appreciative of being included.
by John Gray, BETAKit
It’s simple in thought, but in reality being innovative is excruciatingly difficult. The GROW Conference is in its sixth year and all about the future of innovation, growth, and entrepreneurship. From August 19-21, Whistler, BC will play conference host for a second year. Once again, GROW is delivering an impressive line-up of speakers, sessions, events, and networking opportunities.
by Jason Abbruzzese, Mashable
Arianna Huffington built The Huffington Post into a global digital media empire, while Jonah Peretti, who helped found HuffPo, went on to co-found BuzzFeed, turned into a digital juggernaut that could soon be valued at $1.5 billion. The former colleagues now stand at the vanguard of the new media industry, watched and discussed and speculated about all the time for clues about where digital media is going.
by Jeff Elder, WSJ
User satisfaction with social media websites is improving, paced by Facebook’s success with its mobile app and advertising, according to new data from the American Customer Satisfaction Index.
Facebook, which was the lowest-ranking social-media site in 2012, has climbed to the middle of the pack with the largest improvement since then, driven by growing user satisfaction with its mobile app, said ACSI Director David VanAmburg. The latest index was released Tuesday.
by John Shinal, Special for USA TODAY (includes quote by Brian Solis)
The second-quarter surge in digital advertising revenue just reported by Google, along with the large quarterly gain also expected from Facebook, shows just how much of Twitter’s market opportunity is being captured by its competitors.
The huge gains in sales and profit at its much-larger rivals come as Twitter on Tuesday is expected to report yet another quarterly operating loss for the same period amid disappointing user growth. In mid-morning trading, Twitter shares are down 3.5%, to $34.12, and is near a 52-week low.
La rédaction a sélectionné pour vous les dix personnalités anglo-saxonnes incontournables du moment, qui ont révolutionné l’univers du marketing. Brian Solis est considéré comme l’un des experts dans le domaine des nouveaux médias. Analyste au sein d’Altimeter Group, Brian Solis délivre une vision claire de la convergence du marketing avec la communication et les médias numériques. Il est l’auteur de plusieurs ouvrages notamment The End of Business As Usual, Rewire the Way You Work to Succeed in the Consumer Revolution et What’s the Future of Business: Changing the Way Businesses Create Experiences. Il tient un blog et compte 245 000 followers sur Twitter.
via Carlos Olin Montalvo, SF Station
San Francisco is home to Twitter’s headquarters and some of the social network’s most active and interesting users, which makes for a robust list of local Twitter users to follow.
The main office for the global short messaging platform is located near the Civic Center, and a decent chunk of its active, online users are located in SF as well. Twitter is the most effective tool for consuming real-time news, making it a great source for instant updates and the latest local news.
Via James Green, Marketing Land
Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies rapidly being developed to help improve customer retention and acquisition. While marketers have made huge strides since the birth of e-commerce two decades ago, they’re still not utilizing the digital space to its full potential.
via Brent Lang, Variety
Image via Scott Olson/Getty Images
The ground may be moving under the feet of media and entertainment business, but the shifting tectonic plates didn’t result in any earth-shaking deals at the Allen & Co. conference in Sun Valley, Idaho.
Se présentant lui-même comme un geek, attiré par la technologie et la programmation, Brian SOLIS (son blog est consultable ici), Principal analyst chez ALTIMETER GROUP, nous a fait l’immense plaisir d’intervenir lors d’une visio-conférence organisée dans le cadre du MSc e-Business Manager de l’ISTA.
Tenue au campus de la Fonderie à Mulhouse, le thème de l’échange était le suivant : Vision prospective des réseaux sociaux.
Retour sur 3 grands principes du marketing de demain…
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.