by Mark Cameron, BRW
I spoke to Brian last week to get his views on how and why social media is having such a dramatic impact on the way that businesses are evolving.
Our discussion centred around how businesses are dealing with managing the changes in communication that social media has brought, and the economics of relationships at scale – a fundamental issue in today’s environment. This is not a technology issue. To quote Brian, it revolves instead around the fact that society is beginning to “rethink the nature of the transaction”. All transactions involve the trading of data and unless every party walks away from this trading with a sense of value the whole engine will stop working.
via @ticbeat, Marcos Merino
Brian Solis (analista digital de Altimeter Group, conferenciante y autor de best-sellers) redactó recientemente un informe para IBM titulado “The Connected Consumer and the New Decision-Making Cycle” (El Consumidor Conectado y el Nuevo Ciclo de Toma de Decisiones). Según la compañía, el objetivo del informe era enseñar a ir más allá de segmentos y datos demográficos para comprender la dinámica de la participación en las redes y poder así transformar la relación de las compañías con sus clientes.
Join Lithium CEO Rob Tarkoff (@rtarkoff) and Brian Solis (@briansolis), prominent author and digital analyst, for a conversation around the effects of technology on businesses and culture.
In addition to exploring themes in Brian’s latest book, “What’s the Future of Business”, this discussion will provide insights for anyone looking to understand the landscape of connected consumerism and how business and customer relationships unfold and flourish.
Watch the video over at Lithium.
Brian Solis answers 2 questions from attendees ahead of the Social Business Summit in Melbourne.
1) How can small businesses, with upwards of 150 employees, think about social strategically without straining resources or losing focus while still delivering ROI?
2) How do we get executives involved in social media the right way…if at all?
See you on February 18th, 2014!
Register here: http://www.socialbizevents.com.au
Use discount code: BrianSolis@SB14
Smart Focus recently hosted a discussion about the future of marketing in London. As the presentation was concluding, Solis received a question from the audience asking for his impression of Princeton’s prediction of the death of Facebook.
Here’s what Solis had to say…
“Facebook has a simple but important purpose – to change and improve how the world connects and communicates. Facebook has 1.2 billion users, email has 3.3 billion. We keep talking about networks that we say are going to die, yet they keep getting bigger and bigger. It’s not going anywhere.”
ITProPortal’s Alysia Judge attended Brian Solis’ keynote at the annual Learning Technologies conference in Olympia, London in January 2014. Her summary of his presentation captured why the future of education begins with each one of us.
“Nothing says future learning technology like a powerpoint deck,” quips Brian Solis as he takes to the stage at London’s Learning Technologies 2014 conference to deliver the introductory keynote address.
SmartFocus is delighted to announce that acclaimed author, blogger and analyst Brian Solis will be visiting the SmartFocus London office on Tuesday, 28th January, to present an exclusive webinar for SmartFocus clients.
Brian, whose latest book ‘What’s the Future] of Business?’ explains the importance of creating meaningful consumer experiences, will discuss the future of marketing, the role of technology in the decision‐making process and how to create multi‐channel experiences that really mean something to your audience. He will also take part in a filmed Q&A session which will be published at a later date on the SmartFocus TV YouTube channel.
Direct Marketing News covered Brian Solis’ empowering keynote at the Direct Marketing Association’s Email Evolution Conference in Miami, “We Need More Cowbell, Not More Email.”
You know that classic Saturday Night Live “Cowbell” sketch? The one where Christopher Walken plays a music producer and tells big-bellied Will Ferrell that his band’s song needs more cowbell. As the skit goes on, and as Jimmy Fallon continues to lose his composure, Ferrell beefs up the bell. And the more he bangs on the bell, the more Walken loves the song.
The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced that Brian Solis, principal analyst, Altimeter Group and best-selling author of “What’s the Future of Business,” will be the opening keynoter at the Email Evolution Conference, which will be held January 22-24, in Miami, Florida.
FOX Business’ After the Bell featured special guest Brian Solis to discuss the state and fate of Apple. The segment was inspired by Solis’ thought on Apple’s pattern of incrementalism versus innovation on MarketWatch. The segment, “Has Apple lost its innovation mojo” aired on Friday, January 17, 2014 and covered the recent China deal, Apple’s roadmap, Tim Cook, innovation, and the company’s future.
Watch the segment here.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.