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INfluencia: La Course Contre Le Darwinisme Digital Est Lancée

INfluencia: La Course Contre Le Darwinisme Digital Est Lancée

” Pour rester compétitif, une entreprise doit donc devenir plus agile que réactive et plus customer-centric que présomptueuse. C’est là qu’intervient la transformation digitale”, explique Brian Solis ” Bien qu’elle représente un mouvement global qui utilise la technologie pour radicalement améliorer les performances des entreprises, la technologie seule ne constitue pas la solution. Pendant les recherches, j’ai appris que ce mouvement fonctionne même sans la moindre feuille de route universelle qui puisse guider les marques. De fait elles ambitionnent le changement avec les mêmes pratiques habituelles, le même paradigme traditionnel, sans vision ni buts “.

LinkedIn: The Race Against Digital Darwinism, The Six Stages of Digital Transformation

LinkedIn: The Race Against Digital Darwinism, The Six Stages of Digital Transformation

Over the last three years, I’ve studied the maturity paths of some of the world’s leading brands including Dell, Discover, GM, Harvard, Lego, Metropolitan Museum of Art, Nestlé, Novartis, Sephora, Starbucks, Target, among many others. The result is a new report, “The Race Against Digital Darwinism: Six Stages of Digital Transformation.” It introduces a maturity framework that documents how companies are advancing technology roadmaps, business models and processes to compete in the digital economy.

DMN: The 6 Stages of Digital Transformation

DMN: The 6 Stages of Digital Transformation

Have marketers come to a crossroads at which they have to decide, once and for all, between scale and survival? It’s a choice that Brian Solis, noted author on tech disruption and principal of Altimeter Group, takes on in a new report called “The Race Against Digital Darwinism: Six Stages of Digital Transformation.” Trying to survive in the digital jungle, companies are not only challenged by upstart predators and sophisticated customers, but they’re also laden with the trappings of process and infrastructure that turned their humble organizations into industry behemoths in the first place.

CMO.com: Altimeter Report Details Stages Of Digital Transformation

CMO.com: Altimeter Report Details Stages Of Digital Transformation

Brian Solis, principal analyst at Altimeter, said his company hopes these six stages serve as a digital-maturity blueprint to guide companies along their transformations.

“I think the key takeaway for CMOs is going to be that no one company has all of the answers,” Solis told CMO.com. “Another takeaway for the chief marketer is that they have an opportunity to make their role about more than just marketing. CMOs can be experience leaders and drive the future of business. They must show that marketing is now part of experience, and experience is now part of customer engagement, and customer engagement is basically the foundation for any company.”

AdvertisingAge: Digital Darwinism Has Created a Market of Digital Narcissists

Brands and Agencies Need a Digital Transformation to Compete in the Experience Economy contributed by: Brian Solis for AdvertisingAge Disruption in advertising and marketing is at an all-time high. With ad blocking, ad fraud, mobilegeddon, messaging, chat bots, app overload, fragmented attention spans, et al., all the talk about the end of advertising as we knew it isn’t just happening — it’s already happened. But is it really so bad that the landscape is changing? Or is this really an opportunity for…

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