In celebration of the 54th GRAMMY Awards, we are debuting a special edition of (R)evolution. Shot on location in Los Angeles, Evan Green, CMO of the Recording Academy discusses the fusion of two worlds, the social explosion and the increasingly sophisticated expectations of consumers.
In this fascinating discussion, we learn how a 54 year old industry body adapted to the change in how people interact with television, music and one another, shifting from watching the conversation to engaging and helping facilitate shared experiences. More importantly, you’ll hear what it took to get management to see the opportunity for the future and how it changed the DNA of the Recording Academy forever.
This is it…the Season Finale! And, what a way to end Season 2 of (R)evolution….
In this episode, Yamaha shares what is by far the most expansive view of disruptive technology’s impact on business infrastructure and culture on the show to date. What you’ll see is a genuine discussion with Jeff Hawley and Rick Williams of Yamaha explore how an already successful business is exploring new opportunities to better define the customer experience before, during and after transactions. It comes down to workflow. Nowadays, it either works for you or works against you. Here, Yamaha shares that it needed “to blow up” its existing systems and processes and “start over” to compete more effectively for the future.
During Blogworld Expo in Los Angeles, I was given the opportunity to interview Jim Farley, Ford’s Group Vice President, Global Marketing, Sales and Service live on stage. The discussion was focused on a powerful theme, putting your brand in the hands of customers. Certainly for any business, large and small, the idea of empowering customers to shape and steer your brand can be perceived as both frightening and dangerous. But here, Farley brings a refreshing perspective on why businesses, including Ford, need to engage customers in a more human and genuine manner. He looks beyond marketing to bring executives, employees and customers together in building a stronger brand, more relevant products and services, and investing in meaningful relationships to ultimately create a remarkable business…a business that matters beyond its goods.
Jon Swartz is a veteran journalist who has covered Silicon Valley’s highs and lows over the years. As Swartz says, he’s seen it all and along the way, he’s chronicled not only the events but its impact on business, culture, and society. Jon joins us on (R)evolution to discuss disruptive technology, what it means and what’s next.
Please take a moment to watch and let us know your thoughts…
Comcast and service are two words that have been closely aligned and analyzed since Frank Eliason initiated the @ComcastCares program on Twitter. Eliason built a new channel for engaging customers to solve their problems. More importantly, he also developed a new infrastructure at Comcast to learn from their experiences. Frank has since joined CITI, but before his departure, he solidified the future of @ComcastCares by placing it in the hands of Bill Gerth and Kip Wetzel. Under the direction of Gerth and Wetzel, Comcast’s social customer service program continues to develop a culture of customer-centricity. At the same time, the team is leading internal efforts to transform products, processes, and services to not just respond to negative experiences, but also improve them to eliminate problems in the future.
The next episode of (R)evolution features a very special guest and someone whose work I’ve followed longer than I care to count. Among many things, John Battelle is the co-founder of Wired, Founder of Federated Media and Executive Producer of the Web 2.0 Summit. He’s also the author of an upcoming book, What We Hath Wrought, which gives us a forecast of the interconnected world in 2040.
Radian6 is one of the industry’s leading social media management platforms and was recently acquired by Salesforce. I was invited to join Salesforce at its recent Social Advisory Board meeting during its annual Dreamforce conference in San Francisco where I had an opportunity to sit down with Marcel LeBrun, SVP and GM of Salesforce Radian6.
In part 2 of my discussion with Revision3 CEO Jim Louderback, we review the importance of community in the very fabric of the programming and overall production. As Jim explains, Revision3 got its name from the idea that television is undergoing its third revision. Revision 1 was the three broadcast networks. Revision 2 was cable television, which as Jim highlights, helped bring television closer to the audience. Revision 3 is rooted in “breaking the fourth wall,” a popular expression in theater for connecting the seated audience with the performance on stage. Internet television opens up a new paradigm for connecting through the camera to PCs and mobile devices. The new era of content producers must create content that’s not only engaging but participatory. Content merely becomes one pillar of community.
Long time friend Jim Louderback joins us for the latest episode of Revolution. Jim is the CEO of Revision3, a leading Internet television network. Founded by Digg’s Kevin Rose, Jay Adelson, and David Prager, Revision3 creates and produces original episodic, community-driven programs watched by what could only be described as a very passionate fan base. The network gets over 65 millions views and over 19 million unique viewers per month.
Filmmaker Tiffany Shlain joined me on the set of Revolution to discuss her new film, Connected. Tiffany is a remarkable individual. She is the first to debut two films at the Sundance Film Festival and is also the founder of the prestigious Webby Awards.
In her film Connected, we as the audience, explore how technology is changing our culture. We are pulled into a beautiful spiral to feel what it means to live in an always on society and also how staying connected in the 21st century is shuffling our priorities. The world is indeed becoming a much smaller place. But we have to ask ourselves at what cost?
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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