The Pew Internet and American Life Project recently published a study that found 50% of cellphone owners use their phones while watching TV. Connected viewers are not only driving the rise of Social TV, their activities are opening new windows for real-time multi-screen experiences that require design.
There’s been many debates as to whether or not social media promotes activism or whether or not it’s actually fostering a lazy form of participation. Retweets and Likes don’t bring about change. While I believe social media is a strong platform for raising awareness, the relationship between cause and effect is defined by action regardless of medium.
It wasn’t too long ago when sport industries were confounded by the openness of social media and the ability for fans and players to share experiences in real time. Now of course, times have changed and teams in every sporting league imaginable are experimenting with social media to improve relationships and experiences with fans. The San Francisco Giants are among the sports teams that are leading the way for a new genre of engagement and community building.
One of the challenges marketers and strategists face today is understanding the difference between a success story and an example that has true business impact. With every story and through our own experience, we are learning about the transformation companies are undertaking to migrate from social brands to social businesses. One of the emergent trends that we will soon be tracking is the move from social to experiential where social media plays only one part in the greater production of everyday customer engagement. Social becomes part of the overall experience as does mobile, web, real world, and other channel strategies that guide customers on the journey… wherever it may begin and on whichever path they prefer. The experience must be dedicated to each channel yet integrated to deliver a holistic brand odyssey.
Silicon Valley is a flashpoint for innovation and entrepreneurialism. But, what does Silicon Valley even mean these days? Silicon Valley technically spans the area in the southern San Francisco Bay Area including Santa Clara Valley, San Jose and southern East Bay. What Silicon Valley actually refers to in terms of geography seems moot in an economy when the idea of Silicon Valley is much bigger than the square miles it covers on a map. In reality, when people outside of the area think about it, it includes what’s already mentions and spans north on 101 from Mountain View to San Francisco and East to Oakland and then back down the 880 to Fremont. Silicon Valley IS the greater San Francisco Bay Area and as such, the it has a bigger story to tell beyond its geographical boundaries.
Is content still king?
According to Deanna Brown, CEO, Federated Media Publishing, “Content, in the right context, is ultimately king.”
Welcome to the evolution of publishing, where storytelling, advertising, and technology intersect. By having unhindered access to social and mobile media platforms, brands are experimenting with paid, owned, and earned media to reach connected consumers in their channels of relevance. As brands dabble in publishing, traditional marketing and advertising networks are also evolving.
Perhaps you remember Zoolander, Dodgeball and Tropic Thunder? My guest on this episode of Revolution is Mike Rosenstein, producer at Red Hour Films. Owned by Ben Stiller and Stuart Cornfeld, Red Hour Films is a production company that produced these classics and more. To compete for the future of entertainment, Stiller brought Rosenstein in to also lead the development of Red Hour Digital as the Director of Digital Content.
Miles Fisher may not be a household name, but chances are, you may have already seen his work. Perhaps you’ve seen his Tom Cruise spoof in Superhero movie or the clip that’s still making the rounds on the Web. Or maybe you’ve seen his clever rendition of “This Must be the Place” by the Talking Heads shots as a video homage to American Psycho.
On this edition of Revolution, I’m joined by venture capitalist Mark Suster (@msuster). Together, we explore the state of innovation and the differences between emerging and disruptive technology and its impact on business and culture.
Whether you’re a business strategist, an entrepreneur, or an investor, innovation is part of your livelihood. As a result, recognizing opportunities to invest, change or innovate is now a fundamental part of business. This is why businesses must dedicate resources to evaluating technology as it begins to influence desirable markets. More importantly, the ability to recognize opportunities must be matched with the ability to experiment and ultimately contribute to the adaptation of current business models.
Broadcast journalism evolves with every new medium that emerges. Social media certainly opened the doors to new forms of content and distribution channels, but in the end, value, consistency and engagement separates those who find a long-term audience from those flail in obscurity. The market for relevant and compelling content is infinite, regardless of medium.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
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