Revolution Series 2 Debut: How Mercedes Benz Successfully Uses Social Media to Engage

Social media marketing is gaining in awareness and acceptance by businesses all over the world. According to a recent report published by Burson-Marsteller

67% of Fortune Global 100 companies use Twitter to directly engage with consumers. This is a 78% increase over the previous year. And, 9 out of 10 companies are talked about on Twitter.

(R)evolution Season 2: Coming March 11, 2011

Thank you to everyone who helped make (R)evolution Season 1 so special. I took some time off to start writing the next book. I’m happy to share however, that taping has already started for Season 2. The new season begins on March 11, 2011.

Season One:

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Best of 2010: Katie Couric on the Importance of Social Media

The last post in the “Best of 2010″ series is an experience that won’t soon be forgotten. In 2010 I launched (R)evolution, a new video series that spotlights the people who are exploring and defining the future of business, culture, and media. In Episodes 11-13, I had the opportunity to sit down with one of my idols, Katie Couric, anchor and managing editor of the CBS EVENING NEWS WITH KATIE COURIC and correspondent for 60 MINUTES.

(R)evolution: Stanford Law’s Ryan Calo on Privacy Harm and Education

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, culture, and media.

There’s a poignant observation by Gabriel García Márquez I’d like to share with you, “Everyone has three lives: a public life, a private life, and a secret life.” Which do you broadcast?

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(R)evolution: Katie Couric on Privacy and Personal Branding

In a landmark discussion where traditional media meets social media, we find ourselves realizing just how much we have yet to learn and also define. This is indeed our time to influence how new media evolves and also how it affects who we are and how we communicate with one another.

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(R)evolution: Katie Couric on Fact-First Journalism and Digital Identity

We live in interesting times and among today’s catalysts spurring excitement and concern are social media…for it, as a movement, is a great equalizer.

Now, here we are, challenged to rethink what we know and think we know in order to compete for relevance now and in the future. As we heard in Part 1 of (R)evolution, we are witnessing the impact of social media on journalism and understanding how news travels differently through social graphs.

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(R)evolution: Katie Couric on Social Media and Real-Time Journalism

As as I say at the beginning of this interview, I don’t even know where to begin, so let’s just go ahead and jump right in. In a special three-part series, I’m joined by none other than Katie Couric, anchor and managing editor of the CBS EVENING NEWS WITH KATIE COURIC, correspondent for 60 MINUTES and anchor of CBS News primetime specials.

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(R)evolution: CBSNews.com Editor-in-Chief Dan Farber on the Future of News

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.

In a world where news no longer breaks, it Tweets, information finds us, because we expect it to.

Dan Farber is someone whom I respect and admire and he’s also someone I have the privilege to call a friend. Farber is the Editor-in-Chief of CBSNews.com and is one of the brightest minds in journalism, possessing a firm grasp on the intersection of technology, human behavior, and the business of news.

(R)evolution: Mark Burnett on the Art of Storytelling

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.

During Blogworld Expo, I had the opportunity to share the stage with Mr. Mark Burnett, a groundbreaking television producer, perhaps best known for creating and producing industry-defining reality television shows such as Survivor and The Apprentice. On stage, we spent an action-packed hour discussing his experiences and how he transformed his ideas into successful realities.

(R)evolution: Frank Eliason on the Social Business and Customer Service

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. In episode 8, I proudly welcome Frank Eliason, senior VP of Social Media at Citibank.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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