Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media.

The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications.

Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media.

The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications.

New Media Release #12 – The Evolution of Press Releases

Chris Heuer, Shel Holtz, Tom Foremski, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast. Welcome to NMRCast episode #12, a 28-minute podcast recorded live from the San Francisco Bay Area.

Traditional vs. Citizen Media – It’s Social Darwinism in Action

I’m sure there are many out there who ask or are asked this question, and many have not yet found a consistent answer.

The question is, what’s the difference between a journalist and a blogger? Is a blogger a journalist and is a journalist a blogger?

The answer isn’t so simple because the conversation usually spins down a maze of different avenues. But, let’s keep it straigh-forward, with the intent of answering the question.

Women2.0′s Converting Your Passion into a Real Business

Alison McNeill reporter at PR2point0.com
by Alison McNeill of
FutureWorks

women20_logo

Women 2.0 005

I attended the panel and mixer at Stanford University called “Converting Your Passion into a Real Business.” The event was sponsored by women2.0, bases and Entrepreneur27. A great mix of folks made up the panel including:

Liz Gannes: Reporter for GigaOM. She mainly focuses on consumer-oriented startups and other technology stories.

New Media Release Cast #11 – The Evolution of Press Releases

Chris Heuer, Shel Holtz, Tom Foremski, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast. Welcome to NMRCast episode #11, a 29-minute podcast recorded live from the San Francisco Bay Area and Kansas City, MO.

We discussed reactions to the social media release concept; announced an upcoming social media release summit; and invited PR pros to post their case studies to the social media release wiki.

Converting Your Passion into a Real Business

Women 2.0 (a division of Entrepreneur27) and Stanford BASES are hosting their next event focused on individuals who went against tradition and took big risks, resulting in careers that they really enjoy. In many cases, these entrepreneurs actually “created” or joined real business based on their passions, allowing them to earn a living doing something they love.


Event:
Converting Your Passion into a Real Business
Date: Tuesday, December 5, 2006 from 6:00PM to 8:00PM
Location: Stanford University, Room 420-040 in the Quad (map)

Web 2point2 – The Interviews

Recently, we attended Web 2point2, an ‘unconference’ driven by participants and based on conversations, not powerpoints.

The people who attended the event are the influentials in the Blogosphere and Web 2.0 movement – the folks in the trenches doing the real work, starting up new companies and sharing their understanding of what they learn. In short, the crowd will be largely made up of peers and contemporaries in the resurgence of the Web.

The Sky is Falling 2.0


Photo Credit: Gary Shaw

I lamented over whether or not to write this post, but felt that it was absolutely necessary in order to stop any potential widespread panic after Dave Winer’s post that semi predicts the end of Bubble 2.0.

Are We Ready for Web 3.0?

www.3.0

Living in Silicon Valley has been an intoxicating and suffocating experience all wrapped up into a lavish party with gourmet food and cocktails poured through a block of chiseled ice. Everyday I live, breath, sleep everything two dot oh, and what started as a way of making the web more dynamic and interactive, is now one big pool of punch where programmers, marketers, and startup founders are the new rock stars and everyone wants to jump in to take a dip and take a sip.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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