MJAA Professional Mixer: The Road from Employee to Founder

Alison McNeill reporter at PR2point0.com
Alison McNeill

Joanne Wan, Mixer Chair of the Monte Jade Science and Technology Association, informed us of an event we think you should know about.

Next Tuesday, Nov 14, she will be moderating a great panel (e.g. Trinity Ventures, FanPop, and Mobile80) focused on the topic of transitioning from employee to founder of your own company. The evening will also include a networking mixer filled with aspiring and current entrepreneurs.

From Social Media to Corporate Media – Video Series #3

Video Series #3 – Jeremiah Owyang, Chris Heuer, and Chris Carfi.

What started as a special test program for PodTech, has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because PR2.0 is a forum for exploring the fusion of Social Media and PR as well as the bubbling activity behind the Social Media Release. The series features some very important interviews with those truly behind the evolution of Social Media.

Web 2.2 Starts Tomorrow – Agenda and Topics Published

Chris Heuer sent a note that the Web 2.2 agenda is coming together based on several high quality proposals that were made for the talk topics. But, they also need your input (see below).

If you have suggestions, all is not lost, as there will be open space sessions that will run concurrently (except for the Thursday morning BrainJams which they encourage everyone to participate in, and possibly the ‘Surprise!’ sessions.)

How to Write a Social Media Press Release – Part II

“How to Write” a Social Media Press Release Template Now Available

In Honor of the 100th Birthday of the Press Release, New Worksheet Explains Social Media and the Process of Writing SMPRs

See example, history, and additional information here.

I. Headline:

Insert a short, compelling headline that features keywords, not buzzwords, to attract attention and legitimate interest by those who cover your space as well as potential customers.

Interview with Robert Scoble – From Social Media to Corporate Media

Video Series #2 – Robert Scoble

What started as a special test program for PodTech, has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because PR2.0 is a forum for exploring the fusion of Social Media and PR as well as the bubbling activity behind the Social Media Release.

From Social Media to Corporate Media – Video Series #1

Well, it’s a long time coming but we finally got everything edited and published for you to enjoy.

What started as a special program for PodTech (official program to be announced soon), has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because of the fusion of Social Media and PR and the bubbling activity behind the Social Media Release.

This week: The Art of Start and Launch: Silicon Valley

My friend Zoli Erdos let me know about two important events coming up this week. On November 8, 2006, make plans to attend The Art of Start and Launch Silicon Valley produced by SVASE and Garage.com.

The Art of the Start is a conference dedicated to helping entrepreneurs succeed. It runs from 8 a.m. to 3:30 p.m.

Web Two Oh Chronicles – November SF NewTech Meetup

Organized by Joel Sacks, CNET and Marketing Strategist at BuzzShout, and Myles Weissleder, SF NewTech Meetup celebrated yet another new milestone of over 600 members.

The November SF NewTech seemed to come up pretty quickly this time. And, it rained again (October’s event greeted us with rain as well) – let’s hope this isn’t a pattern!

The Evolution of Social Media Press Releases – NMR Cast #10

Chris Heuer, Shel Holtz, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.

The New Media Release Podcast, episode 10 can be downloaded here, heard directly from the FIR page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.”

Content Summary:

How to Write a Social Media Press Release, Why, and What It All Means

As a function of the Social Media Club, Chris Heuer and I were recently discussing Social Media Press Releases with a reporter at a PR trade magazine when we realized just how many people have yet to even learn about the fundamentals of social media. For example, as we were defining the building blocks of an SMR (social media release), Chris stopped and asked the interviewer if she knew what a “tag” was. That was a great question, it turns out, because the answer was no.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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