Taking a step back from the highly publicized and globally viewed online game show series, “Get It or Don’t Get It,” I am still shaking my head wondering at what point the communications industry stopped paying attention to the need for evolution.
Millions of bloggers (not to mention journalists) use traditional releases to write stories everyday. Customers read SEO press releases in Yahoo and Google to make decisions.
I’m at DEMO – unofficially working with Ephraim Schwartz and Steve Fox of Infoworld. I’m snapping a ton of pictures and they’re running them in online stories and their DEMO slideshows.
Pictures are worth a thousand words….so, I’ve decided to cover DEMO as more of a photo journalist than a live blogger. UPDATE: Here’s a link to the entire album of 300 pictures from the event.
Photo Credit: Rob Lee
Well, I’m getting ready to head on over to Palm Spring to attend the DEMO Conference.
Now in its 17th year, the DEMO conferences are known for launching important new technologies into the national consciousness. DEMO 07, taking place January 30 – February 1 in Palm Desert, CA, will introduce 68 carefully vetted products and
services to an audience of investors, business development executives, media, pundits, and fellow entrepreneurs.
by Alison McNeill of FutureWorks
Now with over 959 members, the Silicon Valley NewTech Meetups are bigger than ever. That’s great news for companies like the ones below who want to get noticed. This meetup tool place in Palo Alto, where roughly 100 gathered to hear about some of the hottest emerging companies on the Web 2.0 scene.
Drumroll please. First we have…
Web2.0 has a workgroup, and now those dedicated to advancing the world of democratized media, now have the Media 2.0 Workgroup.
The Workgroup is a collection of shared voices in the New Media landscape. You can subscribe via one feed or grab the OPML.
“The Media 2.0 Workgroup is a group of industry commentators, agitators and innovators who believe that the phenomena of democratic participation will change the face of media creation, distribution and consumption. Join the conversation…”
- Chris Saad
I came across a post that really smacked me in the face with a stinging sense of reality. You can’t help everyone grow; only those that realize they can. We just have to do a better job of reaching everyone else to help lay a more informative foundation for people to cause change.
Last year, at Ismael Ghalimi’s Office 2.0 Conference in San Francisco, I was more than encouraged about the future of shifting from a traditional PC/server software-based architecture to an anywhere, anytime Web-based collaborative office. 2007 is the new 1984 – meaning Office 2.0 applications represent to consumers what Apple meant to PC users over 20 years ago.
In hispost, “Long Tail PR: how to do publicity without a press release (or the press),” ChrisAnderson asks “But what of the Long Tail of media–all those new influentials, from the micromedia of Techcrunch and Gizmodo to individual bloggers? And the social news aggregators like Digg and our own Reddit? They’re where the most powerful sort of marketing–word of mouth–starts, but most of them don’t want to hear from a PR person at all.”
In its post, “Blog Firestorm Erupts about PR and Social Media Releases,” industry PR trade, Bulldog Reporter, captures the essence of the discussion (at the pre-interpretation level). At least they’re paying attention – which means that we’re starting to bring everyone else to the table in order to raise the stakes in the game of PR.
“The podcast of the event has a wealth of information about media shifts, insights into what journalists really want from PR and how to navigate the new media landscape.”
The conversation regarding the need for evolution in PR still rages on (with the SMR aka hrelease at the center of the controversy.)
Some bloggers “get it,” others are forcing us to do a better job explaining what we’re actually doing, while some (and the people who read their blogs) completely miss the point.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.