Revisiting Guy Kawasaki’s "How to Suck Up to a Blogger"

In February, Guy Kawasaki wrote an extensive article that was in essence, a strategy guide to strengthen the bridge and enhance the likeliness for PR and communications professionals to reach influential bloggers. Yes, I know, February…that was a lifetime ago in Silicon Valley. But, I think this article will only gain greater relevance as time goes on and is more important today than it was just several months ago.

Colleges Send Marketing/PR Graduates to Workforce Ill-Prepared

Congratulations class of 2006!

It’s June and you have the golden key to success – your degree in PR, Communications, or Marketing. Now you’re ready to take on the world and land that high-paying gig running marketing initiatives for the best companies on the market. However, as you’ll quickly learn (literally), there’s a tremendous chasm between learned arts and practiced arts. And for the most part, it will seem as if you have to relearn everything in order to advance your career, starting at the bottom and working your way up.

Going Sideways Over Pinot Days in SF This Weekend

Are you ready for mad crowds, broken glasses, drunken humor, long-long lines at the Porta Pottie, and of course, hundreds of wineries pouring their best Pinot Noir, all live in SF on Sunday, Sunday, SUNDAY! Coming at cha…

Opening Up the Corporate Kimono – Corporate Blogs are the Heart and Soul of Business

Blogging is nothing new. It’s already propelled many of whom used it as a part-time platform for their opinions and observations into the stratosphere, or shall we say blogosphere. Many bloggers and blogerati are rock stars, regardless of industry and journalistic background. Their intelligence, words of wisdom and associated niches attract legions of loyal readers.

Web 2.0 from a Designer’s Perspective

While we all debate the true definition of 2.0, its direction, value, lifespan, cease and desist letters, impact on society and eventual impact on the economy, a recent blog post on FontFeed is analyzing the movement from a designer’s standpoint….although, I must say, that I disagree with his opening line, “There is no official standard for what makes something “Web 2.0…”

STIRR Event Tonight in Palo Alto

Tonight I’m attending the STIRR event in Palo Alto, where 5 emerging companies will present on stage to a room full of 240+ entrepreneurs. STIRR.net is an emerging technology network who’s goal is to catalyze entrepreneurial activity in the SF Bay Area and beyond.

There will be 5 early stage companies presenting on-stage at 7:30pm. STIRR is unique because it forces the companies to truly master the art of the elevator pitch, having only 60 seconds or less to pitch their company and value proposition.

Stowe Boyd’s Advisory Capital is a Solid Investment

Last Friday, I had the opportunity to hang with Stowe Boyd to discuss Web2.0 and his ideas around Advisory Capital.

After coffee at the nearby Starbucks, we cruised over to Notre Dame, where he presented these concepts to the SVASE organization.

Advisory Capital, per the man himself, is basically the idea of investing intellectual property as a means to help companies expedite their idea from concept to BETA without the typical Angel or seed funding associated with development.

Using PR to Reach the IT Market – Q&A with Marketing to IT

Marketing to electronics companies and electronic engineers requires than marketing to other audiences/industries.

Q. What’s unique/different about marketing to IT?
A. 1st of all, the marketing landscape is completely different than just a few years ago. The channels of influence are varied and in many cases, traditional platforms for influence have shifted in favor of more p2p (peer to peer) aggregation networks emerge. The difference is extreme. Electronics companies and electronic engineers work within a different paradigm. Their produce development lifecycle is constantly expedited, developing products according to Moore’s law as well as expected market demand. The lifecycle for most electronics are unbelievable short compared to other products in most industries. Product mangers and engineers have their blinders on in order to meet goals. They’re looking for solutions that will help them. They simply don’t have time or interest in hype.

Detroit 2.0 – The New American Sports Car…And its Out of Silicon Valley

I have the need, THE NEED FOR SPEED. Well, that, and cup of coffee in the morning, a good glass of wine in the evening, the winning Lotto numbers… oh, nevermind.

According to a recent press release, Tesla Motors closed $40 million in Series C financing from a host of high-profile venture capital firms and entrepreneurs – including Google Co.’s co-founders – to launch a battery-powered sports car.

I Dare You to Find a Better Wireless Handsfree Speakerphone Today

Bluetooth phones are everywhere. Whether you’re using the latest Treo, Pocket PC, Blackberry, or Razr, the ideal, must have companion is a wireless headset or handsfree speakerphone. Up until now, most of us were trading stylish designs for poor performance.

To be honest, almost everyday, I yank my Bluetooth headset from my ear and wind-up putting the phone right up to my ear.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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