Facebook Messenger Becomes a Platform
Following F8, Facebook’s semi-annual developer conference in 2014, I suggested that Facebook was evolving from a social network into a bona fide social ecosystem. In 2015, we can see that Facebook is thinking beyond the unbundling of its popular features but also turning them into independent and connected platforms. Following this year’s F8, Facebook introduced new features for payments within Messenger as well as opening direct lines of communication between users and businesses. Additionally, Facebook opened Messenger to developers to help augment and enhance the user experience and capabilities.
Digital Darwinism is forcing businesses to #AdaptorDie. Many realize that customers are different. At the same time, leaders understand that how employees want to work is also changing. Yet, they’re frozen in the past, undermining the future simply because they do not know what to do and how. After all that is known, it is the unknown and the fear of venturing into the unfamiliar that becomes paralyzing.
Experience is becoming more important than the product itself.
What is experience?
It’s not a thing, it’s everything. It’s an embrace and an emotional ecosystem that requires purpose, thoughtfulness and mastery. More so, experience requires architecture and a supporting ecosystem to deliver more than features, utility or capability. And, it starts here: <3
We must flip our everyday approach from brand-centricity to customer-centricity. Think beyond budgets, approvals and technology and creativity for the sake of technology and creativity. That’s what everybody else does.
The Adobe Summit in London is a pretty special event to me. A big part of it of course has to do with its location. I adore London and all of my friends, and those I’ve yet to meet, make the trip special each time. The other reason is that Adobe’s platform reaches EMEA and thus helps marketers who are pushing for change on a global scale.
Ellen Pao Loses Suit; Wins Awareness for Gender Discrimination
The news is everywhere; Ellen Pao lost her discrimination lawsuit against Kleiner Perkins Caufield & Byers. At the same time, she’s being credited for disrupting how Silicon Valley does business. USAToday’s Ellen Weise joined the conversation to share her experience in the courtroom and her thoughts on the case.
Twitter Partners with Foursquare
All customers are not created equal. This is also true for relationships. No business has the same relationship with their customers as you intend to have with yours. The thing is though, you must first define what a relationship with your customer looks and feels like and in turn, how they would describe it to their friends and colleagues. This is where the future of customer experience begins.
Jumping the Shark Has Jumped the Shark
SXSW is a special event. It is what you make it and what you allow it to be. And, that’s what makes it both personal and serendipitous. That doesn’t stop people from asking every year whether or not SXSW has jumped the shark. Did you know that jumping the shark was a Happy Days reference? Chris and I talk about why SXSW is important and we speak to attendees about why they travel to Austin to experience it.
By now you must have heard about Meerkat, the latest tech media darling that lets people tweet (stream) live experiences with friends and followers on Twitter. It’s basically an easy to use app that combines ephemeral livecasting/livestreaming on top of the Twitter platform but through a dedicated screen where participants can see video, who’s watching as well as the Tweets between them. I call it Meerkasting and yes, it’s already a verb. I realize that most of the words I used up until this point were either geeky or buzzwordy.
I’ve long admired the work of Anil Dash and Gina Tripani over the years. In many ways, each has shaped my perspectives in new media and its impact on our professional and personal lives over the years. It came as no surprise that Dash and Tripani collaborated on yet another project. This time, they created ThinkUp, a social media service that offers daily insights about you and your friends on Twitter and Facebook.
When I was in London, I visited the Smart Focus HQ to shoot a series of videos, host a webinar and also sign books for local marketing professionals (videos and webinar accessible here.) While there, something unplanned and very cool began to surface and I’m excited to share the result with you here. We assembled all of the content, organized it, and developed additional material as a dedicated ebook. I’ve embedded it below or you can read more about it at Smart Focus.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.